SYG Security Services
Gargoyle Logo Design & Branding
SYG Security Services (Stand Your Ground) protects its clients and communities by drawing on generations of law enforcement expertise. They are the guardians who ensure peace of mind. They secure everything from bustling concert halls to intimate weddings. Their team is trained in de-escalation and emergency response. They possess the critical skills needed to keep any situation under control.
Their commitment to protection has a long history. It is symbolized by the enduring image of the gargoyle, a creature used to guard structures since medieval times. We were tasked to rebrand this company by creating a powerful security services emblem that radiates both vigilance and strength.
Services
SYG Security Services
Gargoyle Logo Design & Branding
SYG Security Services (Stand Your Ground) protects its clients and communities by drawing on generations of law enforcement expertise. They are the guardians who ensure peace of mind. They secure everything from bustling concert halls to intimate weddings. Their team is trained in de-escalation and emergency response. They possess the critical skills needed to keep any situation under control.
Their commitment to protection has a long history. It is symbolized by the enduring image of the gargoyle, a creature used to guard structures since medieval times. We were tasked to rebrand this company by creating a powerful security services emblem that radiates both vigilance and strength.
Services
The Gargoyle Logo Strategy
A Grotesque Aesthetic
The client had a very specific vision. SYG Security Services requested a detailed grotesque gargoyle logo with visible fangs and bat-like wings. They wanted to move away from generic shield icons and embrace a character that felt alive and imposing.
Our logo design solution depicts the gargoyle sitting in a traditional vigilant pose on the ledge of a building. To keep the brand professional, we introduced muted shades of blue and gray. This gives the creature a stone appearance to symbolize stability and permanence. We also updated the typography to a heavy slab typeface that complements the blocky features of the gargoyle.
The Gargoyle Logo Strategy
A Grotesque Aesthetic
The client had a very specific vision. SYG Security Services requested a detailed grotesque gargoyle logo with visible fangs and bat-like wings. They wanted to move away from generic shield icons and embrace a character that felt alive and imposing.
Our logo design solution depicts the gargoyle sitting in a traditional vigilant pose on the ledge of a building. To keep the brand professional, we introduced muted shades of blue and gray. This gives the creature a stone appearance to symbolize stability and permanence. We also updated the typography to a heavy slab typeface that complements the blocky features of the gargoyle.
Brand Flexibility
Standing Strong with Style
A modern brand needs to be adaptable. SYG Security Services proudly supports the fight against cancer and celebrates LGBTQ+ communities. We designed special color variations of the gargoyle logo to showcase their dedication at these important events.
This commitment to customization extends to their business cards. We crafted vertical cards in two distinct styles:
Classic Contact: A timeless design featuring all essential contact information for corporate use.
Personalized Touch: A fill-in-the-blank version allows staff to add their personal numbers on the fly to foster a more direct connection with clients.
The back of both cards features a powerful macro image. It shows a gargoyle’s wing protectively sheltering the company slogan. This visual metaphor reinforces their promise of strength and security.
Brand Flexibility
Standing Strong with Style
A modern brand needs to be adaptable. SYG Security Services proudly supports the fight against cancer and celebrates LGBTQ+ communities. We designed special color variations of the gargoyle logo to showcase their dedication at these important events.
This commitment to customization extends to their business cards. We crafted vertical cards in two distinct styles:
Classic Contact: A timeless design featuring all essential contact information for corporate use.
Personalized Touch: A fill-in-the-blank version allows staff to add their personal numbers on the fly to foster a more direct connection with clients.
The back of both cards features a powerful macro image. It shows a gargoyle’s wing protectively sheltering the company slogan. This visual metaphor reinforces their promise of strength and security.
The Brandbook
Standardizing the Look
To maintain consistency across uniforms, vehicles, and print materials, we crafted a comprehensive set of guidelines. This brandbook serves as the rule of law for the SYG Security Services visual identity.
These guidelines encompass rules dictating the appropriate usage of the logo along with color palettes and typography. We selected a distinct typeface called Lehigh to match the slab-style strength of the logo. Designed by Dan Gneiding and distributed by the Lost Type Co-op, this font provides the industrial authority needed for the brand.
The Brandbook
Standardizing the Look
To maintain consistency across uniforms, vehicles, and print materials, we crafted a comprehensive set of guidelines. This brandbook serves as the rule of law for the SYG Security Services visual identity.
These guidelines encompass rules dictating the appropriate usage of the logo along with color palettes and typography. We selected a distinct typeface called Lehigh to match the slab-style strength of the logo. Designed by Dan Gneiding and distributed by the Lost Type Co-op, this font provides the industrial authority needed for the brand.
FAQ
What services did Graphicsbyte provide for SYG Security Services?
Graphicsbyte provided a complete brand identity for SYG Security Services, including a custom grotesque gargoyle logo, special event color variations, two business card styles, and a comprehensive brandbook covering logo usage, color palettes, and typography standards.
What was the concept behind the SYG Security Services gargoyle logo?
The gargoyle was chosen to symbolize the company’s deep commitment to protection, a creature used to guard structures since medieval times. The logo depicts the gargoyle in a vigilant pose on a building ledge, rendered in muted blues and grays to suggest a stone-like stability. A heavy slab typeface called Lehigh complements the character’s blocky, imposing features while keeping the overall brand professional.
What is a brandbook and why did SYG Security Services need one?
A brandbook is a comprehensive set of visual identity guidelines that standardizes how a brand looks across every touchpoint, uniforms, vehicles, signage, and print materials. For SYG Security Services, the brandbook ensures that every application of the gargoyle logo, color palette, and typography remains consistent and professional, regardless of who is producing the materials.
