Versoft Consulting

Versoft Consulting is a SaaS company supporting the investment management industry by helping clients get the most out of their portfolio management and CRM software. Their mission is to go beyond out-of-the-box installations, offering expert consultation, software updates, and streamlined workflows that improve efficiency, reporting, and client service.

Built on deep industry knowledge and a commitment to long-term relationships, Versoft empowers firms with the tools and insight they need to grow and thrive.

They came to us as a start-up in need of a complete brand launch, from identity design and print collateral to a modern, professional website. Over the years, we’ve partnered with them to evolve that brand across multiple redesigns, including three websites and logo updates that reflect their growth and expertise.

Strategy

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Engineering Identity

Versoft came to us inspired by the dimensionality of the wireframe Advent Software logo and challenged us to create something equally distinctive. We began with a series of wireframe concepts that explored dimension, form and motion. After days of sketching and refining, the final concept was brought to life in CAD software. At its core is a heavily stylized, uppercase “V,” inspired by the clean geometry of Helvetica but transformed to wrap within a spiral cylinder, representing innovation, momentum, and structure.

We chose a deep ocean blue as the brand’s primary color to evoke trust, intelligence, and clarity, qualities that define the Versoft team and their client relationships.

The logo wasn’t just made to look good on screen. It was engineered to exist in the real world. The 3D form has since been printed as a physical object, with a symmetrical structure that allows the “V” to be seen from either side.

In 2019, we refined the mark further for clarity, subtly opening the top of the spiral to enhance legibility and reinforce the “V” form, without losing its sculptural strength. The result is a brand symbol that’s both technical and timeless.

A Modern Web Presence

The Versoft Consulting website has gone through several iterations over the years, each refining the brand’s digital presence to better reflect its professionalism and industry focus. An earlier version of the site featured a dark theme with dramatic landscape photography, a bold visual direction at the time, but one that didn’t age well. As the brand matured, so did its design language.

The current website embraces a much cleaner, more timeless aesthetic. It features a streamlined color palette of blue, purple, gray, and black. The blue and purple serve as complementary accent colors, balancing trust, intelligence, and creativity, while the grayscale foundation keeps the visual hierarchy focused and professional.

Because Versoft is a SaaS company working with proprietary client software, showcasing real application screenshots was not an option. To solve this, we leaned into custom isometric illustrations. These stylized visuals introduce a playful, approachable tone without sacrificing credibility. They add depth to the site while subtly highlighting the technical nature of the company’s work, with tiny figures interacting with abstracted tech environments.

Clear communication was another major goal. The site architecture and content layout follow modern UX best practices, ensuring even complex concepts are easily understood. Thoughtfully placed CTAs throughout the site guide users toward deeper content or conversion opportunities, whether that’s expanding on service offerings or completing an intake form. Ultimately, every page is designed with one purpose in mind: to turn a curious visitor into a confident lead.