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SYG Security Services
SYG wanted more than a line logo. They wanted a fierce protector.
SYG Security Services
SYG wanted more than a line logo. They wanted a fierce protector.
History of SYG
SYG (Stand Your Ground) Security protects its clients and communities, drawing on generations of law enforcement expertise. They’re the guardians who ensure peace of mind, from bustling concert halls to intimate weddings. They’re trained in de-escalation, emergency response, and have the critical skills needed to keep any situation under control.
SYG’s commitment to protection has a long history, symbolized by the enduring image of the gargoyle – a creature guarding structures since medieval times. We wanted to rebrand this company by creating a powerful emblem that radiates with both vigilance and strength.
Strategy
- Visual Identity
- Business Card Design
- Brandbook
Strategy
- Visual Identity
- Business Card Design
- Brandbook
History of SYG
SYG (Stand Your Ground) Security protects its clients and communities, drawing on generations of law enforcement expertise. They’re the guardians who ensure peace of mind, from bustling concert halls to intimate weddings. They’re trained in de-escalation, emergency response, and have the critical skills needed to keep any situation under control.
SYG’s commitment to protection has a long history, symbolized by the enduring image of the gargoyle – a creature guarding structures since medieval times. We wanted to rebrand this company by creating a powerful emblem that radiates with both vigilance and strength.
Logo Redesign
SYG wanted a detailed grotesque gargoyle with visible fangs and bat-like wings. They were open to new fonts and colors. Our version shows the gargoyle sitting in a traditional pose on the ledge of a building. Muted shades of blue and gray were introduced to give the creature a stone appearance. We also updated the slab typeface to complement the gargoyles features.
Logo Redesign
SYG wanted a detailed grotesque gargoyle with visible fangs and bat-like wings. They were open to new fonts and colors. Our version shows the gargoyle sitting in a traditional pose on the ledge of a building. Muted shades of blue and gray were introduced to give the creature a stone appearance. We also updated the slab typeface to complement the gargoyles features.
Standing Strong with Style
SYG Security proudly supports the fight against cancer and celebrates LGBTQ+ communities. We designed special logo variations to showcase their dedication at these important events.
Versatile Business Cards: This commitment to customization extends to their business cards. We crafted vertical cards in two styles:
- Classic Contact: A timeless design featuring all essential contact information.
- Personalized Touch (Optional): A fill-in-the-blank version allows staff to add their personal numbers, fostering a more direct connection.
The back of both cards features a powerful image: a gargoyle’s wing protectively sheltering the company slogan, symbolizing strength and security.
Standing Strong with Style
SYG Security proudly supports the fight against cancer and celebrates LGBTQ+ communities. We designed special logo variations to showcase their dedication at these important events.
Versatile Business Cards: This commitment to customization extends to their business cards. We crafted vertical cards in two styles:
- Classic Contact: A timeless design featuring all essential contact information.
- Personalized Touch (Optional): A fill-in-the-blank version allows staff to add their personal numbers, fostering a more direct connection.
The back of both cards features a powerful image: a gargoyle’s wing protectively sheltering the company slogan, symbolizing strength and security.
Brandbook
To maintain brand consistency, we’ve crafted a comprehensive set of guidelines for our client to adhere to. These guidelines encompass rules dictating the appropriate usage of the brand, alongside curated selections of fonts, color palettes, mockups, and other essential elements.
Brandbook
To maintain brand consistency, we’ve crafted a comprehensive set of guidelines for our client to adhere to. These guidelines encompass rules dictating the appropriate usage of the brand, alongside curated selections of fonts, color palettes, mockups, and other essential elements.
