Tiki Grills is a fictional brand for a Hawaiian-themed restaurant specializing in barbecue and exotic cocktails. Our vision was a non-traditional Polynesian Tiki brand that is both playful and catchy. After several sketches, we landed on a fun concept of a tribesman summoning the ancient Hawaiian barbecue gods.

The mascot is a Tiki man dancing on top of the Tiki Island typeface. We used an earth-tone color palette and added various cracks and textures to the typeface to make the brand feel more authentic.