A complete rebrand for CUP of TEA in Clackamas, including new packaging, illustrations, custom icons, and a refreshed website to reflect their nature vibe.
Continue readingCup of Tea Clackamas
Elakha Alliance Nonprofit Logo and Sea Otter Illustration
2025 Oregon Otter Beer Festival Nonprofit logo and biomechanical sea otter illustration created for the Elakha Alliance to support Oregon coastal conservation.
Continue readingVersoft Consulting
Versoft Consulting
Versoft Consulting is a SaaS company supporting the investment management industry by helping clients get the most out of their portfolio management and CRM software. Their mission is to go beyond out-of-the-box installations, offering expert consultation, software updates, and streamlined workflows that improve efficiency, reporting, and client service.
Built on deep industry knowledge and a commitment to long-term relationships, Versoft empowers firms with the tools and insight they need to grow and thrive.
They came to us as a start-up in need of a complete brand launch, from identity design and print collateral to a modern, professional website. Over the years, we’ve partnered with them to evolve that brand across multiple redesigns, including three websites and logo updates that reflect their growth and expertise.
Services
- Logo Design
- Web Development
- Print Collateral
Visit Site
Engineering Identity
Versoft came to us inspired by the dimensionality of the wireframe Advent Software logo and challenged us to create something equally distinctive. We began with a series of wireframe concepts that explored dimension, form and motion. After days of sketching and refining, the final concept was brought to life in CAD software. At its core is a heavily stylized, uppercase “V,” inspired by the clean geometry of Helvetica but transformed to wrap within a spiral cylinder, representing innovation, momentum, and structure.
We chose a deep ocean blue as the brand’s primary color to evoke trust, intelligence, and clarity, qualities that define the Versoft team and their client relationships.
The logo wasn’t just made to look good on screen. It was engineered to exist in the real world. The 3D form has since been printed as a physical object, with a symmetrical structure that allows the “V” to be seen from either side.
In 2019, we refined the mark further for clarity, subtly opening the top of the spiral to enhance legibility and reinforce the “V” form, without losing its sculptural strength. The result is a brand symbol that’s both technical and timeless.
A Modern Web Presence
The Versoft Consulting website has gone through several iterations over the years, each refining the brand’s digital presence to better reflect its professionalism and industry focus. An earlier version of the site featured a dark theme with dramatic landscape photography, a bold visual direction at the time, but one that didn’t age well. As the brand matured, so did its design language.
The current website embraces a much cleaner, more timeless aesthetic. It features a streamlined color palette of blue, purple, gray, and black. The blue and purple serve as complementary accent colors, balancing trust, intelligence, and creativity, while the grayscale foundation keeps the visual hierarchy focused and professional.
Because Versoft is a SaaS company working with proprietary client software, showcasing real application screenshots was not an option. To solve this, we leaned into custom isometric illustrations. These stylized visuals introduce a playful, approachable tone without sacrificing credibility. They add depth to the site while subtly highlighting the technical nature of the company’s work, with tiny figures interacting with abstracted tech environments.
Clear communication was another major goal. The site architecture and content layout follow modern UX best practices, ensuring even complex concepts are easily understood. Thoughtfully placed CTAs throughout the site guide users toward deeper content or conversion opportunities, whether that’s expanding on service offerings or completing an intake form. Ultimately, every page is designed with one purpose in mind: to turn a curious visitor into a confident lead.
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Siempre La Guitarra Concert Series
Siempre La Guitarra
We partnered with David Tutmark and Oregon Guitar Studio to develop a brand for ‘Siempre La Guitarra’ (Spanish for ‘Always the Guitar’), their new classical guitar concert series showcasing the finest guitarists worldwide.
David wanted a brand that would attract a younger demographic to classical music. The traditional aesthetic often associated with the genre can be a barrier for some. To overcome this challenge, we introduced an illustration theme featuring a lumberjack from the Pacific Northwest with a passion for classical guitar.
Siempre La Guitarra
We partnered with David Tutmark and Oregon Guitar Studio to develop a brand for ‘Siempre La Guitarra’ (Spanish for ‘Always the Guitar’), their new classical guitar concert series showcasing the finest guitarists worldwide.
David wanted a brand that would attract a younger demographic to classical music. The traditional aesthetic often associated with the genre can be a barrier for some. To overcome this challenge, we introduced an illustration theme featuring a lumberjack from the Pacific Northwest with a passion for classical guitar.
Client Objectives
- Logo Design
- Tour Posters
- Merch
- Website
Client Objectives
- Logo Design
- Tour Posters
- Merch
- Website
Custom Typeface
For Siempre La Guitarra, we pushed the boundaries of visual harmony. The concert poster’s artwork, defined by negative space and sweeping curves, demanded a typeface to mirror its elegance. Enter our custom-designed condensed sans-serif font, a love letter to the visionary spirit of 1920s futurism. This exclusive typeface, currently offered in regular and bold weights, elevates the campaign with a touch of the avant-garde.
Custom Typeface
For Siempre La Guitarra, we pushed the boundaries of visual harmony. The concert poster’s artwork, defined by negative space and sweeping curves, demanded a typeface to mirror its elegance. Enter our custom-designed condensed sans-serif font, a love letter to the visionary spirit of 1920s futurism. This exclusive typeface, currently offered in regular and bold weights, elevates the campaign with a touch of the avant-garde.
Event Posters
In late 2018, we embarked on designing a memorable poster series to sell at the Siempre La Guitarra merchandise table. Drawing inspiration from the geometric, round-cornered illustrations popular in the Graphicsbyte studio at the time, we crafted a fictional landscape featuring Mt. Hood as the centerpiece.
A lone lumberjack serenades the scene, nestled amidst the natural beauty. In addition we also created photo based posters using images from each artist, further amplifying event awareness.
Event Posters
In late 2018, we embarked on designing a memorable poster series to sell at the Siempre La Guitarra merchandise table. Drawing inspiration from the geometric, round-cornered illustrations popular in the Graphicsbyte studio at the time, we crafted a fictional landscape featuring Mt. Hood as the centerpiece.
A lone lumberjack serenades the scene, nestled amidst the natural beauty. In addition we also created photo based posters using images from each artist, further amplifying event awareness.
2018 – 2023
Tour Posters
16″ x 24″ tour posters were created using a traditional workflow – sketched by hand, scanned into Adobe Illustrator for vectorization, and then textured in Adobe Photoshop. For each subsequent show, the core design remained, but the dates and artist information were easily swapped out. An alternative design was also created focusing more on the lumberjack. This was a popular choice among fans and was also used on t-shirts and stickers.
2020 Poster
Fresh Take, Familiar Theme
A new, bearded character joined the Siempre La Guitarra universe for 2020. This mountain-themed poster, crafted entirely in Illustrator, featured him cleverly positioned within the shape of an eighth note. We even hid a musical Easter egg – the bird’s song is a David original!
Learning from past years, we included the entire lineup with a space-saving icon system and location key. Though the 2020 event was canceled due to the pandemic, the poster did see action at one show. In a testament to the design’s versatility, we were even able to repurpose it for another event in late 2023.
The Merch
Beyond the poster design, Graphicsbyte actively participated in the Siempre La Guitarra events, managing the merchandise table.
We also had the opportunity to showcase and sell our own prints alongside the event items.
The Merch
Beyond the poster design, Graphicsbyte actively participated in the Siempre La Guitarra events, managing the merchandise table.
We also had the opportunity to showcase and sell our own prints alongside the event items.
Collect the Memories
Limited-edition prints: Both the white alternative and tour posters were available at each show. Postcards were available in 2022.
Guitar picks and stickers: Initially offered separately, these popular items were later combined into convenient guitar pick packs featuring a backstory about the iconic lumberjack.
Exclusive online merch: T-shirts and trucker hats were available exclusively through the Siempre La Guitarra website, encouraging online exploration.
Unique collectibles: In 2020, a limited run of branded glass nail files with wooden handles was created, primarily gifted to performers with a few extras available for purchase.
Extending the Experience
For the Siempre La Guitarra event series, a user-friendly website was built on WordPress to seamlessly extend the brand identity established through the event posters. The website’s design incorporates the same eye-catching color palette and captivating illustrations, creating a cohesive online experience that resonates with fans. This focus on consistency ensures a smooth transition from the visual appeal of the posters to the website’s functionality.
Extending the Experience
For the Siempre La Guitarra event series, a user-friendly website was built on WordPress to seamlessly extend the brand identity established through the event posters. The website’s design incorporates the same eye-catching color palette and captivating illustrations, creating a cohesive online experience that resonates with fans. This focus on consistency ensures a smooth transition from the visual appeal of the posters to the website’s functionality.
See Website in Action
Beyond aesthetics, the Siempre La Guitarra website prioritizes user experience. Fans can effortlessly navigate the site to purchase tickets for upcoming shows, explore detailed biographies about the performing artists, and browse a curated selection of event merchandise. Additionally, a dedicated section caters to potential sponsors, fostering new partnerships that support the event’s continued success.
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Graphicsbyte Logo Design
Logo Design Examples
Branding is an Investment, Not an Expense
Most people underestimate the power of a strong visual identity. A great logo communicates your company’s purpose and helps drive growth. A weak logo, on the other hand, can be forgettable, and even hold your business back.
At Graphicsbyte, we craft stunning, strategic logos you’ll be proud to use. Every detail matters: typography, custom icons, letter spacing, scalability, and color all work together to build a brand that lasts.
Note: Some logos link to in-depth case studies.
Strategy
- Visual Identity
Logo Design Examples
Branding is an Investment, Not an Expense
Most people underestimate the power of a strong visual identity. A great logo communicates your company’s purpose and helps drive growth. A weak logo, on the other hand, can be forgettable, and even hold your business back.
At Graphicsbyte, we craft stunning, strategic logos you’ll be proud to use. Every detail matters: typography, custom icons, letter spacing, scalability, and color all work together to build a brand that lasts.
Note: Some logos link to in-depth case studies.
Strategy
- Visual Identity
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SYG Security Services
SYG Security Services
SYG (Stand Your Ground) Security protects its clients and communities, drawing on generations of law enforcement expertise. They’re the guardians who ensure peace of mind, from bustling concert halls to intimate weddings. They’re trained in de-escalation, emergency response, and have the critical skills needed to keep any situation under control.
SYG’s commitment to protection has a long history, symbolized by the enduring image of the gargoyle – a creature guarding structures since medieval times. We wanted to rebrand this company by creating a powerful emblem that radiates with both vigilance and strength.
Strategy
- Visual Identity
- Business Card Design
- Brandbook
SYG Security Services
SYG (Stand Your Ground) Security protects its clients and communities, drawing on generations of law enforcement expertise. They’re the guardians who ensure peace of mind, from bustling concert halls to intimate weddings. They’re trained in de-escalation, emergency response, and have the critical skills needed to keep any situation under control.
SYG’s commitment to protection has a long history, symbolized by the enduring image of the gargoyle – a creature guarding structures since medieval times. We wanted to rebrand this company by creating a powerful emblem that radiates with both vigilance and strength.
Strategy
- Visual Identity
- Business Card Design
- Brandbook
Logo Redesign
SYG wanted a detailed grotesque gargoyle with visible fangs and bat-like wings. They were open to new fonts and colors. Our version shows the gargoyle sitting in a traditional pose on the ledge of a building. Muted shades of blue and gray were introduced to give the creature a stone appearance. We also updated the slab typeface to complement the gargoyles features.
Logo Redesign
SYG wanted a detailed grotesque gargoyle with visible fangs and bat-like wings. They were open to new fonts and colors. Our version shows the gargoyle sitting in a traditional pose on the ledge of a building. Muted shades of blue and gray were introduced to give the creature a stone appearance. We also updated the slab typeface to complement the gargoyles features.
Standing Strong with Style
SYG Security proudly supports the fight against cancer and celebrates LGBTQ+ communities. We designed special logo variations to showcase their dedication at these important events.
Versatile Business Cards: This commitment to customization extends to their business cards. We crafted vertical cards in two styles:
- Classic Contact: A timeless design featuring all essential contact information.
- Personalized Touch (Optional): A fill-in-the-blank version allows staff to add their personal numbers, fostering a more direct connection.
The back of both cards features a powerful image: a gargoyle’s wing protectively sheltering the company slogan, symbolizing strength and security.
Standing Strong with Style
SYG Security proudly supports the fight against cancer and celebrates LGBTQ+ communities. We designed special logo variations to showcase their dedication at these important events.
Versatile Business Cards: This commitment to customization extends to their business cards. We crafted vertical cards in two styles:
- Classic Contact: A timeless design featuring all essential contact information.
- Personalized Touch (Optional): A fill-in-the-blank version allows staff to add their personal numbers, fostering a more direct connection.
The back of both cards features a powerful image: a gargoyle’s wing protectively sheltering the company slogan, symbolizing strength and security.
Brandbook
To maintain brand consistency, we’ve crafted a comprehensive set of guidelines for our client to adhere to. These guidelines encompass rules dictating the appropriate usage of the brand, alongside curated selections of fonts, color palettes, mockups, and other essential elements.
Brandbook
To maintain brand consistency, we’ve crafted a comprehensive set of guidelines for our client to adhere to. These guidelines encompass rules dictating the appropriate usage of the brand, alongside curated selections of fonts, color palettes, mockups, and other essential elements.
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Decimal Engineered Systems
Decimal Engineered Systems
Decimal Engineered Systems is an industrial cannabis equipment manufacturer based in Canby, Oregon. They specialize in ethanol, hydrocarbon, and CO₂ extraction systems used by professional labs and industrial cannabis processing facilities.
I was brought in mid-2022 through a referral to assist with editorial materials. That quickly evolved into a larger creative leadership role, supporting Decimal’s tradeshow marketing efforts and eventually guiding the rollout of their new brand identity.
Services
- Creative Direction
- Positioning
- Brand Strategy
- Visual Identity
- Illustration
- Brand Collateral
- Website Design
- Website Messaging
Visit Site
Decimal Engineered Systems
Decimal Engineered Systems is an industrial cannabis equipment manufacturer based in Canby, Oregon. They specialize in ethanol, hydrocarbon, and CO₂ extraction systems used by professional labs and industrial cannabis processing facilities.
I was brought in mid-2022 through a referral to assist with editorial materials. That quickly evolved into a larger creative leadership role, supporting Decimal’s tradeshow marketing efforts and eventually guiding the rollout of their new brand identity.
Services
- Creative Direction
- Positioning
- Brand Strategy
- Visual Identity
- Illustration
- Brand Collateral
- Website Design
- Website Messaging
Team & Brand Activation
At the time I joined, Decimal had recently transitioned from their former identity, MRX Technologies. While the new logo, color palette, and typography had been developed, the system hadn’t yet been applied across any real-world assets.
Initially, the company had hired a third-party team for creative direction, but their execution fell short. To meet tight deadlines for MJBizCon, I partnered with Marketing Director Hunter, my long-time collaborator from True Terpenes, and Marketing Manager Michael, who helped guide messaging and approvals. Together, the three of us became Decimal’s in-house marketing team.
My role expanded into Creative Director, where I helped implement and evolve the brand system, updating the visual identity, producing custom iconography, and building marketing materials across digital and print. I also developed interactive displays for trade shows and laid the creative foundation for Decimal’s new website and UI systems.
Team & Brand Activation
At the time I joined, Decimal had recently transitioned from their former identity, MRX Technologies. While the new logo, color palette, and typography had been developed, the system hadn’t yet been applied across any real-world assets.
Initially, the company had hired a third-party team for creative direction, but their execution fell short. To meet tight deadlines for MJBizCon, I partnered with Marketing Director Hunter, my long-time collaborator from True Terpenes, and Marketing Manager Michael, who helped guide messaging and approvals. Together, the three of us became Decimal’s in-house marketing team.
My role expanded into Creative Director, where I helped implement and evolve the brand system, updating the visual identity, producing custom iconography, and building marketing materials across digital and print. I also developed interactive displays for trade shows and laid the creative foundation for Decimal’s new website and UI systems.
Early Projects
Equipment Cut Sheets & Sales Templates
When I first joined Decimal, there was an immediate need to develop editorial sales materials. The team had a starting template for equipment cut sheets, which I expanded into a complete series covering every piece of equipment. These double-sided handouts included technical specs, selling points, and QR codes to connect customers directly to the website for more information.
During this same period, I designed standardized price sheets and letterhead assets to unify all outgoing sales materials. These updates ensured Decimal’s sales and marketing collateral felt cohesive, professional, and on brand at every touchpoint.
Early Projects
Equipment Cut Sheets & Sales Templates
When I first joined Decimal, there was an immediate need to develop editorial sales materials. The team had a starting template for equipment cut sheets, which I expanded into a complete series covering every piece of equipment. These double-sided handouts included technical specs, selling points, and QR codes to connect customers directly to the website for more information.
During this same period, I designed standardized price sheets and letterhead assets to unify all outgoing sales materials. These updates ensured Decimal’s sales and marketing collateral felt cohesive, professional, and on brand at every touchpoint.
Color System
Operation Manuals
Decimal’s core brand colors, orange and dark gray, provided a strong foundation, but we needed to expand the palette to support a growing catalog of products. Each product line was assigned a unique color and icon to establish a clear visual hierarchy across all materials.
This system made it easier to navigate internal documents, sales tools, and client-facing materials. Everything from operation manuals to quote proposals featured these color-coded covers, bringing consistency, clarity, and professionalism to the brand.
Color System
Operation Manuals
Decimal’s core brand colors, orange and dark gray, provided a strong foundation, but we needed to expand the palette to support a growing catalog of products. Each product line was assigned a unique color and icon to establish a clear visual hierarchy across all materials.
This system made it easier to navigate internal documents, sales tools, and client-facing materials. Everything from operation manuals to quote proposals featured these color-coded covers, bringing consistency, clarity, and professionalism to the brand.
MjBizCon 2022
Trade Show Support
MJBizCon is the largest cannabis industry expo in the United States, held annually in Las Vegas. As part of Decimal’s marketing team, I was responsible for developing custom creative assets to support their presence at the show. This included booth graphics, promotional materials, and interactive elements to help attract and engage visitors on the show floor.
Business Cards
Decimal had an existing business card template, but the team wasn’t satisfied with its execution. They invited me to reimagine it while preserving meaningful elements from the original. The prior design included dotted patterns inspired by the dimples found on Decimal’s extraction equipment, a clever nod I chose to retain. From there, I reworked the layout for a stronger hierarchy and impact, running the company name along the card’s edge to make creative use of negative space.
For the production finish, I specified raised spot gloss on key areas to add a subtle tactile effect, resulting in a professional, memorable card that connected back to the brand’s industrial roots.
Business Cards
Decimal had an existing business card template, but the team wasn’t satisfied with its execution. They invited me to reimagine it while preserving meaningful elements from the original. The prior design included dotted patterns inspired by the dimples found on Decimal’s extraction equipment, a clever nod I chose to retain. From there, I reworked the layout for a stronger hierarchy and impact, running the company name along the card’s edge to make creative use of negative space.
For the production finish, I specified raised spot gloss on key areas to add a subtle tactile effect, resulting in a professional, memorable card that connected back to the brand’s industrial roots.
MJBizCon 2022 Assets
Die-Cut Product Cards
In addition to the business cards and equipment cut sheets, I wanted to give Decimal something extra to truly stand out. The idea was to create double-sided, custom die-cut cards shaped like their flagship machines. I designed two of these, featuring the new 5.HX Hydrocarbon Extractor and the 40.EX Ethanol Centrifuge.
The front showcased a realistic render of each machine, while the back included product details and a QR code for further exploration. Since the equipment was still in production, I worked with the team to source CAD renders, a challenge that required leveraging a high-end gaming graphics card to handle the heavy render loads and achieve crisp, high-resolution output.
MJBizCon 2022 Assets
Double-Sided Stickers
As another memorable leave-behind, I designed double-sided stickers to hand out during the trade show. The peel-off backing carried the company name and booth location, while the front showcased the Decimal brand icon.
Beyond being a fun giveaway, these stickers were integrated into social media content and interactive moments with attendees, helping to drive engagement and reinforce the brand during the event.
MJBizCon 2022 Assets
Double-Sided Stickers
As another memorable leave-behind, I designed double-sided stickers to hand out during the trade show. The peel-off backing carried the company name and booth location, while the front showcased the Decimal brand icon.
Beyond being a fun giveaway, these stickers were integrated into social media content and interactive moments with attendees, helping to drive engagement and reinforce the brand during the event.
MJBizCon & Beyond Assets
Branded Apparel
As the event approached, I was invited to attend MJBizCon for the first time. While the team traditionally wore branded polos on the show floor, I saw an opportunity to highlight some of the new line-art illustrations I had been developing. I designed a set of custom T-shirts and hoodies featuring the Decimal logo on the front, with detailed equipment artwork printed on the back.
These double-sided designs promoted Decimal’s products while adding a creative, memorable edge. The team and customers responded enthusiastically, and this line-art style eventually became a signature element of Decimal’s brand illustration system.
Event Banner
Email Signature
Leveraging my background in IT, I developed custom code for Decimal’s email signatures to ensure consistent branding across Outlook’s global signature system. I also made the signatures responsive for mobile devices, providing a seamless experience across platforms.
Once the code was in place, I designed banner images that could be easily swapped out to promote upcoming trade shows and events, keeping both the team and customers informed and engaged.
Email Signature
Leveraging my background in IT, I developed custom code for Decimal’s email signatures to ensure consistent branding across Outlook’s global signature system. I also made the signatures responsive for mobile devices, providing a seamless experience across platforms.
Once the code was in place, I designed banner images that could be easily swapped out to promote upcoming trade shows and events, keeping both the team and customers informed and engaged.
Compact Trade Show Booth Design
For international shows like ICBC, where booth space is often limited, Decimal needed a more compact and portable display solution. We designed a 10×10 collapsible backdrop wall that could easily travel overseas and quickly set up on-site. This smaller footprint allowed the team to showcase compact machines while maintaining a bold, branded presence that aligned with their larger exhibits.
Branded Givaways
Stickers & Pins
Stickers became a creative way to expand the Decimal brand and connect with audiences on a more playful, collectible level. Many of the designs were created around major holidays and cannabis industry dates like 4/20 and 7/10, using the company emblem as a foundation for bold visual riffs. These limited-edition designs gave the brand room to show personality while maintaining consistency across channels.
Other stickers were designed specifically for tradeshows like MJBizCon and ICBC, offering memorable takeaways for booth visitors. One standout was a pin featuring our illustrated 5.HX Hydrocarbon Extractor, a fan favorite that doubled as a conversation starter and branded keepsake.
Tradeshow Display
Interactive Touchscreens & Iconography
Beyond print and traditional collateral, I also supported Decimal in designing an interactive touchscreen experience to serve as a digital product catalog. I collaborated closely with the Electrical/R&D Manager, who typically develops the interactive displays for the company’s equipment. I led the visual design while my teammate handled the programming, working through challenges like font compatibility, for instance, the standard Decimal typeface (Transducer) did not render properly in the software. I sourced a new typeface, Bai Jamjuree, that complemented the brand while working reliably across all interactive systems, ultimately becoming the official display font for Decimal’s touchscreens.
For MJBizCon, the interactive display used three core layouts. The first was a cover screen featuring a series of custom icons, each acting as a button. When a visitor selected one, the screen transitioned to a bright orange loading view with the Decimal logo before fading into the equipment page. On these pages, visitors could explore clickable dots with animated pulses overlaid on product images. These hotspots opened pop-ups with details about specific parts of the equipment, a practical solution for showcasing additional products that couldn’t physically fit in the booth.
Beneath each equipment view, supplementary product details were displayed, along with a persistent footer menu featuring certification and spec information. Hidden navigation buttons were also included to allow the sales team to quickly access educational content and jump between sections on demand, making the experience both a customer showcase and a versatile sales tool.
Tradeshow Display
Interactive Touchscreens & Iconography
Beyond print and traditional collateral, I also supported Decimal in designing an interactive touchscreen experience to serve as a digital product catalog. I collaborated closely with the Electrical/R&D Manager, who typically develops the interactive displays for the company’s equipment. I led the visual design while my teammate handled the programming, working through challenges like font compatibility, for instance, the standard Decimal typeface (Transducer) did not render properly in the software. I sourced a new typeface, Bai Jamjuree, that complemented the brand while working reliably across all interactive systems, ultimately becoming the official display font for Decimal’s touchscreens.
For MJBizCon, the interactive display used three core layouts. The first was a cover screen featuring a series of custom icons, each acting as a button. When a visitor selected one, the screen transitioned to a bright orange loading view with the Decimal logo before fading into the equipment page. On these pages, visitors could explore clickable dots with animated pulses overlaid on product images. These hotspots opened pop-ups with details about specific parts of the equipment, a practical solution for showcasing additional products that couldn’t physically fit in the booth.
Beneath each equipment view, supplementary product details were displayed, along with a persistent footer menu featuring certification and spec information. Hidden navigation buttons were also included to allow the sales team to quickly access educational content and jump between sections on demand, making the experience both a customer showcase and a versatile sales tool.
Decimal Transition Screen
Branding in Motion
This dynamic animation serves as a signature element in all Decimal Engineered Systems video content. It showcases the custom Transducer typeface, a stencil font characterized by its uniform horizontal gap, brought to life through motion.
An orange line elegantly traces the contours of each letter, emphasizing precision, before settling smoothly into the decimal point. The result is a playful yet refined motion signature that reinforces Decimal’s identity and adds instant recognizability to every piece of content.
Decimal Transition Screen
Branding in Motion
This dynamic animation serves as a signature element in all Decimal Engineered Systems video content. It showcases the custom Transducer typeface, a stencil font characterized by its uniform horizontal gap, brought to life through motion.
An orange line elegantly traces the contours of each letter, emphasizing precision, before settling smoothly into the decimal point. The result is a playful yet refined motion signature that reinforces Decimal’s identity and adds instant recognizability to every piece of content.
2022 – 2024
Social Media
At the start, Decimal’s photography library was limited, so a series of graphic-forward posts was developed using available product renders and existing photos. The goal was to strike a balance between playful and educational, building early audience engagement.
Following the success of MJBizCon, our team prioritized creating more original content across all platforms. Social media evolved into a more dynamic space for the brand, with engaging reels, equipment highlights, and design-driven storytelling. I focused on the graphic side, developing custom posts for holidays, industry events, and key cannabis moments like 4/20 or 7/10. These visuals helped reinforce the brand identity while giving the company a consistent and professional voice online
Branded Givaways
Stickers & Pins
Stickers became a creative way to expand the Decimal brand and connect with audiences on a more playful, collectible level. Many of the designs were created around major holidays and cannabis industry dates like 4/20 and 7/10, using the company emblem as a foundation for bold visual riffs. These limited-edition designs gave the brand room to show personality while maintaining consistency across channels.
Other stickers were designed specifically for tradeshows like MJBizCon and ICBC, offering memorable takeaways for booth visitors. One standout was a pin featuring our illustrated 5.HX Hydrocarbon Extractor, a fan favorite that doubled as a conversation starter and branded keepsake.
Branded Givaways
Stickers & Pins
Stickers became a creative way to expand the Decimal brand and connect with audiences on a more playful, collectible level. Many of the designs were created around major holidays and cannabis industry dates like 4/20 and 7/10, using the company emblem as a foundation for bold visual riffs. These limited-edition designs gave the brand room to show personality while maintaining consistency across channels.
Other stickers were designed specifically for tradeshows like MJBizCon and ICBC, offering memorable takeaways for booth visitors. One standout was a pin featuring our illustrated 5.HX Hydrocarbon Extractor, a fan favorite that doubled as a conversation starter and branded keepsake.
Biomechanical Sticker
Cyber Decimal
As part of our effort to build brand energy beyond traditional formats, I designed a specialty sticker called Cyber Decimal, a biomechanical illustration that blends my signature art style with Decimal’s identity. Built around the D emblem, the artwork tells a layered visual story of a beautiful yet functional machine, just like the equipment Decimal manufactures.
Inside the emblem, a premium hemp field grows beneath a transparent panel. At its core, a cockpit houses a figure in a welding mask, overseeing the internal systems. The surrounding structure features tubes, conduits, and paneling, evoking a futuristic yet grounded sense of engineering. It’s a story within a story, a surreal homage to the complexity and precision behind every Decimal product.
Biomechanical Sticker
Cyber Decimal
As part of our effort to build brand energy beyond traditional formats, I designed a specialty sticker called Cyber Decimal, a biomechanical illustration that blends my signature art style with Decimal’s identity. Built around the D emblem, the artwork tells a layered visual story of a beautiful yet functional machine, just like the equipment Decimal manufactures.
Inside the emblem, a premium hemp field grows beneath a transparent panel. At its core, a cockpit houses a figure in a welding mask, overseeing the internal systems. The surrounding structure features tubes, conduits, and paneling, evoking a futuristic yet grounded sense of engineering. It’s a story within a story, a surreal homage to the complexity and precision behind every Decimal product.
Website Redesign
Decimal’s original one-page scrolling site provided basic access to product information, but it didn’t offer a full view of the catalog. It relied on a carousel of downloadable cut sheets, which made it harder for customers to quickly explore and compare equipment.
In mid-2023, we launched a fully custom WordPress website that expanded the digital experience and showcased the complete product line. The new site features interactive navigation, modular anchor-linked sections, and high-impact visuals. From bold brand graphics to custom photography, every element was designed to bring Decimal’s identity to life.
The site architecture plays off the brand’s signature rounded square motif, creating a cohesive and recognizable visual language. Each main product page includes dynamic video reels that draw users into the experience, making even complex machinery feel approachable and engaging.
Website Redesign
Decimal’s original one-page scrolling site provided basic access to product information, but it didn’t offer a full view of the catalog. It relied on a carousel of downloadable cut sheets, which made it harder for customers to quickly explore and compare equipment.
In mid-2023, we launched a fully custom WordPress website that expanded the digital experience and showcased the complete product line. The new site features interactive navigation, modular anchor-linked sections, and high-impact visuals. From bold brand graphics to custom photography, every element was designed to bring Decimal’s identity to life.
The site architecture plays off the brand’s signature rounded square motif, creating a cohesive and recognizable visual language. Each main product page includes dynamic video reels that draw users into the experience, making even complex machinery feel approachable and engaging.
Website Design
Category Pages for Better Browsing
To cover the wide selection of products, Category pages were put in place to act as hubs for the different product lines. These pages gave customers a brief description of what the genre was about and they could easily find all the machines starting from the smallest to the largest to fit their facility.
Website Design
Category Pages for Better Browsing
To cover the wide selection of products, Category pages were put in place to act as hubs for the different product lines. These pages gave customers a brief description of what the genre was about and they could easily find all the machines starting from the smallest to the largest to fit their facility.
Interactive Product Pages
Turning Spec Sheets into Sales Tools
Each product page was designed as an interactive spec sheet, built to educate and convert. The header features a cinematic reel that gives users a dynamic walkaround of the machine. As visitors scroll, they encounter an interactive hotspot section, mirroring the experience of our touchscreen tradeshow display, which highlights key machine features by name.
The page continues with an overview of the product, followed by supporting imagery, feature highlights, and a detailed specifications table. A dedicated highlights section further breaks down what sets each machine apart.
To generate leads, downloadable equipment cut sheets were gated behind intake forms, ensuring the site collects valuable customer data. Tailored CTAs at the bottom of each page guide users to relevant content elsewhere on the site, with messaging customized to each product.
Interactive Product Pages
Turning Spec Sheets into Sales Tools
Each product page was designed as an interactive spec sheet, built to educate and convert. The header features a cinematic reel that gives users a dynamic walkaround of the machine. As visitors scroll, they encounter an interactive hotspot section, mirroring the experience of our touchscreen tradeshow display, which highlights key machine features by name.
The page continues with an overview of the product, followed by supporting imagery, feature highlights, and a detailed specifications table. A dedicated highlights section further breaks down what sets each machine apart.
To generate leads, downloadable equipment cut sheets were gated behind intake forms, ensuring the site collects valuable customer data. Tailored CTAs at the bottom of each page guide users to relevant content elsewhere on the site, with messaging customized to each product.
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Projects
Green Room Naturals
Green Room Naturals
Fueled by the 2018 Hemp Farming Bill, which removed CBD from the list of controlled substances and marked a significant milestone for Oregon, musician Trevor Green, who spent years touring the Northwest, noticed a surge of cannabis businesses. Inspired by nature and his musical background, he sought to create Green Room Naturals, a brand with a deep connection to both.
Green Room Naturals
Fueled by the 2018 Hemp Farming Bill, which removed CBD from the list of controlled substances and marked a significant milestone for Oregon, musician Trevor Green, who spent years touring the Northwest, noticed a surge of cannabis businesses. Inspired by nature and his musical background, he sought to create Green Room Naturals, a brand with a deep connection to both.
Client Objectives
- Logo Design
- Deodorant Packaging
-
Balms, Creams, Oils &
Roll-On Packaging
Client Objectives
- Logo Design
- Deodorant Packaging
-
Balms, Creams, Oils &
Roll-On Packaging
About the brand
When Trevor approached us he wanted his new brand to have a deep connection with nature and spiritual energy. We achieved that by building the brand’s color palette around the seven chakras. The logo represents growth and healing in the form of a lotus flower/ cannabis leaf. To give the brand more personality we tied in an abstract Native American feather to be the focal point. This is a tribute to the owner’s musical background.
About the brand
When Trevor approached us he wanted his new brand to have a deep connection with nature and spiritual energy. We achieved that by building the brand’s color palette around the seven chakras. The logo represents growth and healing in the form of a lotus flower/ cannabis leaf. To give the brand more personality we tied in an abstract Native American feather to be the focal point. This is a tribute to the owner’s musical background.
“Love and unity we call together we stand, divided we fall with many colors of one race a family born of the new age.”
Trevor Green
Owner
Deodorant Packaging
Inspired by the “Get Pitted!” philosophy, we crafted the Green Room Naturals packaging to reflect the brand’s commitment to nature and clean ingredients. This meant embracing minimalism, placing a central focus on the brand’s iconic plant symbol.
To further amplify the message of freshness and confidence, we opted for the Futura typeface. Its condensed style exudes both clarity and modern elegance, ensuring the packaging speaks volumes even at a glance.
Deodorant Packaging
Inspired by the “Get Pitted!” philosophy, we crafted the Green Room Naturals packaging to reflect the brand’s commitment to nature and clean ingredients. This meant embracing minimalism, placing a central focus on the brand’s iconic plant symbol.
To further amplify the message of freshness and confidence, we opted for the Futura typeface. Its condensed style exudes both clarity and modern elegance, ensuring the packaging speaks volumes even at a glance.
Colors
The color scheme itself plays a subtle yet crucial role. Black packaging signifies deodorants infused with CBD, while white indicates classic, CBD-free formulas. This clear visual distinction allows consumers to easily identify the product that best suits their needs.
Colors
The color scheme itself plays a subtle yet crucial role. Black packaging signifies deodorants infused with CBD, while white indicates classic, CBD-free formulas. This clear visual distinction allows consumers to easily identify the product that best suits their needs.
Balms, Creams, Oils,
& Roll-On Packaging
Building on the success of the deodorant launch, we designed labels for a new range of CBD-infused pain relief products including Recovery Cream, CBD Roll-On, Tinctures, and Lip Balms. This has expanded the brand’s focus on wellness. An off-centered watermark and different font weights were also added to help with hierarchy.
Balms, Creams, Oils & Roll-On Packaging
Building on the success of the deodorant launch, we designed labels for a new range of CBD-infused pain relief products including Recovery Cream, CBD Roll-On, Tinctures, and Lip Balms. This has expanded the brand’s focus on wellness. An off-centered watermark and different font weights were also added to help with hierarchy.
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True Terpenes
True Terpenes
Unlocking the symphony of scent
True Terpenes is a B2B flavor company dedicated to the science of terpenes and terpenoids. Terpenes are compounds found in all plants responsible for fragrance. While other brands may offer a wider range of products, this brand excels in the field of cannabis terpenes.
Strategy
- Research
- Packaging
- Visual Identity
- Brand Collateral
- Illustration
True Terpenes
Unlocking the symphony of scent
True Terpenes is a B2B flavor company dedicated to the science of terpenes and terpenoids. Terpenes are compounds found in all plants responsible for fragrance. While other brands may offer a wider range of products, this brand excels in the field of cannabis terpenes.
Strategy
- Research
- Packaging
- Visual Identity
- Brand Collateral
- Illustration
About the Gig
In August 2021, Mark Boehly joined True Terpenes as a full-time freelance graphic designer. The role was supposed to last for a few weeks but ended up with several extensions that went on for 11 months.
The position was in a collaborative environment assisting the Marketing team. Duties included: the creation of on-time deliverables such as advertisements, custom label design, packaging, editorial documents, marketing material, branding, sales collateral, tradeshow signage, and much more.
About the Gig
In August 2021, Mark Boehly joined True Terpenes as a full-time freelance graphic designer. The role was supposed to last for a few weeks but ended up with several extensions that went on for 11 months.
The position was in a collaborative environment assisting the Marketing team. Duties included: the creation of on-time deliverables such as advertisements, custom label design, packaging, editorial documents, marketing material, branding, sales collateral, tradeshow signage, and much more.
2021
MJBizCon
During the fall of 2021 Mark helped design the signage and print materials for the True Terpenes booth at MJBizCon. This event was held at the Las Vegas Convention Center. The show features vendors from around the world, giving the latest insights about cannabis culture, products, trends, etc.
This year the company had a backlit tower, four desks, and four podium stands. Almost every surface was covered in designed imagery. The podiums also had diffusers on them, so anyone walking by would be pulled in by a unique terpene aroma.
2021
MJBizCon
During the fall of 2021 Mark helped design the signage and print materials for the True Terpenes booth at MJBizCon. This event was held at the Las Vegas Convention Center. The show features vendors from around the world, giving the latest insights about cannabis culture, products, trends, etc.
This year the company had a backlit tower, four desks, and four podium stands. Almost every surface was covered in designed imagery. The podiums also had diffusers on them, so anyone walking by would be pulled in by a unique terpene aroma.
Display Development
It took several months of design in order to prepare all the moving pieces for this event. Posters, business cards, table tents, and social imagery were developed. The main focal point of the booth was the tower. It featured the companies latest product lines, Live Resin and Live Alchemy.
The tower was also accompanied by a seamless pattern of illustrated assets. These call-outs are part of the brand and represent ingredients found within the two product lines. Written facts about the brand were also displayed on all four sides.
Display Development
It took several months of design in order to prepare all the moving pieces for this event. Posters, business cards, table tents, and social imagery were developed. The main focal point of the booth was the tower. It featured the companies latest product lines, Live Resin and Live Alchemy.
The tower was also accompanied by a seamless pattern of illustrated assets. These call-outs are part of the brand and represent ingredients found within the two product lines. Written facts about the brand were also displayed on all four sides.
Info Cards & Terp Wheels
Info cards and Terp wheels were created to accompany every product on the website. The purpose was to educate the customer about the main terpenes throughout the various product lines. The card on the left shows the flavor, strain, effects and primary terpene information. Then the card on the right shows a top percentage breakdown of the main terpene ingredients. Additional information cards were also developed and applied to all the product pages.
Info Cards & Terp Wheels
Info cards and Terp wheels were created to accompany every product on the website. The purpose was to educate the customer about the main terpenes throughout the various product lines. The card on the left shows the flavor, strain, effects and primary terpene information. Then the card on the right shows a top percentage breakdown of the main terpene ingredients. Additional information cards were also developed and applied to all the product pages.
Monthly Campaigns
Each month Mark worked on campaigns that promoted the release of new terpene products. One of the first themed campaigns Mark was a part of was Cyber Monday. This was a vintage IBM computer with terpene bottles on the screen. Teaser images such as a loading bar were displayed on social media. This gave customers something to look forward to days before the event.
Other holidays like Thanksgiving, Christmas, and the New Year also had custom social posts and themed campaigns.
Monthly Campaigns
Each month Mark worked on campaigns that promoted the release of new terpene products. One of the first themed campaigns Mark was a part of was Cyber Monday. This was a vintage IBM computer with terpene bottles on the screen. Teaser images such as a loading bar were displayed on social media. This gave customers something to look forward to days before the event.
Other holidays like Thanksgiving, Christmas, and the New Year also had custom social posts and themed campaigns.
April 420
April is a big month not just because of April Fools, but in the cannabis industry, 420 is practically a holiday. During April 2022 the company released a blog post about the origins of 420. The backstory took place in the 70s. So to fit the vibe, Mark illustrated a 1970’s themed 420 logo.
A background image was also illustrated so it could be used on the website and to asset the rest of the campaign imagery. April was also a big month for product releases. A social media giveaway went into effect. The 420 imagery took on many shapes to help promote the event.
April 420
April is a big month not just because of April Fools, but in the cannabis industry, 420 is practically a holiday. During April 2022 the company released a blog post about the origins of 420. The backstory took place in the 70s. So to fit the vibe, Mark illustrated a 1970’s themed 420 logo.
A background image was also illustrated so it could be used on the website and to asset the rest of the campaign imagery. April was also a big month for product releases. A social media giveaway went into effect. The 420 imagery took on many shapes to help promote the event.
Spring to Summer
The final campaign Mark was involved in was called Summer of Flavor. Instead of using illustrations, Mark told a visual story of summer through his color palette and subtle use of icons.
Spring to Summer
The final campaign Mark was involved in was called Summer of Flavor. Instead of using illustrations, Mark told a visual story of summer through his color palette and subtle use of icons.
Bottle Packaging
When new products were released this provided a creative opportunity for the labels. Each product line has a different theme but there is always a unique visual that changes.
Mark created dozens of labels in different sizes. The 16oz bottle was commonly used on the website. Additional images showing illustrations of the ingredients were also developed. This helped describe the product’s aroma.
Bottle Packaging
When new products were released this provided a creative opportunity for the labels. Each product line has a different theme but there is always a unique visual that changes.
Mark created dozens of labels in different sizes. The 16oz bottle was commonly used on the website. Additional images showing illustrations of the ingredients were also developed. This helped describe the product’s aroma.
New York 2022
CWCBExpo
At the end of May, Mark created content for a new tradeshow called CWCBExpo which was held in New York. The booth was a 10×10 inline display using a branded table, two-floor roll-out signs, and a backdrop.
The signs used a contemporary style to promote the Live Resin product line. Vertical postcards were also created as handout material.
New York 2022
CWCBExpo
At the end of May, Mark created content for a new tradeshow called CWCBExpo which was held in New York. The booth was a 10×10 inline display using a branded table, two-floor roll-out signs, and a backdrop.
The signs used a contemporary style to promote the Live Resin product line. Vertical postcards were also created as handout material.
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240 Pop Shop
240° Pop Shop
Gourmet Confections
Buttery bliss in logo form, A feast for the eyes, a storm for the senses, a delight that lingers long after the bite.
Strategy
- Visual Identity
- Brand Collateral
240° Pop Shop
Unlocking the symphony of scent
Buttery bliss in logo form, A feast for the eyes, a storm for the senses, a delight that lingers long after the bite.
Strategy
- Visual Identity
- Brand Collateral
Artisan Popcorn
A Bold New Burst of Flavor
In 2022, 240° Pop Shop emerged out of the vibrant depths of the Portland Saturday Market. This is a captivating brand dedicated to crafting irresistibly gooey popcorn balls covered with a delightful array of toppings.
Through a collaborative process of exploration and refinement, an artisan popcorn brand was born that is as bold and vibrant as the popcorn balls themselves.
Artisan Popcorn
A Bold New Burst of Flavor
In 2022, 240° Pop Shop emerged out of the vibrant depths of the Portland Saturday Market. This is a captivating brand dedicated to crafting irresistibly gooey popcorn balls covered with a delightful array of toppings.
Through a collaborative process of exploration and refinement, an artisan popcorn brand was born that is as bold and vibrant as the popcorn balls themselves.
A Symphony of Vintage Charm and Modern Appeal
Driven by a dream to establish a popcorn shop exuding classic vintage charm, the founders of 240° Pop Shop sought to create a popcorn logo that would resonate with their target audience. Inspired by the melting point of sugar, the number 240 was chosen as the brand name, seamlessly incorporating a unique element that could be visually represented by the degree symbol (°).
In pursuit of the perfect typeface, Graphicsbyte delved into the history of popcorn, recognizing its emergence as a popular snack during the Great Depression. Vintage popcorn packaging showcased a wide range of typefaces, from script to serif/sans-serif. While Bodoni, a favorite sans-serif typeface known for its balance between thick and thin strokes, was initially considered, it lacked the desired blend of modern and vintage aesthetics. After careful consideration, Majestic Banner by Joe Prince was chosen, striking the perfect balance between the two styles.
For the kernel icon, meticulous attention was paid to detail in ensuring the correct type of popcorn was depicted. Butterfly kernels, which explode outward and are commonly used in movie theaters, were contrasted with mushroom kernels, which explode inward and have a more puffy appearance. Since the kernel was being used to represent the degree symbol, the mushroom kernel was deemed the more appropriate choice. Several illustrations were created, with only two receiving digital treatment. Classic illustrations often utilize cross-hatching as a shading technique, and this was incorporated into the design to enhance its vintage appeal.
A Symphony of Vintage Charm and Modern Appeal
Driven by a dream to establish a popcorn shop exuding classic vintage charm, the founders of 240° Pop Shop sought to create a popcorn logo that would resonate with their target audience. Inspired by the melting point of sugar, the number 240 was chosen as the brand name, seamlessly incorporating a unique element that could be visually represented by the degree symbol (°).
In pursuit of the perfect typeface, Graphicsbyte delved into the history of popcorn, recognizing its emergence as a popular snack during the Great Depression. Vintage popcorn packaging showcased a wide range of typefaces, from script to serif/sans-serif. While Bodoni, a favorite sans-serif typeface known for its balance between thick and thin strokes, was initially considered, it lacked the desired blend of modern and vintage aesthetics. After careful consideration, Majestic Banner by Joe Prince was chosen, striking the perfect balance between the two styles.
For the kernel icon, meticulous attention was paid to detail in ensuring the correct type of popcorn was depicted. Butterfly kernels, which explode outward and are commonly used in movie theaters, were contrasted with mushroom kernels, which explode inward and have a more puffy appearance. Since the kernel was being used to represent the degree symbol, the mushroom kernel was deemed the more appropriate choice. Several illustrations were created, with only two receiving digital treatment. Classic illustrations often utilize cross-hatching as a shading technique, and this was incorporated into the design to enhance its vintage appeal.
Gourmet Popcorn in Every Hue
In terms of color, the client desired a buttery palette that would avoid any potential confusion with other vendors at the Portland Saturday Market. Caramel tones were therefore excluded from the color scheme.
A secondary logo was also developed, utilizing the kernel as the focal point. This logo was designed with versatility in mind, allowing for use on stickers and other branding materials. The vision for the future is to incorporate this secondary logo into future packaging designs.
Gourmet Popcorn in Every Hue
In terms of color, the client desired a buttery palette that would avoid any potential confusion with other vendors at the Portland Saturday Market. Caramel tones were therefore excluded from the color scheme.
A secondary logo was also developed, utilizing the kernel as the focal point. This logo was designed with versatility in mind, allowing for use on stickers and other branding materials. The vision for the future is to incorporate this secondary logo into future packaging designs.
From Blueprint to Brilliance
The Evolution of a Popcorn Menu
The original idea for the menu was to keep everything text-based. This was a strategic move to get the ball rolling and allow the client to take photos of the product without having to worry about finalizing the design. Once the photos were taken, an updated menu could be created with more visual elements.
The border of the menu is made from single-stroke lines. The corners have white highlight shapes that play off the rounded cuts from old movie tickets. White lines are also added to the top and bottom of the border and used as abstract columns for the three main menu topics. Various-sized popcorn kernels were then added to the border to create more depth.
From Blueprint to Brilliance
The Evolution of a Popcorn Menu
The original idea for the menu was to keep everything text-based. This was a strategic move to get the ball rolling and allow the client to take photos of the product without having to worry about finalizing the design. Once the photos were taken, an updated menu could be created with more visual elements.
The border of the menu is made from single-stroke lines. The corners have white highlight shapes that play off the rounded cuts from old movie tickets. White lines are also added to the top and bottom of the border and used as abstract columns for the three main menu topics. Various-sized popcorn kernels were then added to the border to create more depth.
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Creature Collection
Creature Collection
The Creature Collection is an illustrated study of biomechanical insects and animals, blending custom patternwork with science fiction-inspired design.
Illustrator - Mark Boehly
Strategy
- Research
- Illustration
Creature Collection
The Creature Collection is an illustrated study of biomechanical insects and animals, blending custom patternwork with science fiction-inspired design.
Illustrator- Mark Boehly
Strategy
- Research
- Illustration
Vector Pattern Work
In 2016 we developed an illustrative series known as the “Creature Collection.” The purpose of the series is to explore biomechanical patterns influenced by science fiction and zentangles. Each design is hand-drawn, digitally colored, and uses eye-catchy color palettes. New creatures are still being added to the series on a monthly basis.
Terms:
- Biomechanical: cross between organic tissue and machine.
- Zentangles: Random structured patterns.
Vector Pattern Work
In 2016 we developed an illustrative series known as the “Creature Collection.” The purpose of the series is to explore biomechanical patterns influenced by science fiction and zentangles. Each design is hand-drawn, digitally colored, and uses eye-catchy color palettes. New creatures are still being added to the series on a monthly basis.
Terms:
- Biomechanical: cross between organic tissue and machine.
- Zentangles: Random structured patterns.
Black & White Sketches
Digitally Colored
Repurposing The Brand
Reptiles have played a major role in the Graphicsbyte brand. From 2013–17 a viper was used as the studio icon. Many different skins were available on stickers, clothing and business cards. Towards the end of 2017 the viper was retired and the brand was repurposed for the Creature Collection sticker packs.
Repurposing The Brand
Reptiles have played a major role in the Graphicsbyte brand. From 2013–17 a viper was used as the studio icon. Many different skins were available on stickers, clothing and business cards. Towards the end of 2017 the viper was retired and the brand was repurposed for the Creature Collection sticker packs.
Creative Merchandising
The first product we developed were insect sticker packs. These were inspired by real bug specimens. Each pack features five insects and the viper brand logo. The pack also has a promo code for a downloadable poster. Currently the series is a limited run and we have two volumes available.
Creative Merchandising
The first product we developed were insect sticker packs. These were inspired by real bug specimens. Each pack features five insects and the viper brand logo. The pack also has a promo code for a downloadable poster. Currently the series is a limited run and we have two volumes available.
Selected Prints
Selling limited edition prints is another great way to get the work into the wild. Everything is signed and numbered by Mark Boehly. On occasion the most popular designs make their way onto clothing and accessories.
Selected Prints
Selling limited edition prints is another great way to get the work into the wild. Everything is signed and numbered by Mark Boehly. On occasion the most popular designs make their way onto clothing and accessories.
See something you like? We have Creature Collection prints available in our shop!
See something you like? We have Creature Collection prints available in our shop!
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Revitalize Surf NW
Revitalize Surf NW
“Surfing is about friendship, sharing in beauty, good time, quietness, and respect for the ocean and the planet.”
– Anne Taravet
Strategy
- Visual Identity
Revitalize Surf NW
“Surfing is about friendship, sharing in beauty, good time, quietness, and respect for the ocean and the planet.”
– Anne Taravet
Strategy
- Visual Identity
Logo with Soul
Capturing the Spirit of the Surfer Girl
In 2020, we were approached by the organizer of an all-women’s surf and bodyboarding group called Revitalize Surf NW. She was looking for a feminist logo that would spark adventure and friendship. During our first meeting, she gave us a few sketches and a list of concepts to explore.
While the sketches were well done, we felt that they didn’t fully capture the essence of the group. We wanted to create a logo that was empowering and inviting, encouraging women to feel confident and supported in the water.
After brainstorming a number of ideas, we came up with the concept of a wave that is both strong and graceful. The wave is also inclusive, representing the diversity of women who participate in the group.
Logo with Soul
Capturing the Spirit of the Surfer Girl
In 2020, we were approached by the organizer of an all-women’s surf and bodyboarding group called Revitalize Surf NW. She was looking for a feminist logo that would spark adventure and friendship. During our first meeting, she gave us a few sketches and a list of concepts to explore.
While the sketches were well done, we felt that they didn’t fully capture the essence of the group. We wanted to create a logo that was empowering and inviting, encouraging women to feel confident and supported in the water.
After brainstorming a number of ideas, we came up with the concept of a wave that is both strong and graceful. The wave is also inclusive, representing the diversity of women who participate in the group.
Morphing Masterpiece
A Logo that Adapts, Evolves, and Endures
The chosen concept is a negative space logo that welcomes diversity. The logo is designed to change its appearance when placed on different colored backgrounds, allowing for a wide range of creative possibilities.
Gradient blue was chosen as the brand’s main color, as it conveys a sense of calmness, trust, and reliability. In addition to the logo, we also provided the client with an outline that can be used to create their own patterns for t-shirts, stickers, and other merchandise. This allows for even greater customization and flexibility.
We believe that this logo is a strong and versatile representation of the brand. It is both visually appealing and meaningful, and it is sure to make a lasting impression.
Morphing Masterpiece
A Logo that Adapts, Evolves, and Endures
The chosen concept is a negative space logo that welcomes diversity. The logo is designed to change its appearance when placed on different colored backgrounds, allowing for a wide range of creative possibilities.
Gradient blue was chosen as the brand’s main color, as it conveys a sense of calmness, trust, and reliability. In addition to the logo, we also provided the client with an outline that can be used to create their own patterns for t-shirts, stickers, and other merchandise. This allows for even greater customization and flexibility.
We believe that this logo is a strong and versatile representation of the brand. It is both visually appealing and meaningful, and it is sure to make a lasting impression.
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Cabinet Cures
Cabinet Cures
Restyle • Redesign • Reface
Cabinet Cures is from Portland, Oregon. Their specialty is to transform old or worn-out cabinets into modern masterpieces. We got the chance to help shape their entire brand.
Strategy
- Research
- Brand Strategy
- Positioning
- Visual Identity
- Brand Collateral
- Website Design
Cabinet Cures
Restyle • Redesign • Reface
Cabinet Cures is from Portland, Oregon. Their specialty is to transform old or worn-out cabinets into modern masterpieces. We got the chance to help shape their entire brand.
Strategy
- Research
- Brand Strategy
- Positioning
- Visual Identity
- Brand Collateral
- Website Design
Backstory
Cabinet Cures is a cabinet refacing and refinishing company. They have four locations around the United States. They are known for their custom stains and tinted liquors, with over 35 different options to choose from. Each stain is hand applied so it will never hide the natural beauty of the wood grain.
During 2014–2020 we worked with Velare Media and helped develop all the company websites, graphics, photography and various print projects. Everything below is displayed in chronological order from when it was created.
Backstory
Cabinet Cures is a cabinet refacing and refinishing company. They have four locations around the United States. They are known for their custom stains and tinted liquors, with over 35 different options to choose from. Each stain is hand applied so it will never hide the natural beauty of the wood grain.
During 2014–2020 we worked with Velare Media and helped develop all the company websites, graphics, photography and various print projects. Everything below is displayed in chronological order from when it was created.
Updating the Brand
In 2019 the owners of Cabinet Cures wanted to overhaul their brand. The old brand used a red tone with an arch over the cc initials. The client wanted to keep the same typography but update the cabinet door to something they actually sell.
We photographed raw cabinet door samples and scanned their wood grain patterns. The chosen door style is called Sussex. It’s a cherry cabinet door with a Harvest stain. The logo update became optional. Currently only two franchises and the new catalog use the updated brand.
Updating the Brand
In 2019 the owners of Cabinet Cures wanted to overhaul their brand. The old brand used a red tone with an arch over the cc initials. The client wanted to keep the same typography but update the cabinet door to something they actually sell.
We photographed raw cabinet door samples and scanned their wood grain patterns. The chosen door style is called Sussex. It’s a cherry cabinet door with a Harvest stain. The logo update became optional. Currently only two franchises and the new catalog use the updated brand.
WordPress Web Design
The first Cabinet Cures website was developed in WordPress. The site was then ported into Hubspot. In 2017 the company put in a request to be moved back to WordPress. All the franchises received a website overhaul. New photos, text and graphics were applied. This made each site more personable to their local audience. All the websites are still using this model.
WordPress Web Design
The first Cabinet Cures website was developed in WordPress. The site was then ported into Hubspot. In 2017 the company put in a request to be moved back to WordPress. All the franchises received a website overhaul. New photos, text and graphics were applied. This made each site more personable to their local audience. All the websites are still using this model.
Cabinet Photography
The best way to sell a kitchen online is though high quality photography. We took several trips to the Cabinet Cures showroom and captured the wood from different angles. These photos were then applied to the Portland and Inc websites. They were also used in different social media posts. We also took photos of all the cabinet doors to show the wood grains before stains and lacquers are added.
Cabinet Photography
The best way to sell a kitchen online is though high quality photography. We took several trips to the Cabinet Cures showroom and captured the wood from different angles. These photos were then applied to the Portland and Inc websites. They were also used in different social media posts. We also took photos of all the cabinet doors to show the wood grains before stains and lacquers are added.
The Catalog
Shortly after updating the brand we received another request to overhaul the company catalog. Our goal was to build a design that complemented the websites. The last catalog was used for almost a decade before receiving an update. Our design needed to be timeless!
The catalog talks about all the products Cabinet Cures has to offer. It also has client testimonials and additional info about the company. The book has 20 pages designed around negative space.
The Catalog
Shortly after updating the brand we received another request to overhaul the company catalog. Our goal was to build a design that complemented the websites. The last catalog was used for almost a decade before receiving an update. Our design needed to be timeless!
The catalog talks about all the products Cabinet Cures has to offer. It also has client testimonials and additional info about the company. The book has 20 pages designed around negative space.
Learn more about the Cabinet Cures Website Evolution.
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Acue-Tex Inc
Acue-Tex Inc
Precision Injection Molding
AcueTex is a family-owned injection molding company. We spiced up their brand and built them a website.
Strategy
- Visual Identity
- Brand Collateral
- Website Design
Acue-Tex Inc
Precision Injection Molding
AcueTex is a family-owned injection molding company. We spiced up their brand and built them a website.
Strategy
- Visual Identity
- Brand Collateral
- Website Design
About the Company
Acue-Tex Inc is located in Hubbard Oregon. They have thirteen machines on the floor specializing in injection molding, insert molding, and tool & die manufacturing. The company is known for building parts for the medical, dental, and veterinary industries.
Working with Nathan was great. He knew exactly want he wanted and all our meetings were straight to the point. Our mission was to build an eye catchy logo, business cards, and a company website.
About the Company
Acue-Tex Inc is located in Hubbard Oregon. They have thirteen machines on the floor specializing in injection molding, insert molding, and tool & die manufacturing. The company is known for building parts for the medical, dental, and veterinary industries.
Working with Nathan was great. He knew exactly want he wanted and all our meetings were straight to the point. Our mission was to build an eye catchy logo, business cards, and a company website.
Creating the Brand
Acue-Tex has been established for many years but their brand was almost non-existent. They tried out many fonts and had a drawing of a plastic injection molding machine. They just needed professional help building the vision. We almost knocked it out of the park after presenting the first draft of ideas. One concept was a line logo based on a plastic injection molding machine. This design was more realistic and was in line with the current company sketch. Since Acue-Tex builds a lot of medical equipment we thought it would be a nice touch to make one of the parts in the machine resemble a medical cross icon.
Our other direction was more abstract and it focused on the viewing window inside the plastic molding machine. The icon uses a neutral color palette and the gold shape represents plastic that is about to be molded. An innovative logo needs a timeless typography so we went with Futura. It was a hard decision but this design was chosen to represent Acue-Tex. The next step was to build matching business cards.
Creating the Brand
Acue-Tex has been established for many years but their brand was almost non-existent. They tried out many fonts and had a drawing of a plastic injection molding machine. They just needed professional help building the vision. We almost knocked it out of the park after presenting the first draft of ideas. One concept was a line logo based on a plastic injection molding machine. This design was more realistic and was in line with the current company sketch. Since Acue-Tex builds a lot of medical equipment we thought it would be a nice touch to make one of the parts in the machine resemble a medical cross icon.
Our other direction was more abstract and it focused on the viewing window inside the plastic molding machine. The icon uses a neutral color palette and the gold shape represents plastic that is about to be molded. An innovative logo needs a timeless typography so we went with Futura. It was a hard decision but this design was chosen to represent Acue-Tex. The next step was to build matching business cards.
Responsive One-Page Website
When searching for Acue-Tex Inc. back in 2019, it was difficult to find a clear, informative online presence. While several industrial directory listings existed, none provided a strong sense of who the company was or the industries they served. That’s because Acue-Tex didn’t yet have a dedicated website.
We designed and developed a custom WordPress one-page scroll site to introduce Acue-Tex to the digital world. The site clearly communicates the company’s identity, services, and the industries it supports. It’s fully mobile responsive, adapting seamlessly to phones and tablets for a clean, user-friendly experience across devices.
Due to limited access to original photography, we focused on building the site around Acue-Tex’s updated brand identity, leveraging a refreshed color palette, clean typography, and custom icons to convey professionalism and consistency throughout the design.
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Centered Water
Centered Water
CBD Infused Water
Centered Water is a start-up CBD brand out of the Pacific Northwest. Their lineup features +99% CBD isolate, doggy treats, and massage oil. But their most popular item is CBD water. In 2018 the client reached out and was looking for a label redesign. They gave us full creative control and they were open to many new ideas.
After pitching the idea of creating an illustrated label one of the co-owners said he has Hawaiian heritage and thought it would be funny if the brand had a Hawaiian mascot. We decided to run with this idea and Joe the cartoon was born.
Strategy
- Visual Identity
- Brand Collateral
Centered Water
CBD Infused Water
Centered Water is a start-up CBD brand out of the Pacific Northwest. Their lineup features +99% CBD isolate, doggy treats, and massage oil. But their most popular item is CBD water. In 2018 the client reached out and was looking for a label redesign. They gave us full creative control and they were open to many new ideas.
After pitching the idea of creating an illustrated label one of the co-owners said he has Hawaiian heritage and thought it would be funny if the brand had a Hawaiian mascot. We decided to run with this idea and Joe the cartoon was born.
The Logo
One of the owners from Centered Water drew a raindrop icon. This was used on the old labels. The logo didn’t have a designated font and the brand needed some touch-ups. After some cleanup work and a critique, the font Chalet London Nineteen Seventy was chosen to represent the brand. The icon was recreated and for the first time the client now owns a vector copy of their brand.
The Logo
One of the owners from Centered Water drew a raindrop icon. This was used on the old labels. The logo didn’t have a designated font and the brand needed some touch-ups. After some cleanup work and a critique, the font Chalet London Nineteen Seventy was chosen to represent the brand. The icon was recreated and for the first time the client now owns a vector copy of their brand.
A Look at the Labels
The starting lineup features three flavors. Each flavor has a different illustrated scene. We thought this would be a fun opportunity to tell the story of Joe living in the PNW. The first label we designed was the Cantaloupe flavor. We added a series of trees to fill the landscape and created a custom texture for the background. This paved a path for all future designs.
The next thing we did was illustrate the character. After several different attempts we found something everyone was happy with. The client mentioned they wanted to see Joe in a hammock. We felt the cantaloupe flavor would be the perfect opportunity for this.
A Look at the Labels
The starting lineup features three flavors. Each flavor has a different illustrated scene. We thought this would be a fun opportunity to tell the story of Joe living in the PNW. The first label we designed was the Cantaloupe flavor. We added a series of trees to fill the landscape and created a custom texture for the background. This paved a path for all future designs.
The next thing we did was illustrate the character. After several different attempts we found something everyone was happy with. The client mentioned they wanted to see Joe in a hammock. We felt the cantaloupe flavor would be the perfect opportunity for this.
The Pear Stand
The next label we designed was Pear. We continued the tree landscape and created a different background texture to resemble clouds. This was another opportunity to add humor to the product. This scene shows a fruit stand where Joe is sharing his pears with the community of forest animals.
The Pear Stand
The next label we designed was Pear. We continued the tree landscape and created a different background texture to resemble clouds. This was another opportunity to add humor to the product. This scene shows a fruit stand where Joe is sharing his pears with the community of forest animals.
Telling a story with Texture
The old CBD water labels featured a mountain so we wanted to bring some of that language into the third label. We created a background texture that resembles part of a mountain. Then we added an A-frame at the base. The flavor is called Original and the scene is where Joe lives. We felt that the label need a little more variety so this scene takes place at night.
Telling a story with Texture
The old CBD water labels featured a mountain so we wanted to bring some of that language into the third label. We created a background texture that resembles part of a mountain. Then we added an A-frame at the base. The flavor is called Original and the scene is where Joe lives. We felt that the label need a little more variety so this scene takes place at night.
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Truax Designs
Truax Designs
The Metal Sculpture Expirence
Have you ever wanted to visit an alien world full of metal? Truax Designs is an experience where people not only interact with sculpture but take a piece home.
Strategy
- Visual Identity
- Brand Collateral
- Illustration
- Website Design
Truax Designs
The Metal Sculpture Expirence
Have you ever wanted to visit an alien world full of metal? Truax Designs is an experience where people not only interact with sculpture but take a piece home.
Strategy
- Visual Identity
- Brand Collateral
- Illustration
- Website Design
Two friends that built an alien world.
Several years before Graphicsbyte was formed Mark Boehly took a sculpture class at Clackamas Community College. In the class, he met a student named Christopher Truax. The two became good friends but eventually lost contact. In 2013 the two randomly reconnected at an art gallery in Portland. The show featured Christopher’s metal sculpture. He had articulated robots, tall animals inspired by Salvador Dali, a robotic DJ, and even a flying toaster. As a solo act, it was nice to see an old friend living the dream as a master sculptor.
The gallery event took place a few weeks after Mark graduated from Portland State University. This was a good time to look for new opportunities. He agreed to build Christopher a website and a logo. The payment was a trade for a custom piece of sculpture. Before the website and brand were finished Christopher shared a prototype where objects were infused in metal. The sculpture looked like it came straight out of a science fiction movie. Instantly Mark knew this was something worth exploring. Mark decided to join the team and learn how to build his own sculptures. He then agreed to market the new product know known as “Karbon Kast.” (The sign in the photo on the left uses this process.) Together Christopher and Mark formed a creative friendship and still continue to produce new works of art to this day.
Two friends that built an alien world.
Several years before Graphicsbyte was formed Mark Boehly took a sculpture class at Clackamas Community College. In the class, he met a student named Christopher Truax. The two became good friends but eventually lost contact. In 2013 the two randomly reconnected at an art gallery in Portland. The show featured Christopher’s metal sculpture. He had articulated robots, tall animals inspired by Salvador Dali, a robotic DJ, and even a flying toaster. As a solo act, it was nice to see an old friend living the dream as a master sculptor.
The gallery event took place a few weeks after Mark graduated from Portland State University. This was a good time to look for new opportunities. He agreed to build Christopher a website and a logo. The payment was a trade for a custom piece of sculpture. Before the website and brand were finished Christopher shared a prototype where objects were infused in metal. The sculpture looked like it came straight out of a science fiction movie. Instantly Mark knew this was something worth exploring. Mark decided to join the team and learn how to build his own sculptures. He then agreed to market the new product know known as “Karbon Kast.” (The sign in the photo on the left uses this process.) Together Christopher and Mark formed a creative friendship and still continue to produce new works of art to this day.
Logo Design
In Early 2014 Truax Designs reveled a new product called Karbon Kast at the AFRU Gallery in Portland. It was an instant hit. Over 60 items sold on the opening night and a dozen more throughout the week. When the event was over Mark and Chris started to produce hundreds of sculptures. They were preparing for their next show at the Portland Expo called America’s Largest Christmas Bazaar.
This event was also a huge success. Karbon Kast attracted dozens of new fans and this was when we presented the company logo for the first time.
The brand was designed after a robotic angel named Lily. She is fully articulated and was built for stop-motion animation. Mark designed an enclosure logo that showcases the robots most iconic features. Red became the brands primary color because it matches Lily’s brother Apollo who is also an articulated robot in the series. The physical color of the two robots together are both light and dark. This formed a Yin & Yang in the color palette.
A condensed san serif typeface was created to fit in the enclosures negative space. Today that type has become the brand’s main focal point. Wings are a common element found in the brands metal sculptures. So it only made since to add graphic wings to print media such as business cards and flyers.
Logo Design
In Early 2014 Truax Designs reveled a new product called Karbon Kast at the AFRU Gallery in Portland. It was an instant hit. Over 60 items sold on the opening night and a dozen more throughout the week. When the event was over Mark and Chris started to produce hundreds of sculptures. They were preparing for their next show at the Portland Expo called America’s Largest Christmas Bazaar.
This event was also a huge success. Karbon Kast attracted dozens of new fans and this was when we presented the company logo for the first time.
The brand was designed after a robotic angel named Lily. She is fully articulated and was built for stop-motion animation. Mark designed an enclosure logo that showcases the robots most iconic features. Red became the brands primary color because it matches Lily’s brother Apollo who is also an articulated robot in the series. The physical color of the two robots together are both light and dark. This formed a Yin & Yang in the color palette.
A condensed san serif typeface was created to fit in the enclosures negative space. Today that type has become the brand’s main focal point. Wings are a common element found in the brands metal sculptures. So it only made since to add graphic wings to print media such as business cards and flyers.
Website Evolution
Truax Designs has gone through several website iterations as the studio has grown. The earliest versions served as a portfolio for co-founder Christopher Truax, focusing on his individual metal sculpture work. As the team expanded and the brand matured, the website evolved to reflect a broader, more collaborative identity.
The most recent version of the website is centered around e-commerce and engagement. While Etsy remains the primary sales platform, the site now includes a shop for direct purchases—especially for higher-end sculptures. Visitors can also submit intake forms to request custom pieces, making the site a tool for both sales and commissions.
A major feature of the new site is the Karbon Kast case study, which showcases the success of our cast resin product line. This section highlights the growing impact of the brand, including celebrity collectors and media recognition, positioning Karbon Kast as a standout offering within the Truax Designs portfolio.
The homepage also includes a section to browse upcoming shows and events, allowing visitors to connect with the team in person and experience the work firsthand.
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Karbon Kast & Illustrated Hybrids
Creating the art is one of the best perks of working with Truax Designs. In 2017 we started to create 3D printed prototypes. These prints were infused in the metal and turned into success stories at events like Comic Con. We also created some mixed-media hybrids using Graphicsbyte art as the focal point. The Karbon Kast was then used as a secondary texture.
Karbon Kast & Illustrated Hybrids
Creating the art is one of the best perks of working with Truax Designs. In 2017 we started to create 3D printed prototypes. These prints were infused in the metal and turned into success stories at events like Comic Con. We also created some mixed-media hybrids using Graphicsbyte art as the focal point. The Karbon Kast was then used as a secondary texture.
The Pop-Up Gallery
Towards the end of 2017 Truax Designs created a pop up gallery in Oregon City called Truax Gallery. Mark and Chris spent a year here selling metal sculptures to the general public. About three months into the project we needed another line of art. Graphicsbyte received an opportunity to sell prints and sticker packs. This added a splash of color to the gallery and attracted a different audience.
The Pop-Up Gallery
Towards the end of 2017 Truax Designs created a pop up gallery in Oregon City called Truax Gallery. Mark and Chris spent a year here selling metal sculptures to the general public. About three months into the project we needed another line of art. Graphicsbyte received an opportunity to sell prints and sticker packs. This added a splash of color to the gallery and attracted a different audience.
Chapter 2
Truax Studio Gallery
Even though the Oregon City gallery was short lived the experience was everything the artists hoped for. The following year the crew packed up and moved to West Linn. The new location had a storefront connected to the same building the Truax Designs workshop is in. This move was going to speed up production… Soon as we were getting ready to officially launch the second chapter of the gallery Coivid-19 came to Oregon. We were forced to cancel the project. Truax Designs still has a workshop in the West Linn building but it’s not open to the public.
Chapter 2
Truax Studio Gallery
Even though the Oregon City gallery was short lived the experience was everything the artists hoped for. The following year the crew packed up and moved to West Linn. The new location had a storefront connected to the same building the Truax Designs workshop is in. This move was going to speed up production… Soon as we were getting ready to officially launch the second chapter of the gallery Coivid-19 came to Oregon. We were forced to cancel the project. Truax Designs still has a workshop in the West Linn building but it’s not open to the public.
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Emerald Isle
Emerald Isle
Hard riffs. Digital drops.
Emerald Isle is a high-energy band from Tempe, Arizona, blending metal, post-hardcore, and electronic dance into there sound. We were brought in to rebuild their main logo into a meaningful monogram.
Strategy
- Visual Identity
Emerald Isle
Hard riffs. Digital drops.
Emerald Isle is a high-energy band from Tempe, Arizona, blending metal, post-hardcore, and electronic dance into there sound. We were brought in to rebuild their main logo into a meaningful monogram.
Strategy
- Visual Identity
About the Band
Through the power of social networking, we met Blayr, the drummer from Emerald Isle. If you have never heard of this group, they are an electronic metal rock band from Arizona. The group quickly gained the reputation of a must-see live act!
The band is equal parts pummeling and catchy with driving guitar leads, devastating drumming, and vocal harmonies. The band released two albums prior to making contact in 2018. New music projects are now in the works.
About the Band
Through the power of social networking, we met Blayr, the drummer from Emerald Isle. If you have never heard of this group, they are an electronic metal rock band from Arizona. The group quickly gained the reputation of a must-see live act!
The band is equal parts pummeling and catchy with driving guitar leads, devastating drumming, and vocal harmonies. The band released two albums prior to making contact in 2018. New music projects are now in the works.
Spicing up the brand icon
The band was in need of a logo update. They were using a common Celtic Knot Triangle icon as their main emblem. This is also known as a “Trinity Knot.” Blayr wanted to keep the logo they had but make improvements on the design. After a few weeks we created several new triangle circle icons but they all lacked personality.
We felt the only way to make this work was to convert the triangle into the bands initials. It was important to keep the Celtic roots so we made sure the initials would intersect with the circle. The band had a dark color palette so this new design was built with a grayscale in mind.
Spicing up the brand icon
The band was in need of a logo update. They were using a common Celtic Knot Triangle icon as their main emblem. This is also known as a “Trinity Knot.” Blayr wanted to keep the logo they had but make improvements on the design. After a few weeks we created several new triangle circle icons but they all lacked personality.
We felt the only way to make this work was to convert the triangle into the bands initials. It was important to keep the Celtic roots so we made sure the initials would intersect with the circle. The band had a dark color palette so this new design was built with a grayscale in mind.
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Luna Food And Smoothies
Luna Food & Smoothies
Named after the Roman goddess of the moon, Luna is a vibrant food and smoothie booth based at the Portland Saturday Market. We worked with the team to create a logo that reflects the brand’s fresh, celestial energy, along with clean, eye-catching menu signage to draw in market-goers.
Strategy
- Visual Identity
- Brand Collateral
Luna Food & Smoothies
Named after the Roman goddess of the moon, Luna is a vibrant food and smoothie booth based at the Portland Saturday Market. We worked with the team to create a logo that reflects the brand’s fresh, celestial energy, along with clean, eye-catching menu signage to draw in market-goers.
Strategy
- Visual Identity
- Brand Collateral
Astrological Branding
Luna is a vegan and gluten-free food and smoothie booth located at the Portland Saturday Market. When we first met the client, they were primarily looking for a chalkboard-style menu, something that felt hand-drawn, approachable, and celestial. We ran with that vision, designing signage with custom borders featuring whimsical stars and moons.
Although a logo wasn’t originally part of the plan, we pitched one anyway a custom, monoline wordmark featuring hand-drawn typography. The client instantly connected with the design, and it quickly became the centerpiece of the brand’s visual identity.
To bring everything together, we crafted business cards and menus that matched the booth’s handmade vibe. All signage was set in a typeface that mimics chalk lettering, giving the entire brand a cohesive, approachable, and memorable presence.
Astrological Branding
Luna is a vegan and gluten-free food and smoothie booth located at the Portland Saturday Market. When we first met the client, they were primarily looking for a chalkboard-style menu, something that felt hand-drawn, approachable, and celestial. We ran with that vision, designing signage with custom borders featuring whimsical stars and moons.
Although a logo wasn’t originally part of the plan, we pitched one anyway a custom, monoline wordmark featuring hand-drawn typography. The client instantly connected with the design, and it quickly became the centerpiece of the brand’s visual identity.
To bring everything together, we crafted business cards and menus that matched the booth’s handmade vibe. All signage was set in a typeface that mimics chalk lettering, giving the entire brand a cohesive, approachable, and memorable presence.
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Oregon Guitar Studio
Oregon Guitar Studio
We created a refined logo for Oregon Guitar Studio, a classical guitar school and recording studio owned by musician and instructor David Tutmark. The project focused on capturing the elegance of the classical guitar through a modern, minimalist design that reflects the professionalism and artistry of the brand.
Strategy
- Visual Identity
- Brand Collateral
Oregon Guitar Studio
We created a refined logo for Oregon Guitar Studio, a classical guitar school and recording studio owned by musician and instructor David Tutmark. The project focused on capturing the elegance of the classical guitar through a modern, minimalist design that reflects the professionalism and artistry of the brand.
Strategy
- Visual Identity
- Brand Collateral
Classical Guitar Brand
Oregon Guitar Studio is a classical guitar school and recording space founded by David Tutmark, a performer, instructor, and registered dealer of fine classical guitars in the Pacific Northwest. David approached us looking for a modern identity centered around the elegant form of the classical guitar, something clean, refined, and visually striking.
After several rounds of refinement exploring different line weights and shapes, we landed on a minimalist line logo that captures the instrument’s iconic silhouette. We paired the mark with the Frutiger typeface for its clarity and modern feel, and selected a muted pastel-inspired color palette, soft tones with a slightly deeper richness that adds warmth without overpowering the design.
To complete the brand system, we designed custom business cards featuring two unique back designs, each highlighting a different facet of David’s dual role as both performer and instructor.
Classical Guitar Brand
Oregon Guitar Studio is a classical guitar school and recording space founded by David Tutmark, a performer, instructor, and registered dealer of fine classical guitars in the Pacific Northwest. David approached us looking for a modern identity centered around the elegant form of the classical guitar, something clean, refined, and visually striking.
After several rounds of refinement exploring different line weights and shapes, we landed on a minimalist line logo that captures the instrument’s iconic silhouette. We paired the mark with the Frutiger typeface for its clarity and modern feel, and selected a muted pastel-inspired color palette, soft tones with a slightly deeper richness that adds warmth without overpowering the design.
To complete the brand system, we designed custom business cards featuring two unique back designs, each highlighting a different facet of David’s dual role as both performer and instructor.
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Volume Eyelash Extensions
Volume Eyelash Extensions
Volume is an eyelash extension studio that sought a brand and website reflecting the owner’s vision: high fashion meets minimalist elegance. Our goal was to create a clean, elevated identity that feels modern, luxurious, and aligned with the beauty industry’s premium aesthetic.
Strategy
- Visual Identity
- Brand Collateral
- Website Design
Volume Eyelash Extensions
Volume is an eyelash extension studio that sought a brand and website reflecting the owner’s vision: high fashion meets minimalist elegance. Our goal was to create a clean, elevated identity that feels modern, luxurious, and aligned with the beauty industry’s premium aesthetic.
Strategy
- Visual Identity
- Brand Collateral
- Website Design
Logo for Eyelashes
Melanie approached Graphicsbyte with a dream: quality, affordability, and accessibility in the eyelash industry. This is something she couldn’t find herself. Working in her Lake Oswego, OR salon, her passion and talent for eyelash extensions evolved into a love for education and training in the industry. She created a new company to focus on these endeavors. Volume is an eyelash extension supply company with a focus on education for licensed professionals, providing great products at reasonable prices.
What Volume needed was a voice. Melanie’s vision was high fashion and clean. With her ideas in mind we developed a golden geometric uppercase V monogram which could be used for embossing or printing in foil.
Logo for Eyelashes
Melanie approached Graphicsbyte with a dream: quality, affordability, and accessibility in the eyelash industry. This is something she couldn’t find herself. Working in her Lake Oswego, OR salon, her passion and talent for eyelash extensions evolved into a love for education and training in the industry. She created a new company to focus on these endeavors. Volume is an eyelash extension supply company with a focus on education for licensed professionals, providing great products at reasonable prices.
What Volume needed was a voice. Melanie’s vision was high fashion and clean. With her ideas in mind we developed a golden geometric uppercase V monogram which could be used for embossing or printing in foil.
Lash Box - Packaging
The Volume packaging is often printed with gold foil. This creates an elegant and stylish look. Square business cards with rounded corners and various flyers were also created to help shape the brand.
Lash Box - Packaging
The Volume packaging is often printed with gold foil. This creates an elegant and stylish look. Square business cards with rounded corners and various flyers were also created to help shape the brand.
Lash eCommerce Website
Volume is a dual-purpose brand specializing in professional eyelash extension products and certified training courses for licensed lash artists. The client envisioned a clean, fashion-forward identity and a website that would reflect both sides of the business: product and education.
Working in collaboration with Velare Media, we helped develop an e-commerce experience that allows customers to easily browse lash products by shape, length, and style. The site was also built to host training signups, enabling licensed professionals to register for in-person classes directly through the platform.
While the full online store was never launched due to funding shifts, the project set a strong foundation for a scalable and modern brand in the beauty industry.
Lash Box - Packaging
The Volume packaging is often printed with gold foil. This creates an elegant and stylish look. Square business cards with rounded corners and various flyers were also created to help shape the brand.
Everdrone
Everdrone
Drone Inspections
Everdrone is a drone services company specializing in aerial footage and equipment inspection. From capturing stunning visuals to identifying wear and tear on hard-to-reach infrastructure.
We were brought on to create a full brand identity, including a logo, custom icon set, and a modern website.
Strategy
- Research
- Visual Identity
- Brand Collateral
- Website Design
Everdrone
Drone Inspections
Everdrone is a drone services company specializing in aerial footage and equipment inspection. From capturing stunning visuals to identifying wear and tear on hard-to-reach infrastructure.
We were brought on to create a full brand identity, including a logo, custom icon set, and a modern website.
Strategy
- Research
- Visual Identity
- Brand Collateral
- Website Design
About the Brand
The future of inspections is through drone flight using infrared and HD cameras. Everdrone creates and executes streamlined workflows for image and data gathering for in-depth analysis of heavy equipment. Integrated with cloud-based software, they produce 3D maps, compare current data with projected data, and acquire educated insights.
While working with Velare Media the client approached us in need of a full brand identity and website to market their startup inspection business. We worked closely with their team to craft a voice to the ideas behind Everdrone and create a comprehensive website showcasing their workflows and analysis abilities. They needed a company logo, website, and marketing materials that can be handed out in trade shows.
About the Brand
The future of inspections is through drone flight using infrared and HD cameras. Everdrone creates and executes streamlined workflows for image and data gathering for in-depth analysis of heavy equipment. Integrated with cloud-based software, they produce 3D maps, compare current data with projected data, and acquire educated insights.
While working with Velare Media the client approached us in need of a full brand identity and website to market their startup inspection business. We worked closely with their team to craft a voice to the ideas behind Everdrone and create a comprehensive website showcasing their workflows and analysis abilities. They needed a company logo, website, and marketing materials that can be handed out in trade shows.
Branding with "Military" in Mind
Everdrone is a cutting-edge aerial company that uses drones to inspect heavy machinery. When the company first approached us they wanted their brand to look timeless and “military.” But overall they were very open-minded. We used the DJI website to find high-quality images of the Zenmuse X series cameras. These are the same cameras onboard the client’s aircraft.
We designed a hexagon line logo that is loosely based on the Zenmuse X45 camera. It was important to give this logo some personality so the we made the focal point of the lense resemble an eye that looks directly at the camera. The diagonal wings were then added to be a reference towards the Airforce brand.
Branding with "Military" in Mind
Everdrone is a cutting-edge aerial company that uses drones to inspect heavy machinery. When the company first approached us they wanted their brand to look timeless and “military.” But overall they were very open-minded. We used the DJI website to find high-quality images of the Zenmuse X series cameras. These are the same cameras onboard the client’s aircraft.
We designed a hexagon line logo that is loosely based on the Zenmuse X45 camera. It was important to give this logo some personality so the we made the focal point of the lense resemble an eye that looks directly at the camera. The diagonal wings were then added to be a reference towards the Airforce brand.
Iconography
After building the brands visual identity we pushed the hierarchy father with a series of custom icons. Each icon represents a service that Everdrone specializes in. The icons are used on the company website, business cards and promotional materials.
Iconography
After building the brands visual identity we pushed the hierarchy father with a series of custom icons. Each icon represents a service that Everdrone specializes in. The icons are used on the company website, business cards and promotional materials.
Website Design
4K image capture and video are key components of drone inspections. The website showcases these areas in great detail. We worked with Velare Media and helped capture some of the videos and images for the site.
Website Design
4K image capture and video are key components of drone inspections. The website showcases these areas in great detail. We worked with Velare Media and helped capture some of the videos and images for the site.
Brand Collateral
To help spread the word Everdrone participates in trade shows and drone conferences around the country. They wanted promotional materials that could be given away. Stickers were the first thing we created and these are currently being used on the company UAV’s, hard hats and other equipment. We also created several t-shirt designs, and 3D printed keychains.
Brand Collateral
To help spread the word Everdrone participates in trade shows and drone conferences around the country. They wanted promotional materials that could be given away. Stickers were the first thing we created and these are currently being used on the company UAV’s, hard hats and other equipment. We also created several t-shirt designs, and 3D printed keychains.
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Mother Nature Massage Therapy
Mother Nature Massage Therapy
Mother Nature is a traveling massage therapy company based in the Pacific Northwest, offering restorative services rooted in natural healing.
We developed an organic brand identity inspired by the region’s earthy tones and holistic values, along with custom business cards that reflect the calming, grounded energy of the practice.
Strategy
- Visual Identity
- Brand Collateral
Mother Nature Massage Therapy
Mother Nature is a traveling massage therapy company based in the Pacific Northwest, offering restorative services rooted in natural healing.
We developed an organic brand identity inspired by the region’s earthy tones and holistic values, along with custom business cards that reflect the calming, grounded energy of the practice.
Strategy
- Visual Identity
- Brand Collateral
Logo Development Journey
Mother Nature specializes in Swedish, Prenatal, Fertility, and Infant massage, offering gentle, holistic services rooted in growth and care. In our initial meeting, the client expressed interest in a logo that incorporated either a lotus flower or a woman transforming into a tree.
Over the following weeks, we explored these ideas and presented five distinct concepts. Three featured variations of the lotus, one focused on the woman/tree transformation, and the final introduced a monogram. The letter M was the tree branch and the leaves represented a lowercase N.
Logo Development Journey
Mother Nature specializes in Swedish, Prenatal, Fertility, and Infant massage, offering gentle, holistic services rooted in growth and care. In our initial meeting, the client expressed interest in a logo that incorporated either a lotus flower or a woman transforming into a tree.
Over the following weeks, we explored these ideas and presented five distinct concepts. Three featured variations of the lotus, one focused on the woman/tree transformation, and the final introduced a monogram. The letter M was the tree branch and the leaves represented a lowercase N.
From Concept to Monogram
The client was especially drawn to the last two designs and requested a refined combination of the two. The final logo shows a MN monogram built out of tree branches. Typeface ITC Benguiat Gothic Std was chosen to complement the organic structure of the branches.
The leaf pattern was then used on the back of the business cards in the shape of a negative space leaf. The brand was completed with a soft, nature-driven color palette composed of two base shades and three complementary tints.
From Concept to Monogram
The client was especially drawn to the last two designs and requested a refined combination of the two. The final logo shows a MN monogram built out of tree branches. Typeface ITC Benguiat Gothic Std was chosen to complement the organic structure of the branches.
The leaf pattern was then used on the back of the business cards in the shape of a negative space leaf. The brand was completed with a soft, nature-driven color palette composed of two base shades and three complementary tints.
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Grannys Attic
Granny's Attic - Backstory
Originally created in 2016, Granny’s Attic began as a playful experiment in cannabis branding during a pivotal time, just as Oregon legalized recreational use. The concept was first developed for a cannabis budgeting app, but when that project was ultimately shelved, the logo and visual identity took on a life of their own.
The name “Granny’s Attic” emerged as an inside joke, eventually inspiring a full brand narrative. The idea: when you step into an attic, you uncover pieces of a past life. In this case, Granny was a free-spirited hippie, and the brand is a peek into her stash of psychedelic memories and forgotten treasures.
Strategy
- Brand Strategy
- Naming
- Logo Design
- Packaging Design
Granny's Attic - Backstory
Originally created in 2016, Granny’s Attic began as a playful experiment in cannabis branding during a pivotal time, just as Oregon legalized recreational use. The concept was first developed for a cannabis budgeting app, but when that project was ultimately shelved, the logo and visual identity took on a life of their own.
The name “Granny’s Attic” emerged as an inside joke, eventually inspiring a full brand narrative. The idea: when you step into an attic, you uncover pieces of a past life. In this case, Granny was a free-spirited hippie, and the brand is a peek into her stash of psychedelic memories and forgotten treasures.
Strategy
- Brand Strategy
- Naming
- Logo Design
- Packaging Design
Cannabis Logo Design
The logo was designed around a modern lotus form. Layered ovals intersect to create a stylized cannabis leaf, an abstract, timeless mark that plays with transparency and depth. The overlapping shapes hint at hidden leaves within, reinforcing the theme of discovery.
Four color variations were developed to represent different strains, each giving the brand flexibility to expand into packaging or product lines. This color system laid the foundation for merchandise, including a line of t-shirts and sticker packs sold in various dispensaries. These sticker sets, dubbed Dime Bags in a nod to classic $10 weed sacks, further extended the brand’s nostalgic and irreverent personality.
Granny’s Attic captures a sense of retro charm with a contemporary twist. It’s a visual identity rooted in storytelling, built for fun, flexible cannabis branding that stands out on shelves and sticks in your memory.
Cannabis Logo Design
The logo was designed around a modern lotus form. Layered ovals intersect to create a stylized cannabis leaf, an abstract, timeless mark that plays with transparency and depth. The overlapping shapes hint at hidden leaves within, reinforcing the theme of discovery.
Four color variations were developed to represent different strains, each giving the brand flexibility to expand into packaging or product lines. This color system laid the foundation for merchandise, including a line of t-shirts and sticker packs sold in various dispensaries. These sticker sets, dubbed Dime Bags in a nod to classic $10 weed sacks, further extended the brand’s nostalgic and irreverent personality.
Granny’s Attic captures a sense of retro charm with a contemporary twist. It’s a visual identity rooted in storytelling, built for fun, flexible cannabis branding that stands out on shelves and sticks in your memory.
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Imperial Martial Arts Academy
Imperial Martial Arts Academy
Imperial Martial Arts Academy needed a brand that honored their unique blend of Kenpo, rooted in both Chinese and Japanese martial arts traditions. We were brought on to design a logo that could unify the identity across uniforms, print materials, and signage.
Strategy
- Visual Identity
- Brand Collateral
Imperial Martial Arts Academy
Imperial Martial Arts Academy needed a brand that honored their unique blend of Kenpo, rooted in both Chinese and Japanese martial arts traditions. We were brought on to design a logo that could unify the identity across uniforms, print materials, and signage.
Strategy
- Visual Identity
- Brand Collateral
Patriotic Logo Design
Imperial Martial Arts Academy is a family owned martial arts school. They teach Kenpo using a Chinese, Japanese and American blend. Their top students were in a group called Order of the Phoenix and they wanted to use a phoenix as their school mascot. Our task was to create a modern eye catchy crest that could tie together three different cultures and still be used as a uniform patch and logo.
We wanted to make sure the phoenix was the primary focus of the crest so we added rays from the rising sun in the background. In order to give the design an American twist, we went with a red, white and blue color scheme. The typeface Versailles was chosen because the strong serif angles complemented the sharp points of the bird’s feathers.
Patriotic Logo Design
Imperial Martial Arts Academy is a family owned martial arts school. They teach Kenpo using a Chinese, Japanese and American blend. Their top students were in a group called Order of the Phoenix and they wanted to use a phoenix as their school mascot. Our task was to create a modern eye catchy crest that could tie together three different cultures and still be used as a uniform patch and logo.
We wanted to make sure the phoenix was the primary focus of the crest so we added rays from the rising sun in the background. In order to give the design an American twist, we went with a red, white and blue color scheme. The typeface Versailles was chosen because the strong serif angles complemented the sharp points of the bird’s feathers.
Storefront Signage
The dojo is located in Willamette West Linn. Each building on the street has an old western theme. We designed a sign that used a real wood grain texture to help match the theme’s era. The Phoenix made a small appearance on the sign and was also applied to the front door of the school.
Storefront Signage
The dojo is located in Willamette West Linn. Each building on the street has an old western theme. We designed a sign that used a real wood grain texture to help match the theme’s era. The Phoenix made a small appearance on the sign and was also applied to the front door of the school.
Print Collateral
The patch was the main element to this entire project. The owner loved the design so much he allowed us to expand the brand with different print materials. Our black tickets were used in a West Linn school auction.
They gave students five free private lessons at the dojo. They were printed on a cardstock with a toothy texture. IMAA branded t-shirts were sold at the front desk. They were next to seasonal postcards. Each card was double sided and had an illustrative touch playing off the martial arts theme.
Print Collateral
The patch was the main element to this entire project. The owner loved the design so much he allowed us to expand the brand with different print materials. Our black tickets were used in a West Linn school auction.
They gave students five free private lessons at the dojo. They were printed on a cardstock with a toothy texture. IMAA branded t-shirts were sold at the front desk. They were next to seasonal postcards. Each card was double sided and had an illustrative touch playing off the martial arts theme.
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Steampunk Maniacs
Steampunk Maniacs
Steampunk Maniacs needed a logo that captured their unique identity, blending Victorian elegance with industrial grit.
We developed a memorable mark that reflected the brand’s steampunk aesthetic and helped them stand out in a niche market. To support their growing presence, we also designed a matching website that functioned as both a portfolio and an eCommerce shop.
Strategy
- Visual Identity
- Brand Collateral
- Website Design
Steampunk Maniacs
Steampunk Maniacs needed a logo that captured their unique identity, blending Victorian elegance with industrial grit.
We developed a memorable mark that reflected the brand’s steampunk aesthetic and helped them stand out in a niche market. To support their growing presence, we also designed a matching website that functioned as both a portfolio and an eCommerce shop.
Strategy
- Visual Identity
- Brand Collateral
- Website Design
Steam Power Branding
Our client creates one-of-a-kind costumes and accessories that look like they’ve stepped out of a science fiction world, rich with gears, brass, and ornate detailing. Steampunk, inspired by 19th-century industrial steam-powered machinery, is equal parts function and fantasy.
To reflect the genre’s Neo-Victorian charm, we crafted a logo that blends filigree, clockwork, and old-world elegance. Two contrasting ornate typefaces were combined, intentionally clashing, to evoke a bold, vintage-meets-retro aesthetic that feels both handmade and theatrical.
Steam Power Branding
Our client creates one-of-a-kind costumes and accessories that look like they’ve stepped out of a science fiction world, rich with gears, brass, and ornate detailing. Steampunk, inspired by 19th-century industrial steam-powered machinery, is equal parts function and fantasy.
To reflect the genre’s Neo-Victorian charm, we crafted a logo that blends filigree, clockwork, and old-world elegance. Two contrasting ornate typefaces were combined, intentionally clashing, to evoke a bold, vintage-meets-retro aesthetic that feels both handmade and theatrical.
A Site Built for Show and Sell
The client came to us with an existing website, but it lacked the flexibility and function they needed. We redesigned the entire layout with a fully responsive structure and improved user experience. Custom icons were created to represent each shop category, reinforcing the brand’s distinct visual style.
To simplify shop management, we integrated the site with their Etsy store, making product updates seamless. We also added dedicated galleries to showcase past leatherwork, props, and custom costumes, transforming the site into both a storefront and portfolio.
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Dorsing Construction
Dorsing Construction
We helped transform a family-owned construction company into a brand as solid and dependable as the structures they build. The foundation? A modular logo system inspired by their initials—designed to be as flexible and functional as the company itself.
Strategy
- Visual Identity
- Brand Collateral
Dorsing Construction
We helped transform a family-owned construction company into a brand as solid and dependable as the structures they build. The foundation? A modular logo system inspired by their initials—designed to be as flexible and functional as the company itself.
Strategy
- Visual Identity
- Brand Collateral
Constructing the Brand Mark
Remember the childhood joy of building block towers? Now imagine turning that feeling into the foundation of a brand identity. That’s exactly what we did for Dorsing Construction, a local builder with big dreams.
Ditching the typical blueprint clichés, we embraced their creative spirit and designed a lowercase, geometric monogram, a tribute to squares and quarter circles. Look closer, and you’ll find a subtle “d” and “c” tucked inside, a clever nod to their family legacy.
This isn’t just a logo, it’s a building block for their future. Modular, bold, and ready to stack into any project with confidence and charm.
Constructing the Brand Mark
Remember the childhood joy of building block towers? Now imagine turning that feeling into the foundation of a brand identity. That’s exactly what we did for Dorsing Construction, a local builder with big dreams.
Ditching the typical blueprint clichés, we embraced their creative spirit and designed a lowercase, geometric monogram, a tribute to squares and quarter circles. Look closer, and you’ll find a subtle “d” and “c” tucked inside, a clever nod to their family legacy.
This isn’t just a logo, it’s a building block for their future. Modular, bold, and ready to stack into any project with confidence and charm.
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Dear America What Would You Change
Dear America What Would You Change?
Have you ever wanted to ask everyday people what they would change about America? Dear America: What Would You Change? is a public art project rooted in conversation.
We interviewed people from all walks of life, gathering their thoughts on the country’s future, one voice at a time. Each response was then transformed into hand-drawn, stacked typography, giving every opinion a unique visual identity.
Dear America What Would You Change?
Have you ever wanted to ask everyday people what they would change about America? Dear America: What Would You Change? is a public art project rooted in conversation.
We interviewed people from all walks of life, gathering their thoughts on the country’s future, one voice at a time. Each response was then transformed into hand-drawn, stacked typography, giving every opinion a unique visual identity.
Strategy
Visit Site
- Illustration
- Photography
Typography as Protest
In 2013, while studying Graphic Design at Portland State University, I (Mark Boehly) focused my senior thesis on the power of graffiti and public art. I was particularly inspired by artist Steve Powers and his series A Love Letter for You, where he painted fifty murals across West Philadelphia. Each mural formed part of a fictional love story told through rooftop messages—an artistic dialogue with the city and its people.
For my own thesis, I created a public art campaign rooted in real voices and current events. Drawing from my daily commute on Portland’s Green Line MAX, I began asking fellow passengers a simple but provocative question: “If you could change one thing in America, what would it be?” Over fifty people responded. As I read through their answers, a pattern of shared concerns and hopes began to emerge.
I selected the most resonant responses and translated them into a series of typographic posters—each hand-drawn in a stacked style to preserve the raw, expressive quality of street art. I developed a visual identity for the campaign, including a DA monogram and the project’s central question as a tagline. The logo was subtly embedded in each poster, allowing them to stand alone or work as a collective.
Each design was printed at a large, four-foot scale in black and white. To maintain the spirit of street art, I created homemade wheatpaste and mounted the posters onto tarps—making the project both portable and true to its urban influence.
Typography as Protest
In 2013, while studying Graphic Design at Portland State University, I (Mark Boehly) focused my senior thesis on the power of graffiti and public art. I was particularly inspired by artist Steve Powers and his series A Love Letter for You, where he painted fifty murals across West Philadelphia. Each mural formed part of a fictional love story told through rooftop messages—an artistic dialogue with the city and its people.
For my own thesis, I created a public art campaign rooted in real voices and current events. Drawing from my daily commute on Portland’s Green Line MAX, I began asking fellow passengers a simple but provocative question: “If you could change one thing in America, what would it be?” Over fifty people responded. As I read through their answers, a pattern of shared concerns and hopes began to emerge.
I selected the most resonant responses and translated them into a series of typographic posters—each hand-drawn in a stacked style to preserve the raw, expressive quality of street art. I developed a visual identity for the campaign, including a DA monogram and the project’s central question as a tagline. The logo was subtly embedded in each poster, allowing them to stand alone or work as a collective.
Each design was printed at a large, four-foot scale in black and white. To maintain the spirit of street art, I created homemade wheatpaste and mounted the posters onto tarps—making the project both portable and true to its urban influence.
A Wall for the People
Originally, I planned to display each opinion separately in various neighborhoods across Portland. But due to legal limitations around public posting, I shifted to a single large-format installation. I stitched the posters together into a single tarp banner, allowing all the voices to appear side by side, unified, yet distinct.
The final location was near the Lloyd Center in Portland, Oregon, chosen intentionally as the main MAX stop where the original surveys were conducted. A nearby fence provided ideal visibility, facing both daily commuters on the train and foot traffic in the area. The installation transformed a common transit hub into a public canvas for shared expression.
A Wall for the People
Originally, I planned to display each opinion separately in various neighborhoods across Portland. But due to legal limitations around public posting, I shifted to a single large-format installation. I stitched the posters together into a single tarp banner, allowing all the voices to appear side by side, unified, yet distinct.
The final location was near the Lloyd Center in Portland, Oregon, chosen intentionally as the main MAX stop where the original surveys were conducted. A nearby fence provided ideal visibility, facing both daily commuters on the train and foot traffic in the area. The installation transformed a common transit hub into a public canvas for shared expression.
