Acue-Tex Inc
Precision Injection Molding
AcueTex is a family-owned injection molding company. We spiced up their brand and built them a website.
Strategy
- Visual Identity
- Brand Collateral
- Website Design
Acue-Tex Inc
Precision Injection Molding
AcueTex is a family-owned injection molding company. We spiced up their brand and built them a website.
Strategy
- Visual Identity
- Brand Collateral
- Website Design
About the Company
Acue-Tex Inc is located in Hubbard Oregon. They have thirteen machines on the floor specializing in injection molding, insert molding, and tool & die manufacturing. The company is known for building parts for the medical, dental, and veterinary industries.
Working with Nathan was great. He knew exactly want he wanted and all our meetings were straight to the point. Our mission was to build an eye catchy logo, business cards, and a company website.
About the Company
Acue-Tex Inc is located in Hubbard Oregon. They have thirteen machines on the floor specializing in injection molding, insert molding, and tool & die manufacturing. The company is known for building parts for the medical, dental, and veterinary industries.
Working with Nathan was great. He knew exactly want he wanted and all our meetings were straight to the point. Our mission was to build an eye catchy logo, business cards, and a company website.
Creating the Brand
Acue-Tex has been established for many years but their brand was almost non-existent. They tried out many fonts and had a drawing of a plastic injection molding machine. They just needed professional help building the vision. We almost knocked it out of the park after presenting the first draft of ideas. One concept was a line logo based on a plastic injection molding machine. This design was more realistic and was in line with the current company sketch. Since Acue-Tex builds a lot of medical equipment we thought it would be a nice touch to make one of the parts in the machine resemble a medical cross icon.
Our other direction was more abstract and it focused on the viewing window inside the plastic molding machine. The icon uses a neutral color palette and the gold shape represents plastic that is about to be molded. An innovative logo needs a timeless typography so we went with Futura. It was a hard decision but this design was chosen to represent Acue-Tex. The next step was to build matching business cards.
Creating the Brand
Acue-Tex has been established for many years but their brand was almost non-existent. They tried out many fonts and had a drawing of a plastic injection molding machine. They just needed professional help building the vision. We almost knocked it out of the park after presenting the first draft of ideas. One concept was a line logo based on a plastic injection molding machine. This design was more realistic and was in line with the current company sketch. Since Acue-Tex builds a lot of medical equipment we thought it would be a nice touch to make one of the parts in the machine resemble a medical cross icon.
Our other direction was more abstract and it focused on the viewing window inside the plastic molding machine. The icon uses a neutral color palette and the gold shape represents plastic that is about to be molded. An innovative logo needs a timeless typography so we went with Futura. It was a hard decision but this design was chosen to represent Acue-Tex. The next step was to build matching business cards.
Responsive One-Page Website
When searching for Acue-Tex Inc. back in 2019, it was difficult to find a clear, informative online presence. While several industrial directory listings existed, none provided a strong sense of who the company was or the industries they served. That’s because Acue-Tex didn’t yet have a dedicated website.
We designed and developed a custom WordPress one-page scroll site to introduce Acue-Tex to the digital world. The site clearly communicates the company’s identity, services, and the industries it supports. It’s fully mobile responsive, adapting seamlessly to phones and tablets for a clean, user-friendly experience across devices.
Due to limited access to original photography, we focused on building the site around Acue-Tex’s updated brand identity, leveraging a refreshed color palette, clean typography, and custom icons to convey professionalism and consistency throughout the design.
