True Terpenes

True Terpenes - Pattern designed by Mark Boehly - Graphicsbyte

True Terpenes
Unlocking the symphony of scent

True Terpenes
Unlocking the symphony of scent

True Terpenes
Unlocking the symphony
of scent

What is True Terpenes?

True Terpenes is a B2B flavor company dedicated to the science of terpenes and terpenoids. Terpenes are compounds found in all plants responsible for fragrance. While other brands may offer a wider range of products, this brand excels in the field of cannabis terpenes.

What is True Terpenes?

True Terpenes is a B2B flavor company dedicated to the science of terpenes and terpenoids. Terpenes are compounds found in all plants responsible for fragrance. While other brands may offer a wider range of products, this brand excels in the field of cannabis terpenes.

About the Gig

In August 2021, Mark Boehly joined True Terpenes as a full-time freelance graphic designer. The role was supposed to last for a few weeks but ended up with several extensions that went on for 11 months. 

The position was in a collaborative environment assisting the Marketing team. Duties included: the creation of on-time deliverables such as advertisements, custom label design, packaging, editorial documents, marketing material, branding, sales collateral, tradeshow signage, and much more.

MJBizCon 2021 - True Terpenes Booth
MJBizCon 2021 - True Terpenes Booth

MJBizCON 2021

During the fall of 2021 Mark helped design the signage and print materials for the True Terpenes booth at MJBizCon. This event was held at the Las Vegas Convention Center. The show features vendors from around the world, giving the latest insights about cannabis culture, products, trends, etc.

This year the company had a backlit tower, four desks, and four podium stands. Almost every surface was covered in designed imagery. The podiums also had diffusers on them, so anyone walking by would be pulled in by a unique terpene aroma.

MJBizCON 2021

During the fall of 2021 Mark helped design the signage and print materials for the True Terpenes booth at MJBizCon. This event was held at the Las Vegas Convention Center. The show features vendors from around the world, giving the latest insights about cannabis culture, products, trends, etc.

This year the company had a backlit tower, four desks, and four podium stands. Almost every surface was covered in designed imagery. The podiums also had diffusers on them, so anyone walking by would be pulled in by a unique terpene aroma.

MjBizcon 2021 Tower Sides - True Terpenes

Display Development

It took several months of design in order to prepare all the moving pieces for this event. Posters, business cards, table tents, and social imagery were developed. The main focal point of the booth was the tower. It featured the companies latest product lines, Live Resin and Live Alchemy.

The tower was also accompanied by a seamless pattern of illustrated assets. These call-outs are part of the brand and represent ingredients found within the two product lines. Written facts about the brand were also displayed on all four sides.

Maui Wowie Info Card & Terp Wheels - True Terpenes

Info Cards & Terp Wheels

Info cards and Terp wheels were created to accompany every product on the website. The purpose was to educate the customer about the main terpenes throughout the various product lines. The card on the left shows the flavor, strain, effects and primary terpene information. Then the card on the right shows a top percentage breakdown of the main terpene ingredients. Additional information cards were also developed and applied to all the product pages.

Info Cards & Terp Wheels

Info cards and Terp wheels were created to accompany every product on the website. The purpose was to educate the customer about the main terpenes throughout the various product lines. The card on the left shows the flavor, strain, effects and primary Terpene information. Then the card on the right shows a top percentage breakdown of the main terpene ingredients. Additional information cards were also developed and applied to all the product pages.

Google Ads - True Terpenes

Monthly campaigns

Each month Mark worked on campaigns that promoted the release of new terpene products. One of the first themed campaigns Mark was a part of was Cyber Monday. This was a vintage IBM computer with terpene bottles on the screen. Teaser images such as a loading bar were displayed on social media. This gave customers something to look forward to days before the event. 

Other holidays like Thanksgiving, Christmas, and the New Year also had custom social posts and themed campaigns.

Monthly campaigns

Each month Mark worked on campaigns that promoted the release of new terpene products. One of the first themed campaigns Mark was a part of was Cyber Monday. This was a vintage IBM computer with terpene bottles on the screen. Teaser images such as a loading bar were displayed on social media. This gave customers something to look forward to days before the event.

Other holidays like Thanksgiving, Christmas, and the New Year also had custom social posts and themed campaigns.

420 1970's Logo - True Terpenes - Illustrated by Mark Boehly - Graphicsbyte

April 420

April is a big month not just because of April Fools, but in the cannabis industry, 420 is practically a holiday. During April 2022 the company released a blog post about the origins of 420. The backstory took place in the 70s. So to fit the vibe, Mark illustrated a 1970’s themed 420 logo.

A background image was also illustrated so it could be used on the website and to asset the rest of the campaign imagery. April was also a big month for product releases. A social media giveaway went into effect. The 420 imagery took on many shapes to help promote the event.

April 420

April is a big month not just because of April Fools, but in the cannabis industry, 420 is practically a holiday. During April 2022 the company released a blog post about the origins of 420. The backstory took place in the 70s. So to fit the vibe, Mark illustrated a 1970’s themed 420 logo.

A background image was also illustrated so it could be used on the website and to asset the rest of the campaign imagery. April was also a big month for product releases. A social media giveaway went into effect. The 420 imagery took on many shapes to help promote the event.

May Flowers & Fall Seasonal Products - True Terpenes

Spring to Summer

The final campaign Mark was involved in was called Summer of Flavor. Instead of using illustrations, Mark told a visual story of summer through his color palette and subtle use of icons.

Spring to Summer

The final campaign Mark was involved in was called Summer of Flavor. Instead of using illustrations, Mark told a visual story of summer through his color palette and subtle use of icons.  
Summer of Flavor Web Layout - True Terpenes
Label Design - Live Alchemy Marionberry Kush - 404 Error - Honeydew Cucumber - Live Resin Wedding Cake - True Terpenes

Bottle Packaging

When new products were released this provided a creative opportunity for the labels. Each product line has a different theme but there is always a unique visual that changes. 

Mark created dozens of labels in different sizes. The 16oz bottle was commonly used on the website. Additional images showing illustrations of the ingredients were also developed. This helped describe the product’s aroma.

Bottle Packaging

When new products were released this provided a creative opportunity for the labels. Each product line has a different theme but there is always a unique visual that changes. 

Mark created dozens of labels in different sizes. The 16oz bottle was commonly used on the website. Additional images showing illustrations of the ingredients were also developed. This helped describe the product’s aroma.

True Terpenes Live Resin and Create with Confidence Signage

CWCBExpo - New York 2022

At the end of May, Mark created content for a new tradeshow called CWCBExpo which was held in New York. The booth was a 10×10 inline display using a branded table, two-floor roll-out signs, and a backdrop. 

The signs used a contemporary style to promote the Live Resin product line. Vertical postcards were also created as handout material.

CWCBExpo - New York 2022

At the end of May, Mark created content for a new tradeshow called CWCBExpo which was held in New York. The booth was a 10×10 inline display using a branded table, two-floor roll-out signs, and a backdrop. 

The signs used a contemporary style to promote the Live Resin product line. Vertical postcards were also created as handout material.

240 Pop Shop

240 Pop Gourment Confections Shop logo designed by Graphicsbyte & Mark Sheldon Boehly

240° Pop Shop - Gourmet Confections

240° Pop Shop
Gourmet Confections

240° Pop Shop
Gourmet Confections

Quality Unmatched, Flavor Unforgettable

Buttery bliss in logo form, A feast for the eyes, a storm For the senses, a delight That lingers long after the bite.

Quality Unmatched, Flavor Unforgettable

Buttery bliss in logo form, A feast for the eyes, a storm For the senses, a delight That lingers long after the bite.

240 Pop Shop Popcorn Booth - Portland Saturday Market - Graphicsbyte

Artisan Popcorn

A Bold New Burst of Flavor

In 2022, 240° Pop Shop emerged out of the vibrant depths of the Portland Saturday Market. This is a captivating brand dedicated to crafting irresistibly gooey popcorn balls covered with a delightful array of toppings. 

Through a collaborative process of exploration and refinement, an artisan popcorn brand was born that is as bold and vibrant as the popcorn balls themselves.

Artisan Popcorn

A Bold New Burst of Flavor

In 2022, 240° Pop Shop emerged out of the vibrant depths of the Portland Saturday Market. This is a captivating brand dedicated to crafting irresistibly gooey popcorn balls covered with a delightful array of toppings. 

Through a collaborative process of exploration and refinement, an artisan popcorn brand was born that is as bold and vibrant as the popcorn balls themselves.

240 Pop Gourment Confections Shop logo designed by Graphicsbyte & Mark Sheldon Boehly
240 Pop Gourment Confections Shop logo designed by Graphicsbyte & Mark Sheldon Boehly

A Symphony of Vintage Charm and
Modern Appeal

Driven by a dream to establish a popcorn shop exuding classic vintage charm, the founders of 240° Pop Shop sought to create a popcorn logo that would resonate with their target audience. Inspired by the melting point of sugar, the number 240 was chosen as the brand name, seamlessly incorporating a unique element that could be visually represented by the degree symbol (°).

In pursuit of the perfect typeface, Graphicsbyte delved into the history of popcorn, recognizing its emergence as a popular snack during the Great Depression. Vintage popcorn packaging showcased a wide range of typefaces, from script to serif/sans-serif. While Bodoni, a favorite sans-serif typeface known for its balance between thick and thin strokes, was initially considered, it lacked the desired blend of modern and vintage aesthetics. After careful consideration, Majestic Banner by Joe Prince was chosen, striking the perfect balance between the two styles.

For the kernel icon, meticulous attention was paid to detail in ensuring the correct type of popcorn was depicted. Butterfly kernels, which explode outward and are commonly used in movie theaters, were contrasted with mushroom kernels, which explode inward and have a more puffy appearance. Since the kernel was being used to represent the degree symbol, the mushroom kernel was deemed the more appropriate choice. Several illustrations were created, with only two receiving digital treatment. Classic illustrations often utilize cross-hatching as a shading technique, and this was incorporated into the design to enhance its vintage appeal.

A Symphony of Vintage Charm and
Modern Appeal

Driven by a dream to establish a popcorn shop exuding classic vintage charm, the founders of 240° Pop Shop sought to create a popcorn logo that would resonate with their target audience. Inspired by the melting point of sugar, the number 240 was chosen as the brand name, seamlessly incorporating a unique element that could be visually represented by the degree symbol (°).

In pursuit of the perfect typeface, Graphicsbyte delved into the history of popcorn, recognizing its emergence as a popular snack during the Great Depression. Vintage popcorn packaging showcased a wide range of typefaces, from script to serif/sans-serif. While Bodoni, a favorite sans-serif typeface known for its balance between thick and thin strokes, was initially considered, it lacked the desired blend of modern and vintage aesthetics. After careful consideration, Majestic Banner by Joe Prince was chosen, striking the perfect balance between the two styles.

For the kernel icon, meticulous attention was paid to detail in ensuring the correct type of popcorn was depicted. Butterfly kernels, which explode outward and are commonly used in movie theaters, were contrasted with mushroom kernels, which explode inward and have a more puffy appearance. Since the kernel was being used to represent the degree symbol, the mushroom kernel was deemed the more appropriate choice. Several illustrations were created, with only two receiving digital treatment. Classic illustrations often utilize cross-hatching as a shading technique, and this was incorporated into the design to enhance its vintage appeal.

onfections Shop logo desig
onfections Shop logo desig

Gourmet Popcorn in Every Hue

In terms of color, the client desired a buttery palette that would avoid any potential confusion with other vendors at the Portland Saturday Market. Caramel tones were therefore excluded from the color scheme.

A secondary logo was also developed, utilizing the kernel as the focal point. This logo was designed with versatility in mind, allowing for use on stickers and other branding materials. The vision for the future is to incorporate this secondary logo into future packaging designs.

Gourmet Popcorn in Every Hue

In terms of color, the client desired a buttery palette that would avoid any potential confusion with other vendors at the Portland Saturday Market. Caramel tones were therefore excluded from the color scheme.

A secondary logo was also developed, utilizing the kernel as the focal point. This logo was designed with versatility in mind, allowing for use on stickers and other branding materials. The vision for the future is to incorporate this secondary logo into future packaging designs.

onfections Shop Menu desig
onfections Shop Menu desig

From Blueprint to Brilliance: The Evolution of a Popcorn Menu

The original idea for the menu was to keep everything text-based. This was a strategic move to get the ball rolling and allow the client to take photos of the product without having to worry about finalizing the design. Once the photos were taken, an updated menu could be created with more visual elements.

The border of the menu is made from single-stroke lines. The corners have white highlight shapes that play off the rounded cuts from old movie tickets. White lines are also added to the top and bottom of the border and used as abstract columns for the three main menu topics. Various-sized popcorn kernels were then added to the border to create more depth.

From Blueprint to Brilliance: The Evolution of a Popcorn Menu

The original idea for the menu was to keep everything text-based. This was a strategic move to get the ball rolling and allow the client to take photos of the product without having to worry about finalizing the design. Once the photos were taken, an updated menu could be created with more visual elements.

The border of the menu is made from single-stroke lines. The corners have white highlight shapes that play off the rounded cuts from old movie tickets. White lines are also added to the top and bottom of the border and used as abstract columns for the three main menu topics. Various-sized popcorn kernels were then added to the border to create more depth.

onfections Shop Boarder desig
onfections Shop Boarder desig

Graphic Illustration

Droid Workshop design by Mark Sheldon boehly - Graphicsbyte Creative

Graphic Illustration

graphic illustration

What is commercial illustration?

Commercial illustration is a blend between graphic design and illustration. The term is also known as “graphic illustration.” These designers can use any technique to create a visual style that is artistic but follows company guidelines. This form of design is often used when trying to create a deeper bond with consumers, products, and ideas. Like other areas in design commercial artists often meet with clients directly. They use both traditional and digital tools to develop concepts for advertisements and product packaging. Commercial artists keep open communication with their clients when developing various concepts. Usually, the client receives several options to choose from before a final decision is made.

Both graphic design and illustration have a unique set of techniques, artistic goals, and mediums. Illustration is the wild child in the art world. Illustrators often tell stories through visual scenes or creative typography. They want to convey emotion while adding a personal aesthetic to the design.

What is commercial illustration?

Commercial illustration is a blend between graphic design and illustration. The term is also known as “graphic illustration.” These designers can use any technique to create a visual style that is artistic but follows company guidelines. This form of design is often used when trying to create a deeper bond with consumers, products, and ideas. Like other areas in design commercial artists often meet with clients directly. They use both traditional and digital tools to develop concepts for advertisements and product packaging. Commercial artists keep open communication with their clients when developing various concepts. Usually, the client receives several options to choose from before a final decision is made.

Both graphic design and illustration have a unique set of techniques, artistic goals, and mediums. Illustration is the wild child in the art world. Illustrators often tell stories through visual scenes or creative typography. They want to convey emotion while adding a personal aesthetic to the design.

What is Illustration?

One of the most popular styles of illustration is the use of black, white and color. Pencil drawings can create in depth textures, sharp edges and soft areas. Other popular mediums include the use of ink which brings out contrast. Charcoal drawings are used for hard shadows, and sketching abstract forms. Illustrators often use different paints such as watercolor, gouache and acrylic to tell their stories. Watercolor creates soft tones while gouache paint is rich and has a fast drying process. Acrylic is versatile and can be used on many surfaces. In recent years lithography and print making are becoming popular choices again. Both techniques can produce a detailed look with fast turn around times.

Other styles of illustration include collage, etchings and woodcut art. In a collage artists use found objects and arrange them in a creative way to tell a story. Etchings is a timely process where artists scratch illustrations into metal. One of the oldest techniques is woodcut art. Artists use this method to carve into an actual piece of wood.

Illustrations can be created for fun, found in published media like books, magazines, posters, flyers and educational materials. With the help of tablets and computers a lot of illustration is now being produced digitally.

What is Illustration?

One of the most popular styles of illustration is the use of black, white and color. Pencil drawings can create in depth textures, sharp edges and soft areas. Other popular mediums include the use of ink which brings out contrast. Charcoal drawings are used for hard shadows, and sketching abstract forms. Illustrators often use different paints such as watercolor, gouache and acrylic to tell their stories. Watercolor creates soft tones while gouache paint is rich and has a fast drying process. Acrylic is versatile and can be used on many surfaces. In recent years lithography and print making are becoming popular choices again. Both techniques can produce a detailed look with fast turn around times.

Other styles of illustration include collage, etchings and woodcut art. In a collage artists use found objects and arrange them in a creative way to tell a story. Etchings is a timely process where artists scratch illustrations into metal. One of the oldest techniques is woodcut art. Artists use this method to carve into an actual piece of wood.

Illustrations can be created for fun, found in published media like books, magazines, posters, flyers and educational materials. With the help of tablets and computers a lot of illustration is now being produced digitally.

What is Graphic Design?

Graphic design is the profession of using visual content and compositions to solve problems with their target audience. Messages are communicated through color, form, line, shape, size, space, texture, typography and imagery. Graphic designers usually receive direction from branding strategies and marketing teams.

Graphic design exists in both print and digital worlds. Work can be found in packaging, business cards, logos, posters, fliers, email marketing, websites, etc. The visual identity (logo) is usually the starting point of a graphic design job. From there emotion, story, color palettes, images and other design guidelines are used to build a consistent brand.

The next step is to market the idea/ product. Traditionally this was done with printed materials such as newspapers, magazines, and flyers. Nowadays designers also use social media, email campaigns, Internet browsers and other online websites. The internet has provided many ways to create ads and get feedback from the users. UI/UX designers also market to their clients by creating games, apps, motion graphics, film, trailers, GIF’s and various web banners.

There are many areas of interest for graphic designers to specialize in. Publication designers create layouts for books, newspapers, catalogs and magazines. They use different forms of typography and imagery to help pull the audience into their story. Packaging designers create physical products for consumers. Then there is environmental design. Architecture is combined with landscapes to create ecological and aesthetic harmony using murals, exhibition displays and signage.

What is Graphic Design?

Graphic design is the profession of using visual content and compositions to solve problems with their target audience. Messages are communicated through color, form, line, shape, size, space, texture, typography and imagery. Graphic designers usually receive direction from branding strategies and marketing teams.

Graphic design exists in both print and digital worlds. Work can be found in packaging, business cards, logos, posters, fliers, email marketing, websites, etc. The visual identity (logo) is usually the starting point of a graphic design job. From there emotion, story, color palettes, images and other design guidelines are used to build a consistent brand.

The next step is to market the idea/ product. Traditionally this was done with printed materials such as newspapers, magazines, and flyers. Nowadays designers also use social media, email campaigns, Internet browsers and other online websites. The internet has provided many ways to create ads and get feedback from the users. UI/UX designers also market to their clients by creating games, apps, motion graphics, film, trailers, GIF’s and various web banners.

There are many areas of interest for graphic designers to specialize in. Publication designers create layouts for books, newspapers, catalogs and magazines. They use different forms of typography and imagery to help pull the audience into their story. Packaging designers create physical products for consumers. Then there is environmental design. Architecture is combined with landscapes to create ecological and aesthetic harmony using murals, exhibition displays and signage.

LET'S TALK ABOUT YOUR PROJECT!

LET'S TALK ABOUT YOUR PROJECT!

LET'S TALK ABOUT YOUR PROJECT

Graphicsbyte Illustration

Graphicsbyte Illustration - Work by Mark Sheldon Boehly

Graphicsbyte - Illustration

Graphicsbyte - Illustration

Graphicsbyte
Illustration

Where Imagination Takes Flight

Custom Illustrations that Transcend the Realm of Photography

Custom illustrations are a compelling alternative to photography, capable of capturing attention and conveying emotions in ways that photographs cannot. They can be used to depict ideas in humorous, serious, or thought-provoking ways, and can even be used to create scenes that raise awareness about important causes. In some cases, text can be incorporated into the illustration to further enhance the message.

Where Imagination Takes Flight

Custom Illustrations that Transcend the Realm of Photography

Custom illustrations are a compelling alternative to photography, capable of capturing attention and conveying emotions in ways that photographs cannot. They can be used to depict ideas in humorous, serious, or thought-provoking ways, and can even be used to create scenes that raise awareness about important causes. In some cases, text can be incorporated into the illustration to further enhance the message.

Unleashing the Power
of Illustration

A Symphony of Possibilities

Examples of how custom illustrations can be used:

  • To create a unique and engaging visual identity for a brand
  • To illustrate complex concepts or ideas in a clear and concise way
  • To add humor or emotion to a marketing campaign
  • To raise awareness about a social or environmental issue
  • To create a sense of community or belonging

Benefits of using custom illustrations:

  • They are more likely to stand out from the crowd than stock photos
  • They can be tailored to your specific needs and message
  • They can be used to create a more emotional connection with your audience
  • They can be used to target a specific audience
  • They can be used to create a more consistent brand image

 

Unleashing the Power of Illustration

A Symphony of Possibilities

Examples of how custom illustrations can be used:

  • To create a unique and engaging visual identity for a brand
  • To illustrate complex concepts or ideas in a clear and concise way
  • To add humor or emotion to a marketing campaign
  • To raise awareness about a social or environmental issue
  • To create a sense of community or belonging

Benefits of using custom illustrations:

  • They are more likely to stand out from the crowd than stock photos
  • They can be tailored to your specific needs and message
  • They can be used to create a more emotional connection with your audience
  • They can be used to target a specific audience
  • They can be used to create a more consistent brand image

 

A Cost-Effective, Engaging Alternative to Photo-Based Ads

Illustration can be a cost-effective alternative to photo-based ads. Instead of dealing with the hassle and expense of models, lighting, location, props, extensive post-shooting modifications, and worrying about copyrighted images, illustration can be a quick, easy, and affordable way to create engaging and informative visuals. Additionally, illustration can be a more entertaining way to educate consumers, as it allows for more creativity and freedom of expression than traditional photography.

A Cost-Effective, Engaging Alternative to Photo-Based Ads

Illustration can be a cost-effective alternative to photo-based ads. Instead of dealing with the hassle and expense of models, lighting, location, props, extensive post-shooting modifications, and worrying about copyrighted images, illustration can be a quick, easy, and affordable way to create engaging and informative visuals. Additionally, illustration can be a more entertaining way to educate consumers, as it allows for more creativity and freedom of expression than traditional photography.

READ OUR BLOG AND LEARN ABOUT DESIGN AND UPCOMING EVENTS.

READ OUR BLOG AND LEARN ABOUT DESIGN AND UPCOMING EVENTS.

READ OUR BLOG AND LEARN ABOUT DESIGN AND UPCOMING EVENTS.

Creature Collection

Creature Collection - Cyborg Bug Illustrated by Mark Sheldon Boehly - Graphicsbyte Creative

Creature Collection

The Creature Collection is an illustrated study of biomechanical insects and animals.

Illustrator - Mark Boehly

The Creature Collection is an illustrated study of biomechanical insects and animals.

Illustrator - Mark Boehly

Vector Pattern Work

In 2016 we developed an illustrative series known as the “Creature Collection.” The purpose of the series is to explore biomechanical patterns influenced by science fiction and zentangles. Each design is hand-drawn, digitally colored, and uses eye-catchy color palettes. New creatures are still being added to the series on a monthly basis.

Terms:

  • Biomechanical: cross between organic tissue and machine.
  • Zentangles: Random structured patterns.

Black & White Sketches

Digitally Colored

Creature Collection Graphicsbyte Brand - Mark Sheldon Boehly logo designer

Repurposing The Brand

Reptiles have played a major role in the Graphicsbyte brand. From 2013–17 a viper was used as the studio icon. Many different skins were available on stickers, clothing and business cards. Towards the end of 2017 the viper was retired and the brand was repurposed for the Creature Collection sticker packs. 

Repurposing The Brand

Reptiles have played a major role in the Graphicsbyte brand. From 2013–17 a viper was used as the studio icon. Many different skins were available on stickers, clothing and business cards. Towards the end of 2017 the viper was retired and the brand was repurposed for the Creature Collection sticker packs. 

Creative Merchandising

The first product we developed were insect sticker packs. These were inspired by real bug specimens. Each pack features five insects and the viper brand logo. The pack also has a promo code for a downloadable poster. Currently the series is a limited run and we have two volumes available.

Creative Merchandising

The first product we developed were insect sticker packs. These were inspired by real bug specimens. Each pack features five insects and the viper brand logo. The pack also has a promo code for a downloadable poster. Currently the series is a limited run and we have two volumes available.

Selected Prints

Selling limited edition prints is another great way to get the work into the wild. Everything is signed and numbered by Mark Boehly. On occasion the most popular designs make their way onto clothing and accessories.

 

Selected Prints

Selling limited edition prints is another great way to get the work into the wild. Everything is signed and numbered by Mark Boehly. On occasion the most popular designs make their way onto clothing and accessories.

See something you like? We have Creature Collection prints available in our shop!

See something you like? We have Creature Collection prints available in our shop!

Revitalize Surf NW

Female Surfer logo design by Graphicsbyte Creative - Mark Sheldon Boehly

Revitalize Surf NW

Revitalize Surf NW

Revitalize Surf NW

“Surfing is about friendship, sharing in beauty, good time, quietness, and respect for the ocean and the planet.”

– Anne Taravet

“Surfing is about friendship, sharing in beauty, good time, quietness, and respect for the ocean and the planet.”

– Anne Taravet

From Sketches to Symbology: Crafting a Feminist Logo that Embodies Empowerment and Inclusivity

In 2020, we were approached by the organizer of an all-women’s surf and bodyboarding group called Revitalize Surf NW. She was looking for a feminist logo that would spark adventure and friendship. During our first meeting, she gave us a few sketches and a list of concepts to explore.

While the sketches were well done, we felt that they didn’t fully capture the essence of the group. We wanted to create a logo that was empowering and inviting, encouraging women to feel confident and supported in the water.

After brainstorming a number of ideas, we came up with the concept of a wave that is both strong and graceful. The wave is also inclusive, representing the diversity of women who participate in the group.

From Sketches to Symbology: Crafting a Feminist Logo that Embodies Empowerment and Inclusivity

In 2020, we were approached by the organizer of an all-women’s surf and bodyboarding group called Revitalize Surf NW. She was looking for a feminist logo that would spark adventure and friendship. During our first meeting, she gave us a few sketches and a list of concepts to explore.

While the sketches were well done, we felt that they didn’t fully capture the essence of the group. We wanted to create a logo that was empowering and inviting, encouraging women to feel confident and supported in the water.

After brainstorming a number of ideas, we came up with the concept of a wave that is both strong and graceful. The wave is also inclusive, representing the diversity of women who participate in the group.

Revitalize Surf NW Logo designed by Mark Sheldon Boehly - Graphicsbyte Creative
Revitalize Surf NW Logo designed by Mark Sheldon Boehly - Graphicsbyte Creative

Morphing Masterpiece: A Logo that Adapts, Evolves, and Endures

The chosen concept is a negative space logo that welcomes diversity. The logo is designed to change its appearance when placed on different colored backgrounds, allowing for a wide range of creative possibilities.

Gradient blue was chosen as the brand’s main color, as it conveys a sense of calmness, trust, and reliability. In addition to the logo, we also provided the client with an outline that can be used to create their own patterns for t-shirts, stickers, and other merchandise. This allows for even greater customization and flexibility. 

We believe that this logo is a strong and versatile representation of the brand. It is both visually appealing and meaningful, and it is sure to make a lasting impression.

Morphing Masterpiece: A Logo that Adapts, Evolves, and Endures

The chosen concept is a negative space logo that welcomes diversity. The logo is designed to change its appearance when placed on different colored backgrounds, allowing for a wide range of creative possibilities.

Gradient blue was chosen as the brand’s main color, as it conveys a sense of calmness, trust, and reliability. In addition to the logo, we also provided the client with an outline that can be used to create their own patterns for t-shirts, stickers, and other merchandise. This allows for even greater customization and flexibility. 

We believe that this logo is a strong and versatile representation of the brand. It is both visually appealing and meaningful, and it is sure to make a lasting impression.

Revitalize Surf NW Alternative Logo designed by Graphicsbyte Creative
Revitalize Surf NW Logo Template designed by Graphicsbyte Creative
Revitalize Surf NW Sticker and T-shirt Mockups designed by Mark Boehly - Graphicsbyte Creative
Revitalize Surf NW Alternative Logo designed by Graphicsbyte Creative
Revitalize Surf NW Logo Template designed by Graphicsbyte Creative
Revitalize Surf NW Sticker and T-shirt Mockups designed by Mark Boehly - Graphicsbyte Creative

Cabinet Cures

Cabinet Cures Portland Oregon Showroom - Photography by Graphicsbyte Creative

Cabinet Cures

Cabinet Cures

Cabinet Cures

RESTYLE • REDESIGN • REFACE

Cabinet Cures is from Portland, Oregon. Their specialty is to transform old or worn-out cabinets into modern masterpieces. We got the chance to help shape their entire brand.

RESTYLE • REDESIGN • REFACE

Cabinet Cures is from Portland, Oregon. Their specialty is to transform old or worn-out cabinets into modern masterpieces. We got the chance to help shape their entire brand.

Getting Started

Cabinet Cures is a cabinet refacing and refinishing company. They have four locations around the United States. They are known for their custom stains and tinted liquors, with over 35 different options to choose from. Each stain is hand applied so it will never hide the natural beauty of the wood grain.

During 2014–2020 we worked with Velare Media and helped develop all the company websites, graphics, photography and various print projects. Everything below is displayed in chronological order from when it was created.

 

Cabinet Cures Logo Before & After by Graphicsbyte Creative
Cabinet Cures Logo Before & After by Graphicsbyte Creative

Updating The Brand

In 2019 the owners of Cabinet Cures wanted to overhaul their brand. The old brand used a red tone with an arch over the cc initials. The client wanted to keep the same typography but update the cabinet door to something they actually sell.

We photographed raw cabinet door samples and scanned their wood grain patterns. The chosen door style is called Sussex. It’s a cherry cabinet door with a Harvest stain. The logo update became optional. Currently only two franchises and the new catalog use the updated brand.

Updating The Brand

In 2019 the owners of Cabinet Cures wanted to overhaul their brand. The old brand used a red tone with an arch over the cc initials. The client wanted to keep the same typography but update the cabinet door to something they actually sell.

We photographed raw cabinet door samples and scanned their wood grain patterns. The chosen door style is called Sussex. It’s a cherry cabinet door with a Harvest stain. The logo update became optional. Currently only two franchises and the new catalog use the updated brand.

 

2017 – Current

WordPress Web Design

The first Cabinet Cures website was developed in WordPress. The site was then ported into Hubspot. In 2017 the company put in a request to be moved back to WordPress. All the franchises received a website overhaul. New photos, text and graphics were applied. This made each site more personable to their local audience. All the websites are still using this model.

 

2017 – Current

WordPress Web Design

The first Cabinet Cures website was developed in WordPress. The site was then ported into Hubspot. In 2017 the company put in a request to be moved back to WordPress. All the franchises received a website overhaul. New photos, text and graphics were applied. This made each site more personable to their local audience. All the websites are still using this model.