Dear America What Would You Change

Dear America What Would You Change? Project by Mark Boehly - Graphicsbyte Creative

Dear America What Would You Change?

Public Opinions Matter

Have you ever wanted to interview the public and get their opinion about changes they would make in America?

Public Opinions Matter

Have you ever wanted to interview the public and get their opinion about changes they would make in America?

The Purpose

In 2013 I, Mark Boehly studied graffiti in my senior thesis class at Portland State University. I was inspired by an artist named Steve Powers. He painted fifty murals on the rooftops of West Philadelphia. Each mural was a part of a fictional love story where a man was trying to get the attention of a woman who rides the nearby train. The series was called “A love letter for you.”

In my thesis class, I had to brainstorm and execute a fictional project of my own as if it were a real event. I decided to use a similar model as Powers only my story would relate to current events. I wanted to know more about the people that surround us every day and give them a voice that could be expressed through art. Part of my commute to school was to ride the Green Line Max. I surveyed over fifty passengers’ and asked them “if you could change one thing in America what would it be?”

After the survey was completed I realized a lot of people had the same views. I choose the best opinions and designed a series of posters out of their answers. I wanted the design to be as raw as possible so I went with a hand-drawn look using stacked typography. I branded the event and created a DA monogram using the projects question as the tagline. This logo was strategically placed inside each of the posters so they could stand alone if needed.

The designs were printed on large four foot black and white posters. To keep the project authentic, I made homemade glue known as wheatpaste and sealed the posters to a tarp for mobility.

The Purpose

In 2013 I, Mark Boehly studied graffiti in my senior thesis class at Portland State University. I was inspired by an artist named Steve Powers. He painted fifty murals on the rooftops of West Philadelphia. Each mural was a part of a fictional love story where a man was trying to get the attention of a woman who rides the nearby train. The series was called “A love letter for you.”

In my thesis class, I had to brainstorm and execute a fictional project of my own as if it were a real event. I decided to use a similar model as Powers only my story would relate to current events. I wanted to know more about the people that surround us every day and give them a voice that could be expressed through art. Part of my commute to school was to ride the Green Line Max. I surveyed over fifty passengers’ and asked them “if you could change one thing in America what would it be?”

After the survey was completed I realized a lot of people had the same views. I choose the best opinions and designed a series of posters out of their answers. I wanted the design to be as raw as possible so I went with a hand-drawn look using stacked typography. I branded the event and created a DA monogram using the projects question as the tagline. This logo was strategically placed inside each of the posters so they could stand alone if needed.

The designs were printed on large four foot black and white posters. To keep the project authentic, I made homemade glue known as wheatpaste and sealed the posters to a tarp for mobility.

The Final Steps

I originally wanted to break the opinions up and display them in different areas around Portland. But due to legal issues, I decided it would be easier to stitch the tarp together so all the answers could be displayed side by side. The final location of the project was near the Lloyd Center in Portland, Oregon. This area was chosen because it was the main Max stop where the survey first took place. The location also had an easy access fence where the banner was strung up. It was directly facing the commuters on the train and easily seen by pedestrians in the area.

The Final Steps

I originally wanted to break the opinions up and display them in different areas around Portland. But due to legal issues, I decided it would be easier to stitch the tarp together so all the answers could be displayed side by side. The final location of the project was near the Lloyd Center in Portland, Oregon. This area was chosen because it was the main Max stop where the survey first took place. The location also had an easy access fence where the banner was strung up. It was directly facing the commuters on the train and easily seen by pedestrians in the area.

Dear America What Would You Change? Poster Design by Graphicsbyte Creative - Mark Boehly
Dear America What Would You Change? Logo Design by Graphicsbyte Creative - Mark Boehly
Dear America What Would You Change? Reactions Photography by Graphicsbyte Creative - Mark Boehly
Catherine Goode Posing for Dear America What Would You Change? Designed by Graphicsbyte Creative - Mark Boehly
Dear America What Would You Change? Logo Design by Graphicsbyte Creative - Mark Boehly
Dear America What Would You Change? Poster Design by Graphicsbyte Creative - Mark Boehly
Dear America What Would You Change? Reactions Photography by Graphicsbyte Creative - Mark Boehly
Dear America What Would You Change? Reactions Photography by Graphicsbyte Creative - Mark Boehly
Dear America What Would You Change? Reactions Photography by Graphicsbyte Creative - Mark Boehly
Dear America What Would You Change? Wheatpaste by Graphicsbyte Creative - Mark Boehly
Dear America What Would You Change? Poster Design by Graphicsbyte Creative - Mark Boehly
Dear America What Would You Change? Poster Design by Graphicsbyte Creative - Mark Boehly
Dear America What Would You Change? Poster Design by Graphicsbyte Creative - Mark Boehly

Steampunk Maniacs

Steampunk Maniacs Watch Photography by Graphicsbyte Creative - Mark Boehly

Steampunk maniacs

clockwork & leather products

Steampunk Maniacs needed logo. We helped them achieve a memorable mark with a Victorian appeal.

Clockwork & Leather Products

Steampunk Maniacs needed logo. We helped them achieve a memorable mark with a Victorian appeal.

Steampunk Maniacs Logo designed by Graphicsbyte Creative - Mark Boehly
Steampunk Maniacs Logo designed by Graphicsbyte Creative - Mark Boehly

steam power Branding

Our client builds one of a kind costumes and accessories that look like they came straight out of a science fiction film. Many gears and ornate decorations are found in their work. Since the movement is inspired by 19th-century industrial steam-powered machinery. We wanted this logo to capture the Neo-Victorian side by playing with filigree and clockwork. We used two ornate typefaces that normally would clash together to pull off the vintage retro look. 

steam power Branding

Our client builds one of a kind costumes and accessories that look like they came straight out of a science fiction film. Many gears and ornate decorations are found in their work. Since the movement is inspired by 19th-century industrial steam-powered machinery. We wanted this logo to capture the Neo-Victorian side by playing with filigree and clockwork. We used two ornate typefaces that normally would clash together to pull off the vintage retro look. 

Responsive website design

We worked with Velare Media and rebuilt the layout for Steampunk Maniacs. The site is fully responsive. This means the site shrinks to fit cell phones, tablets, and desktop computer displays. This is a must have for an optimal viewing experience.

Responsive website design

We worked with Velare Media and rebuilt the layout for Steampunk Maniacs. The site is fully responsive. This means the site shrinks to fit cell phones, tablets, and desktop computer displays. This is a must have for an optimal viewing experience.

Luna Food And Smoothies

Luna Food & Smoothies - Portland Saturday Market - Brand Designed by Graphicsbyte Creative - Mark Boehly

luna food & smoothies

named after the roman goddess of the moon

Luna is a food and smoothie booth located at the Portland Saturday Market.

named after the roman goddess of the moon

Luna is a food and smoothie booth located at the Portland Saturday Market.

Astrological Branding

Luna is a food and smoothie booth at the Portland Saturday Market. The products on the menu are gluten-free and vegan. When we met the client they were looking for a menu design that resembled a chalkboard. They also wanted hand-drawn stars and moon icons as border decorations. 

Even though the client wasn’t in the market for a logo we decided to pitch one anyway. They quickly fell in love with our monoline design using custom hand-drawn typography. This pushed the brand to new heights and gave their customers something to remember.

We illustrated a custom border using unique astronomy icons on the edges of each sign and menu. We also designed custom business cards so people can re-visit the location next time there in Portland, Oregon.  

Astrological Branding

Luna is a food and smoothie booth at the Portland Saturday Market. The products on the menu are gluten-free and vegan. When we met the client they were looking for a menu design that resembled a chalkboard. They also wanted hand-drawn stars and moon icons as border decorations. 

Even though the client wasn’t in the market for a logo we decided to pitch one anyway. They quickly fell in love with our monoline design using custom hand-drawn typography. This pushed the brand to new heights and gave their customers something to remember.

We illustrated a custom border using unique astronomy icons on the edges of each sign and menu. We also designed custom business cards so people can re-visit the location next time there in Portland, Oregon.  

Luna Food & Smoothies - Portland Saturday Market - Brand designed by Graphicsbyte Creative - Mark Boehly
Luna Food & Smoothies - Portland Saturday Market - Brand designed by Graphicsbyte Creative - Mark Boehly
Luna Food & Smoothies - Portland Saturday Market - Business Cards designed by Graphicsbyte Creative - Mark Boehly

Volume Eyelash Extensions

Volume Eyelash Extensions Packaging Design by Graphicsbyte Creative - Mark Boehly

VOLUME EYELASH EXTENSIONS

bringing the vision to life

Volume was looking for a new brand and website that matches the owners vision of high fashion and clean.

bringing the vision to life

Volume was looking for a new brand and website that matches the owners vision of high fashion and clean.

Volume Eyelash Extensions Logo by Graphicsbyte Creative - Mark Boehly

Logo Design

Melanie approached Graphicsbyte with a vision of quality, affordability and accessibility. This is something she couldn’t find in the eyelash industry. She spent many years working at her Lake Oswego, OR salon and her passion for eyelash extensions evolved into a love for education and training in the industry. Volume was created to be an eyelash extension supply company with a focus on education for licensed professionals.

The only thing missing was an identity. The brand went though many revisions before landing on a golden geometric uppercase V monogram. The client loved the idea of embossing the brand or printing in foil. A minimal color palette of black, white, gold and rose gold was chosen to fit the clients demographic.

Logo Design

Melanie approached Graphicsbyte with a vision of quality, affordability and accessibility. This is something she couldn’t find in the eyelash industry. She spent many years working at her Lake Oswego, OR salon and her passion for eyelash extensions evolved into a love for education and training in the industry. Volume was created to be an eyelash extension supply company with a focus on education for licensed professionals.

The only thing missing was an identity. The brand went though many revisions before landing on a golden geometric uppercase V monogram. The client loved the idea of embossing the brand or printing in foil. A minimal color palette of black, white, gold and rose gold was chosen to fit the clients demographic.

Lash Packaging

All the lashes come in a standard plastic case with gold foil embossing. We also designed matching square business cards with rounded corners help give the brand an elegant and stylish look.  

Lash Packaging

All the lashes come in a standard plastic case with gold foil embossing. We also designed matching square business cards with rounded corners help give the brand an elegant and stylish look.  

E-Commeerce

Volume is an eyelash extension supplier and education platform. The website was designed to highlight both sides of the business. We worked with Velare Media and helped develop an e-Commerce site where lashes are easily sorted into shape, length and style. Licensed professionals can also register for classes straight from the site.

E-Commeerce

Volume is an eyelash extension supplier and education platform. The website was designed to highlight both sides of the business. We worked with Velare Media and helped develop an e-Commerce site where lashes are easily sorted into shape, length and style. Licensed professionals can also register for classes straight from the site.

Grannys Attic

Granny's Attic Brand Design by Graphicsbyte Creative - Mark Boehly

Granny's Attic

Green & Clean

In 2016 we designed a timeless cannabis logo to celebrate Oregon’s new medical and recreational law.

Green & Clean

In 2016 we designed a timeless cannabis logo to celebrate Oregon’s new medical and recreational law.

Granny's Attic Brand Design by Graphicsbyte Creative - Mark Boehly

Logo Design

In 2016 cannabis was a very popular topic in Oregon. It just became legal for recreational use. One of our friends needed a logo designed for a side project. For a short period of time the icon was used in a cannabis budgeting App. Sadly the project lost funding and we were left with a cool logo without a function.

Over the last four years the brand made it’s rounds on social media. We had several bites on people who wanted to buyout the rights. But for some reason we wanted to keep this brand in-house. It went through several naming revisions before landing on Granny’s Attic.

Currently, there are four color variations. Each color represents a different cannabis strain. We are planning to add more strains and push merchandise in dispensaries nationwide. Sticker packs are our first tangible product. Clothing and other accessories are in the works.

Imperial Martial Arts Academy

Imperial Martial Arts Academy Patch design by Graphicsbyte Creative - Mark Boehly

Imperial Martial Arts Academy

Mixed Martial Arts

Imperial Martial Arts Academy needed a brand that would reflect their mixed style of Kenpo using Chinese and Japanese techniques.

Mixed Martial Arts

Imperial Martial Arts Academy needed a brand that would reflect their mixed style of Kenpo using Chinese and Japanese techniques.

Imperial Martial Arts Academy brand design by Graphicsbyte Creative - Mark Boehly

Patriotic Logo Design

Imperial Martial Arts Academy is a family owned martial arts school. They teach Kenpo using a Chinese, Japanese and American blend. Their top students were in a group called Order of the Phoenix and they wanted to use a phoenix as their school mascot. Our task was to create a modern eye catchy crest that could tie together three different cultures and still be used as a uniform patch and logo.

We wanted to make sure the phoenix was the primary focus of the crest so we added rays from the rising sun in the background. In order to give the design an American twist, we went with a red, white and blue color scheme. The typeface Versailles was chosen because the strong serif angles complemented the sharp points of the bird’s feathers.

Patriotic Logo Design

Imperial Martial Arts Academy is a family owned martial arts school. They teach Kenpo using a Chinese, Japanese and American blend. Their top students were in a group called Order of the Phoenix and they wanted to use a phoenix as their school mascot. Our task was to create a modern eye catchy crest that could tie together three different cultures and still be used as a uniform patch and logo.

We wanted to make sure the phoenix was the primary focus of the crest so we added rays from the rising sun in the background. In order to give the design an American twist, we went with a red, white and blue color scheme. The typeface Versailles was chosen because the strong serif angles complemented the sharp points of the bird’s feathers.

Storefront Signage

The dojo is located in Willamette West Linn. Each building on the street has an old western theme. We designed a sign that used a real wood grain texture to help match the theme’s era. The Phoenix made a small appearance on the sign and was also applied to the front door of the school.

Storefront Signage

The dojo is located in Willamette West Linn. Each building on the street has an old western theme. We designed a sign that used a real wood grain texture to help match the theme’s era. The Phoenix made a small appearance on the sign and was also applied to the front door of the school.

Print Materials

The patch was the main element to this entire project. The owner loved the design so much he allowed us to expand the brand with different print materials. Our black tickets were used in a West Linn school auction. They gave students five free private lessons at the dojo. They were printed on a cardstock with a toothy texture. IMAA branded t-shirts were sold at the front desk. They were next to seasonal postcards. Each card was double sided and had an illustrative touch playing off the martial arts theme.

Print Materials

The patch was the main element to this entire project. The owner loved the design so much he allowed us to expand the brand with different print materials. Our black tickets were used in a West Linn school auction. They gave students five free private lessons at the dojo. They were printed on a cardstock with a toothy texture. IMAA branded t-shirts were sold at the front desk. They were next to seasonal postcards. Each card was double sided and had an illustrative touch playing off the martial arts theme.

Student of Imperial Martial Arts Academy
Tucker & Gabby Goode Students of Imperial Martial Arts Academy
Jake Goode & Student Window Cleaning Owner of Imperial Martial Arts Academy
Brad Goode & Student Window Cleaning Owner of Imperial Martial Arts Academy

Everdrone

Everdrone Team scanning Wind Turbines with Drones

Everdrone

Drone Inspections

Everdrone is a business that takes stunning footage from the sky. They inspect equipment for wear and tear.

Drone Inspections

Everdrone is a business that takes stunning footage from the sky. They inspect equipment for wear and tear.

Everdrone Logo by Graphicsbyte Creative - Mark Boehly

Branding with "Military" In Mind

Everdrone is a cutting-edge aerial company that uses drones to inspect heavy machinery. When the company first approached us they wanted their brand to look timeless and “military.” But overall they were very open-minded. We used the DJI website to find high-quality images of the Zenmuse X series cameras. These are the same cameras onboard the client’s aircraft.

We designed a hexagon line logo that is loosely based on the Zenmuse X45 camera. It was important to give this logo some personality so the we made the focal point of the lense resemble an eye that looks directly at the camera. The diagonal wings were then added to be a reference towards the Airforce brand.

Branding with "Military" In Mind

Everdrone is a cutting-edge aerial company that uses drones to inspect heavy machinery. When the company first approached us they wanted their brand to look timeless and “military.” But overall they were very open-minded. We used the DJI website to find high-quality images of the Zenmuse X series cameras. These are the same cameras onboard the client’s aircraft.

We designed a hexagon line logo that is loosely based on the Zenmuse X45 camera. It was important to give this logo some personality so the we made the focal point of the lense resemble an eye that looks directly at the camera. The diagonal wings were then added to be a reference towards the Airforce brand.

Iconography

After building the brands visual identity we pushed the hierarchy father with a series of custom icons. Each icon represents a service that Everdrone specializes in. The icons are used on the company website, business cards and promotional materials.

Iconography

After building the brands visual identity we pushed the hierarchy father with a series of custom icons. Each icon represents a service that Everdrone specializes in. The icons are used on the company website, business cards and promotional materials.

Website Design

4K image capture and video are key components of drone inspections. The website showcases these areas in great detail. We worked with Velare Media and helped capture some of the videos and images for the site.

Website Design

4K image capture and video are key components of drone inspections. The website showcases these areas in great detail. We worked with Velare Media and helped capture some of the videos and images for the site.

Print Media

To help spread the word Everdrone participates in trade shows and drone conferences around the country. They wanted promotional materials that could be given away. Stickers were the first thing we created and these are currently being used on the company UAV’s, hard hats and other equipment. We also created several t-shirt designs, and 3D printed keychains.

Print Media

To help spread the word Everdrone participates in trade shows and drone conferences around the country. They wanted promotional materials that could be given away. Stickers were the first thing we created and these are currently being used on the company UAV’s, hard hats and other equipment. We also created several t-shirt designs, and 3D printed keychains.

Green Room Naturals

Green Room Naturals CBD Oil Package designed by Mark Boehly - Graphicsbyte Creative

Green Room Naturals

Get pitted!

Green Room Naturals creates all natural plant based health products using CBD

Get pitted!

Green Room Naturals creates all natural plant based health products using CBD

About the brand

In 2018 the Hemp Farming Bill went into effect removing CBD from the list of controlled substances. Various companies were sprouting up all around Oregon. This created the perfect wave for Green Room Naturals. Trevor is the owner and founder of the brand. Prior to Green Room he spent most of his life as a musician touring the Northwest. He is a one man band playing guitar, harmonica, didgeridoo, and is a singer/ songwriter. 

When Trevor approached us he wanted his new brand to have a deep connection with nature and spiritual energy. We achieved that by building the brand’s color palette around the seven chakras. The logo represents growth and healing in the form of a  lotus flower/ cannabis leaf. To give the brand more personality we tied in an abstract Native American feather to be the focal point. This is a tribute to the owner’s musical background.

About the brand

In 2018 the Hemp Farming Bill went into effect removing CBD from the list of controlled substances. Various companies were sprouting up all around Oregon. This created the perfect wave for Green Room Naturals. Trevor is the owner and founder of the brand. Prior to Green Room he spent most of his life as a musician touring the Northwest. He is a one man band playing guitar, harmonica, didgeridoo, and is a singer/ songwriter. 

When Trevor approached us he wanted his new brand to have a deep connection with nature and spiritual energy. We achieved that by building the brand’s color palette around the seven chakras. The logo represents growth and healing in the form of a  lotus flower/ cannabis leaf. To give the brand more personality we tied in an abstract Native American feather to be the focal point. This is a tribute to the owner’s musical background.

CBD Deodorant

Green Room Naturals CBD deodorant Designed by Mark Boehly - Graphicsbyte Creative

Regular Deodorant

Deodorant Packaging

Get Pitted! is the official slogan for the Green Room Naturals deodorant line. All the deodorants are hand crafted and made from plant based extracts. Each stick represents a chakra color found in the company logo. An additional color was added to the lineup as an unscented option. 

Our vision was to build a minimalist design around the plant icon. We also needed a strong typeface that made consumers want to pick up the product. Futura became the perfect typeface for the job. Its condensed weights are both legible and stylish.

Deodorant Packaging

Get Pitted! is the official slogan for the Green Room Naturals deodorant line. All the deodorants are hand crafted and made from plant based extracts. Each stick represents a chakra color found in the company logo. An additional color was added to the lineup as an unscented option. 

Our vision was to build a minimalist design around the plant icon. We also needed a strong typeface that made consumers want to pick up the product. Futura became the perfect typeface for the job. Its condensed weights are both legible and stylish.

Spearmint-Jasmine Deodorant by Green Room Naturals designed by Mark Boehly-Graphicsbyte Creative
Vetiver-Patchouli Deodorant by Green Room Naturals designed by Mark Boehly-Graphicsbyte Creative

Mother Nature Massage Therapy

Mother Nature Massage Therapy Brand design by Graphicsbyte Creative - Mark Boehly

Mother Nature Massage Therapy

Energy & Healing

Mother Nature is a traveling massage therapy company from the pacific northwest.

Energy & Healing

Mother Nature is a traveling massage therapy company from the pacific northwest.

Nature Branding

Mother Nature specializes in Swedish, Prenatal, Fertility and Infant massage. In our first meeting, the client was very interested in a lotus logo or a woman turning into a tree. After a couple weeks of exploring these ideas, it was time to have a second meeting revealing what we came up with.

We presented the client with five different directions. The first two designs explored the lotus idea. The third design was a woman turning into a tree and the final two designs were built around a custom rounded edge font and pattern. This font was designed to represent tree branches and growth.

The client loved the last two designs and wanted elements of them blended together. The final design uses the typeface ITC Benguiat Gothic Std. We also added our custom leaf pattern to the back of the business cards. The brand is built from a limited color palette using two shades and three tints.

Nature Branding

Mother Nature specializes in Swedish, Prenatal, Fertility and Infant massage. In our first meeting, the client was very interested in a lotus logo or a woman turning into a tree. After a couple weeks of exploring these ideas, it was time to have a second meeting revealing what we came up with.

We presented the client with five different directions. The first two designs explored the lotus idea. The third design was a woman turning into a tree and the final two designs were built around a custom rounded edge font and pattern. This font was designed to represent tree branches and growth.

The client loved the last two designs and wanted elements of them blended together. The final design uses the typeface ITC Benguiat Gothic Std. We also added our custom leaf pattern to the back of the business cards. The brand is built from a limited color palette using two shades and three tints.

Oregon Guitar Studio

David Tutmark Classical Guitar

Oregon Guitar Studio

Traditional & Contemporary classical guitar

Oregon guitar studio is located in the pacific northwest. This brand is full of balance & Harmony.

Traditional & Contemporary classical guitar

Oregon guitar studio is located in the pacific northwest. This brand is full of balance & Harmony.

oregon-guitar-studio-logo Graphicsbyte Creative Media
oregon-guitar-studio-logo Graphicsbyte Creative Media

Classical Branding

David Tutmark is the owner and lead instructor of Oregon Guitar Studio. He not only teaches lessons but offers professional audio recording services. He is also a registered dealer of fine classical guitars. David wanted a simple logo created that incorporated the body of the guitar into the brand.

The brand went through several revisions exploring different line weights and shapes. Early in the sketching process, it became clear that the brand would interpret well as a line logo. Frutiger became the chosen typeface and we went with a light earth tone color palette. We also designed matching business cards with two different backs.

Classical Branding

David Tutmark is the owner and lead instructor of Oregon Guitar Studio. He not only teaches lessons but offers professional audio recording services. He is also a registered dealer of fine classical guitars. David wanted a simple logo created that incorporated the body of the guitar into the brand.

The brand went through several revisions exploring different line weights and shapes. Early in the sketching process, it became clear that the brand would interpret well as a line logo. Frutiger became the chosen typeface and we went with a light earth tone color palette. We also designed matching business cards with two different backs.