Services for investment firms
Versoft Consulting works with portfolio management and CRM software. They were in need of a brand, print materials, and a matching website.
Services for investment firms
Versoft Consulting works with portfolio management and CRM software. They were in need of a brand, print materials, and a matching website.
What is Versoft?
Versoft Consulting is an investment management company that aids clients with the efficiency of their portfolio management and CRM software. They assist their clients with consultation and by updating software and optimizing software workflows and reporting.
They build long-term relationships with their clients and with this, empower them with knowledge, skills, and tools to streamline their business.
They came to us as a start-up, needing everything from branding and print materials to a website, with a need to stand out from the competition.
Branding
Creating the Versoft Consulting logo was surprisingly a smooth process. The client wanted a 3D brand that was just as interesting as the Advent software logo. Our design team started out with several wireframe concepts. After a few days of sketching the brand was recreated in CAD software. The uppercase “V” is modeled off the Helvetica typeface. It was heavily contorted to fit inside a spiral cylinder. We decided to use an Ocean blue in the brand because it symbolizes trust, loyalty, confidence, truth and intelligence. These are all traits the Versoft team uses in their everyday practices.
The brand has been 3D printed and the same V icon can be seen from both sides. In April 2019 we made a legibility change to the brand. We opened up the top of the logo slightly so the uppercase “V” is more visible. Overall this created a better looking emblem.
Branding
Creating the Versoft Consulting logo was surprisingly a smooth process. The client wanted a 3D brand that was just as interesting as the Advent software logo. Our design team started out with several wireframe concepts. After a few days of sketching the brand was recreated in CAD software. The uppercase “V” is modeled off the Helvetica typeface. It was heavily contorted to fit inside a spiral cylinder. We decided to use an Ocean blue in the brand because it symbolizes trust, loyalty, confidence, truth and intelligence. These are all traits the Versoft team uses in their everyday practices.
The brand has been 3D printed and the same V icon can be seen from both sides. In April 2019 we made a legibility change to the brand. We opened up the top of the logo slightly so the uppercase “V” is more visible. Overall this created a better looking emblem.
Web Design
The website has been through a lot of changes in the last couple years. In 2019 the site was information focused and used bold colors to offset short but dense text, highlighting their consulting services and training. In 2021 the site switched to a dark theme using nature backgrounds. This design choice is easier on the eyes and the photos provide a calming environment for clients. We also added a new section called VaaS. (Versoft as a Service) This section is a micro site found off the main menu with its own branding.
Web Design
The website has been through a lot of changes in the last couple years. In 2019 the site was information focused and used bold colors to offset short but dense text, highlighting their consulting services and training. In 2021 the site switched to a dark theme using nature backgrounds. This design choice is easier on the eyes and the photos provide a calming environment for clients. We also added a new section called VaaS. (Versoft as a Service) This section is a micro site found off the main menu with its own branding.
Print Media
Versoft Consulting is an ongoing client. We recently just updated the overall look of the business cards and flyers. Each design uses a geometric line pattern. This represents all the connections made in the digital age.
Print Media
Versoft Consulting is an ongoing client. We recently just updated the overall look of the business cards and flyers. Each design uses a geometric line pattern. This represents all the connections made in the digital age.
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