Precision Injection Molding
AcueTex is a family-owned injection molding company. We spiced up their brand and built them a website.
Precision Injection Molding
AcueTex is a family-owned injection molding company. We spiced up their brand and built them a website.
About the company
Acue-Tex Inc is located in Hubbard Oregon. They have thirteen machines on the floor specializing in injection molding, insert molding, and tool & die manufacturing. The company is known for building parts for the medical, dental, and veterinary industries.
Working with Nathan was great. He knew exactly want he wanted and all our meetings were straight to the point. Our mission was to build an eye catchy logo, business cards, and a company website.
Creating The Brand
Acue-Tex has been established for many years but their brand was almost non-existent. They tried out many fonts and had a drawing of a plastic injection molding machine. They just needed professional help building the vision. We almost knocked it out of the park after presenting the first draft of ideas. One concept was a line logo based on a plastic injection molding machine. This design was more realistic and was in line with the current company sketch. Since Acue-Tex builds a lot of medical equipment we thought it would be a nice touch to make one of the parts in the machine resemble a medical cross icon.
Our other direction was more abstract and it focused on the viewing window inside the plastic molding machine. The icon uses a neutral color palette and the gold shape represents plastic that is about to be molded. An innovative logo needs a timeless typography so we went with Futura. It was a hard decision but this design was chosen to represent Acue-Tex. The next step was to build matching business cards.
Creating The Brand
Acue-Tex has been established for many years but their brand was almost non-existent. They tried out many fonts and had a drawing of a plastic injection molding machine. They just needed professional help building the vision. We almost knocked it out of the park after presenting the first draft of ideas. One concept was a line logo based on a plastic injection molding machine. This design was more realistic and was in line with the current company sketch. Since Acue-Tex builds a lot of medical equipment we thought it would be a nice touch to make one of the parts in the machine resemble a medical cross icon.
Our other direction was more abstract and it focused on the viewing window inside the plastic molding machine. The icon uses a neutral color palette and the gold shape represents plastic that is about to be molded. An innovative logo needs a timeless typography so we went with Futura. It was a hard decision but this design was chosen to represent Acue-Tex. The next step was to build matching business cards.
Responsive One-Page Website
When searching for Acue-Tex in 2019 on Google many industrial sites tied to this client pop up. But none of them were informative. This is because the client didn’t have a real website. We developed a WordPress one-page scroll site that tells readers who this client is and the industries they work with. This site is mobile responsive meaning it shrinks to fit phone and tablet displays.
Responsive One-Page Website
When searching for Acue-Tex in 2019 on Google many industrial sites tied to this client pop up. But none of them were informative. This is because the client didn’t have a real website. We developed a WordPress one-page scroll site that tells readers who this client is and the industries they work with. This site is mobile responsive meaning it shrinks to fit phone and tablet displays.
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