A complete rebrand for CUP of TEA in Clackamas, including new packaging, illustrations, custom icons, and a refreshed website to reflect their nature vibe.
Continue readingCup of Tea Clackamas
Elakha Alliance: Nonprofit Logo & Illustration
Partnering with the Elakha Alliance on coastal restoration. We designed the 2025 Oregon Otter Beer Festival nonprofit logo and a custom sea otter illustration.
Continue readingVersoft Consulting
Versoft Consulting
Versoft Consulting is a SaaS company supporting the investment management industry by helping clients get the most out of their portfolio management and CRM software. Their mission is to go beyond out-of-the-box installations, offering expert consultation, software updates, and streamlined workflows that improve efficiency, reporting, and client service.
Built on deep industry knowledge and a commitment to long-term relationships, Versoft empowers firms with the tools and insight they need to grow and thrive.
They came to us as a start-up in need of a complete brand launch, from identity design and print collateral to a modern, professional website. Over the years, we’ve partnered with them to evolve that brand across multiple redesigns, including three websites and logo updates that reflect their growth and expertise.
Services
- Logo Design
- Web Development
- Print Collateral
Visit Site
Engineering Identity
Versoft came to us inspired by the dimensionality of the wireframe Advent Software logo and challenged us to create something equally distinctive. We began with a series of wireframe concepts that explored dimension, form and motion. After days of sketching and refining, the final concept was brought to life in CAD software. At its core is a heavily stylized, uppercase “V,” inspired by the clean geometry of Helvetica but transformed to wrap within a spiral cylinder, representing innovation, momentum, and structure.
We chose a deep ocean blue as the brand’s primary color to evoke trust, intelligence, and clarity, qualities that define the Versoft team and their client relationships.
The logo wasn’t just made to look good on screen. It was engineered to exist in the real world. The 3D form has since been printed as a physical object, with a symmetrical structure that allows the “V” to be seen from either side.
In 2019, we refined the mark further for clarity, subtly opening the top of the spiral to enhance legibility and reinforce the “V” form without losing its sculptural strength. Then, in October 2025, we revisited the brand once more, this time creating the first fully vector version. The update balanced the color palette to make the “V” a more dominant feature and corrected the asymmetry of the earlier version, ensuring the form is now perfectly even and precise on all sides. The result is a brand symbol that’s both technical and timeless.
A Modern Web Presence
The Versoft Consulting website has gone through several iterations over the years, each refining the brand’s digital presence to better reflect its professionalism and industry focus. An earlier version of the site featured a dark theme with dramatic landscape photography, a bold visual direction at the time, but one that didn’t age well. As the brand matured, so did its design language.
The current website embraces a much cleaner, more timeless aesthetic. It features a streamlined color palette of blue, purple, gray, and black. The blue and purple serve as complementary accent colors, balancing trust, intelligence, and creativity, while the grayscale foundation keeps the visual hierarchy focused and professional.
Because Versoft is a SaaS company working with proprietary client software, showcasing real application screenshots was not an option. To solve this, we leaned into custom isometric illustrations. These stylized visuals introduce a playful, approachable tone without sacrificing credibility. They add depth to the site while subtly highlighting the technical nature of the company’s work, with tiny figures interacting with abstracted tech environments.
Clear communication was another major goal. The site architecture and content layout follow modern UX best practices, ensuring even complex concepts are easily understood. Thoughtfully placed CTAs throughout the site guide users toward deeper content or conversion opportunities, whether that’s expanding on service offerings or completing an intake form. Ultimately, every page is designed with one purpose in mind: to turn a curious visitor into a confident lead.
FAQ
Frequently Asked Questions
What services did Graphicsbyte provide for Versoft Consulting?
Graphicsbyte provided a complete brand launch for Versoft Consulting, including logo design, visual identity, print collateral, and web development. Over a multi-year partnership, we also delivered three full website redesigns and two logo refinements as the brand evolved.
How was the Versoft logo designed?
The Versoft logo is built around a heavily stylized uppercase V that wraps within a spiral cylinder, inspired by the clean geometry of Helvetica but transformed into a sculptural 3D form. The mark was originally engineered in Photoshop, refined in 2019 for clarity, and fully rebuilt as a precise vector in 2025 to correct asymmetry and strengthen the V as the dominant visual element.
How did Graphicsbyte handle the website design without real software screenshots?
Since Versoft works with proprietary client software, real application screenshots weren’t an option. We solved this by developing custom isometric illustrations, stylized visuals that introduce an approachable, technical feel while keeping the site credible and professional. These illustrations add depth and communicate the nature of Versoft’s work without exposing sensitive client software.
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Projects
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Projects
Siempre La Guitarra Concert Series
Siempre La Guitarra
We partnered with David Tutmark and Oregon Guitar Studio to develop a brand for ‘Siempre La Guitarra’ (Spanish for ‘Always the Guitar’), their new classical guitar concert series showcasing the finest guitarists worldwide.
David wanted a brand that would attract a younger demographic to classical music. The traditional aesthetic often associated with the genre can be a barrier for some. To overcome this challenge, we introduced an illustration theme featuring a lumberjack from the Pacific Northwest with a passion for classical guitar.
Siempre La Guitarra
We partnered with David Tutmark and Oregon Guitar Studio to develop a brand for ‘Siempre La Guitarra’ (Spanish for ‘Always the Guitar’), their new classical guitar concert series showcasing the finest guitarists worldwide.
David wanted a brand that would attract a younger demographic to classical music. The traditional aesthetic often associated with the genre can be a barrier for some. To overcome this challenge, we introduced an illustration theme featuring a lumberjack from the Pacific Northwest with a passion for classical guitar.
Client Objectives
- Logo Design
- Tour Posters
- Merch
- Website
Client Objectives
- Logo Design
- Tour Posters
- Merch
- Website
Custom Typeface
For Siempre La Guitarra, we pushed the boundaries of visual harmony. The concert poster’s artwork, defined by negative space and sweeping curves, demanded a typeface to mirror its elegance. Enter our custom-designed condensed sans-serif font, a love letter to the visionary spirit of 1920s futurism. This exclusive typeface, currently offered in regular and bold weights, elevates the campaign with a touch of the avant-garde.
Custom Typeface
For Siempre La Guitarra, we pushed the boundaries of visual harmony. The concert poster’s artwork, defined by negative space and sweeping curves, demanded a typeface to mirror its elegance. Enter our custom-designed condensed sans-serif font, a love letter to the visionary spirit of 1920s futurism. This exclusive typeface, currently offered in regular and bold weights, elevates the campaign with a touch of the avant-garde.
Event Posters
In late 2018, we embarked on designing a memorable poster series to sell at the Siempre La Guitarra merchandise table. Drawing inspiration from the geometric, round-cornered illustrations popular in the Graphicsbyte studio at the time, we crafted a fictional landscape featuring Mt. Hood as the centerpiece.
A lone lumberjack serenades the scene, nestled amidst the natural beauty. In addition we also created photo based posters using images from each artist, further amplifying event awareness.
Event Posters
In late 2018, we embarked on designing a memorable poster series to sell at the Siempre La Guitarra merchandise table. Drawing inspiration from the geometric, round-cornered illustrations popular in the Graphicsbyte studio at the time, we crafted a fictional landscape featuring Mt. Hood as the centerpiece.
A lone lumberjack serenades the scene, nestled amidst the natural beauty. In addition we also created photo based posters using images from each artist, further amplifying event awareness.
2018 – 2023
Tour Posters
16″ x 24″ tour posters were created using a traditional workflow, sketched by hand, scanned into Adobe Illustrator for vectorization, and then textured in Adobe Photoshop. For each subsequent show, the core design remained, but the dates and artist information were easily swapped out. An alternative design was also created focusing more on the lumberjack. This was a popular choice among fans and was also used on t-shirts and stickers.
2020 Poster
Fresh Take, Familiar Theme
A new, bearded character joined the Siempre La Guitarra universe for 2020. This mountain-themed poster, crafted entirely in Illustrator, featured him cleverly positioned within the shape of an eighth note. We even hid a musical Easter egg – the bird’s song is a David original!
Learning from past years, we included the entire lineup with a space-saving icon system and location key. Though the 2020 event was canceled due to the pandemic, the poster did see action at one show. In a testament to the design’s versatility, we were even able to repurpose it for another event in late 2023.
The Merch
Beyond the poster design, Graphicsbyte actively participated in the Siempre La Guitarra events, managing the merchandise table.
We also had the opportunity to showcase and sell our own prints alongside the event items.
The Merch
Beyond the poster design, Graphicsbyte actively participated in the Siempre La Guitarra events, managing the merchandise table.
We also had the opportunity to showcase and sell our own prints alongside the event items.
Collect the Memories
Limited-edition prints: Both the white alternative and tour posters were available at each show. Postcards were available in 2022.
Guitar picks and stickers: Initially offered separately, these popular items were later combined into convenient guitar pick packs featuring a backstory about the iconic lumberjack.
Exclusive online merch: T-shirts and trucker hats were available exclusively through the Siempre La Guitarra website, encouraging online exploration.
Unique collectibles: In 2020, a limited run of branded glass nail files with wooden handles was created, primarily gifted to performers with a few extras available for purchase.
Extending the Experience
For the Siempre La Guitarra event series, a user-friendly website was built on WordPress to seamlessly extend the brand identity established through the event posters. The website’s design incorporates the same eye-catching color palette and captivating illustrations, creating a cohesive online experience that resonates with fans. This focus on consistency ensures a smooth transition from the visual appeal of the posters to the website’s functionality.
Extending the Experience
For the Siempre La Guitarra event series, a user-friendly website was built on WordPress to seamlessly extend the brand identity established through the event posters. The website’s design incorporates the same eye-catching color palette and captivating illustrations, creating a cohesive online experience that resonates with fans. This focus on consistency ensures a smooth transition from the visual appeal of the posters to the website’s functionality.
See Website in Action
Beyond aesthetics, the Siempre La Guitarra website prioritizes user experience. Fans can effortlessly navigate the site to purchase tickets for upcoming shows, explore detailed biographies about the performing artists, and browse a curated selection of event merchandise. Additionally, a dedicated section caters to potential sponsors, fostering new partnerships that support the event’s continued success.
FAQ
Frequently Asked Questions
What services did Graphicsbyte provide for Siempre La Guitarra?
Graphicsbyte provided a complete brand system for the Siempre La Guitarra concert series, including brand strategy, positioning, logo design, a custom typeface, illustrated tour posters, merchandise design, and a WordPress website. We also managed the merchandise table at events throughout the series run from 2018 to 2023.
What was the concept behind the Siempre La Guitarra brand?
The brand was built around a fictional Pacific Northwest lumberjack with a passion for classical guitar. This character-driven approach was a deliberate strategy to attract a younger demographic to classical music by breaking away from the traditional aesthetic typically associated with the genre.
What was the custom typeface designed for Siempre La Guitarra?
We designed an exclusive condensed sans-serif typeface inspired by the visionary spirit of 1920s futurism. It was created to complement the sweeping curves and negative space of the concert poster artwork, and is available in regular and bold weights.
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Projects
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Projects
Graphicsbyte Logo Design
Logo Design Examples
Branding is an Investment, Not an Expense
Most people underestimate the power of a strong visual identity. A great logo communicates your company’s purpose and helps drive growth. A weak logo, on the other hand, can be forgettable, and even hold your business back.
At Graphicsbyte, we craft stunning, strategic logos you’ll be proud to use. Every detail matters: typography, custom icons, letter spacing, scalability, and color all work together to build a brand that lasts.
Note: Some logos link to in-depth case studies.
Strategy
- Visual Identity
Logo Design Examples
Branding is an Investment, Not an Expense
Most people underestimate the power of a strong visual identity. A great logo communicates your company’s purpose and helps drive growth. A weak logo, on the other hand, can be forgettable, and even hold your business back.
At Graphicsbyte, we craft stunning, strategic logos you’ll be proud to use. Every detail matters: typography, custom icons, letter spacing, scalability, and color all work together to build a brand that lasts.
Note: Some logos link to in-depth case studies.
Strategy
- Visual Identity
FAQ
Frequently Asked Questions
What is included in a Graphicsbyte logo design project?
Every logo design project includes a strategic discovery phase, multiple concept directions, typography selection, custom iconography where applicable, color system development, and final delivery in all standard file formats. Brand guidelines and collateral design are available as part of a broader visual identity package.
How does the Graphicsbyte logo design process work?
>We start by learning about your business, your audience, and your goals. From there we develop logo concepts rooted in strategy, not just aesthetics. After feedback and refinement rounds, we deliver a final mark that’s built to scale across print, digital, signage, and beyond.
Why is a professionally designed logo important for my business?
A great logo communicates your company’s purpose, builds trust with your audience, and creates a foundation for every other piece of your brand. A weak or generic logo can be forgettable and hold your business back. Investing in professional logo design means investing in long-term brand equity.
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Projects
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Projects
SYG Security Services
We rebranded SYG Security Services with a detailed gargoyle logo design. A powerful visual identity symbolizing vigilance, strength, and community protection.
Continue readingDecimal Engineered Systems
Decimal Engineered Systems
Decimal Engineered Systems is an industrial cannabis equipment manufacturer based in Canby, Oregon. They specialize in ethanol, hydrocarbon, and CO₂ extraction systems used by professional labs and industrial cannabis processing facilities.
I was brought in mid-2022 through a referral to assist with editorial materials. That quickly evolved into a larger creative leadership role, supporting Decimal’s tradeshow marketing efforts and eventually guiding the rollout of their new brand identity.
Services
- Creative Direction
- Positioning
- Brand Strategy
- Visual Identity
- Illustration
- Brand Collateral
- Website Design
- Website Messaging
Visit Site
Decimal Engineered Systems
Decimal Engineered Systems is an industrial cannabis equipment manufacturer based in Canby, Oregon. They specialize in ethanol, hydrocarbon, and CO₂ extraction systems used by professional labs and industrial cannabis processing facilities.
I was brought in mid-2022 through a referral to assist with editorial materials. That quickly evolved into a larger creative leadership role, supporting Decimal’s tradeshow marketing efforts and eventually guiding the rollout of their new brand identity.
Services
- Creative Direction
- Positioning
- Brand Strategy
- Visual Identity
- Illustration
- Brand Collateral
- Website Design
- Website Messaging
Team & Brand Activation
At the time I joined, Decimal had recently transitioned from their former identity, MRX Technologies. While the new logo, color palette, and typography had been developed, the system hadn’t yet been applied across any real-world assets.
Initially, the company had hired a third-party team for creative direction, but their execution fell short. To meet tight deadlines for MJBizCon, I partnered with Marketing Director Hunter, my long-time collaborator from True Terpenes, and Marketing Manager Michael, who helped guide messaging and approvals. Together, the three of us became Decimal’s in-house marketing team.
My role expanded into Creative Director, where I helped implement and evolve the brand system, updating the visual identity, producing custom iconography, and building marketing materials across digital and print. I also developed interactive displays for trade shows and laid the creative foundation for Decimal’s new website and UI systems.
Team & Brand Activation
At the time I joined, Decimal had recently transitioned from their former identity, MRX Technologies. While the new logo, color palette, and typography had been developed, the system hadn’t yet been applied across any real-world assets.
Initially, the company had hired a third-party team for creative direction, but their execution fell short. To meet tight deadlines for MJBizCon, I partnered with Marketing Director Hunter, my long-time collaborator from True Terpenes, and Marketing Manager Michael, who helped guide messaging and approvals. Together, the three of us became Decimal’s in-house marketing team.
My role expanded into Creative Director, where I helped implement and evolve the brand system, updating the visual identity, producing custom iconography, and building marketing materials across digital and print. I also developed interactive displays for trade shows and laid the creative foundation for Decimal’s new website and UI systems.
Early Projects
Equipment Cut Sheets & Sales Templates
When I first joined Decimal, there was an immediate need to develop editorial sales materials. The team had a starting template for equipment cut sheets, which I expanded into a complete series covering every piece of equipment. These double-sided handouts included technical specs, selling points, and QR codes to connect customers directly to the website for more information.
During this same period, I designed standardized price sheets and letterhead assets to unify all outgoing sales materials. These updates ensured Decimal’s sales and marketing collateral felt cohesive, professional, and on brand at every touchpoint.
Early Projects
Equipment Cut Sheets & Sales Templates
When I first joined Decimal, there was an immediate need to develop editorial sales materials. The team had a starting template for equipment cut sheets, which I expanded into a complete series covering every piece of equipment. These double-sided handouts included technical specs, selling points, and QR codes to connect customers directly to the website for more information.
During this same period, I designed standardized price sheets and letterhead assets to unify all outgoing sales materials. These updates ensured Decimal’s sales and marketing collateral felt cohesive, professional, and on brand at every touchpoint.
Color System
Operation Manuals
Decimal’s core brand colors, orange and dark gray, provided a strong foundation, but we needed to expand the palette to support a growing catalog of products. Each product line was assigned a unique color and icon to establish a clear visual hierarchy across all materials.
This system made it easier to navigate internal documents, sales tools, and client-facing materials. Everything from operation manuals to quote proposals featured these color-coded covers, bringing consistency, clarity, and professionalism to the brand.
Color System
Operation Manuals
Decimal’s core brand colors, orange and dark gray, provided a strong foundation, but we needed to expand the palette to support a growing catalog of products. Each product line was assigned a unique color and icon to establish a clear visual hierarchy across all materials.
This system made it easier to navigate internal documents, sales tools, and client-facing materials. Everything from operation manuals to quote proposals featured these color-coded covers, bringing consistency, clarity, and professionalism to the brand.
MjBizCon 2022
Trade Show Support
MJBizCon is the largest cannabis industry expo in the United States, held annually in Las Vegas. As part of Decimal’s marketing team, I was responsible for developing custom creative assets to support their presence at the show. This included booth graphics, promotional materials, and interactive elements to help attract and engage visitors on the show floor.
Business Cards
Decimal had an existing business card template, but the team wasn’t satisfied with its execution. They invited me to reimagine it while preserving meaningful elements from the original. The prior design included dotted patterns inspired by the dimples found on Decimal’s extraction equipment, a clever nod I chose to retain. From there, I reworked the layout for a stronger hierarchy and impact, running the company name along the card’s edge to make creative use of negative space.
For the production finish, I specified raised spot gloss on key areas to add a subtle tactile effect, resulting in a professional, memorable card that connected back to the brand’s industrial roots.
Business Cards
Decimal had an existing business card template, but the team wasn’t satisfied with its execution. They invited me to reimagine it while preserving meaningful elements from the original. The prior design included dotted patterns inspired by the dimples found on Decimal’s extraction equipment, a clever nod I chose to retain. From there, I reworked the layout for a stronger hierarchy and impact, running the company name along the card’s edge to make creative use of negative space.
For the production finish, I specified raised spot gloss on key areas to add a subtle tactile effect, resulting in a professional, memorable card that connected back to the brand’s industrial roots.
MJBizCon 2022 Assets
Die-Cut Product Cards
In addition to the business cards and equipment cut sheets, I wanted to give Decimal something extra to truly stand out. The idea was to create double-sided, custom die-cut cards shaped like their flagship machines. I designed two of these, featuring the new 5.HX Hydrocarbon Extractor and the 40.EX Ethanol Centrifuge.
The front showcased a realistic render of each machine, while the back included product details and a QR code for further exploration. Since the equipment was still in production, I worked with the team to source CAD renders, a challenge that required leveraging a high-end gaming graphics card to handle the heavy render loads and achieve crisp, high-resolution output.
MJBizCon 2022 Assets
Double-Sided Stickers
As another memorable leave-behind, I designed double-sided stickers to hand out during the trade show. The peel-off backing carried the company name and booth location, while the front showcased the Decimal brand icon.
Beyond being a fun giveaway, these stickers were integrated into social media content and interactive moments with attendees, helping to drive engagement and reinforce the brand during the event.
MJBizCon 2022 Assets
Double-Sided Stickers
As another memorable leave-behind, I designed double-sided stickers to hand out during the trade show. The peel-off backing carried the company name and booth location, while the front showcased the Decimal brand icon.
Beyond being a fun giveaway, these stickers were integrated into social media content and interactive moments with attendees, helping to drive engagement and reinforce the brand during the event.
MJBizCon & Beyond Assets
Branded Apparel
As the event approached, I was invited to attend MJBizCon for the first time. While the team traditionally wore branded polos on the show floor, I saw an opportunity to highlight some of the new line-art illustrations I had been developing. I designed a set of custom T-shirts and hoodies featuring the Decimal logo on the front, with detailed equipment artwork printed on the back.
These double-sided designs promoted Decimal’s products while adding a creative, memorable edge. The team and customers responded enthusiastically, and this line-art style eventually became a signature element of Decimal’s brand illustration system.
Event Banner
Email Signature
Leveraging my background in IT, I developed custom code for Decimal’s email signatures to ensure consistent branding across Outlook’s global signature system. I also made the signatures responsive for mobile devices, providing a seamless experience across platforms.
Once the code was in place, I designed banner images that could be easily swapped out to promote upcoming trade shows and events, keeping both the team and customers informed and engaged.
Email Signature
Leveraging my background in IT, I developed custom code for Decimal’s email signatures to ensure consistent branding across Outlook’s global signature system. I also made the signatures responsive for mobile devices, providing a seamless experience across platforms.
Once the code was in place, I designed banner images that could be easily swapped out to promote upcoming trade shows and events, keeping both the team and customers informed and engaged.
Compact Trade Show Booth Design
For international shows like ICBC, where booth space is often limited, Decimal needed a more compact and portable display solution. We designed a 10×10 collapsible backdrop wall that could easily travel overseas and quickly set up on-site. This smaller footprint allowed the team to showcase compact machines while maintaining a bold, branded presence that aligned with their larger exhibits.
Branded Givaways
Stickers & Pins
Stickers became a creative way to expand the Decimal brand and connect with audiences on a more playful, collectible level. Many of the designs were created around major holidays and cannabis industry dates like 4/20 and 7/10, using the company emblem as a foundation for bold visual riffs. These limited-edition designs gave the brand room to show personality while maintaining consistency across channels.
Other stickers were designed specifically for tradeshows like MJBizCon and ICBC, offering memorable takeaways for booth visitors. One standout was a pin featuring our illustrated 5.HX Hydrocarbon Extractor, a fan favorite that doubled as a conversation starter and branded keepsake.
Tradeshow Display
Interactive Touchscreens & Iconography
Beyond print and traditional collateral, I also supported Decimal in designing an interactive touchscreen experience to serve as a digital product catalog. I collaborated closely with the Electrical/R&D Manager, who typically develops the interactive displays for the company’s equipment. I led the visual design while my teammate handled the programming, working through challenges like font compatibility, for instance, the standard Decimal typeface (Transducer) did not render properly in the software. I sourced a new typeface, Bai Jamjuree, that complemented the brand while working reliably across all interactive systems, ultimately becoming the official display font for Decimal’s touchscreens.
For MJBizCon, the interactive display used three core layouts. The first was a cover screen featuring a series of custom icons, each acting as a button. When a visitor selected one, the screen transitioned to a bright orange loading view with the Decimal logo before fading into the equipment page. On these pages, visitors could explore clickable dots with animated pulses overlaid on product images. These hotspots opened pop-ups with details about specific parts of the equipment, a practical solution for showcasing additional products that couldn’t physically fit in the booth.
Beneath each equipment view, supplementary product details were displayed, along with a persistent footer menu featuring certification and spec information. Hidden navigation buttons were also included to allow the sales team to quickly access educational content and jump between sections on demand, making the experience both a customer showcase and a versatile sales tool.
Tradeshow Display
Interactive Touchscreens & Iconography
Beyond print and traditional collateral, I also supported Decimal in designing an interactive touchscreen experience to serve as a digital product catalog. I collaborated closely with the Electrical/R&D Manager, who typically develops the interactive displays for the company’s equipment. I led the visual design while my teammate handled the programming, working through challenges like font compatibility, for instance, the standard Decimal typeface (Transducer) did not render properly in the software. I sourced a new typeface, Bai Jamjuree, that complemented the brand while working reliably across all interactive systems, ultimately becoming the official display font for Decimal’s touchscreens.
For MJBizCon, the interactive display used three core layouts. The first was a cover screen featuring a series of custom icons, each acting as a button. When a visitor selected one, the screen transitioned to a bright orange loading view with the Decimal logo before fading into the equipment page. On these pages, visitors could explore clickable dots with animated pulses overlaid on product images. These hotspots opened pop-ups with details about specific parts of the equipment, a practical solution for showcasing additional products that couldn’t physically fit in the booth.
Beneath each equipment view, supplementary product details were displayed, along with a persistent footer menu featuring certification and spec information. Hidden navigation buttons were also included to allow the sales team to quickly access educational content and jump between sections on demand, making the experience both a customer showcase and a versatile sales tool.
Decimal Transition Screen
Branding in Motion
This dynamic animation serves as a signature element in all Decimal Engineered Systems video content. It showcases the custom Transducer typeface, a stencil font characterized by its uniform horizontal gap, brought to life through motion.
An orange line elegantly traces the contours of each letter, emphasizing precision, before settling smoothly into the decimal point. The result is a playful yet refined motion signature that reinforces Decimal’s identity and adds instant recognizability to every piece of content.
Decimal Transition Screen
Branding in Motion
This dynamic animation serves as a signature element in all Decimal Engineered Systems video content. It showcases the custom Transducer typeface, a stencil font characterized by its uniform horizontal gap, brought to life through motion.
An orange line elegantly traces the contours of each letter, emphasizing precision, before settling smoothly into the decimal point. The result is a playful yet refined motion signature that reinforces Decimal’s identity and adds instant recognizability to every piece of content.
2022 – 2024
Social Media
At the start, Decimal’s photography library was limited, so a series of graphic-forward posts was developed using available product renders and existing photos. The goal was to strike a balance between playful and educational, building early audience engagement.
Following the success of MJBizCon, our team prioritized creating more original content across all platforms. Social media evolved into a more dynamic space for the brand, with engaging reels, equipment highlights, and design-driven storytelling. I focused on the graphic side, developing custom posts for holidays, industry events, and key cannabis moments like 4/20 or 7/10. These visuals helped reinforce the brand identity while giving the company a consistent and professional voice online
Branded Givaways
Stickers & Pins
Stickers became a creative way to expand the Decimal brand and connect with audiences on a more playful, collectible level. Many of the designs were created around major holidays and cannabis industry dates like 4/20 and 7/10, using the company emblem as a foundation for bold visual riffs. These limited-edition designs gave the brand room to show personality while maintaining consistency across channels.
Other stickers were designed specifically for tradeshows like MJBizCon and ICBC, offering memorable takeaways for booth visitors. One standout was a pin featuring our illustrated 5.HX Hydrocarbon Extractor, a fan favorite that doubled as a conversation starter and branded keepsake.
Branded Givaways
Stickers & Pins
Stickers became a creative way to expand the Decimal brand and connect with audiences on a more playful, collectible level. Many of the designs were created around major holidays and cannabis industry dates like 4/20 and 7/10, using the company emblem as a foundation for bold visual riffs. These limited-edition designs gave the brand room to show personality while maintaining consistency across channels.
Other stickers were designed specifically for tradeshows like MJBizCon and ICBC, offering memorable takeaways for booth visitors. One standout was a pin featuring our illustrated 5.HX Hydrocarbon Extractor, a fan favorite that doubled as a conversation starter and branded keepsake.
Biomechanical Sticker
Cyber Decimal
As part of our effort to build brand energy beyond traditional formats, I designed a specialty sticker called Cyber Decimal, a biomechanical illustration that blends my signature art style with Decimal’s identity. Built around the D emblem, the artwork tells a layered visual story of a beautiful yet functional machine, just like the equipment Decimal manufactures.
Inside the emblem, a premium hemp field grows beneath a transparent panel. At its core, a cockpit houses a figure in a welding mask, overseeing the internal systems. The surrounding structure features tubes, conduits, and paneling, evoking a futuristic yet grounded sense of engineering. It’s a story within a story, a surreal homage to the complexity and precision behind every Decimal product.
Biomechanical Sticker
Cyber Decimal
As part of our effort to build brand energy beyond traditional formats, I designed a specialty sticker called Cyber Decimal, a biomechanical illustration that blends my signature art style with Decimal’s identity. Built around the D emblem, the artwork tells a layered visual story of a beautiful yet functional machine, just like the equipment Decimal manufactures.
Inside the emblem, a premium hemp field grows beneath a transparent panel. At its core, a cockpit houses a figure in a welding mask, overseeing the internal systems. The surrounding structure features tubes, conduits, and paneling, evoking a futuristic yet grounded sense of engineering. It’s a story within a story, a surreal homage to the complexity and precision behind every Decimal product.
Website Redesign
Decimal’s original one-page scrolling site provided basic access to product information, but it didn’t offer a full view of the catalog. It relied on a carousel of downloadable cut sheets, which made it harder for customers to quickly explore and compare equipment.
In mid-2023, we launched a fully custom WordPress website that expanded the digital experience and showcased the complete product line. The new site features interactive navigation, modular anchor-linked sections, and high-impact visuals. From bold brand graphics to custom photography, every element was designed to bring Decimal’s identity to life.
The site architecture plays off the brand’s signature rounded square motif, creating a cohesive and recognizable visual language. Each main product page includes dynamic video reels that draw users into the experience, making even complex machinery feel approachable and engaging.
Website Redesign
Decimal’s original one-page scrolling site provided basic access to product information, but it didn’t offer a full view of the catalog. It relied on a carousel of downloadable cut sheets, which made it harder for customers to quickly explore and compare equipment.
In mid-2023, we launched a fully custom WordPress website that expanded the digital experience and showcased the complete product line. The new site features interactive navigation, modular anchor-linked sections, and high-impact visuals. From bold brand graphics to custom photography, every element was designed to bring Decimal’s identity to life.
The site architecture plays off the brand’s signature rounded square motif, creating a cohesive and recognizable visual language. Each main product page includes dynamic video reels that draw users into the experience, making even complex machinery feel approachable and engaging.
Website Design
Category Pages for Better Browsing
To cover the wide selection of products, Category pages were put in place to act as hubs for the different product lines. These pages gave customers a brief description of what the genre was about and they could easily find all the machines starting from the smallest to the largest to fit their facility.
Website Design
Category Pages for Better Browsing
To cover the wide selection of products, Category pages were put in place to act as hubs for the different product lines. These pages gave customers a brief description of what the genre was about and they could easily find all the machines starting from the smallest to the largest to fit their facility.
Interactive Product Pages
Turning Spec Sheets into Sales Tools
Each product page was designed as an interactive spec sheet, built to educate and convert. The header features a cinematic reel that gives users a dynamic walkaround of the machine. As visitors scroll, they encounter an interactive hotspot section, mirroring the experience of our touchscreen tradeshow display, which highlights key machine features by name.
The page continues with an overview of the product, followed by supporting imagery, feature highlights, and a detailed specifications table. A dedicated highlights section further breaks down what sets each machine apart.
To generate leads, downloadable equipment cut sheets were gated behind intake forms, ensuring the site collects valuable customer data. Tailored CTAs at the bottom of each page guide users to relevant content elsewhere on the site, with messaging customized to each product.
Interactive Product Pages
Turning Spec Sheets into Sales Tools
Each product page was designed as an interactive spec sheet, built to educate and convert. The header features a cinematic reel that gives users a dynamic walkaround of the machine. As visitors scroll, they encounter an interactive hotspot section, mirroring the experience of our touchscreen tradeshow display, which highlights key machine features by name.
The page continues with an overview of the product, followed by supporting imagery, feature highlights, and a detailed specifications table. A dedicated highlights section further breaks down what sets each machine apart.
To generate leads, downloadable equipment cut sheets were gated behind intake forms, ensuring the site collects valuable customer data. Tailored CTAs at the bottom of each page guide users to relevant content elsewhere on the site, with messaging customized to each product.
FAQ
Frequently Asked Questions
What was Graphicsbyte's role with Decimal Engineered Systems?
Graphicsbyte served as Creative Director for Decimal Engineered Systems from 2022 to 2024, partnering with their Marketing Director and Marketing Manager to form an in-house marketing team. The role covered brand system implementation, trade show marketing, print and digital collateral, social media design, interactive touchscreen displays, motion branding, and a full WordPress website redesign.
What creative work was produced for MJBizCon 2022?
For MJBizCon, the largest cannabis industry expo in the United States, Graphicsbyte produced booth graphics, equipment cut sheets, business cards, custom die-cut product cards shaped like Decimal’s flagship machines, double-sided stickers, branded apparel featuring line-art equipment illustrations, and an interactive touchscreen display that served as a digital product catalog with animated hotspots and clickable equipment pages.
What did the Decimal Engineered Systems website redesign include?
The 2023 WordPress website redesign replaced a basic single-page scrolling site with a fully interactive product catalog. The new site features category pages for product browsing, individual product pages with cinematic video reels, interactive hotspot sections mirroring the trade show touchscreen experience, gated downloadable cut sheets for lead generation, detailed specification tables, and tailored CTAs throughout to guide visitors toward conversion.
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Green Room Naturals
Green Room Naturals
Fueled by the 2018 Hemp Farming Bill, which removed CBD from the list of controlled substances and marked a significant milestone for Oregon, musician Trevor Green, who spent years touring the Northwest, noticed a surge of cannabis businesses. Inspired by nature and his musical background, he sought to create Green Room Naturals, a brand with a deep connection to both.
Green Room Naturals
Fueled by the 2018 Hemp Farming Bill, which removed CBD from the list of controlled substances and marked a significant milestone for Oregon, musician Trevor Green, who spent years touring the Northwest, noticed a surge of cannabis businesses. Inspired by nature and his musical background, he sought to create Green Room Naturals, a brand with a deep connection to both.
Client Services
- Logo Design
- Deodorant Packaging
-
Balms, Creams, Oils &
Roll-On Packaging
Client Services
- Logo Design
- Deodorant Packaging
-
Balms, Creams, Oils &
Roll-On Packaging
About the brand
When Trevor approached us he wanted his new brand to have a deep connection with nature and spiritual energy. We achieved that by building the brand’s color palette around the seven chakras. The logo represents growth and healing in the form of a lotus flower/ cannabis leaf. To give the brand more personality we tied in an abstract Native American feather to be the focal point. This is a tribute to the owner’s musical background.
About the brand
When Trevor approached us he wanted his new brand to have a deep connection with nature and spiritual energy. We achieved that by building the brand’s color palette around the seven chakras. The logo represents growth and healing in the form of a lotus flower/ cannabis leaf. To give the brand more personality we tied in an abstract Native American feather to be the focal point. This is a tribute to the owner’s musical background.
“Love and unity we call together we stand, divided we fall with many colors of one race a family born of the new age.”
Trevor Green
Owner
Deodorant Packaging
Inspired by the “Get Pitted!” philosophy, we crafted the Green Room Naturals packaging to reflect the brand’s commitment to nature and clean ingredients. This meant embracing minimalism, placing a central focus on the brand’s iconic plant symbol.
To further amplify the message of freshness and confidence, we opted for the Futura typeface. Its condensed style exudes both clarity and modern elegance, ensuring the packaging speaks volumes even at a glance.
Deodorant Packaging
Inspired by the “Get Pitted!” philosophy, we crafted the Green Room Naturals packaging to reflect the brand’s commitment to nature and clean ingredients. This meant embracing minimalism, placing a central focus on the brand’s iconic plant symbol.
To further amplify the message of freshness and confidence, we opted for the Futura typeface. Its condensed style exudes both clarity and modern elegance, ensuring the packaging speaks volumes even at a glance.
Colors
The color scheme itself plays a subtle yet crucial role. Black packaging signifies deodorants infused with CBD, while white indicates classic, CBD-free formulas. This clear visual distinction allows consumers to easily identify the product that best suits their needs.
Colors
The color scheme itself plays a subtle yet crucial role. Black packaging signifies deodorants infused with CBD, while white indicates classic, CBD-free formulas. This clear visual distinction allows consumers to easily identify the product that best suits their needs.
Balms, Creams, Oils,
& Roll-On Packaging
Building on the success of the deodorant launch, we designed labels for a new range of CBD-infused pain relief products including Recovery Cream, CBD Roll-On, Tinctures, and Lip Balms. This has expanded the brand’s focus on wellness. An off-centered watermark and different font weights were also added to help with hierarchy.
Balms, Creams, Oils & Roll-On Packaging
Building on the success of the deodorant launch, we designed labels for a new range of CBD-infused pain relief products including Recovery Cream, CBD Roll-On, Tinctures, and Lip Balms. This has expanded the brand’s focus on wellness. An off-centered watermark and different font weights were also added to help with hierarchy.
FAQ
Frequently Asked Questions
What services did Graphicsbyte provide for Green Room Naturals?
Graphicsbyte provided a complete brand identity and packaging design system for Green Room Naturals, including logo design and packaging for deodorants, recovery creams, CBD roll-ons, tinctures, and lip balms. The brand system was built around the seven chakras, Native American symbolism, and the founder’s musical background.
What is the concept behind the Green Room Naturals logo?
The logo combines a lotus flower and cannabis leaf to represent growth and healing, with an abstract Native American feather as the focal point, a tribute to founder Trevor Green’s musical background touring the Pacific Northwest. The brand’s color palette was built around the seven chakras to reflect the brand’s deep connection to nature and spiritual energy.
How does the Green Room Naturals packaging system work?
The deodorant packaging uses a minimalist design centered on the brand’s plant symbol and the Futura typeface. A clear color-coding system distinguishes product variants, black packaging indicates CBD-infused deodorants while white indicates CBD-free formulas. The expanded wellness product line uses an off-centered watermark and varied font weights to create visual hierarchy across creams, roll-ons, tinctures, and lip balms.
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True Terpenes
True Terpenes
Unlocking the symphony of scent
True Terpenes is a B2B flavor company dedicated to the science of terpenes and terpenoids. Terpenes are compounds found in all plants responsible for fragrance. While other brands may offer a wider range of products, this brand excels in the field of cannabis terpenes.
Strategy
- Research
- Packaging
- Visual Identity
- Brand Collateral
- Illustration
True Terpenes
Unlocking the symphony of scent
True Terpenes is a B2B flavor company dedicated to the science of terpenes and terpenoids. Terpenes are compounds found in all plants responsible for fragrance. While other brands may offer a wider range of products, this brand excels in the field of cannabis terpenes.
Strategy
- Research
- Packaging
- Visual Identity
- Brand Collateral
- Illustration
About the Gig
In August 2021, Mark Boehly joined True Terpenes as a full-time freelance graphic designer. The role was supposed to last for a few weeks but ended up with several extensions that went on for 11 months.
The position was in a collaborative environment assisting the Marketing team. Duties included: the creation of on-time deliverables such as advertisements, custom label design, packaging, editorial documents, marketing material, branding, sales collateral, tradeshow signage, and much more.
About the Gig
In August 2021, Mark Boehly joined True Terpenes as a full-time freelance graphic designer. The role was supposed to last for a few weeks but ended up with several extensions that went on for 11 months.
The position was in a collaborative environment assisting the Marketing team. Duties included: the creation of on-time deliverables such as advertisements, custom label design, packaging, editorial documents, marketing material, branding, sales collateral, tradeshow signage, and much more.
2021
MJBizCon
During the fall of 2021 Mark helped design the signage and print materials for the True Terpenes booth at MJBizCon. This event was held at the Las Vegas Convention Center. The show features vendors from around the world, giving the latest insights about cannabis culture, products, trends, etc.
This year the company had a backlit tower, four desks, and four podium stands. Almost every surface was covered in designed imagery. The podiums also had diffusers on them, so anyone walking by would be pulled in by a unique terpene aroma.
2021
MJBizCon
During the fall of 2021 Mark helped design the signage and print materials for the True Terpenes booth at MJBizCon. This event was held at the Las Vegas Convention Center. The show features vendors from around the world, giving the latest insights about cannabis culture, products, trends, etc.
This year the company had a backlit tower, four desks, and four podium stands. Almost every surface was covered in designed imagery. The podiums also had diffusers on them, so anyone walking by would be pulled in by a unique terpene aroma.
Display Development
It took several months of design in order to prepare all the moving pieces for this event. Posters, business cards, table tents, and social imagery were developed. The main focal point of the booth was the tower. It featured the companies latest product lines, Live Resin and Live Alchemy.
The tower was also accompanied by a seamless pattern of illustrated assets. These call-outs are part of the brand and represent ingredients found within the two product lines. Written facts about the brand were also displayed on all four sides.
Display Development
It took several months of design in order to prepare all the moving pieces for this event. Posters, business cards, table tents, and social imagery were developed. The main focal point of the booth was the tower. It featured the companies latest product lines, Live Resin and Live Alchemy.
The tower was also accompanied by a seamless pattern of illustrated assets. These call-outs are part of the brand and represent ingredients found within the two product lines. Written facts about the brand were also displayed on all four sides.
Info Cards & Terp Wheels
Info cards and Terp wheels were created to accompany every product on the website. The purpose was to educate the customer about the main terpenes throughout the various product lines. The card on the left shows the flavor, strain, effects and primary terpene information. Then the card on the right shows a top percentage breakdown of the main terpene ingredients. Additional information cards were also developed and applied to all the product pages.
Info Cards & Terp Wheels
Info cards and Terp wheels were created to accompany every product on the website. The purpose was to educate the customer about the main terpenes throughout the various product lines. The card on the left shows the flavor, strain, effects and primary terpene information. Then the card on the right shows a top percentage breakdown of the main terpene ingredients. Additional information cards were also developed and applied to all the product pages.
Monthly Campaigns
Each month Mark worked on campaigns that promoted the release of new terpene products. One of the first themed campaigns Mark was a part of was Cyber Monday. This was a vintage IBM computer with terpene bottles on the screen. Teaser images such as a loading bar were displayed on social media. This gave customers something to look forward to days before the event.
Other holidays like Thanksgiving, Christmas, and the New Year also had custom social posts and themed campaigns.
Monthly Campaigns
Each month Mark worked on campaigns that promoted the release of new terpene products. One of the first themed campaigns Mark was a part of was Cyber Monday. This was a vintage IBM computer with terpene bottles on the screen. Teaser images such as a loading bar were displayed on social media. This gave customers something to look forward to days before the event.
Other holidays like Thanksgiving, Christmas, and the New Year also had custom social posts and themed campaigns.
April 420
April is a big month not just because of April Fools, but in the cannabis industry, 420 is practically a holiday. During April 2022 the company released a blog post about the origins of 420. The backstory took place in the 70s. So to fit the vibe, Mark illustrated a 1970’s themed 420 logo.
A background image was also illustrated so it could be used on the website and to asset the rest of the campaign imagery. April was also a big month for product releases. A social media giveaway went into effect. The 420 imagery took on many shapes to help promote the event.
April 420
April is a big month not just because of April Fools, but in the cannabis industry, 420 is practically a holiday. During April 2022 the company released a blog post about the origins of 420. The backstory took place in the 70s. So to fit the vibe, Mark illustrated a 1970’s themed 420 logo.
A background image was also illustrated so it could be used on the website and to asset the rest of the campaign imagery. April was also a big month for product releases. A social media giveaway went into effect. The 420 imagery took on many shapes to help promote the event.
Spring to Summer
The final campaign Mark was involved in was called Summer of Flavor. Instead of using illustrations, Mark told a visual story of summer through his color palette and subtle use of icons.
Spring to Summer
The final campaign Mark was involved in was called Summer of Flavor. Instead of using illustrations, Mark told a visual story of summer through his color palette and subtle use of icons.
Bottle Packaging
When new products were released this provided a creative opportunity for the labels. Each product line has a different theme but there is always a unique visual that changes.
Mark created dozens of labels in different sizes. The 16oz bottle was commonly used on the website. Additional images showing illustrations of the ingredients were also developed. This helped describe the product’s aroma.
Bottle Packaging
When new products were released this provided a creative opportunity for the labels. Each product line has a different theme but there is always a unique visual that changes.
Mark created dozens of labels in different sizes. The 16oz bottle was commonly used on the website. Additional images showing illustrations of the ingredients were also developed. This helped describe the product’s aroma.
New York 2022
CWCBExpo
At the end of May, Mark created content for a new tradeshow called CWCBExpo which was held in New York. The booth was a 10×10 inline display using a branded table, two-floor roll-out signs, and a backdrop.
The signs used a contemporary style to promote the Live Resin product line. Vertical postcards were also created as handout material.
New York 2022
CWCBExpo
At the end of May, Mark created content for a new tradeshow called CWCBExpo which was held in New York. The booth was a 10×10 inline display using a branded table, two-floor roll-out signs, and a backdrop.
The signs used a contemporary style to promote the Live Resin product line. Vertical postcards were also created as handout material.
FAQ
Frequently Asked Questions
What was involved in the trade show design work for MJBizCon and CWCBExpo?
For MJBizCon in Las Vegas, the booth featured a backlit tower, four desks, and four podium stands — nearly every surface was covered in designed imagery. Deliverables included booth graphics, posters, business cards, table tents, and a seamless illustrated pattern representing ingredients from the Live Resin and Live Alchemy product lines. For CWCBExpo in New York, a 10×10 inline display was designed featuring floor roll-out signs, a branded backdrop, and vertical postcards as handout material.
What did the product packaging and label design work include?
Dozens of custom labels were produced across multiple product lines in various sizes, each with a unique visual tied to the product’s identity. Illustrated ingredient callouts were developed to communicate each product’s aroma and key terpene content. Info cards and terpene wheels were also created to accompany every product on the website, giving customers a clear breakdown of flavor profiles, strain information, effects, and primary terpene percentages.
What kind of social media and campaign work was produced for True Terpenes?
Monthly campaigns were developed to support new product releases and seasonal moments throughout the year. These included a Cyber Monday campaign built around a vintage IBM computer concept with teaser content rolled out ahead of the event, a 1970s-themed 420 campaign with a custom illustrated logo and background, holiday campaigns for Thanksgiving, Christmas, and New Year, a social media giveaway, and a Summer of Flavor campaign using color and iconography to tell a visual story across platforms.
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240 Pop Shop
240° Pop Shop
Gourmet Confections
Buttery bliss in logo form, A feast for the eyes, a storm for the senses, a delight that lingers long after the bite.
Strategy
- Visual Identity
- Brand Collateral
240° Pop Shop
Unlocking the symphony of scent
Buttery bliss in logo form, A feast for the eyes, a storm for the senses, a delight that lingers long after the bite.
Strategy
- Visual Identity
- Brand Collateral
Artisan Popcorn
A Bold New Burst of Flavor
In 2022, 240° Pop Shop emerged out of the vibrant depths of the Portland Saturday Market. This is a captivating brand dedicated to crafting irresistibly gooey popcorn balls covered with a delightful array of toppings.
Through a collaborative process of exploration and refinement, an artisan popcorn brand was born that is as bold and vibrant as the popcorn balls themselves.
Artisan Popcorn
A Bold New Burst of Flavor
In 2022, 240° Pop Shop emerged out of the vibrant depths of the Portland Saturday Market. This is a captivating brand dedicated to crafting irresistibly gooey popcorn balls covered with a delightful array of toppings.
Through a collaborative process of exploration and refinement, an artisan popcorn brand was born that is as bold and vibrant as the popcorn balls themselves.
A Symphony of Vintage Charm and Modern Appeal
Driven by a dream to establish a popcorn shop exuding classic vintage charm, the founders of 240° Pop Shop sought to create a popcorn logo that would resonate with their target audience. Inspired by the melting point of sugar, the number 240 was chosen as the brand name, seamlessly incorporating a unique element that could be visually represented by the degree symbol (°).
In pursuit of the perfect typeface, Graphicsbyte delved into the history of popcorn, recognizing its emergence as a popular snack during the Great Depression. Vintage popcorn packaging showcased a wide range of typefaces, from script to serif/sans-serif. While Bodoni, a favorite sans-serif typeface known for its balance between thick and thin strokes, was initially considered, it lacked the desired blend of modern and vintage aesthetics. After careful consideration, Majestic Banner by Joe Prince was chosen, striking the perfect balance between the two styles.
For the kernel icon, meticulous attention was paid to detail in ensuring the correct type of popcorn was depicted. Butterfly kernels, which explode outward and are commonly used in movie theaters, were contrasted with mushroom kernels, which explode inward and have a more puffy appearance. Since the kernel was being used to represent the degree symbol, the mushroom kernel was deemed the more appropriate choice. Several illustrations were created, with only two receiving digital treatment. Classic illustrations often utilize cross-hatching as a shading technique, and this was incorporated into the design to enhance its vintage appeal.
A Symphony of Vintage Charm and Modern Appeal
Driven by a dream to establish a popcorn shop exuding classic vintage charm, the founders of 240° Pop Shop sought to create a popcorn logo that would resonate with their target audience. Inspired by the melting point of sugar, the number 240 was chosen as the brand name, seamlessly incorporating a unique element that could be visually represented by the degree symbol (°).
In pursuit of the perfect typeface, Graphicsbyte delved into the history of popcorn, recognizing its emergence as a popular snack during the Great Depression. Vintage popcorn packaging showcased a wide range of typefaces, from script to serif/sans-serif. While Bodoni, a favorite sans-serif typeface known for its balance between thick and thin strokes, was initially considered, it lacked the desired blend of modern and vintage aesthetics. After careful consideration, Majestic Banner by Joe Prince was chosen, striking the perfect balance between the two styles.
For the kernel icon, meticulous attention was paid to detail in ensuring the correct type of popcorn was depicted. Butterfly kernels, which explode outward and are commonly used in movie theaters, were contrasted with mushroom kernels, which explode inward and have a more puffy appearance. Since the kernel was being used to represent the degree symbol, the mushroom kernel was deemed the more appropriate choice. Several illustrations were created, with only two receiving digital treatment. Classic illustrations often utilize cross-hatching as a shading technique, and this was incorporated into the design to enhance its vintage appeal.
Gourmet Popcorn in Every Hue
In terms of color, the client desired a buttery palette that would avoid any potential confusion with other vendors at the Portland Saturday Market. Caramel tones were therefore excluded from the color scheme.
A secondary logo was also developed, utilizing the kernel as the focal point. This logo was designed with versatility in mind, allowing for use on stickers and other branding materials. The vision for the future is to incorporate this secondary logo into future packaging designs.
Gourmet Popcorn in Every Hue
In terms of color, the client desired a buttery palette that would avoid any potential confusion with other vendors at the Portland Saturday Market. Caramel tones were therefore excluded from the color scheme.
A secondary logo was also developed, utilizing the kernel as the focal point. This logo was designed with versatility in mind, allowing for use on stickers and other branding materials. The vision for the future is to incorporate this secondary logo into future packaging designs.
From Blueprint to Brilliance
The Evolution of a Popcorn Menu
The original idea for the menu was to keep everything text-based. This was a strategic move to get the ball rolling and allow the client to take photos of the product without having to worry about finalizing the design. Once the photos were taken, an updated menu could be created with more visual elements.
The border of the menu is made from single-stroke lines. The corners have white highlight shapes that play off the rounded cuts from old movie tickets. White lines are also added to the top and bottom of the border and used as abstract columns for the three main menu topics. Various-sized popcorn kernels were then added to the border to create more depth.
From Blueprint to Brilliance
The Evolution of a Popcorn Menu
The original idea for the menu was to keep everything text-based. This was a strategic move to get the ball rolling and allow the client to take photos of the product without having to worry about finalizing the design. Once the photos were taken, an updated menu could be created with more visual elements.
The border of the menu is made from single-stroke lines. The corners have white highlight shapes that play off the rounded cuts from old movie tickets. White lines are also added to the top and bottom of the border and used as abstract columns for the three main menu topics. Various-sized popcorn kernels were then added to the border to create more depth.
FAQ
Frequently Asked Questions
What services did Graphicsbyte provide for 240 Pop Shop?
Graphicsbyte provided a complete brand identity for 240 Pop Shop, including a primary logo, secondary logo, color system, illustrated popcorn kernel icon, and menu design. All elements were developed around a vintage aesthetic inspired by the history of popcorn and the brand name’s connection to the melting point of sugar.
What is the concept behind the 240 Pop Shop logo?
The brand name comes from 240 degrees Fahrenheit, the melting point of sugar. The degree symbol in the logo is represented by a cross-hatched mushroom kernel illustration, chosen for its rounded, inward-exploding shape. The Majestic Banner typeface by Joe Prince was selected to strike the right balance between vintage and modern, drawing on the history of popcorn packaging from the Great Depression era.
How was the color palette developed for 240 Pop Shop?
The palette was built around warm, buttery tones that reflected the handcrafted, gourmet nature of the product. Caramel tones were intentionally excluded to avoid visual overlap with other vendors at the Portland Saturday Market, ensuring 240 Pop Shop had a distinctive and immediately recognizable presence.
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Creature Collection
Creature Collection
The Creature Collection is an illustrated study of biomechanical insects and animals, blending custom patternwork with science fiction-inspired design.
Illustrator - Mark Boehly
Strategy
- Research
- Illustration
Creature Collection
The Creature Collection is an illustrated study of biomechanical insects and animals, blending custom patternwork with science fiction-inspired design.
Illustrator- Mark Boehly
Strategy
- Research
- Illustration
Vector Pattern Work
In 2016 we developed an illustrative series known as the “Creature Collection.” The purpose of the series is to explore biomechanical patterns influenced by science fiction and zentangles. Each design is hand-drawn, digitally colored, and uses eye-catchy color palettes. New creatures are still being added to the series on a monthly basis.
Terms:
- Biomechanical: cross between organic tissue and machine.
- Zentangles: Random structured patterns.
Vector Pattern Work
In 2016 we developed an illustrative series known as the “Creature Collection.” The purpose of the series is to explore biomechanical patterns influenced by science fiction and zentangles. Each design is hand-drawn, digitally colored, and uses eye-catchy color palettes. New creatures are still being added to the series on a monthly basis.
Terms:
- Biomechanical: cross between organic tissue and machine.
- Zentangles: Random structured patterns.
Black & White Sketches
Digitally Colored
Repurposing The Brand
Reptiles have played a major role in the Graphicsbyte brand. From 2013–17 a viper was used as the studio icon. Many different skins were available on stickers, clothing and business cards. Towards the end of 2017 the viper was retired and the brand was repurposed for the Creature Collection sticker packs.
Repurposing The Brand
Reptiles have played a major role in the Graphicsbyte brand. From 2013–17 a viper was used as the studio icon. Many different skins were available on stickers, clothing and business cards. Towards the end of 2017 the viper was retired and the brand was repurposed for the Creature Collection sticker packs.
Creative Merchandising
The first product we developed were insect sticker packs. These were inspired by real bug specimens. Each pack features five insects and the viper brand logo. The pack also has a promo code for a downloadable poster. Currently the series is a limited run and we have two volumes available.
Creative Merchandising
The first product we developed were insect sticker packs. These were inspired by real bug specimens. Each pack features five insects and the viper brand logo. The pack also has a promo code for a downloadable poster. Currently the series is a limited run and we have two volumes available.
Selected Prints
Selling limited edition prints is another great way to get the work into the wild. Everything is signed and numbered by Mark Boehly. On occasion the most popular designs make their way onto clothing and accessories.
Selected Prints
Selling limited edition prints is another great way to get the work into the wild. Everything is signed and numbered by Mark Boehly. On occasion the most popular designs make their way onto clothing and accessories.
FAQ
Frequently Asked Questions
What is the Creature Collection?
The Creature Collection is an original illustrated series by Mark Boehly, owner of Graphicsbyte, launched in 2016. Each piece explores biomechanical design, a cross between organic tissue and machine, blending custom zentangle patternwork with science fiction-inspired aesthetics. Every creature is hand-drawn and digitally colored. New designs are added to the series monthly.
What is biomechanical illustration?
Biomechanical illustration is a style that merges organic forms, such as insects and animals, with mechanical structures and machine-like detail. The result is a creature that feels both alive and engineered. Mark Boehly combines this approach with zentangle patternwork, structured, repeating patterns, to create layered, detailed compositions that reward close inspection.
Where can I buy Creature Collection artwork?
Creature Collection designs are available as limited edition stickers and prints in the Graphicsbyte shop. Current products include individual creature stickers, insect sticker packs, and vinyl sticker packs. All prints are signed and numbered by Mark Boehly. New products are added as the series grows. Browse the full collection at graphicsbyte.com/shop/custom-stickers.
See something you like? We have Creature Collection prints available in our shop!
See something you like? We have Creature Collection prints available in our shop!
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Revitalize Surf NW
Revitalize Surf NW
“Surfing is about friendship, sharing in beauty, good time, quietness, and respect for the ocean and the planet.”
– Anne Taravet
Strategy
- Visual Identity
Revitalize Surf NW
“Surfing is about friendship, sharing in beauty, good time, quietness, and respect for the ocean and the planet.”
– Anne Taravet
Strategy
- Visual Identity
Logo with Soul
Capturing the Spirit of the Surfer Girl
In 2020, we were approached by the organizer of an all-women’s surf and bodyboarding group called Revitalize Surf NW. She was looking for a feminist logo that would spark adventure and friendship. During our first meeting, she gave us a few sketches and a list of concepts to explore.
While the sketches were well done, we felt that they didn’t fully capture the essence of the group. We wanted to create a logo that was empowering and inviting, encouraging women to feel confident and supported in the water.
After brainstorming a number of ideas, we came up with the concept of a wave that is both strong and graceful. The wave is also inclusive, representing the diversity of women who participate in the group.
Logo with Soul
Capturing the Spirit of the Surfer Girl
In 2020, we were approached by the organizer of an all-women’s surf and bodyboarding group called Revitalize Surf NW. She was looking for a feminist logo that would spark adventure and friendship. During our first meeting, she gave us a few sketches and a list of concepts to explore.
While the sketches were well done, we felt that they didn’t fully capture the essence of the group. We wanted to create a logo that was empowering and inviting, encouraging women to feel confident and supported in the water.
After brainstorming a number of ideas, we came up with the concept of a wave that is both strong and graceful. The wave is also inclusive, representing the diversity of women who participate in the group.
Morphing Masterpiece
A Logo that Adapts, Evolves, and Endures
The chosen concept is a negative space logo that welcomes diversity. The logo is designed to change its appearance when placed on different colored backgrounds, allowing for a wide range of creative possibilities.
Gradient blue was chosen as the brand’s main color, as it conveys a sense of calmness, trust, and reliability. In addition to the logo, we also provided the client with an outline that can be used to create their own patterns for t-shirts, stickers, and other merchandise. This allows for even greater customization and flexibility.
We believe that this logo is a strong and versatile representation of the brand. It is both visually appealing and meaningful, and it is sure to make a lasting impression.
Morphing Masterpiece
A Logo that Adapts, Evolves, and Endures
The chosen concept is a negative space logo that welcomes diversity. The logo is designed to change its appearance when placed on different colored backgrounds, allowing for a wide range of creative possibilities.
Gradient blue was chosen as the brand’s main color, as it conveys a sense of calmness, trust, and reliability. In addition to the logo, we also provided the client with an outline that can be used to create their own patterns for t-shirts, stickers, and other merchandise. This allows for even greater customization and flexibility.
We believe that this logo is a strong and versatile representation of the brand. It is both visually appealing and meaningful, and it is sure to make a lasting impression.
FAQ
Frequently Asked Questions
What did Graphicsbyte design for Revitalize Surf NW?
Graphicsbyte designed a complete logo and visual identity for Revitalize Surf NW, an all-women’s surf and bodyboarding group in the Pacific Northwest. The project included a primary negative space logo, a gradient blue color system, and an outline version of the logo for use on merchandise and apparel.
What is the concept behind the Revitalize Surf NW logo?
The logo is a negative space design built around a wave form that balances strength and grace. It was created to feel empowering and inclusive, representing the diversity of women who participate in the group. The design adapts its appearance when placed on different colored backgrounds, giving the brand a wide range of creative flexibility across merchandise and digital applications.
Why was negative space used in the logo design?
Negative space was chosen to give the logo versatility and visual depth. By designing the wave form to shift in appearance depending on the background color, the logo can work across a wide range of surfaces including t-shirts, stickers, dark and light backgrounds, and printed materials, all from a single mark. This approach keeps the brand flexible without needing multiple logo versions.
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Cabinet Cures
Cabinet Cures
Restyle • Redesign • Reface
Cabinet Cures is from Portland, Oregon. Their specialty is to transform old or worn-out cabinets into modern masterpieces. We got the chance to help shape their entire brand.
Strategy
- Research
- Brand Strategy
- Positioning
- Visual Identity
- Brand Collateral
- Website Design
Cabinet Cures
Restyle • Redesign • Reface
Cabinet Cures is from Portland, Oregon. Their specialty is to transform old or worn-out cabinets into modern masterpieces. We got the chance to help shape their entire brand.
Strategy
- Research
- Brand Strategy
- Positioning
- Visual Identity
- Brand Collateral
- Website Design
Backstory
Cabinet Cures is a cabinet refacing and refinishing company. They have four locations around the United States. They are known for their custom stains and tinted liquors, with over 35 different options to choose from. Each stain is hand applied so it will never hide the natural beauty of the wood grain.
During 2014–2020 we worked with Velare Media and helped develop all the company websites, graphics, photography and various print projects. Everything below is displayed in chronological order from when it was created.
Backstory
Cabinet Cures is a cabinet refacing and refinishing company. They have four locations around the United States. They are known for their custom stains and tinted liquors, with over 35 different options to choose from. Each stain is hand applied so it will never hide the natural beauty of the wood grain.
During 2014–2020 we worked with Velare Media and helped develop all the company websites, graphics, photography and various print projects. Everything below is displayed in chronological order from when it was created.
Updating the Brand
In 2019 the owners of Cabinet Cures wanted to overhaul their brand. The old brand used a red tone with an arch over the cc initials. The client wanted to keep the same typography but update the cabinet door to something they actually sell.
We photographed raw cabinet door samples and scanned their wood grain patterns. The chosen door style is called Sussex. It’s a cherry cabinet door with a Harvest stain. The logo update became optional. Currently only two franchises and the new catalog use the updated brand.
Updating the Brand
In 2019 the owners of Cabinet Cures wanted to overhaul their brand. The old brand used a red tone with an arch over the cc initials. The client wanted to keep the same typography but update the cabinet door to something they actually sell.
We photographed raw cabinet door samples and scanned their wood grain patterns. The chosen door style is called Sussex. It’s a cherry cabinet door with a Harvest stain. The logo update became optional. Currently only two franchises and the new catalog use the updated brand.
WordPress Web Design
The first Cabinet Cures website was developed in WordPress. The site was then ported into Hubspot. In 2017 the company put in a request to be moved back to WordPress. All the franchises received a website overhaul. New photos, text and graphics were applied. This made each site more personable to their local audience. All the websites are still using this model.
WordPress Web Design
The first Cabinet Cures website was developed in WordPress. The site was then ported into Hubspot. In 2017 the company put in a request to be moved back to WordPress. All the franchises received a website overhaul. New photos, text and graphics were applied. This made each site more personable to their local audience. All the websites are still using this model.
Cabinet Photography
The best way to sell a kitchen online is though high quality photography. We took several trips to the Cabinet Cures showroom and captured the wood from different angles. These photos were then applied to the Portland and Inc websites. They were also used in different social media posts. We also took photos of all the cabinet doors to show the wood grains before stains and lacquers are added.
Cabinet Photography
The best way to sell a kitchen online is though high quality photography. We took several trips to the Cabinet Cures showroom and captured the wood from different angles. These photos were then applied to the Portland and Inc websites. They were also used in different social media posts. We also took photos of all the cabinet doors to show the wood grains before stains and lacquers are added.
The Catalog
Shortly after updating the brand we received another request to overhaul the company catalog. Our goal was to build a design that complemented the websites. The last catalog was used for almost a decade before receiving an update. Our design needed to be timeless!
The catalog talks about all the products Cabinet Cures has to offer. It also has client testimonials and additional info about the company. The book has 20 pages designed around negative space.
The Catalog
Shortly after updating the brand we received another request to overhaul the company catalog. Our goal was to build a design that complemented the websites. The last catalog was used for almost a decade before receiving an update. Our design needed to be timeless!
The catalog talks about all the products Cabinet Cures has to offer. It also has client testimonials and additional info about the company. The book has 20 pages designed around negative space.
FAQ
Frequently Asked Questions
What services did Graphicsbyte provide for Cabinet Cures?
Graphicsbyte (originally under Velare Media) provided a full range of brand and web services for Cabinet Cures, including brand strategy, positioning, visual identity, cabinet photography, multi-location WordPress website design, and a complete catalog redesign.
How was the Cabinet Cures brand updated?
The brand update centered on replacing the outdated logo with one featuring a real cabinet door, the Sussex cherry door with a Harvest stain, photographed and scanned directly from Cabinet Cures samples. The update modernized the identity while retaining the original typography the owners wanted to keep.
How were the Cabinet Cures franchise websites handled?
All franchise locations received a WordPress website overhaul with new photography, graphics, and location-specific content. This gave each site a more personalized feel for its local audience while maintaining a consistent brand experience across all Cabinet Cures locations.
Learn more about the Cabinet Cures Website Evolution.
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Acue-Tex Inc
Acue-Tex Inc
Precision Injection Molding
AcueTex is a family-owned injection molding company. We spiced up their brand and built them a website.
Strategy
- Visual Identity
- Brand Collateral
- Website Design
Acue-Tex Inc
Precision Injection Molding
AcueTex is a family-owned injection molding company. We spiced up their brand and built them a website.
Strategy
- Visual Identity
- Brand Collateral
- Website Design
About the Company
Acue-Tex Inc is located in Hubbard Oregon. They have thirteen machines on the floor specializing in injection molding, insert molding, and tool & die manufacturing. The company is known for building parts for the medical, dental, and veterinary industries.
Working with Nathan was great. He knew exactly want he wanted and all our meetings were straight to the point. Our mission was to build an eye catchy logo, business cards, and a company website.
About the Company
Acue-Tex Inc is located in Hubbard Oregon. They have thirteen machines on the floor specializing in injection molding, insert molding, and tool & die manufacturing. The company is known for building parts for the medical, dental, and veterinary industries.
Working with Nathan was great. He knew exactly want he wanted and all our meetings were straight to the point. Our mission was to build an eye catchy logo, business cards, and a company website.
Creating the Brand
Acue-Tex has been established for many years but their brand was almost non-existent. They tried out many fonts and had a drawing of a plastic injection molding machine. They just needed professional help building the vision. We almost knocked it out of the park after presenting the first draft of ideas. One concept was a line logo based on a plastic injection molding machine. This design was more realistic and was in line with the current company sketch. Since Acue-Tex builds a lot of medical equipment we thought it would be a nice touch to make one of the parts in the machine resemble a medical cross icon.
Our other direction was more abstract and it focused on the viewing window inside the plastic molding machine. The icon uses a neutral color palette and the gold shape represents plastic that is about to be molded. An innovative logo needs a timeless typography so we went with Futura. It was a hard decision but this design was chosen to represent Acue-Tex. The next step was to build matching business cards.
Creating the Brand
Acue-Tex has been established for many years but their brand was almost non-existent. They tried out many fonts and had a drawing of a plastic injection molding machine. They just needed professional help building the vision. We almost knocked it out of the park after presenting the first draft of ideas. One concept was a line logo based on a plastic injection molding machine. This design was more realistic and was in line with the current company sketch. Since Acue-Tex builds a lot of medical equipment we thought it would be a nice touch to make one of the parts in the machine resemble a medical cross icon.
Our other direction was more abstract and it focused on the viewing window inside the plastic molding machine. The icon uses a neutral color palette and the gold shape represents plastic that is about to be molded. An innovative logo needs a timeless typography so we went with Futura. It was a hard decision but this design was chosen to represent Acue-Tex. The next step was to build matching business cards.
Responsive One-Page Website
When searching for Acue-Tex Inc. back in 2019, it was difficult to find a clear, informative online presence. While several industrial directory listings existed, none provided a strong sense of who the company was or the industries they served. That’s because Acue-Tex didn’t yet have a dedicated website.
We designed and developed a custom WordPress one-page scroll site to introduce Acue-Tex to the digital world. The site clearly communicates the company’s identity, services, and the industries it supports. It’s fully mobile responsive, adapting seamlessly to phones and tablets for a clean, user-friendly experience across devices.
Due to limited access to original photography, we focused on building the site around Acue-Tex’s updated brand identity, leveraging a refreshed color palette, clean typography, and custom icons to convey professionalism and consistency throughout the design.
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FAQ
Frequently Asked Questions
What services did Graphicsbyte provide for Acue-Tex Inc.?
Graphicsbyte provided logo design, visual identity, business card design, and a custom one-page WordPress website for Acue-Tex Inc. The project established the company's first professional brand identity and dedicated online presence.
How was the Acue-Tex logo designed?
The chosen logo concept is built around the viewing window inside a plastic injection molding machine. The icon uses a neutral color palette with a gold shape representing plastic in the molding process. Futura was selected as the typeface to complement the abstract mark with a timeless, professional feel.
What was the Acue-Tex website built to accomplish?
The one-page WordPress scroll site was designed to give Acue-Tex their first dedicated online presence, clearly communicating the company's identity, services, and the medical, dental, and veterinary industries they serve. The site is fully mobile responsive and built around the updated brand identity using a refreshed color palette, clean typography, and custom icons.
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Centered Water
Centered Water
CBD Infused Water
Centered Water is a start-up CBD brand out of the Pacific Northwest. Their lineup features +99% CBD isolate, doggy treats, and massage oil. But their most popular item is CBD water. In 2018 the client reached out and was looking for a label redesign. They gave us full creative control and they were open to many new ideas.
After pitching the idea of creating an illustrated label one of the co-owners said he has Hawaiian heritage and thought it would be funny if the brand had a Hawaiian mascot. We decided to run with this idea and Joe the cartoon was born.
Strategy
- Visual Identity
- Brand Collateral
Centered Water
CBD Infused Water
Centered Water is a start-up CBD brand out of the Pacific Northwest. Their lineup features +99% CBD isolate, doggy treats, and massage oil. But their most popular item is CBD water. In 2018 the client reached out and was looking for a label redesign. They gave us full creative control and they were open to many new ideas.
After pitching the idea of creating an illustrated label one of the co-owners said he has Hawaiian heritage and thought it would be funny if the brand had a Hawaiian mascot. We decided to run with this idea and Joe the cartoon was born.
The Logo
One of the owners from Centered Water drew a raindrop icon. This was used on the old labels. The logo didn’t have a designated font and the brand needed some touch-ups. After some cleanup work and a critique, the font Chalet London Nineteen Seventy was chosen to represent the brand. The icon was recreated and for the first time the client now owns a vector copy of their brand.
The Logo
One of the owners from Centered Water drew a raindrop icon. This was used on the old labels. The logo didn’t have a designated font and the brand needed some touch-ups. After some cleanup work and a critique, the font Chalet London Nineteen Seventy was chosen to represent the brand. The icon was recreated and for the first time the client now owns a vector copy of their brand.
A Look at the Labels
The starting lineup features three flavors. Each flavor has a different illustrated scene. We thought this would be a fun opportunity to tell the story of Joe living in the PNW. The first label we designed was the Cantaloupe flavor. We added a series of trees to fill the landscape and created a custom texture for the background. This paved a path for all future designs.
The next thing we did was illustrate the character. After several different attempts we found something everyone was happy with. The client mentioned they wanted to see Joe in a hammock. We felt the cantaloupe flavor would be the perfect opportunity for this.
A Look at the Labels
The starting lineup features three flavors. Each flavor has a different illustrated scene. We thought this would be a fun opportunity to tell the story of Joe living in the PNW. The first label we designed was the Cantaloupe flavor. We added a series of trees to fill the landscape and created a custom texture for the background. This paved a path for all future designs.
The next thing we did was illustrate the character. After several different attempts we found something everyone was happy with. The client mentioned they wanted to see Joe in a hammock. We felt the cantaloupe flavor would be the perfect opportunity for this.
The Pear Stand
The next label we designed was Pear. We continued the tree landscape and created a different background texture to resemble clouds. This was another opportunity to add humor to the product. This scene shows a fruit stand where Joe is sharing his pears with the community of forest animals.
The Pear Stand
The next label we designed was Pear. We continued the tree landscape and created a different background texture to resemble clouds. This was another opportunity to add humor to the product. This scene shows a fruit stand where Joe is sharing his pears with the community of forest animals.
Telling a story with Texture
The old CBD water labels featured a mountain so we wanted to bring some of that language into the third label. We created a background texture that resembles part of a mountain. Then we added an A-frame at the base. The flavor is called Original and the scene is where Joe lives. We felt that the label need a little more variety so this scene takes place at night.
Telling a story with Texture
The old CBD water labels featured a mountain so we wanted to bring some of that language into the third label. We created a background texture that resembles part of a mountain. Then we added an A-frame at the base. The flavor is called Original and the scene is where Joe lives. We felt that the label need a little more variety so this scene takes place at night.
FAQ
Frequently Asked Questions
What services did Graphicsbyte provide for Centered Water?
Graphicsbyte provided logo design, visual identity, custom illustration, and packaging design for Centered Water. The project included refining and vectorizing the existing logo, developing a brand typeface, and creating a three-flavor illustrated label series from concept through final artwork.
Who is Joe and where did the character come from?
Joe is a Hawaiian cartoon character created for the Centered Water label series. The idea came from one of the co-owners who has Hawaiian heritage and thought a Hawaiian mascot would add humor and personality to the brand. Joe became the central character across all three labels, each showing a different scene from his life in the Pacific Northwest.
How was the Centered Water label series structured?
Each of the three flavors has its own illustrated scene featuring Joe. The Cantaloupe label shows Joe relaxing in a hammock surrounded by trees. The Pear label features a fruit stand where Joe shares pears with forest animals. The Original label depicts Joe’s A-frame home at the base of a mountain, set at night with a mountain texture in the background.
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Truax Designs
Truax Designs
The Metal Sculpture Expirence
Have you ever wanted to visit an alien world full of metal? Truax Designs is an experience where people not only interact with sculpture but take a piece home.
Strategy
- Visual Identity
- Brand Collateral
- Illustration
- Website Design
Truax Designs
The Metal Sculpture Expirence
Have you ever wanted to visit an alien world full of metal? Truax Designs is an experience where people not only interact with sculpture but take a piece home.
Strategy
- Visual Identity
- Brand Collateral
- Illustration
- Website Design
Two friends that built an alien world.
Several years before Graphicsbyte was formed Mark Boehly took a sculpture class at Clackamas Community College. In the class, he met a student named Christopher Truax. The two became good friends but eventually lost contact. In 2013 the two randomly reconnected at an art gallery in Portland. The show featured Christopher’s metal sculpture. He had articulated robots, tall animals inspired by Salvador Dali, a robotic DJ, and even a flying toaster. As a solo act, it was nice to see an old friend living the dream as a master sculptor.
The gallery event took place a few weeks after Mark graduated from Portland State University. This was a good time to look for new opportunities. He agreed to build Christopher a website and a logo. The payment was a trade for a custom piece of sculpture. Before the website and brand were finished Christopher shared a prototype where objects were infused in metal. The sculpture looked like it came straight out of a science fiction movie. Instantly Mark knew this was something worth exploring. Mark decided to join the team and learn how to build his own sculptures. He then agreed to market the new product know known as “Karbon Kast.” (The sign in the photo on the left uses this process.) Together Christopher and Mark formed a creative friendship and still continue to produce new works of art to this day.
Two friends that built an alien world.
Several years before Graphicsbyte was formed Mark Boehly took a sculpture class at Clackamas Community College. In the class, he met a student named Christopher Truax. The two became good friends but eventually lost contact. In 2013 the two randomly reconnected at an art gallery in Portland. The show featured Christopher’s metal sculpture. He had articulated robots, tall animals inspired by Salvador Dali, a robotic DJ, and even a flying toaster. As a solo act, it was nice to see an old friend living the dream as a master sculptor.
The gallery event took place a few weeks after Mark graduated from Portland State University. This was a good time to look for new opportunities. He agreed to build Christopher a website and a logo. The payment was a trade for a custom piece of sculpture. Before the website and brand were finished Christopher shared a prototype where objects were infused in metal. The sculpture looked like it came straight out of a science fiction movie. Instantly Mark knew this was something worth exploring. Mark decided to join the team and learn how to build his own sculptures. He then agreed to market the new product know known as “Karbon Kast.” (The sign in the photo on the left uses this process.) Together Christopher and Mark formed a creative friendship and still continue to produce new works of art to this day.
Logo Design
In Early 2014 Truax Designs reveled a new product called Karbon Kast at the AFRU Gallery in Portland. It was an instant hit. Over 60 items sold on the opening night and a dozen more throughout the week. When the event was over Mark and Chris started to produce hundreds of sculptures. They were preparing for their next show at the Portland Expo called America’s Largest Christmas Bazaar.
This event was also a huge success. Karbon Kast attracted dozens of new fans and this was when we presented the company logo for the first time.
The brand was designed after a robotic angel named Lily. She is fully articulated and was built for stop-motion animation. Mark designed an enclosure logo that showcases the robots most iconic features. Red became the brands primary color because it matches Lily’s brother Apollo who is also an articulated robot in the series. The physical color of the two robots together are both light and dark. This formed a Yin & Yang in the color palette.
A condensed san serif typeface was created to fit in the enclosures negative space. Today that type has become the brand’s main focal point. Wings are a common element found in the brands metal sculptures. So it only made since to add graphic wings to print media such as business cards and flyers.
Logo Design
In Early 2014 Truax Designs reveled a new product called Karbon Kast at the AFRU Gallery in Portland. It was an instant hit. Over 60 items sold on the opening night and a dozen more throughout the week. When the event was over Mark and Chris started to produce hundreds of sculptures. They were preparing for their next show at the Portland Expo called America’s Largest Christmas Bazaar.
This event was also a huge success. Karbon Kast attracted dozens of new fans and this was when we presented the company logo for the first time.
The brand was designed after a robotic angel named Lily. She is fully articulated and was built for stop-motion animation. Mark designed an enclosure logo that showcases the robots most iconic features. Red became the brands primary color because it matches Lily’s brother Apollo who is also an articulated robot in the series. The physical color of the two robots together are both light and dark. This formed a Yin & Yang in the color palette.
A condensed san serif typeface was created to fit in the enclosures negative space. Today that type has become the brand’s main focal point. Wings are a common element found in the brands metal sculptures. So it only made since to add graphic wings to print media such as business cards and flyers.
Website Evolution
Truax Designs has gone through several website iterations as the studio has grown. The earliest versions served as a portfolio for co-founder Christopher Truax, focusing on his individual metal sculpture work. As the team expanded and the brand matured, the website evolved to reflect a broader, more collaborative identity.
The most recent version of the website is centered around e-commerce and engagement. While Etsy remains the primary sales platform, the site now includes a shop for direct purchases, especially for higher-end sculptures. Visitors can also submit intake forms to request custom pieces, making the site a tool for both sales and commissions.
A major feature of the new site is the Karbon Kast case study, which showcases the success of our cast resin product line. This section highlights the growing impact of the brand, including celebrity collectors and media recognition, positioning Karbon Kast as a standout offering within the Truax Designs portfolio.
The homepage also includes a section to browse upcoming shows and events, allowing visitors to connect with the team in person and experience the work firsthand.
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Karbon Kast & Illustrated Hybrids
Creating the art is one of the best perks of working with Truax Designs. In 2017 we started to create 3D printed prototypes. These prints were infused in the metal and turned into success stories at events like Comic Con. We also created some mixed-media hybrids using Graphicsbyte art as the focal point. The Karbon Kast was then used as a secondary texture.
Karbon Kast & Illustrated Hybrids
Creating the art is one of the best perks of working with Truax Designs. In 2017 we started to create 3D printed prototypes. These prints were infused in the metal and turned into success stories at events like Comic Con. We also created some mixed-media hybrids using Graphicsbyte art as the focal point. The Karbon Kast was then used as a secondary texture.
The Pop-Up Gallery
Towards the end of 2017 Truax Designs created a pop up gallery in Oregon City called Truax Gallery. Mark and Chris spent a year here selling metal sculptures to the general public. About three months into the project we needed another line of art. Graphicsbyte received an opportunity to sell prints and sticker packs. This added a splash of color to the gallery and attracted a different audience.
The Pop-Up Gallery
Towards the end of 2017 Truax Designs created a pop up gallery in Oregon City called Truax Gallery. Mark and Chris spent a year here selling metal sculptures to the general public. About three months into the project we needed another line of art. Graphicsbyte received an opportunity to sell prints and sticker packs. This added a splash of color to the gallery and attracted a different audience.
Chapter 2
Truax Studio Gallery
Even though the Oregon City gallery was short lived the experience was everything the artists hoped for. The following year the crew packed up and moved to West Linn. The new location had a storefront connected to the same building the Truax Designs workshop is in. This move was going to speed up production… Soon as we were getting ready to officially launch the second chapter of the gallery Coivid-19 came to Oregon. We were forced to cancel the project. Truax Designs still has a workshop in the West Linn building but it’s not open to the public.
Chapter 2
Truax Studio Gallery
Even though the Oregon City gallery was short lived the experience was everything the artists hoped for. The following year the crew packed up and moved to West Linn. The new location had a storefront connected to the same building the Truax Designs workshop is in. This move was going to speed up production… Soon as we were getting ready to officially launch the second chapter of the gallery Coivid-19 came to Oregon. We were forced to cancel the project. Truax Designs still has a workshop in the West Linn building but it’s not open to the public.
FAQ
Frequently Asked Questions
What services did Graphicsbyte provide for Truax Designs?
Graphicsbyte provided logo design, visual identity, brand collateral, illustration, and multiple iterations of the Truax Designs website including an e-commerce build. Mark Boehly of Graphicsbyte is also a co-founder of the studio and an active creative partner, contributing original illustrated artwork to the Karbon Kast product line.
What is the story behind the Truax Designs logo?
The logo was designed around Lily, a fully articulated robotic angel built by Christopher Truax for stop-motion animation. The enclosure logo highlights her most iconic features and uses red as the primary brand color, inspired by Lily’s counterpart Apollo. A custom condensed sans-serif typeface was created to fit within the logo’s negative space and has since become the brand’s main typographic focal point. Graphic wings, a recurring element in Truax metal sculptures, were added to print collateral as a brand signature.
What is Karbon Kast?
Karbon Kast is a cast resin product line developed by Truax Designs that infuses objects and artwork into metal to create sculptures that look like they came from a science fiction film. The line has been sold at events including Comic Con and has attracted a collector base that includes well-known celebrities. Graphicsbyte contributed original illustrated hybrid artworks to the Karbon Kast lineup.
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Emerald Isle
Emerald Isle
Hard riffs. Digital drops.
Emerald Isle is a high-energy band from Tempe, Arizona, blending metal, post-hardcore, and electronic dance into there sound. We were brought in to rebuild their main logo into a meaningful monogram.
Strategy
- Visual Identity
Emerald Isle
Hard riffs. Digital drops.
Emerald Isle is a high-energy band from Tempe, Arizona, blending metal, post-hardcore, and electronic dance into there sound. We were brought in to rebuild their main logo into a meaningful monogram.
Strategy
- Visual Identity
About the Band
Through the power of social networking, we met Blayr, the drummer from Emerald Isle. If you have never heard of this group, they are an electronic metal rock band from Arizona. The group quickly gained the reputation of a must-see live act!
The band is equal parts pummeling and catchy with driving guitar leads, devastating drumming, and vocal harmonies. The band released two albums prior to making contact in 2018. New music projects are now in the works.
About the Band
Through the power of social networking, we met Blayr, the drummer from Emerald Isle. If you have never heard of this group, they are an electronic metal rock band from Arizona. The group quickly gained the reputation of a must-see live act!
The band is equal parts pummeling and catchy with driving guitar leads, devastating drumming, and vocal harmonies. The band released two albums prior to making contact in 2018. New music projects are now in the works.
Spicing up the brand icon
The band was in need of a logo update. They were using a common Celtic Knot Triangle icon as their main emblem. This is also known as a “Trinity Knot.” Blayr wanted to keep the logo they had but make improvements on the design. After a few weeks we created several new triangle circle icons but they all lacked personality.
We felt the only way to make this work was to convert the triangle into the bands initials. It was important to keep the Celtic roots so we made sure the initials would intersect with the circle. The band had a dark color palette so this new design was built with a grayscale in mind.
Spicing up the brand icon
The band was in need of a logo update. They were using a common Celtic Knot Triangle icon as their main emblem. This is also known as a “Trinity Knot.” Blayr wanted to keep the logo they had but make improvements on the design. After a few weeks we created several new triangle circle icons but they all lacked personality.
We felt the only way to make this work was to convert the triangle into the bands initials. It was important to keep the Celtic roots so we made sure the initials would intersect with the circle. The band had a dark color palette so this new design was built with a grayscale in mind.
FAQ
Frequently Asked Questions
What services did Graphicsbyte provide for Emerald Isle?
Graphicsbyte provided logo design and visual identity for Emerald Isle, focused on rebuilding the band’s existing Celtic Knot Triangle icon into a more distinctive and meaningful monogram. The project was completed in just over three weeks in the summer of 2018.
What was the concept behind the updated Emerald Isle logo?
The band wanted to keep their existing Celtic Knot Triangle icon but give it more personality. After exploring several new triangle and circle concepts, Graphicsbyte converted the triangle shape into a monogram of the band’s initials. The initials were designed to intersect with the circle to preserve the Celtic roots of the original, and the final mark was built in grayscale to complement the band’s dark color palette.
Who is Emerald Isle?
Emerald Isle is a high-energy electronic metal band from Tempe, Arizona, blending metal, post-hardcore, and electronic dance. Known as a must-see live act, the band combines driving guitar leads, powerful drumming, and vocal harmonies. They have released two albums and have new music in the works.
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Luna Food And Smoothies
Luna Food and Smoothies received chalkboard-style branding with logo, signage, and menus from Graphicsbyte for their launch at the Portland Saturday Market.
Continue readingOregon Guitar Studio
We created a refined visual identity for Oregon Guitar Studio. This classical guitar brand features a modern, minimalist logo and professional collateral.
Continue readingVolume Eyelash Extensions
Visual Identity Depth
High Fashion Brand Identity
Volume Eyelash Extensions was a studio and supply brand that sought a visual identity to reflect the owner’s specific vision. They wanted a look where high fashion met minimalist elegance.
Our goal was to create a clean and elevated identity that felt modern, luxurious, and aligned with the premium aesthetic of the beauty industry. We worked to transform a local Lake Oswego concept into a scalable brand system ready for the national market.
Strategy
Volume Eyelash Extensions
High Fashion Brand Identity
Volume Eyelash Extensions was a studio and supply brand that sought a visual identity to reflect the owner’s specific vision. They wanted a look where high fashion met minimalist elegance.
Our goal was to create a clean and elevated identity that felt modern, luxurious, and aligned with the premium aesthetic of the beauty industry. We worked to transform a local Lake Oswego concept into a scalable brand system ready for the national market.
Strategy
- Visual Identity
- Brand Collateral
- Website Design
The Brand Vision
Education and Supply
The founder, Melanie, approached Graphicsbyte with a dream to bring quality, affordability, and accessibility to the eyelash extensions industry. Working in her Lake Oswego, Oregon salon, her passion for application evolved into a love for education.
She created Volume to focus on two pillars. First was serving as a supply company for professionals. Second was providing education and training for licensed lash artists. She needed a brand voice that communicated authority without feeling clinical. Her vision was high fashion, clean, and gold.
The Brand Vision
Education and Supply
The founder, Melanie, approached Graphicsbyte with a dream to bring quality, affordability, and accessibility to the eyelash extensions industry. Working in her Lake Oswego, Oregon salon, her passion for application evolved into a love for education.
She created Volume to focus on two pillars. First was serving as a supply company for professionals. Second was providing education and training for licensed lash artists. She needed a brand voice that communicated authority without feeling clinical. Her vision was high fashion, clean, and gold.
Visual Identity Strategy
Logo for Eyelashes
We needed a logo for eyelashes that avoided the cliché imagery often found in the beauty space. Instead of using a literal eye icon, we focused on typography and geometry.
We developed a golden geometric uppercase “V” monogram. To ensure precision, we sculpted the vector lines using Adobe Illustrator. This mark was designed specifically with high-end print production in mind. The sharp lines and balanced weight made it perfect for embossing or foil stamping. It served as a stamp of quality that could stand alone on products or social media.
Visual Identity Strategy
Logo for Eyelashes
We needed a logo for eyelashes that avoided the cliché imagery often found in the beauty space. Instead of using a literal eye icon, we focused on typography and geometry.
We developed a golden geometric uppercase “V” monogram. To ensure precision, we sculpted the vector lines using Adobe Illustrator. This mark was designed specifically with high-end print production in mind. The sharp lines and balanced weight made it perfect for embossing or foil stamping. It served as a stamp of quality that could stand alone on products or social media.
Packaging Design
The Premium Lash Box
In the beauty industry, packaging is everything. The lash box is the first physical touchpoint a customer has with the brand.
We designed the Volume packaging to utilize gold foil printing on matte black and white textures. This created an elegant and stylish contrast that looked expensive on a shelf. To complete the brand experience, we created square business cards with rounded corners. These unique cards stood out in a wallet and reinforced the modern aesthetic of the company.
Packaging Design
The Premium Lash Box
In the beauty industry, packaging is everything. The lash box is the first physical touchpoint a customer has with the brand.
We designed the Volume packaging to utilize gold foil printing on matte black and white textures. This created an elegant and stylish contrast that looked expensive on a shelf. To complete the brand experience, we created square business cards with rounded corners. These unique cards stood out in a wallet and reinforced the modern aesthetic of the company.
Digital Concept
Product and Education
Volume Eyelash Extensions required a dual-purpose digital platform. The client envisioned a website that would reflect both sides of the business by seamlessly merging product sales with educational course signups.
We designed the user interface (UI) to allow customers to easily browse lash products by shape, length, and style. We mapped out a user flow that also allowed licensed professionals to register for in-person training classes.
While the full online store was not ultimately launched due to funding shifts, the design phase established a strong visual foundation for a scalable and modern beauty brand.
Digital Concept
Product and Education
Volume Eyelash Extensions required a dual-purpose digital platform. The client envisioned a website that would reflect both sides of the business by seamlessly merging product sales with educational course signups.
We designed the user interface (UI) to allow customers to easily browse lash products by shape, length, and style. We mapped out a user flow that also allowed licensed professionals to register for in-person training classes.
While the full online store was not ultimately launched due to funding shifts, the design phase established a strong visual foundation for a scalable and modern beauty brand.
FAQ
Frequently Asked Questions
What services did Graphicsbyte provide for Volume Eyelash Extensions?
Graphicsbyte provided logo design, visual identity, packaging design, brand collateral, and a digital UI concept for Volume Eyelash Extensions. The project was completed in just over six weeks in the fall of 2017 and delivered a complete high fashion brand system built for both professional supply and licensed artist education.
What was the concept behind the Volume Eyelash Extensions logo?
Rather than using the literal eye imagery common in beauty branding, Graphicsbyte focused on typography and geometry. The result was a golden geometric uppercase V monogram sculpted with precise vector lines in Adobe Illustrator. The mark was designed specifically for high-end print production with sharp lines and balanced weight suited to embossing and foil stamping, giving the brand a stamp of quality that works across products and social media.
How was the Volume Eyelash Extensions packaging designed?
The lash box packaging was designed using gold foil printing on matte black and white textures to create an elegant and expensive shelf presence. Square business cards with rounded corners were created to stand out and reinforce the modern aesthetic of the brand. Every physical touchpoint was built around the high fashion and minimalist vision the founder brought to the project.
Everdrone
Everdrone
Drone Inspections
Everdrone is a drone services company specializing in aerial footage and equipment inspection. From capturing stunning visuals to identifying wear and tear on hard-to-reach infrastructure.
We were brought on to create a full brand identity, including a logo, custom icon set, and a modern website.
Strategy
- Research
- Visual Identity
- Brand Collateral
- Website Design
Everdrone
Drone Inspections
Everdrone is a drone services company specializing in aerial footage and equipment inspection. From capturing stunning visuals to identifying wear and tear on hard-to-reach infrastructure.
We were brought on to create a full brand identity, including a logo, custom icon set, and a modern website.
Strategy
- Research
- Visual Identity
- Brand Collateral
- Website Design
About the Brand
The future of inspections is through drone flight using infrared and HD cameras. Everdrone creates and executes streamlined workflows for image and data gathering for in-depth analysis of heavy equipment. Integrated with cloud-based software, they produce 3D maps, compare current data with projected data, and acquire educated insights.
While working with Velare Media the client approached us in need of a full brand identity and website to market their startup inspection business. We worked closely with their team to craft a voice to the ideas behind Everdrone and create a comprehensive website showcasing their workflows and analysis abilities. They needed a company logo, website, and marketing materials that can be handed out in trade shows.
About the Brand
The future of inspections is through drone flight using infrared and HD cameras. Everdrone creates and executes streamlined workflows for image and data gathering for in-depth analysis of heavy equipment. Integrated with cloud-based software, they produce 3D maps, compare current data with projected data, and acquire educated insights.
While working with Velare Media the client approached us in need of a full brand identity and website to market their startup inspection business. We worked closely with their team to craft a voice to the ideas behind Everdrone and create a comprehensive website showcasing their workflows and analysis abilities. They needed a company logo, website, and marketing materials that can be handed out in trade shows.
Branding with "Military" in Mind
Everdrone is a cutting-edge aerial company that uses drones to inspect heavy machinery. When the company first approached us they wanted their brand to look timeless and “military.” But overall they were very open-minded. We used the DJI website to find high-quality images of the Zenmuse X series cameras. These are the same cameras onboard the client’s aircraft.
We designed a hexagon line logo that is loosely based on the Zenmuse X45 camera. It was important to give this logo some personality so the we made the focal point of the lense resemble an eye that looks directly at the camera. The diagonal wings were then added to be a reference towards the Airforce brand.
Branding with "Military" in Mind
Everdrone is a cutting-edge aerial company that uses drones to inspect heavy machinery. When the company first approached us they wanted their brand to look timeless and “military.” But overall they were very open-minded. We used the DJI website to find high-quality images of the Zenmuse X series cameras. These are the same cameras onboard the client’s aircraft.
We designed a hexagon line logo that is loosely based on the Zenmuse X45 camera. It was important to give this logo some personality so the we made the focal point of the lense resemble an eye that looks directly at the camera. The diagonal wings were then added to be a reference towards the Airforce brand.
Iconography
After building the brands visual identity we pushed the hierarchy father with a series of custom icons. Each icon represents a service that Everdrone specializes in. The icons are used on the company website, business cards and promotional materials.
Iconography
After building the brands visual identity we pushed the hierarchy father with a series of custom icons. Each icon represents a service that Everdrone specializes in. The icons are used on the company website, business cards and promotional materials.
Website Design
4K image capture and video are key components of drone inspections. The website showcases these areas in great detail. We worked with Velare Media and helped capture some of the videos and images for the site.
Website Design
4K image capture and video are key components of drone inspections. The website showcases these areas in great detail. We worked with Velare Media and helped capture some of the videos and images for the site.
Brand Collateral
To help spread the word Everdrone participates in trade shows and drone conferences around the country. They wanted promotional materials that could be given away. Stickers were the first thing we created and these are currently being used on the company UAV’s, hard hats and other equipment. We also created several t-shirt designs, and 3D printed keychains.
Brand Collateral
To help spread the word Everdrone participates in trade shows and drone conferences around the country. They wanted promotional materials that could be given away. Stickers were the first thing we created and these are currently being used on the company UAV’s, hard hats and other equipment. We also created several t-shirt designs, and 3D printed keychains.
FAQ
Frequently Asked Questions
What services did Graphicsbyte provide for Everdrone?
Graphicsbyte, originally under Velare Media, provided a full brand identity and website for Everdrone. The project included brand research, logo design, visual identity, a custom icon set, brand collateral, and a WordPress website. Trade show materials including stickers, t-shirt designs, and 3D printed keychains were also produced to support the company at drone conferences across the country.
What was the concept behind the Everdrone logo?
The logo is a hexagon line mark loosely based on the Zenmuse X45 camera used on the client’s aircraft. The focal point of the lens was designed to resemble an eye looking directly at the viewer, adding personality to the technical form. Diagonal wings were incorporated as a nod to Air Force branding, reinforcing the timeless and military-inspired aesthetic the client wanted.
What were the Everdrone custom icons used for?
A series of custom icons was developed to represent each of Everdrone’s services. The icons were used across the company website, business cards, and promotional materials to extend the visual identity beyond the logo and create a consistent brand system across all touchpoints.
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Projects
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Projects
Mother Nature Massage Therapy
Mother Nature Massage Therapy
Mobile Branding
Mother Nature was a traveling massage therapy company based in the Pacific Northwest. They offered restorative services rooted in natural healing. We developed an organic brand identity inspired by the region’s earthy tones and holistic values.
The goal was to create a visual system that reflected the calming and grounded energy of the practice. We worked to translate the physical sensation of relaxation into a visual mark that would resonate with clients looking for peace and restoration.
Services
Mother Nature Massage Therapy
Mobile Branding
Mother Nature was a traveling massage therapy company based in the Pacific Northwest. They offered restorative services rooted in natural healing. We developed an organic brand identity inspired by the region’s earthy tones and holistic values.
The goal was to create a visual system that reflected the calming and grounded energy of the practice. We worked to translate the physical sensation of relaxation into a visual mark that would resonate with clients looking for peace and restoration.
Strategy
The Design Challenge
Holistic & Prenatal Massage
Mother Nature specialized in Swedish, Prenatal massage, Fertility, and Infant massage. Because the business focused on such intimate and gentle services, the branding needed to feel soft, welcoming, and rooted in growth.
In our initial meeting, the client expressed interest in specific imagery. They wanted a logo that incorporated nature elements, specifically a lotus flower or a surrealist concept of a woman transforming into a tree.
Logo Evolution
From Lotus to Monogram
Over the following weeks, we explored these ideas in depth. We presented five distinct concepts to the client. Three featured variations of the lotus and one focused on the literal woman and tree transformation.
However, the final concept introduced a unique monogram. In this design, the letter “M” formed a sturdy tree branch, while the leaves were arranged to represent a lowercase “N.” The client was drawn to the structural concept of the branches but wanted to retain the organic feel of the transformation idea.
The final approved logo displays an “MN” monogram built entirely out of intertwined tree branches. It captures the connection between nature and the human form without being overly literal.
Typography & Color
Organic Structure
To complement the organic structure of the branches, we selected the typeface ITC Benguiat Gothic Std. This font provided the necessary structure to balance the illustration while maintaining a slight retro warmth.
The brand was completed with a soft and nature-driven color palette. We composed this using two earthy base shades and three complementary tints to ensure the massage therapy materials felt soothing to the eye.
FAQ
Frequently Asked Questions
What services did Graphicsbyte provide for Mother Nature Massage Therapy?
Graphicsbyte provided logo design, visual identity, and brand collateral for Mother Nature Massage Therapy. The project was completed in just over six weeks in the spring and summer of 2018 and delivered a custom MN monogram logo, a nature-driven color palette, and a business card suite with a distinctive negative space leaf design.
What was the concept behind the Mother Nature Massage Therapy logo?
After exploring five distinct concepts including lotus flower variations and a surrealist woman and tree transformation, the final logo landed on a custom MN monogram built entirely from intertwined tree branches. The letter M forms a sturdy tree branch while the leaves are arranged to represent a lowercase N, capturing the connection between nature and the human form without being overly literal. The ITC Benguiat Gothic Std typeface was chosen to complement the illustration with organic structure and a slight retro warmth.
How was the Mother Nature Massage Therapy brand collateral designed?
The leaf pattern from the logo became a core element of the brand collateral. On the back of the business cards, the leaf pattern was used to form a negative space leaf shape, turning the card into a piece of art that clients would want to keep. The full color palette was composed using two earthy base shades and three complementary tints to ensure all materials felt soothing and grounded.
Brand Collateral
Negative Space Design
The leaf pattern became a core element of the brand identity. We utilized it on the back of the business cards to form a negative space leaf shape. This simple design choice turned the business card into a piece of art that clients would want to keep. It reflected the attention to detail that Mother Nature applied to their Prenatal massage and holistic services.
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Projects
Imperial Martial Arts Academy
Imperial Martial Arts Academy
Mixed Martial Arts Branding
Imperial Martial Arts Academy was a family-owned school that needed a brand to honor their unique curriculum. They taught a specialized blend of Kenpo which is rooted in both Chinese and Japanese mixed martial arts traditions.
We were brought on to design a unified visual identity. The goal was to create a logo that could bridge these diverse cultural influences while working effectively across uniforms, print materials, and exterior signage.
Services
Imperial Martial Arts Academy
Mixed Martial Arts Branding
Imperial Martial Arts Academy was a family-owned school that needed a brand to honor their unique curriculum. They taught a specialized blend of Kenpo which is rooted in both Chinese and Japanese mixed martial arts traditions.
We were brought on to design a unified visual identity. The goal was to create a logo that could bridge these diverse cultural influences while working effectively across uniforms, print materials, and exterior signage.
Strategy
The Design Challenge
A Patriotic Phoenix Logo
The academy taught a blend of American, Japanese, and Chinese styles. Their elite students belonged to a group called the “Order of the Phoenix,” so the client requested a phoenix logo to serve as the school mascot. Our task was to create a modern and eye-catching crest that could tie together three different cultures into a single uniform patch.
We wanted to make sure the bird was the primary focus of the crest. We added rays from a rising sun in the background to symbolize Eastern traditions. However, to give the design a distinctly American twist, we utilized a bold red, white, and blue color scheme.
Typography Strategy
To balance the sharp points of the bird’s feathers, we selected the typeface Versailles. The strong serif angles of this font complemented the aggressive geometry of the illustration.
The Design Challenge
A Patriotic Phoenix Logo
The academy taught a blend of American, Japanese, and Chinese styles. Their elite students belonged to a group called the “Order of the Phoenix,” so the client requested a phoenix logo to serve as the school mascot. Our task was to create a modern and eye-catching crest that could tie together three different cultures into a single uniform patch.
We wanted to make sure the bird was the primary focus of the crest. We added rays from a rising sun in the background to symbolize Eastern traditions. However, to give the design a distinctly American twist, we utilized a bold red, white, and blue color scheme.
Typography Strategy
To balance the sharp points of the bird’s feathers, we selected the typeface Versailles. The strong serif angles of this font complemented the aggressive geometry of the illustration.
Environmental Design
Storefront Signage
The dojo was located in the Willamette neighborhood of West Linn, Oregon. This specific street is known for its old western theme where every building facade must match the era.
We designed a storefront sign that utilized a realistic wood grain texture to blend with the historic aesthetic of the town. The phoenix logo made a subtle appearance on the main sign and was also applied prominently to the front door of the school to welcome students.
Environmental Design
Storefront Signage
The dojo was located in the Willamette neighborhood of West Linn, Oregon. This specific street is known for its old western theme where every building facade must match the era.
We designed a storefront sign that utilized a realistic wood grain texture to blend with the historic aesthetic of the town. The phoenix logo made a subtle appearance on the main sign and was also applied prominently to the front door of the school to welcome students.
Print Collateral
Print Collateral
The uniform patch was the anchor of this entire project. The owner loved the design so much that he allowed us to expand the brand into various print materials.
Auction Tickets: We designed premium black tickets for a local West Linn school auction. These were printed on cardstock with a heavy toothy texture to give them a tactile and high-value feel.
Merchandise: We created branded t-shirts sold at the front desk alongside seasonal postcards. Each card was double-sided and featured an illustrative touch that played off the mixed martial arts theme.
The Design Challenge
Print Collateral
The uniform patch was the anchor of this entire project. The owner loved the design so much that he allowed us to expand the brand into various print materials.
Auction Tickets: We designed premium black tickets for a local West Linn school auction. These were printed on cardstock with a heavy toothy texture to give them a tactile and high-value feel.
Merchandise: We created branded t-shirts sold at the front desk alongside seasonal postcards. Each card was double-sided and featured an illustrative touch that played off the mixed martial arts theme.
FAQ
Frequently Asked Questions
What services did Graphicsbyte provide for Imperial Martial Arts Academy?
Graphicsbyte provided logo design, visual identity, illustration, patch design, environmental design, signage design, and brand collateral for Imperial Martial Arts Academy. The project ran from 2012 to 2015 and delivered a phoenix crest logo, a uniform patch, storefront signage, and a full suite of print materials including auction tickets, t-shirts, and seasonal postcards.
What was the concept behind the Imperial Martial Arts Academy logo?
The logo is a phoenix crest designed to represent the academy’s elite student group called the Order of the Phoenix. Rising sun rays in the background symbolize Eastern martial arts traditions while a bold red, white, and blue color scheme gives the design a distinctly American character. The Versailles typeface was chosen to complement the sharp geometry of the bird’s feathers with strong serif angles, creating a mark that bridged three cultural traditions in a single unified crest.
How was the Imperial Martial Arts Academy storefront signage designed?
The dojo was located in the Willamette neighborhood of West Linn, Oregon, a street known for its old western architectural theme where every building facade must match the era. Graphicsbyte designed the storefront sign using a realistic wood grain texture to blend with the historic aesthetic of the street. The phoenix logo appeared subtly on the main sign and prominently on the front door of the school to welcome students.
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Projects
Steampunk Maniacs
Steampunk Maniacs
Steampunk Maniacs needed a logo that captured their unique identity, blending Victorian elegance with industrial grit.
We developed a memorable mark that reflected the brand’s steampunk aesthetic and helped them stand out in a niche market. To support their growing presence, we also designed a matching website that functioned as both a portfolio and an eCommerce shop.
Strategy
- Visual Identity
- Brand Collateral
- Website Design
Steampunk Maniacs
Steampunk Maniacs needed a logo that captured their unique identity, blending Victorian elegance with industrial grit.
We developed a memorable mark that reflected the brand’s steampunk aesthetic and helped them stand out in a niche market. To support their growing presence, we also designed a matching website that functioned as both a portfolio and an eCommerce shop.
Strategy
- Visual Identity
- Brand Collateral
- Website Design
Steam Power Branding
Our client creates one-of-a-kind costumes and accessories that look like they’ve stepped out of a science fiction world, rich with gears, brass, and ornate detailing. Steampunk, inspired by 19th-century industrial steam-powered machinery, is equal parts function and fantasy.
To reflect the genre’s Neo-Victorian charm, we crafted a logo that blends filigree, clockwork, and old-world elegance. Two contrasting ornate typefaces were combined, intentionally clashing, to evoke a bold, vintage-meets-retro aesthetic that feels both handmade and theatrical.
Steam Power Branding
Our client creates one-of-a-kind costumes and accessories that look like they’ve stepped out of a science fiction world, rich with gears, brass, and ornate detailing. Steampunk, inspired by 19th-century industrial steam-powered machinery, is equal parts function and fantasy.
To reflect the genre’s Neo-Victorian charm, we crafted a logo that blends filigree, clockwork, and old-world elegance. Two contrasting ornate typefaces were combined, intentionally clashing, to evoke a bold, vintage-meets-retro aesthetic that feels both handmade and theatrical.
A Site Built for Show and Sell
The client came to us with an existing website, but it lacked the flexibility and function they needed. We redesigned the entire layout with a fully responsive structure and improved user experience. Custom icons were created to represent each shop category, reinforcing the brand’s distinct visual style.
To simplify shop management, we integrated the site with their Etsy store, making product updates seamless. We also added dedicated galleries to showcase past leatherwork, props, and custom costumes, transforming the site into both a storefront and portfolio.
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FAQ
Frequently Asked Questions
What services did Graphicsbyte provide for Steampunk Maniacs?
Graphicsbyte provided logo design, visual identity, brand collateral, iconography design, website design, web development, and eCommerce integration for Steampunk Maniacs. The project began in October 2017 and included an ongoing partnership covering social media support and website maintenance.
What was the concept behind the Steampunk Maniacs logo?
The logo was designed to capture the neo-Victorian and industrial aesthetic of the steampunk genre. Two contrasting ornate typefaces were intentionally combined to evoke a bold vintage and theatrical feel, blending filigree, clockwork, and old-world elegance into a mark that felt both handmade and dramatic.
How was the Steampunk Maniacs website designed?
The existing website was fully redesigned with a responsive layout and improved user experience. Custom icons were created for each shop category to reinforce the brand’s visual style. The site was integrated with the client’s Etsy store to make product updates seamless, and dedicated galleries were added to showcase past leatherwork, props, and custom costumes, turning the site into both a storefront and a portfolio.
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Projects
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Projects
Dorsing Construction
Dorsing Construction
Custom Construction Logo Design
We helped transform a family-owned company into a brand as solid and dependable as the structures they build. Dorsing Construction is a father-son team based in the Pacific Northwest.
The foundation of their new identity is a modular logo design inspired by their initials. It was engineered to be as flexible and functional as the company itself. This project proves that even small teams deserve a brand that stands tall.
Services
Dorsing Construction
Custom Construction Logo Design
We helped transform a family-owned company into a brand as solid and dependable as the structures they build. Dorsing Construction is a father-son team based in the Pacific Northwest.
The foundation of their new identity is a modular logo design inspired by their initials. It was engineered to be as flexible and functional as the company itself. This project proves that even small teams deserve a brand that stands tall.
Services
The Design Challenge
Constructing the Brand Mark
Remember the childhood joy of building block towers? Now imagine turning that feeling into the foundation of a brand identity. That is exactly what we did for Dorsing Construction. They were a local builder with big dreams but needed a visual identity that looked professional on a job site.
We ditched the typical blueprint clichés. Instead, we embraced their creative spirit and designed a lowercase geometric monogram. It is a tribute to squares and quarter circles. If you look closer, you will find a subtle “d” and “c” tucked inside. This serves as a clever nod to their family legacy.
This is not just a construction logo. It is a building block for their future. It is modular, bold, and ready to stack into any project with confidence and charm.
The Design Pivot
The Road Not Taken
The creative process is rarely a straight line. Originally, we developed a completely different concept for the brand. The initial design was a crest-style logo featuring illustrated houses and Mt. Hood to represent their local roots.
However, the father of the company felt the illustration style was “too childish” for the serious nature of their work. At the last minute, they requested a pivot to the geometric “dc” monogram we see today.
Turning Rejection into Recognition
We believed the rejected crest design was too good to throw away. We changed the name on the logo from “Dorsing” to “Boehly” and submitted it to LogoLounge, the world’s premier logo design competition.
That specific design was selected by the judges and published in LogoLounge 10. It marked the first time Graphicsbyte was ever featured in the prestigious book series. It is a perfect example of how every design concept has value, even if it doesn’t fit the specific client’s vision at the time.
The Design Pivot
The Road Not Taken
The creative process is rarely a straight line. Originally, we developed a completely different concept for the brand. The initial design was a crest-style logo featuring illustrated houses and Mt. Hood to represent their local roots.
However, the father of the company felt the illustration style was “too childish” for the serious nature of their work. At the last minute, they requested a pivot to the geometric “dc” monogram we see today.
Turning Rejection into Recognition
We believed the rejected crest design was too good to throw away. We changed the name on the logo from “Dorsing” to “Boehly” and submitted it to LogoLounge, the world’s premier logo design competition.
That specific design was selected by the judges and published in LogoLounge 10. It marked the first time Graphicsbyte was ever featured in the prestigious book series. It is a perfect example of how every design concept has value, even if it doesn’t fit the specific client’s vision at the time.
FAQ
Frequently Asked Questions
What services did Graphicsbyte provide for Dorsing Construction?
Graphicsbyte provided logo design, visual identity, and brand collateral for Dorsing Construction. The project was completed in just over five weeks in the fall of 2017 and delivered a modular geometric monogram logo and a business card suite designed for use across job sites and client-facing materials.
What was the concept behind the Dorsing Construction logo?
The logo is a lowercase geometric monogram built from squares and quarter circles with a subtle DC hidden inside as a nod to the family legacy. The mark was designed to be modular and bold, avoiding the typical blueprint clichés common in construction branding. It is flexible enough to work across business cards, signage, and job site applications while still feeling modern and professional.
What is the LogoLounge story connected to this project?
During the project, Graphicsbyte developed an initial crest-style concept featuring illustrated houses and Mt. Hood to represent the company’s local Pacific Northwest roots. The client felt the illustration style was too informal for their work and requested a pivot to the geometric monogram. Rather than discard the original concept, Graphicsbyte renamed it and submitted it to LogoLounge, the world’s premier logo design competition. The design was selected by the judges and published in LogoLounge 10, marking Graphicsbyte’s first feature in the prestigious book series.
Brand Collateral
Built for Business
To complete the project, we applied the new construction logo to a set of clean and functional business cards. The design focuses on clarity and hierarchy.
The front features the large lowercase “d” monogram prominently on the left with contact details balancing the composition on the right. The back focuses entirely on their core promise. It displays their slogan “For All Your Residential Needs” alongside the website URL. To tie the two sides together, we used a micro version of the monogram as an icon to anchor the web address. This layout ensures that when Dorsing Construction hands out a card, it conveys strength, precision, and modern professionalism.