Cabinet Cures

Cabinet Cures Portland Oregon Showroom - Photography by Graphicsbyte Creative

Cabinet Cures

Restyle • Redesign • Reface

Cabinet Cures is from Portland, Oregon. Their specialty is to transform old or worn-out cabinets into modern masterpieces. We got the chance to help shape their entire brand.

Strategy

Cabinet Cures

Restyle • Redesign • Reface

Cabinet Cures is from Portland, Oregon. Their specialty is to transform old or worn-out cabinets into modern masterpieces. We got the chance to help shape their entire brand.

Strategy

Backstory

Cabinet Cures is a cabinet refacing and refinishing company. They have four locations around the United States. They are known for their custom stains and tinted liquors, with over 35 different options to choose from. Each stain is hand applied so it will never hide the natural beauty of the wood grain.

During 2014–2020 we worked with Velare Media and helped develop all the company websites, graphics, photography and various print projects. Everything below is displayed in chronological order from when it was created.

Cabinet Cures Truck and Trailer

Backstory

Cabinet Cures is a cabinet refacing and refinishing company. They have four locations around the United States. They are known for their custom stains and tinted liquors, with over 35 different options to choose from. Each stain is hand applied so it will never hide the natural beauty of the wood grain.

During 2014–2020 we worked with Velare Media and helped develop all the company websites, graphics, photography and various print projects. Everything below is displayed in chronological order from when it was created.

Cabinet Cures Logo Before & After by Graphicsbyte Creative

Updating the Brand

In 2019 the owners of Cabinet Cures wanted to overhaul their brand. The old brand used a red tone with an arch over the cc initials. The client wanted to keep the same typography but update the cabinet door to something they actually sell.

We photographed raw cabinet door samples and scanned their wood grain patterns. The chosen door style is called Sussex. It’s a cherry cabinet door with a Harvest stain. The logo update became optional. Currently only two franchises and the new catalog use the updated brand.

Updating the Brand

In 2019 the owners of Cabinet Cures wanted to overhaul their brand. The old brand used a red tone with an arch over the cc initials. The client wanted to keep the same typography but update the cabinet door to something they actually sell.

We photographed raw cabinet door samples and scanned their wood grain patterns. The chosen door style is called Sussex. It’s a cherry cabinet door with a Harvest stain. The logo update became optional. Currently only two franchises and the new catalog use the updated brand.

WordPress Web Design

The first Cabinet Cures website was developed in WordPress. The site was then ported into Hubspot. In 2017 the company put in a request to be moved back to WordPress. All the franchises received a website overhaul. New photos, text and graphics were applied. This made each site more personable to their local audience. All the websites are still using this model.

WordPress Web Design

The first Cabinet Cures website was developed in WordPress. The site was then ported into Hubspot. In 2017 the company put in a request to be moved back to WordPress. All the franchises received a website overhaul. New photos, text and graphics were applied. This made each site more personable to their local audience. All the websites are still using this model.

Cabinet Photography

The best way to sell a kitchen online is though high quality photography. We took several trips to the Cabinet Cures showroom and captured the wood from different angles. These photos were then applied to the Portland and Inc websites. They were also used in different social media posts. We also took photos of all the cabinet doors to show the wood grains before stains and lacquers are added.

Cabinet Photography

The best way to sell a kitchen online is though high quality photography. We took several trips to the Cabinet Cures showroom and captured the wood from different angles. These photos were then applied to the Portland and Inc websites. They were also used in different social media posts. We also took photos of all the cabinet doors to show the wood grains before stains and lacquers are added.

Cabinet Cures Catalog designed by Mark Sheldon Boehly - Graphicsbyte Creative

The Catalog

Shortly after updating the brand we received another request to overhaul the company catalog. Our goal was to build a design that complemented the websites. The last catalog was used for almost a decade before receiving an update. Our design needed to be timeless!

The catalog talks about all the products Cabinet Cures has to offer. It also has client testimonials and additional info about the company. The book has 20 pages designed around negative space.

The Catalog

Shortly after updating the brand we received another request to overhaul the company catalog. Our goal was to build a design that complemented the websites. The last catalog was used for almost a decade before receiving an update. Our design needed to be timeless!

The catalog talks about all the products Cabinet Cures has to offer. It also has client testimonials and additional info about the company. The book has 20 pages designed around negative space.

Cabinet Cures Catalog designed by Mark Sheldon Boehly - Graphicsbyte Creative

Frequently Asked Questions

What services did Graphicsbyte provide for Cabinet Cures?

Graphicsbyte (originally under Velare Media) provided a full range of brand and web services for Cabinet Cures, including brand strategy, positioning, visual identity, cabinet photography, multi-location WordPress website design, and a complete catalog redesign.

The brand update centered on replacing the outdated logo with one featuring a real cabinet door, the Sussex cherry door with a Harvest stain, photographed and scanned directly from Cabinet Cures samples. The update modernized the identity while retaining the original typography the owners wanted to keep.

All franchise locations received a WordPress website overhaul with new photography, graphics, and location-specific content. This gave each site a more personalized feel for its local audience while maintaining a consistent brand experience across all Cabinet Cures locations.

Learn more about the Cabinet Cures Website Evolution.

Truax Designs

Truax Designs -Karbon Kast - Sign by Mark Sheldon Boehly - Graphicsbyte Creative

Truax Designs

The Metal Sculpture Expirence

Have you ever wanted to visit an alien world full of metal? Truax Designs is an experience where people not only interact with sculpture but take a piece home.

Strategy

Truax Designs

The Metal Sculpture Expirence

Have you ever wanted to visit an alien world full of metal? Truax Designs is an experience where people not only interact with sculpture but take a piece home.

Strategy

Two friends that built an alien world.

Several years before Graphicsbyte was formed Mark Boehly took a sculpture class at Clackamas Community College. In the class, he met a student named Christopher Truax. The two became good friends but eventually lost contact. In 2013 the two randomly reconnected at an art gallery in Portland. The show featured Christopher’s metal sculpture. He had articulated robots, tall animals inspired by Salvador Dali, a robotic DJ, and even a flying toaster. As a solo act, it was nice to see an old friend living the dream as a master sculptor.

The gallery event took place a few weeks after Mark graduated from Portland State University. This was a good time to look for new opportunities. He agreed to build Christopher a website and a logo. The payment was a trade for a custom piece of sculpture. Before the website and brand were finished Christopher shared a prototype where objects were infused in metal. The sculpture looked like it came straight out of a science fiction movie. Instantly Mark knew this was something worth exploring. Mark decided to join the team and learn how to build his own sculptures. He then agreed to market the new product know known as “Karbon Kast.” (The sign in the photo on the left uses this process.) Together Christopher and Mark formed a creative friendship and still continue to produce new works of art to this day.

Mark Boehly & Christopher Truax - Geekcraft 2017

Two friends that built an alien world.

Several years before Graphicsbyte was formed Mark Boehly took a sculpture class at Clackamas Community College. In the class, he met a student named Christopher Truax. The two became good friends but eventually lost contact. In 2013 the two randomly reconnected at an art gallery in Portland. The show featured Christopher’s metal sculpture. He had articulated robots, tall animals inspired by Salvador Dali, a robotic DJ, and even a flying toaster. As a solo act, it was nice to see an old friend living the dream as a master sculptor.

The gallery event took place a few weeks after Mark graduated from Portland State University. This was a good time to look for new opportunities. He agreed to build Christopher a website and a logo. The payment was a trade for a custom piece of sculpture. Before the website and brand were finished Christopher shared a prototype where objects were infused in metal. The sculpture looked like it came straight out of a science fiction movie. Instantly Mark knew this was something worth exploring. Mark decided to join the team and learn how to build his own sculptures. He then agreed to market the new product know known as “Karbon Kast.” (The sign in the photo on the left uses this process.) Together Christopher and Mark formed a creative friendship and still continue to produce new works of art to this day.

truax-designs-logo-graphicsbyte

Logo Design

In Early 2014 Truax Designs reveled a new product called  Karbon Kast at the AFRU Gallery in Portland. It was an instant hit. Over 60 items sold on the opening night and a dozen more throughout the week. When the event was over Mark and Chris started to produce hundreds of sculptures. They were preparing for their next show at the Portland Expo called America’s Largest Christmas Bazaar.

This event was also a huge success. Karbon Kast attracted dozens of new fans and this was when we presented the company logo for the first time.

The brand was designed after a robotic angel named Lily. She is fully articulated and was built for stop-motion animation. Mark designed an enclosure logo that showcases the robots most iconic features. Red became the brands primary color because it matches Lily’s brother Apollo who is also an articulated robot in the series. The physical color of the two robots together are both light and dark. This formed a Yin & Yang in the color palette.

A condensed san serif typeface was created to fit in the enclosures negative space. Today that type has become the brand’s main focal point. Wings are a common element found in the brands metal sculptures. So it only made since to add graphic wings to print media such as business cards and flyers.

Logo Design

In Early 2014 Truax Designs reveled a new product called  Karbon Kast at the AFRU Gallery in Portland. It was an instant hit. Over 60 items sold on the opening night and a dozen more throughout the week. When the event was over Mark and Chris started to produce hundreds of sculptures. They were preparing for their next show at the Portland Expo called America’s Largest Christmas Bazaar.

This event was also a huge success. Karbon Kast attracted dozens of new fans and this was when we presented the company logo for the first time.

The brand was designed after a robotic angel named Lily. She is fully articulated and was built for stop-motion animation. Mark designed an enclosure logo that showcases the robots most iconic features. Red became the brands primary color because it matches Lily’s brother Apollo who is also an articulated robot in the series. The physical color of the two robots together are both light and dark. This formed a Yin & Yang in the color palette.

A condensed san serif typeface was created to fit in the enclosures negative space. Today that type has become the brand’s main focal point. Wings are a common element found in the brands metal sculptures. So it only made since to add graphic wings to print media such as business cards and flyers.

A4 Truax Designs Posters designed by Mark Boehly - Graphicsbyte Creative
Truax Designs Website designed by Graphicsbyte Creative - Mark Sheldon Boehly
Truax Designs - Karbon Kast website by Graphicsbyte - Mark Boehly

Website Evolution

Truax Designs has gone through several website iterations as the studio has grown. The earliest versions served as a portfolio for co-founder Christopher Truax, focusing on his individual metal sculpture work. As the team expanded and the brand matured, the website evolved to reflect a broader, more collaborative identity.

The most recent version of the website is centered around e-commerce and engagement. While Etsy remains the primary sales platform, the site now includes a shop for direct purchases, especially for higher-end sculptures. Visitors can also submit intake forms to request custom pieces, making the site a tool for both sales and commissions.

A major feature of the new site is the Karbon Kast case study, which showcases the success of our cast resin product line. This section highlights the growing impact of the brand, including celebrity collectors and media recognition, positioning Karbon Kast as a standout offering within the Truax Designs portfolio.

The homepage also includes a section to browse upcoming shows and events, allowing visitors to connect with the team in person and experience the work firsthand.

Visit Site

Karbon Kast & Illustrated Hybrids

Creating the art is one of the best perks of working with Truax Designs. In 2017 we started to create 3D printed prototypes. These prints were infused in the metal and turned into success stories at events like Comic Con. We also created some mixed-media hybrids using Graphicsbyte art as the focal point. The Karbon Kast was then used as a secondary texture.

Karbon Kast & Illustrated Hybrids

Creating the art is one of the best perks of working with Truax Designs. In 2017 we started to create 3D printed prototypes. These prints were infused in the metal and turned into success stories at events like Comic Con. We also created some mixed-media hybrids using Graphicsbyte art as the focal point. The Karbon Kast was then used as a secondary texture.

The Pop-Up Gallery

Towards the end of 2017 Truax Designs created a pop up gallery in Oregon City called Truax Gallery. Mark and Chris spent a year here selling metal sculptures to the general public. About three months into the project we needed another line of art. Graphicsbyte received an opportunity to sell prints and sticker packs. This added a splash of color to the gallery and attracted a different audience.

The Pop-Up Gallery

Towards the end of 2017 Truax Designs created a pop up gallery in Oregon City called Truax Gallery. Mark and Chris spent a year here selling metal sculptures to the general public. About three months into the project we needed another line of art. Graphicsbyte received an opportunity to sell prints and sticker packs. This added a splash of color to the gallery and attracted a different audience.

Chapter 2

Truax Studio Gallery

Even though the Oregon City gallery was short lived the experience was everything the artists hoped for. The following year the crew packed up and moved to West Linn. The new location had a storefront connected to the same building the Truax Designs workshop is in. This move was going to speed up production… Soon as we were getting ready to officially launch the second chapter of the gallery Coivid-19 came to Oregon. We were forced to cancel the project. Truax Designs still has a workshop in the West Linn building but it’s not open to the public.

Chapter 2

Truax Studio Gallery

Even though the Oregon City gallery was short lived the experience was everything the artists hoped for. The following year the crew packed up and moved to West Linn. The new location had a storefront connected to the same building the Truax Designs workshop is in. This move was going to speed up production… Soon as we were getting ready to officially launch the second chapter of the gallery Coivid-19 came to Oregon. We were forced to cancel the project. Truax Designs still has a workshop in the West Linn building but it’s not open to the public.

Frequently Asked Questions

What services did Graphicsbyte provide for Truax Designs?
Graphicsbyte provided logo design, visual identity, brand collateral, illustration, and multiple iterations of the Truax Designs website including an e-commerce build. Mark Boehly of Graphicsbyte is also a co-founder of the studio and an active creative partner, contributing original illustrated artwork to the Karbon Kast product line.
The logo was designed around Lily, a fully articulated robotic angel built by Christopher Truax for stop-motion animation. The enclosure logo highlights her most iconic features and uses red as the primary brand color, inspired by Lily’s counterpart Apollo. A custom condensed sans-serif typeface was created to fit within the logo’s negative space and has since become the brand’s main typographic focal point. Graphic wings, a recurring element in Truax metal sculptures, were added to print collateral as a brand signature.
Karbon Kast is a cast resin product line developed by Truax Designs that infuses objects and artwork into metal to create sculptures that look like they came from a science fiction film. The line has been sold at events including Comic Con and has attracted a collector base that includes well-known celebrities. Graphicsbyte contributed original illustrated hybrid artworks to the Karbon Kast lineup.

Steampunk Maniacs

Steampunk Maniacs Cogs and Gears - Photography by Mark Sheldon Boehly - Graphicsbyte Creative

Steampunk Maniacs

Steampunk Maniacs needed a logo that captured their unique identity, blending Victorian elegance with industrial grit.

We developed a memorable mark that reflected the brand’s steampunk aesthetic and helped them stand out in a niche market. To support their growing presence, we also designed a matching website that functioned as both a portfolio and an eCommerce shop.

Strategy

Steampunk Maniacs

Steampunk Maniacs needed a logo that captured their unique identity, blending Victorian elegance with industrial grit.

We developed a memorable mark that reflected the brand’s steampunk aesthetic and helped them stand out in a niche market. To support their growing presence, we also designed a matching website that functioned as both a portfolio and an eCommerce shop.

Strategy

Steampunk-Maniacs-Logo-Graphicsbyte

Steam Power Branding

Our client creates one-of-a-kind costumes and accessories that look like they’ve stepped out of a science fiction world, rich with gears, brass, and ornate detailing. Steampunk, inspired by 19th-century industrial steam-powered machinery, is equal parts function and fantasy.

To reflect the genre’s Neo-Victorian charm, we crafted a logo that blends filigree, clockwork, and old-world elegance. Two contrasting ornate typefaces were combined, intentionally clashing, to evoke a bold, vintage-meets-retro aesthetic that feels both handmade and theatrical.

Steam Power Branding

Our client creates one-of-a-kind costumes and accessories that look like they’ve stepped out of a science fiction world, rich with gears, brass, and ornate detailing. Steampunk, inspired by 19th-century industrial steam-powered machinery, is equal parts function and fantasy.

To reflect the genre’s Neo-Victorian charm, we crafted a logo that blends filigree, clockwork, and old-world elegance. Two contrasting ornate typefaces were combined, intentionally clashing, to evoke a bold, vintage-meets-retro aesthetic that feels both handmade and theatrical.

Steampunk Maniacs Homepage - Designed by Graphicsbyte

A Site Built for Show and Sell

The client came to us with an existing website, but it lacked the flexibility and function they needed. We redesigned the entire layout with a fully responsive structure and improved user experience. Custom icons were created to represent each shop category, reinforcing the brand’s distinct visual style.

To simplify shop management, we integrated the site with their Etsy store, making product updates seamless. We also added dedicated galleries to showcase past leatherwork, props, and custom costumes, transforming the site into both a storefront and portfolio.

Visit Site

Steampunk Maniacs Responsive Web Design by Graphicsbyte Creative

Frequently Asked Questions

What services did Graphicsbyte provide for Steampunk Maniacs?
Graphicsbyte provided logo design, visual identity, brand collateral, iconography design, website design, web development, and eCommerce integration for Steampunk Maniacs. The project began in October 2017 and included an ongoing partnership covering social media support and website maintenance.
The logo was designed to capture the neo-Victorian and industrial aesthetic of the steampunk genre. Two contrasting ornate typefaces were intentionally combined to evoke a bold vintage and theatrical feel, blending filigree, clockwork, and old-world elegance into a mark that felt both handmade and dramatic.

The existing website was fully redesigned with a responsive layout and improved user experience. Custom icons were created for each shop category to reinforce the brand’s visual style. The site was integrated with the client’s Etsy store to make product updates seamless, and dedicated galleries were added to showcase past leatherwork, props, and custom costumes, turning the site into both a storefront and a portfolio.

Parrett Mountain Cellars

Parrett Mountain Cellars photography by Graphicsbyte Creative - Mark Sheldon Boehly

Parrett Mountain Cellars

Nestled in the trees of Parrett Mountain, this scenic wine-tasting lodge offers visitors a serene escape into Oregon wine country. After several on-site photography sessions capturing the natural beauty and rustic charm of the space, we helped develop a website that reflects the warmth and elegance of the brand, inviting guests to explore wines, events, and more.

Strategy

Parrett Mountain Cellars

Nestled in the trees of Parrett Mountain, this scenic wine-tasting lodge offers visitors a serene escape into Oregon wine country. After several on-site photography sessions capturing the natural beauty and rustic charm of the space, we helped develop a website that reflects the warmth and elegance of the brand, inviting guests to explore wines, events, and more.

Strategy

Parrett Mountain Cellars photography by Graphicsbyte Creative - Mark Sheldon Boehly

Bold Oregon Wine

Parrett Mountain Cellars is a small-batch winery and tasting room run by a husband-and-wife duo in Oregon wine country. Specializing in bold reds and Pinot Noir, their wines are produced in limited annual runs. When we first connected, their new lodge-style tasting room was still in its early stages of construction, and they were preparing to grow their brand presence.

Winemaking is their labor of love, and they needed a website that reflected the care and craftsmanship behind every bottle. In collaboration with Velare Media, we transformed their DIY GoDaddy site into a fully custom WordPress experience, built to showcase their wines, promote events, and grow with their future.

Parrett Mountain Cellars photography by Graphicsbyte Creative - Mark Sheldon Boehly

Bold Oregon Wine

Parrett Mountain Cellars is a small-batch winery and tasting room run by a husband-and-wife duo in Oregon wine country. Specializing in bold reds and Pinot Noir, their wines are produced in limited annual runs. When we first connected, their new lodge-style tasting room was still in its early stages of construction, and they were preparing to grow their brand presence.

Winemaking is their labor of love, and they needed a website that reflected the care and craftsmanship behind every bottle. In collaboration with Velare Media, we transformed their DIY GoDaddy site into a fully custom WordPress experience, built to showcase their wines, promote events, and grow with their future.

Photography

When we began the project, Parrett Mountain Cellars had very few photos—most were low-resolution and not usable for a professional website. To elevate their visual presence, we scheduled an on-site shoot at their original tasting room and winery. We captured updated imagery of their wines, small vineyard, and the tasting room environment.

At the time, the new lodge was still under construction, so these photos served as a crucial foundation for their updated brand and online presence.

Photography

When we began the project, Parrett Mountain Cellars had very few photos—most were low-resolution and not usable for a professional website. To elevate their visual presence, we scheduled an on-site shoot at their original tasting room and winery. We captured updated imagery of their wines, small vineyard, and the tasting room environment.

At the time, the new lodge was still under construction, so these photos served as a crucial foundation for their updated brand and online presence.

Website – Wine Club & eCommerce

Parrett Mountain Cellars sells a significant portion of their wine directly through their website, so we built a fully integrated eCommerce experience using WooCommerce. The storefront allows visitors to browse and purchase bottles with ease while maintaining the rustic charm of the brand.

We also developed a built-in wine club with Silver and Gold membership tiers, offering exclusive benefits and seasonal shipments. The entire system is designed to be easy for the client to manage and seamless for customers to join, shop, and stay connected.

Website – Wine Club & eCommerce

Parrett Mountain Cellars sells a significant portion of their wine directly through their website, so we built a fully integrated eCommerce experience using WooCommerce. The storefront allows visitors to browse and purchase bottles with ease while maintaining the rustic charm of the brand.

We also developed a built-in wine club with Silver and Gold membership tiers, offering exclusive benefits and seasonal shipments. The entire system is designed to be easy for the client to manage and seamless for customers to join, shop, and stay connected.

Frequently Asked Questions

What services did Graphicsbyte provide for Parrett Mountain Cellars?
Graphicsbyte, in collaboration with Velare Media, provided website design, web development, eCommerce, photography, and content strategy for Parrett Mountain Cellars. The project ran from 2017 to 2022 and transformed a DIY GoDaddy site into a fully custom WordPress experience with WooCommerce integration, a wine club membership system, and a professional on-site photography library.
The storefront was built using WooCommerce, allowing visitors to browse and purchase bottles directly from the website while maintaining the rustic charm of the brand. A wine club membership system was developed with Silver and Gold tiers, each offering exclusive benefits and seasonal shipments. The entire system was designed to be easy for the client to manage and seamless for customers to use.
When the project began, Parrett Mountain Cellars had very few usable photos. Graphicsbyte scheduled multiple on-site photography sessions at the original tasting room and vineyard to capture updated imagery of the wines, the small vineyard, and the tasting room environment. At the time the new lodge was still under construction, so this photography served as the visual foundation for the entire updated brand and website.

Western Industrial Ceramics Inc

Western Industrial Ceramics Inc photo by Graphicsbyte Creative

Western Industrial Ceramics Inc.

Industrial Website Design

Western Industrial Ceramics Inc specializes in advanced thermal management solutions for high-temperature environments. They serve industries that demand precision and performance such as aerospace, foundries, and power generation.

We were brought in to redesign their outdated website. The goal was to capture custom photography that better reflected their capabilities, materials, and scale of operation. While the company was recently acquired by Zar-Tech, the visual foundation we built remains a testament to their legacy as a leader in refractory contracting.

Western Industrial Ceramics Inc.

Industrial Website Design

Western Industrial Ceramics Inc specializes in advanced thermal management solutions for high-temperature environments. They serve industries that demand precision and performance such as aerospace, foundries, and power generation.

We were brought in to redesign their outdated website. The goal was to capture custom photography that better reflected their capabilities, materials, and scale of operation. While the company was recently acquired by Zar-Tech, the visual foundation we built remains a testament to their legacy as a leader in refractory contracting.

Custom Furnace - Western Industrial Ceramics Inc. - Graphicsbyte

The Brand History

About WIC

Western Industrial Ceramics Inc is an industry leader in thermal management and refractory solutions for high-temperature applications. Since 1971 they have expanded to serve clients across ten Western states in the U.S.

With locations in Portland, Oregon and Los Angeles, California they offer comprehensive refractory contracting, manufacturing, and stocking services. To communicate this level of authority, they needed a digital presence that moved beyond a simple brochure site.

Custom Furnace - Western Industrial Ceramics Inc. - Graphicsbyte

The Brand History

About WIC

Western Industrial Ceramics Inc is an industry leader in thermal management and refractory solutions for high-temperature applications. Since 1971 they have expanded to serve clients across ten Western states in the U.S.

With locations in Portland, Oregon and Los Angeles, California they offer comprehensive refractory contracting, manufacturing, and stocking services. To communicate this level of authority, they needed a digital presence that moved beyond a simple brochure site.

Western Industrial Ceramics Website Homepage - Graphicsbyte

Visual Strategy

Website & Color Palette

The original Western Industrial Ceramics Inc website relied on a stark black, red, and white color scheme. It was paired with low-resolution imagery that didn’t fully convey the company’s scale. When rebuilding the site we saw an opportunity to create a more immersive and organized experience.

We introduced a muted mustard yellow as the foundation of a new and intentional color system. We then used supporting tones of orange, blue, green, and red to represent specific service categories across the site:

  • Orange: Refractory installation services

  • Blue: Solid refractory products and supplies

  • Yellow: Soft refractory products like textiles

These colors were layered over hero imagery and assigned to key content sections. This provided both visual structure and clarity to transform the site into a cohesive brand experience.

Industrial Photography

Capturing the Scale

To bring authenticity to the new website we conducted a custom photography session at the Western Industrial Ceramics Inc facility in Sherwood, Oregon. We were granted full access to the warehouse and production areas.

We used post-processing tools like Adobe Photoshop to color-grade the images, matching the industrial mustard tones of the new brand palette. The resulting photography highlighted the company’s advanced capabilities in thermal management and helped communicate the story of a business built on expertise and scale.

A Cinematic Easter Egg
As a fun detail for developers and film fans, we hid a reference to the film Aliens in the site’s code. Since the facility had such a rugged industrial look, we named the main file for the contact page image “Power Loader Controls From Aliens.” It was a subtle nod to the sci-fi aesthetic that inspired the mood of the shoot.

Industrial Photography

Capturing the Scale

To bring authenticity to the new website we conducted a custom photography session at the Western Industrial Ceramics Inc facility in Sherwood, Oregon. We were granted full access to the warehouse and production areas.

We used post-processing tools like Adobe Photoshop to color-grade the images, matching the industrial mustard tones of the new brand palette. The resulting photography highlighted the company’s advanced capabilities in thermal management and helped communicate the story of a business built on expertise and scale.

A Cinematic Easter Egg
As a fun detail for developers and film fans, we hid a reference to the film Aliens in the site’s code. Since the facility had such a rugged industrial look, we named the main file for the contact page image “Power Loader Controls From Aliens.” It was a subtle nod to the sci-fi aesthetic that inspired the mood of the shoot.

The Zar-Tech Transition

A Legacy of Quality

Following our redesign, the company was acquired by Zar-Tech. While the new ownership has made updates to the site content, the core structure and photography we produced continue to serve the brand. We are proud of the work we accomplished for WIC and remain available to help Zar-Tech maintain the high aesthetic standards established during this project.

Frequently Asked Questions

What services did Graphicsbyte provide for Western Industrial Ceramics Inc.?
Graphicsbyte, originally under Velare Media, provided website design, web development, photography, and color strategy for Western Industrial Ceramics Inc. The project ran from July 2016 through April 2020 and delivered a custom color-coded WordPress website and a professional photography library captured on-site at their Tualatin facility.
The original site used a stark black, red, and white scheme paired with low-resolution imagery. Graphicsbyte introduced a muted mustard yellow as the foundation of a new intentional color system, with supporting tones of orange, blue, and yellow assigned to specific service categories across the site. This gave the site both visual structure and clarity, transforming it from a basic brochure into a cohesive brand experience.
Graphicsbyte conducted a custom photography session at the Western Industrial Ceramics facility with full access to the warehouse and production areas. Images were color-graded in Adobe Photoshop to match the industrial mustard tones of the new brand palette, giving the photography a cinematic and intentional look that communicated the company’s scale and expertise in thermal management and refractory contracting.

Ricks Printing

Ricks Printing Portland - Photography by Graphicsbyte - Mark Sheldon Boehly

Rick's Printing

Custom Single Page Website Design

Ricks Printing was a cutting-edge trade printer located in Portland, Oregon. They were known for quality, expertise, and incredibly fast turnarounds. Their team delivered high-volume print solutions with precision and pride.

To match their reputation, we developed a website that not only reflected their capabilities but also captured the energy of their shop. Through custom photography and thoughtful design, we built a visual experience that showcased their craft, speed, and commitment to excellence.

Rick's Printing

Custom Single Page Website Design

Ricks Printing was a cutting-edge trade printer located in Portland, Oregon. They were known for quality, expertise, and incredibly fast turnarounds. Their team delivered high-volume print solutions with precision and pride.

To match their reputation, we developed a website that not only reflected their capabilities but also captured the energy of their shop. Through custom photography and thoughtful design, we built a visual experience that showcased their craft, speed, and commitment to excellence.

Ricks Printing Portland Crew - Photography by Graphicsbyte - Mark Sheldon Boehly

The Backstory

Press to Pixel

Founded in 2001, Ricks Printing was a trusted trade printer in Portland. They built long-standing relationships largely through word of mouth. However, as the industry evolved and new competitors emerged, the one area they needed to catch up was their online presence.

We partnered with their team to design and develop a sharp and modern website. The goal was to reflect the precision and professionalism of their print work. The new site highlighted their capabilities, streamlined the user experience, and reinforced the brand’s commitment to quality at every level.

Ricks Printing Portland Crew - Photography by Graphicsbyte - Mark Sheldon Boehly

The Backstory

Press to Pixel

Founded in 2001, Ricks Printing was a trusted trade printer in Portland. They built long-standing relationships largely through word of mouth. However, as the industry evolved and new competitors emerged, the one area they needed to catch up was their online presence.

We partnered with their team to design and develop a sharp and modern website. The goal was to reflect the precision and professionalism of their print work. The new site highlighted their capabilities, streamlined the user experience, and reinforced the brand’s commitment to quality at every level.

Rick's Printing Website - Graphicsbyte

The Design Solution

A One-Page Scroll Website

The client came to us with a barebones website and a clear request to keep it simple. They didn’t want to stray far from what was already familiar to their clients. They just wanted a smarter and sharper version of it.

We proposed a streamlined Single Page website design. This layout delivered everything a customer needed at a glance without forcing them to click through multiple menus.

The new scrolling website layout put their industrial printers front and center. It featured bold images, key machine stats, and a looping intro video that showed their equipment in action. It was clean, direct, and built for speed just like their print work.

Frequently Asked Questions

What services did Graphicsbyte provide for Rick's Printing?
Graphicsbyte, originally under Velare Media, provided website design, web development, and photography for Rick’s Printing. The project ran from 2017 to 2020 and delivered a streamlined single page scroll website alongside a professional on-site photography session at their Portland printshop on Mississippi Avenue.
The client wanted a smarter and sharper version of their existing site without straying too far from what their clients already knew. Graphicsbyte proposed a single page scroll layout that put their industrial printers front and center with bold images, key machine stats, and a looping intro video showing their equipment in action. The result was a clean and direct web experience built for speed, matching the energy of the print operation itself.
Graphicsbyte conducted an on-site photoshoot at the Rick’s Printing facility on Mississippi Avenue in Portland, capturing the crew in action and the details of their offset presses. Images were color-graded in Adobe Photoshop to ensure the industrial greys and vibrant inks came through clearly on screen, documenting the day-to-day hustle that defined the operation.

Industrial Photography

Capturing the Hustle

To bring the story of Ricks Printing to life, we conducted an on-site photoshoot at their Portland printshop off Mississippi Avenue. The goal was to capture the energy of the crew, the scale of the equipment, and the precision behind every print job.

We photographed their team in action and highlighted the details of their offset presses. We used post-processing tools like Adobe Photoshop to color grade the images, ensuring the industrial greys and vibrant inks popped on the screen. This documented the day-to-day hustle that defined their operation.

Ricks Printing Portland - Photography by Graphicsbyte - Mark Sheldon Boehly

Industrial Photography

A One-Page Scrolling Website

To bring the story of Ricks Printing to life, we conducted an on-site photoshoot at their Portland printshop off Mississippi Avenue. The goal was to capture the energy of the crew, the scale of the equipment, and the precision behind every print job.

We photographed their team in action and highlighted the details of their offset presses. We used post-processing tools like Adobe Photoshop to color grade the images, ensuring the industrial greys and vibrant inks popped on the screen. This documented the day-to-day hustle that defined their operation.