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Siempre La Guitarra
Classical guitar concert series featuring performers from around the world.
Siempre La Guitarra
Classical guitar concert series featuring performers from around the world.
Client Objectives
- Logo Design
- Tour Posters
- Merch
- Website
Client Objectives
- Logo Design
- Tour Posters
- Merch
- Website
History
We partnered with David Tutmark and Oregon Guitar Studio to develop a brand for ‘Siempre La Guitarra’ (Spanish for ‘Always the Guitar’), their new classical guitar concert series showcasing the finest guitarists worldwide.
David wanted a brand that would attract a younger demographic to classical music. The traditional aesthetic often associated with the genre can be a barrier for some. To overcome this challenge, we introduced an illustration theme featuring a lumberjack from the Pacific Northwest with a passion for classical guitar.
History
We partnered with David Tutmark and Oregon Guitar Studio to develop a brand for ‘Siempre La Guitarra’ (Spanish for ‘Always the Guitar’), their new classical guitar concert series showcasing the finest guitarists worldwide.
David wanted a brand that would attract a younger demographic to classical music. The traditional aesthetic often associated with the genre can be a barrier for some. To overcome this challenge, we introduced an illustration theme featuring a lumberjack from the Pacific Northwest with a passion for classical guitar.
Custom Typeface
For Siempre La Guitarra, we pushed the boundaries of visual harmony. The concert poster’s artwork, defined by negative space and sweeping curves, demanded a typeface to mirror its elegance. Enter our custom-designed condensed sans-serif font, a love letter to the visionary spirit of 1920s futurism. This exclusive typeface, currently offered in regular and bold weights, elevates the campaign with a touch of the avant-garde.
Custom Typeface
For Siempre La Guitarra, we pushed the boundaries of visual harmony. The concert poster’s artwork, defined by negative space and sweeping curves, demanded a typeface to mirror its elegance. Enter our custom-designed condensed sans-serif font, a love letter to the visionary spirit of 1920s futurism. This exclusive typeface, currently offered in regular and bold weights, elevates the campaign with a touch of the avant-garde.
Event Posters
In late 2018, we embarked on designing a memorable poster series to sell at the Siempre La Guitarra merchandise table. Drawing inspiration from the geometric, round-cornered illustrations popular in the Graphicsbyte studio at the time, we crafted a fictional landscape featuring Mt. Hood as the centerpiece.
A lone lumberjack serenades the scene, nestled amidst the natural beauty. In addition we also created photo based posters using images from each artist, further amplifying event awareness.
Event Posters
In late 2018, we embarked on designing a memorable poster series to sell at the Siempre La Guitarra merchandise table. Drawing inspiration from the geometric, round-cornered illustrations popular in the Graphicsbyte studio at the time, we crafted a fictional landscape featuring Mt. Hood as the centerpiece.
A lone lumberjack serenades the scene, nestled amidst the natural beauty. In addition we also created photo based posters using images from each artist, further amplifying event awareness.
2018–19 Tour Posters
16″ x 24″ tour posters were created using a traditional workflow – sketched by hand, scanned into Adobe Illustrator for vectorization, and then textured in Adobe Photoshop. For each subsequent show, the core design remained, but the dates and artist information were easily swapped out. An alternative design was also created focusing more on the lumberjack. This was a popular choice among fans and was also used on t-shirts and stickers.
2020 Poster: Fresh Take, Familiar Theme
A new, bearded character joined the Siempre La Guitarra universe for 2020. This mountain-themed poster, crafted entirely in Illustrator, featured him cleverly positioned within the shape of an eighth note. We even hid a musical Easter egg – the bird’s song is a David original!
Learning from past years, we included the entire lineup with a space-saving icon system and location key. Though the 2020 event was canceled due to the pandemic, the poster did see action at one show. In a testament to the design’s versatility, we were even able to repurpose it for another event in late 2023.
The Merch
Beyond the poster design, Graphicsbyte actively participated in the Siempre La Guitarra events, managing the merchandise table.
We also had the opportunity to showcase and sell our own prints alongside the event items.
The Merch
Beyond the poster design, Graphicsbyte actively participated in the Siempre La Guitarra events, managing the merchandise table.
We also had the opportunity to showcase and sell our own prints alongside the event items.
Collect the Memories
Limited-edition prints: Both the white alternative and tour posters were available at each show. Postcards were available in 2022.
Guitar picks and stickers: Initially offered separately, these popular items were later combined into convenient guitar pick packs featuring a backstory about the iconic lumberjack.
Exclusive online merch: T-shirts and trucker hats were available exclusively through the Siempre La Guitarra website, encouraging online exploration.
Unique collectibles: In 2020, a limited run of branded glass nail files with wooden handles was created, primarily gifted to performers with a few extras available for purchase.
Extending the Experience
For the Siempre La Guitarra event series, a user-friendly website was built on WordPress to seamlessly extend the brand identity established through the event posters. The website’s design incorporates the same eye-catching color palette and captivating illustrations, creating a cohesive online experience that resonates with fans. This focus on consistency ensures a smooth transition from the visual appeal of the posters to the website’s functionality.
Extending the Experience
For the Siempre La Guitarra event series, a user-friendly website was built on WordPress to seamlessly extend the brand identity established through the event posters. The website’s design incorporates the same eye-catching color palette and captivating illustrations, creating a cohesive online experience that resonates with fans. This focus on consistency ensures a smooth transition from the visual appeal of the posters to the website’s functionality.
See Website in Action
Beyond aesthetics, the Siempre La Guitarra website prioritizes user experience. Fans can effortlessly navigate the site to purchase tickets for upcoming shows, explore detailed biographies about the performing artists, and browse a curated selection of event merchandise. Additionally, a dedicated section caters to potential sponsors, fostering new partnerships that support the event’s continued success.
