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Centered Water

CBD Infused Water

It Sounds as good as it tastes!

CBD Infused Water

It sounds as good as it tastes!

How The Brand Formed

Centered Water is a start-up CBD brand out of the Pacific Northwest. Their lineup features +99% CBD isolate, doggy treats, and massage oil. But their most popular item is CBD water. In 2018 the client reached out and was looking for a label redesign. They gave us full creative control and they were open to many new ideas. 

After pitching the idea of creating an illustrated label one of the co-owners said he has Hawaiian heritage and thought it would be funny if the brand had a Hawaiian mascot. We decided to run with this idea and Joe the cartoon was born.

How The Brand Formed

Centered Water is a start-up CBD brand out of the Pacific Northwest. Their lineup features +99% CBD isolate, doggy treats, and massage oil. But their most popular item is CBD water. In 2018 the client reached out and was looking for a label redesign. They gave us full creative control and they were open to many new ideas. 

After pitching the idea of creating an illustrated label one of the co-owners said he has Hawaiian heritage and thought it would be funny if the brand had a Hawaiian mascot. We decided to run with this idea and Joe the cartoon was born.

 

Centered Water Logo Edited by Graphicsbyte - Mark Sheldon Boehly
Centered Water Logo Edited by Graphicsbyte - Mark Sheldon Boehly

The Logo

One of the owners from Centered Water drew a raindrop icon. This was used on the old labels. The logo didn’t have a designated font and the brand needed some touch-ups. After some cleanup work and a critique, the font Chalet London Nineteen Seventy was chosen to represent the brand. The icon was recreated and for the first time the client now owns a vector copy of their brand.

The Logo

One of the owners from Centered Water drew a raindrop icon. This was used on the old labels. The logo didn’t have a designated font and the brand needed some touch-ups. After some cleanup work and a critique, the font Chalet London Nineteen Seventy was chosen to represent the brand. The icon was recreated and for the first time the client now owns a vector copy of their brand.

Centered Water CBD Labels designed by Graphicsbyte - Mark Sheldon Boehly
Centered Water CBD Labels designed by Graphicsbyte - Mark Sheldon Boehly

A Look At The Labels

The starting lineup features three flavors. Each flavor has a different illustrated scene. We thought this would be a fun opportunity to tell the story of Joe living in the PNW. The first label we designed was the Cantaloupe flavor. We added a series of trees to fill the landscape and created a custom texture for the background. This paved a path for all future designs. The next thing we did was illustrate the character. After several different attempts we found something everyone was happy with. The client mentioned they wanted to see Joe in a hammock. We felt the cantaloupe flavor would be the perfect opportunity for this.

A Look At The Labels

The starting lineup features three flavors. Each flavor has a different illustrated scene. We thought this would be a fun opportunity to tell the story of Joe living in the PNW. The first label we designed was the Cantaloupe flavor. We added a series of trees to fill the landscape and created a custom texture for the background. This paved a path for all future designs. The next thing we did was illustrate the character. After several different attempts we found something everyone was happy with. The client mentioned they wanted to see Joe in a hammock. We felt the cantaloupe flavor would be the perfect opportunity for this.

CBD Cantaloupe Flavor by Centered Water - label design by Mark Sheldon Boehly - Graphicsbyte Creative
CBD Cantaloupe Flavor by Centered Water - label design by Mark Sheldon Boehly - Graphicsbyte Creative
CBD Pear Flavor by Centered Water - label design by Mark Sheldon Boehly - Graphicsbyte Creative

The next label we designed was Pear. We continued the tree landscape and created a different background texture to resemble clouds. This was another opportunity to add humor to the product. This scene shows a fruit stand where Joe is sharing his pears with the community of forest animals.

The next label we designed was Pear. We continued the tree landscape and created a different background texture to resemble clouds. This was another opportunity to add humor to the product. This scene shows a fruit stand where Joe is sharing his pears with the community of forest animals.

CBD Pear Flavor by Centered Water - label design by Mark Sheldon Boehly - Graphicsbyte Creative
CBD Original Flavor by Centered Water - label design by Mark Sheldon Boehly - Graphicsbyte Creative

The old CBD water labels featured a mountain so we wanted to bring some of that language into the third label. We created a background texture that resembles part of a mountain. Then we added an A-frame at the base. The flavor is called Original and the scene is where Joe lives. We felt that the label need a little more variety so this scene takes place at night.

The old CBD water labels featured a mountain so we wanted to bring some of that language into the third label. We created a background texture that resembles part of a mountain. Then we added an A-frame at the base. The flavor is called Original and the scene is where Joe lives. We felt that the label need a little more variety so this scene takes place at night.

 

 

CBD Original Flavor by Centered Water - label design by Mark Sheldon Boehly - Graphicsbyte Creative
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