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240 Pop Shop
Quality product with Delicious taste
Buttery Gourmet Popcorn balls covered in all your favorite toppings.
Quality product with Delicious taste
Buttery Gourmet Popcorn balls covered in all your favorite toppings.
about 240° Pop Shop
240 Pop Shop was established in 2022 at the Portland Saturday Market. They specialized in gooey popcorn balls covered with all your favorite toppings. When the client approached us they needed a fresh brand created from scratch.
The Brand
It was the client’s dream to own a popcorn shop with a classic vintage look. The client choose the name 240 because that’s the melting point of sugar. The degree symbol became the perfect location for a custom popcorn kernel.
Finding the Typeface: The next step was finding the perfect typeface. In the 1930s popcorn became the snack of the Great Depression. It was first introduced in movie theaters and from there gained its popularity. Vintage popcorn packaging is quite broad using everything from script to serif/sans-serif typefaces. The main element in this brand is numbers. Bodoni is one of our favorite sans-serif typefaces. There is a lot of balance from the thick to thin strokes specifically with the numbers. Even though Bodoni is a strong option it wasn’t the correct blend of modern and vintage. After lots of trial and error Majestic Banner by Joe Prince was chosen.
Kernel Icon: When we developed the kernel we wanted to make sure we were using the correct type of popcorn. Butterfly kernels explode outward and are commonly used at movie theaters. Mushroom popcorn explodes inward and has more of a puffy look. These are often used to make delicious snacks like caramel corn and kettle corn.
Since the kernel was used to represent the degree icon we went with the mushroom look. There were several illustrations made but only two received digital treatment. Classic illustrations use a lot of cross-hatching as a shading technique. It was important to incorporate that into the design.
Color: Our direction for color was to keep everything buttery. The client didn’t want the popcorn to have caramel tones because the product could get mixed up with another Saturday Market vendor.
Secondary Logo: We developed a secondary logo that could be used with Stickers and other branding. This logo uses the kernel as the focal point. Our vision was to also incorporate this in future packaging.
The Brand
It was the client’s dream to own a popcorn shop with a classic vintage look. The client choose the name 240 because that’s the melting point of sugar. The degree symbol became the perfect location for a custom popcorn kernel.
Finding the Typeface: The next step was finding the perfect typeface. In the 1930s popcorn became the snack of the Great Depression. It was first introduced in movie theaters and from there gained its popularity. Vintage popcorn packaging is quite broad using everything from script to serif/sans-serif typefaces. The main element in this brand is numbers. Bodoni is one of our favorite sans-serif typefaces. There is a lot of balance from the thick to thin strokes specifically with the numbers. Even though Bodoni is a strong option it wasn’t the correct blend of modern and vintage. After lots of trial and error Majestic Banner by Joe Prince was chosen.
Kernel Icon: When we developed the kernel we wanted to make sure we were using the correct type of popcorn. Butterfly kernels explode outward and are commonly used at movie theaters. Mushroom popcorn explodes inward and has more of a puffy look. These are often used to make delicious snacks like caramel corn and kettle corn.
Since the kernel was used to represent the degree icon we went with the mushroom look. There were several illustrations made but only two received digital treatment. Classic illustrations use a lot of cross-hatching as a shading technique. It was important to incorporate that into the design.
Color: Our direction for color was to keep everything buttery. The client didn’t want the popcorn to have caramel tones because the product could get mixed up with another Saturday Market vendor.
Secondary Logo: We developed a secondary logo that could be used with Stickers and other branding. This logo uses the kernel as the focal point. Our vision was to also incorporate this in future packaging.
The Menu
The original idea for the menu was to keep everything text based. This was just to get the ball rolling and allow the client to take photos of the product. Then an updated menu would be made.
The boarder of the menu is made from single stroke lines. The corners have white highlight shapes that play off the rounded cuts from old movie tickets. White lines are also added to the top and bottom of the boarder and used as abstract columns for the three main menu topics. Various sized kernels were then added to the boarder to create more depth.
The Menu
The original idea for the menu was to keep everything text based. This was just to get the ball rolling and allow the client to take photos of the product. Then an updated menu would be made.
The boarder of the menu is made from single stroke lines. The corners have white highlight shapes that play off the rounded cuts from old movie tickets. White lines are also added to the top and bottom of the boarder and used as abstract columns for the three main menu topics. Various sized kernels were then added to the boarder to create more depth.
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Graphic Illustration
What is commercial illustration?
Commercial illustration is a blend between graphic design and illustration. The term is also known as “graphic illustration.” These designers can use any technique to create a visual style that is artistic but follows company guidelines. This form of design is often used when trying to create a deeper bond with consumers, products, and ideas. Like other areas in design commercial artists often meet with clients directly. They use both traditional and digital tools to develop concepts for advertisements and product packaging. Commercial artists keep open communication with their clients when developing various concepts. Usually, the client receives several options to choose from before a final decision is made.
Both graphic design and illustration have a unique set of techniques, artistic goals, and mediums. Illustration is the wild child in the art world. Illustrators often tell stories through visual scenes or creative typography. They want to convey emotion while adding a personal aesthetic to the design.
What is commercial illustration?
Commercial illustration is a blend between graphic design and illustration. The term is also known as “graphic illustration.” These designers can use any technique to create a visual style that is artistic but follows company guidelines. This form of design is often used when trying to create a deeper bond with consumers, products, and ideas. Like other areas in design commercial artists often meet with clients directly. They use both traditional and digital tools to develop concepts for advertisements and product packaging. Commercial artists keep open communication with their clients when developing various concepts. Usually, the client receives several options to choose from before a final decision is made.
Both graphic design and illustration have a unique set of techniques, artistic goals, and mediums. Illustration is the wild child in the art world. Illustrators often tell stories through visual scenes or creative typography. They want to convey emotion while adding a personal aesthetic to the design.
What is Illustration?
One of the most popular styles of illustration is the use of black, white and color. Pencil drawings can create in depth textures, sharp edges and soft areas. Other popular mediums include the use of ink which brings out contrast. Charcoal drawings are used for hard shadows, and sketching abstract forms. Illustrators often use different paints such as watercolor, gouache and acrylic to tell their stories. Watercolor creates soft tones while gouache paint is rich and has a fast drying process. Acrylic is versatile and can be used on many surfaces. In recent years lithography and print making are becoming popular choices again. Both techniques can produce a detailed look with fast turn around times.
Other styles of illustration include collage, etchings and woodcut art. In a collage artists use found objects and arrange them in a creative way to tell a story. Etchings is a timely process where artists scratch illustrations into metal. One of the oldest techniques is woodcut art. Artists use this method to carve into an actual piece of wood.
Illustrations can be created for fun, found in published media like books, magazines, posters, flyers and educational materials. With the help of tablets and computers a lot of illustration is now being produced digitally.
What is Illustration?
One of the most popular styles of illustration is the use of black, white and color. Pencil drawings can create in depth textures, sharp edges and soft areas. Other popular mediums include the use of ink which brings out contrast. Charcoal drawings are used for hard shadows, and sketching abstract forms. Illustrators often use different paints such as watercolor, gouache and acrylic to tell their stories. Watercolor creates soft tones while gouache paint is rich and has a fast drying process. Acrylic is versatile and can be used on many surfaces. In recent years lithography and print making are becoming popular choices again. Both techniques can produce a detailed look with fast turn around times.
Other styles of illustration include collage, etchings and woodcut art. In a collage artists use found objects and arrange them in a creative way to tell a story. Etchings is a timely process where artists scratch illustrations into metal. One of the oldest techniques is woodcut art. Artists use this method to carve into an actual piece of wood.
Illustrations can be created for fun, found in published media like books, magazines, posters, flyers and educational materials. With the help of tablets and computers a lot of illustration is now being produced digitally.
What is Graphic Design?
Graphic design is the profession of using visual content and compositions to solve problems with their target audience. Messages are communicated through color, form, line, shape, size, space, texture, typography and imagery. Graphic designers usually receive direction from branding strategies and marketing teams.
Graphic design exists in both print and digital worlds. Work can be found in packaging, business cards, logos, posters, fliers, email marketing, websites, etc. The visual identity (logo) is usually the starting point of a graphic design job. From there emotion, story, color palettes, images and other design guidelines are used to build a consistent brand.
The next step is to market the idea/ product. Traditionally this was done with printed materials such as newspapers, magazines, and flyers. Nowadays designers also use social media, email campaigns, Internet browsers and other online websites. The internet has provided many ways to create ads and get feedback from the users. UI/UX designers also market to their clients by creating games, apps, motion graphics, film, trailers, GIF’s and various web banners.
There are many areas of interest for graphic designers to specialize in. Publication designers create layouts for books, newspapers, catalogs and magazines. They use different forms of typography and imagery to help pull the audience into their story. Packaging designers create physical products for consumers. Then there is environmental design. Architecture is combined with landscapes to create ecological and aesthetic harmony using murals, exhibition displays and signage.
What is Graphic Design?
Graphic design is the profession of using visual content and compositions to solve problems with their target audience. Messages are communicated through color, form, line, shape, size, space, texture, typography and imagery. Graphic designers usually receive direction from branding strategies and marketing teams.
Graphic design exists in both print and digital worlds. Work can be found in packaging, business cards, logos, posters, fliers, email marketing, websites, etc. The visual identity (logo) is usually the starting point of a graphic design job. From there emotion, story, color palettes, images and other design guidelines are used to build a consistent brand.
The next step is to market the idea/ product. Traditionally this was done with printed materials such as newspapers, magazines, and flyers. Nowadays designers also use social media, email campaigns, Internet browsers and other online websites. The internet has provided many ways to create ads and get feedback from the users. UI/UX designers also market to their clients by creating games, apps, motion graphics, film, trailers, GIF’s and various web banners.
There are many areas of interest for graphic designers to specialize in. Publication designers create layouts for books, newspapers, catalogs and magazines. They use different forms of typography and imagery to help pull the audience into their story. Packaging designers create physical products for consumers. Then there is environmental design. Architecture is combined with landscapes to create ecological and aesthetic harmony using murals, exhibition displays and signage.
LET'S TALK ABOUT YOUR PROJECT!
LET'S TALK ABOUT YOUR PROJECT!
LET'S TALK ABOUT YOUR PROJECT
Graphicsbyte
Use Illustration to tell a story
Custom illustrations are a great way to get the audience’s attention when photography is unavailable. These images can capture emotion and depict ideas in hilarious/ serious ways. Scenes can also be created to bring awareness to a cause. Sometimes with the help of text, words can be incorporated around the drawing to help send the message.
Use Illustration to tell a story
Custom illustrations are a great way to get the audience’s attention when photography is unavailable. These images can capture emotion and depict ideas in hilarious/ serious ways. Scenes can also be created to bring awareness to a cause. Sometimes with the help of text, words can be incorporated around the drawing to help send the message.
Illustration can aid an advertising campaign by giving brand promoters positive/ negative feedback from the target audience. Its fully customizable allowing advertisers to take advantage of unique illustration styles and color pallets.
Illustration can aid an advertising campaign by giving brand promoters positive/ negative feedback from the target audience. Its fully customizable allowing advertisers to take advantage of unique illustration styles and color pallets.
Most importantly illustration is cost-effective. It’s cheaper to draw an original design then it is to create photo-based ads. Instead of dealing with models, proper lighting, location, props, extensive post-shooting modifications, and worrying about copyrighted images. Custom illustration can be an entertaining way to educate consumers. Plus, it draws attention to products that interact with consumers such as a t-shirt or event poster.
Most importantly illustration is cost-effective. It’s cheaper to draw an original design then it is to create photo-based ads. Instead of dealing with models, proper lighting, location, props, extensive post-shooting modifications, and worrying about copyrighted images. Custom illustration can be an entertaining way to educate consumers. Plus, it draws attention to products that interact with consumers such as a t-shirt or event poster.
READ OUR BLOG AND LEARN ABOUT DESIGN AND UPCOMING EVENTS.
READ OUR BLOG AND LEARN ABOUT DESIGN AND UPCOMING EVENTS.
READ OUR BLOG AND LEARN ABOUT DESIGN AND UPCOMING EVENTS.
Creature Collection
The Creature Collection is an illustrated study of biomechanical insects and animals.
Illustrator - Mark Boehly
The Creature Collection is an illustrated study of biomechanical insects and animals.
Illustrator - Mark Boehly
Vector Pattern Work
In 2016 we developed an illustrative series known as the “Creature Collection.” The purpose of the series is to explore biomechanical patterns influenced by science fiction and zentangles. Each design is hand-drawn, digitally colored, and uses eye-catchy color palettes. New creatures are still being added to the series on a monthly basis.
Terms:
- Biomechanical: cross between organic tissue and machine.
- Zentangles: Random structured patterns.
Black & White Sketches
Digitally Colored
Repurposing The Brand
Reptiles have played a major role in the Graphicsbyte brand. From 2013–17 a viper was used as the studio icon. Many different skins were available on stickers, clothing and business cards. Towards the end of 2017 the viper was retired and the brand was repurposed for the Creature Collection sticker packs.
Repurposing The Brand
Reptiles have played a major role in the Graphicsbyte brand. From 2013–17 a viper was used as the studio icon. Many different skins were available on stickers, clothing and business cards. Towards the end of 2017 the viper was retired and the brand was repurposed for the Creature Collection sticker packs.
Creative Merchandising
The first product we developed were insect sticker packs. These were inspired by real bug specimens. Each pack features five insects and the viper brand logo. The pack also has a promo code for a downloadable poster. Currently the series is a limited run and we have two volumes available.
Creative Merchandising
The first product we developed were insect sticker packs. These were inspired by real bug specimens. Each pack features five insects and the viper brand logo. The pack also has a promo code for a downloadable poster. Currently the series is a limited run and we have two volumes available.
Selected Prints
Selling limited edition prints is another great way to get the work into the wild. Everything is signed and numbered by Mark Boehly. On occasion the most popular designs make their way onto clothing and accessories.
Selected Prints
Selling limited edition prints is another great way to get the work into the wild. Everything is signed and numbered by Mark Boehly. On occasion the most popular designs make their way onto clothing and accessories.
Revitalize Surf NW
“Surfing is about friendship, sharing in beauty, good time, quietness, and respect for the ocean and the planet.”
– Anne Taravet
“Surfing is about friendship, sharing in beauty, good time, quietness, and respect for the ocean and the planet.”
– Anne Taravet
The Brand
In 2020 we developed a brand for an all woman’s surf and bodyboarding group. The organization is called Revitalize Surf NW. The organizer of the group was looking for a feminism logo that sparks adventure and friendship. During our first meeting she provided a few sketches, and a list of concepts to explore. Though the sketches were good we ended up taking the brand into a different direction.
The Brand
In 2020 we developed a brand for an all woman’s surf and bodyboarding group. The organization is called Revitalize Surf NW. The organizer of the group was looking for a feminism logo that sparks adventure and friendship. During our first meeting she provided a few sketches, and a list of concepts to explore. Though the sketches were good we ended up taking the brand into a different direction.
Changeable Template
The chosen concept is a negative space logo that welcomes diversity. The look of the icon can change when placed on different color backgrounds. Gradient blue became the brands main color. We also provided an outline where the client could create their own patterns for t-shirts, stickers and other merchandise.
Changeable Template
The chosen concept is a negative space logo that welcomes diversity. The look of the icon can change when placed on different color backgrounds. Gradient blue became the brands main color. We also provided an outline where the client could create their own patterns for t-shirts, stickers and other merchandise.
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Cabinet Cures
RESTYLE • REDESIGN • REFACE
Cabinet Cures is from Portland, Oregon. Their specialty is to transform old or worn-out cabinets into modern masterpieces. We got the chance to help shape their entire brand.
RESTYLE • REDESIGN • REFACE
Cabinet Cures is from Portland, Oregon. Their specialty is to transform old or worn-out cabinets into modern masterpieces. We got the chance to help shape their entire brand.
Getting Started
Cabinet Cures is a cabinet refacing and refinishing company. They have four locations around the United States. They are known for their custom stains and tinted liquors, with over 35 different options to choose from. Each stain is hand applied so it will never hide the natural beauty of the wood grain.
During 2014–2020 we worked with Velare Media and helped develop all the company websites, graphics, photography and various print projects. Everything below is displayed in chronological order from when it was created.
Updating The Brand
In 2019 the owners of Cabinet Cures wanted to overhaul their brand. The old brand used a red tone with an arch over the cc initials. The client wanted to keep the same typography but update the cabinet door to something they actually sell.
We photographed raw cabinet door samples and scanned their wood grain patterns. The chosen door style is called Sussex. It’s a cherry cabinet door with a Harvest stain. The logo update became optional. Currently only two franchises and the new catalog use the updated brand.
Updating The Brand
In 2019 the owners of Cabinet Cures wanted to overhaul their brand. The old brand used a red tone with an arch over the cc initials. The client wanted to keep the same typography but update the cabinet door to something they actually sell.
We photographed raw cabinet door samples and scanned their wood grain patterns. The chosen door style is called Sussex. It’s a cherry cabinet door with a Harvest stain. The logo update became optional. Currently only two franchises and the new catalog use the updated brand.
2017 – Current
WordPress Web Design
The first Cabinet Cures website was developed in WordPress. The site was then ported into Hubspot. In 2017 the company put in a request to be moved back to WordPress. All the franchises received a website overhaul. New photos, text and graphics were applied. This made each site more personable to their local audience. All the websites are still using this model.
2017 – Current
WordPress Web Design
The first Cabinet Cures website was developed in WordPress. The site was then ported into Hubspot. In 2017 the company put in a request to be moved back to WordPress. All the franchises received a website overhaul. New photos, text and graphics were applied. This made each site more personable to their local audience. All the websites are still using this model.
Cabinet Photography
The best way to sell a kitchen online is though high quality photography. We took several trips to the Cabinet Cures showroom and captured the wood from different angles. These photos were then applied to the Portland and Inc websites. They were also used in different social media posts. We also took photos of all the cabinet doors to show the wood grains before stains and lacquers are added.
Cabinet Photography
The best way to sell a kitchen online is though high quality photography. We took several trips to the Cabinet Cures showroom and captured the wood from different angles. These photos were then applied to the Portland and Inc websites. They were also used in different social media posts. We also took photos of all the cabinet doors to show the wood grains before stains and lacquers are added.
The Catalog
Shortly after updating the brand we received another request to overhaul the company catalog. Our goal was to build a design that complemented the websites. The last catalog was used for almost a decade before receiving an update. Our design needed to be timeless!
The catalog talks about all the products Cabinet Cures has to offer. It also has client testimonials and additional info about the company. The book has 20 pages designed around negative space.
The Catalog
Shortly after updating the brand we received another request to overhaul the company catalog. Our goal was to build a design that complemented the websites. The last catalog was used for almost a decade before receiving an update. Our design needed to be timeless!
The catalog talks about all the products Cabinet Cures has to offer. It also has client testimonials and additional info about the company. The book has 20 pages designed around negative space.
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Siempre La Guitarra Concert Series
Music Festival Designs
Siempre La Guitarra is a classical guitar concert series featuring performers from around the world.
Music Festival Designs
Siempre La Guitarra is a classical guitar concert series featuring performers from around the world.
Origins of the event
Siempre La Guitarra, meaning “Always the guitar” is a classical guitar concert series presented by David Tutmark and Oregon Guitar Studio. Each season will feature a series of concerts showcasing some of the finest guitarists of today.
David has been a friend of Graphicsbyte for many years. Over a business meeting we hashed out different ideas for the project. Unique illustration with a Pacific Northwest Lumberjack mascot was chosen to represent the brand. Our vision was to create a hip theme that would attract a younger audience to get interested in classical guitar.
Custom Typeface
The artwork for the concert poster is designed around negative space and round edges. To complement the design, we created a custom condensed sans-serif typeface. Currently, there are two weights being used in the campaign, regular and bold. The typeface was inspired by futuristic fonts from the 1920’s. The full alphabet has been made but it’s not available for the general public to use.
Custom Typeface
The artwork for the concert poster is designed around negative space and round edges. To complement the design, we created a custom condensed sans-serif typeface. Currently, there are two weights being used in the campaign, regular and bold. The typeface was inspired by futuristic fonts from the 1920’s. The full alphabet has been made but it’s not available for the general public to use.
2018–19 Tour Poster
Late 2018 to early 2019 was when the event started. Our mission was to build a collectable poster we could sell at the merchandise table that represented the series. A lot of illustration work coming out of the Graphicsbyte studio during this time was geometric with lots of rounded corners. It only made since to introduce those practices into the poster. The poster size was 16 x 24 inches.
We created a fictional landscape with Mt. Hood as the focal point. The lumberjack was placed on a hill and was playing a tune while surrounded by nature. The concept was drawn on paper, scanned into Adobe Illustrator and textured in Adobe Photoshop. This was the first design the series had ever seen. It required maintenance. We swapped the dates and artist info at the bottom of each poster and printed a limited run to sell for each show.
2018–19 Tour Poster
Late 2018 to early 2019 was when the event started. Our mission was to build a collectable poster we could sell at the merchandise table that represented the series. A lot of illustration work coming out of the Graphicsbyte studio during this time was geometric with lots of rounded corners. It only made since to introduce those practices into the poster. The poster size was 16 x 24 inches.
We created a fictional landscape with Mt. Hood as the focal point. The lumberjack was placed on a hill and was playing a tune while surrounded by nature. The concept was drawn on paper, scanned into Adobe Illustrator and textured in Adobe Photoshop. This was the first design the series had ever seen. It required maintenance. We swapped the dates and artist info at the bottom of each poster and printed a limited run to sell for each show.
2018–19 Alternative Poster
We created a secondary design that would complement the tour poster. This featured the same lumberjack pose but in a different composition. The design played with negative space and was also used in a small run of t-shirts. This was a popular choice at the event merchandise table.
2018–19 Alternative Poster
We created a secondary design that would complement the tour poster. This featured the same lumberjack pose but in a different composition. The design played with negative space and was also used in a small run of t-shirts. This was a popular choice at the event merchandise table.
2020 Tour Poster
A new tour poster was designed for the 2020 lineup. We kept the mountain theme from the previous year but introduced a new bearded character. The reason behind this is to expand on the lumberjack universe. The new design is masked into the shape of an eighth note. The design also features an Easter egg. The bird singing in the tree is using a real segment of music that David wrote.
We learned our lesson from the previous two years and this time added the entire lineup for the season on one poster. An icon system was introduced to help save space. This was because a lot of the performers were playing at the same locations on different dates. The key at the bottom of the poster corresponds to the icons and tells viewers where the event is held.
The design process of this new poster was created entirely in Adobe Illustrator. Due to Covid-19 the event was canceled and the 2020 poster only saw one show. This poster design may get recycled for a future date.
2020 Tour Poster
A new tour poster was designed for the 2020 lineup. We kept the mountain theme from the previous year but introduced a new bearded character. The reason behind this is to expand on the lumberjack universe. The new design is masked into the shape of an eighth note. The design also features an Easter egg. The bird singing in the tree is using a real segment of music that David wrote.
We learned our lesson from the previous two years and this time added the entire lineup for the season on one poster. An icon system was introduced to help save space. This was because a lot of the performers were playing at the same locations on different dates. The key at the bottom of the poster corresponds to the icons and tells viewers where the event is held.
The design process of this new poster was created entirely in Adobe Illustrator. Due to Covid-19 the event was canceled and the 2020 poster only saw one show. This poster design may get recycled for a future date.
Individual Musician Posters
During mid 2019 we received a request to create additional posters that focused on the musician performing that night. This added another layer to the event and made each show more personable. Graphics were recycled from the illustrated series and the performers were photoshopped into the new designs.
Individual Musician Posters
During mid 2019 we received a request to create additional posters that focused on the musician performing that night. This added another layer to the event and made each show more personable. Graphics were recycled from the illustrated series and the performers were photoshopped into the new designs.
The Merchandise Table
Mark and David have been friends for many years. One of the best perks from designing the graphics for the event was participating at the shows. Graphicsbyte was invited to run the merchandise table. Each show had two event posters available. One was the white alternative poster and the other was the tour poster. Guitar picks with event branding and stickers were also available. Eventually these two items were combined into guitar pick packs that included x3 picks and x1 sticker. The packaging told a backstory of why the lumberjack plays in the forest.
In 2020 a limited run of nail files was created. These were mostly gifts for the performers but the extras would be sold at the table. The files were made of glass and had a wood handle with the event branding burnt in. T-Shirts and Trucker hat designs were also available as online order exclusives. We wanted to encourage the audience to explore the Siempre La Guitarra website and shop online. The booth had several other goodies available. Graphicsbyte was allowed to sell their own merchandise.
The Merchandise Table
Mark and David have been friends for many years. One of the best perks from designing the graphics for the event was participating at the shows. Graphicsbyte was invited to run the merchandise table. Each show had two event posters available. One was the white alternative poster and the other was the tour poster. Guitar picks with event branding and stickers were also available. Eventually these two items were combined into guitar pick packs that included x3 picks and x1 sticker. The packaging told a backstory of why the lumberjack plays in the forest.
In 2020 a limited run of nail files was created. These were mostly gifts for the performers but the extras would be sold at the table. The files were made of glass and had a wood handle with the event branding burnt in. T-Shirts and Trucker hat designs were also available as online order exclusives. We wanted to encourage the audience to explore the Siempre La Guitarra website and shop online. The booth had several other goodies available. Graphicsbyte was allowed to sell their own merchandise.
The Website
The most rememberable websites have good branding and are easy to use. Luckily we already created eye-catching graphics for the posters. That language was carried into the website. The site currently uses the same color palette and illustrative imagery from the 2018–19 posters. The site was designed in WordPress and allows fans to buy tickets, learn about their favorite performer, and walk away with some new merchandise. We also added a section where companies can sign up to be a sponsor.