Centered Water

CBD Cantaloupe Flavor by Centered Water - label design by Mark Sheldon Boehly - Graphicsbyte Creative

Centered Water

CBD Infused Water

It Sounds as good as it tastes!

CBD Infused Water

It sounds as good as it tastes!

How The Brand Formed

Centered Water is a start-up CBD brand out of the Pacific Northwest. Their lineup features +99% CBD isolate, doggy treats, and massage oil. But their most popular item is CBD water. In 2018 the client reached out and was looking for a label redesign. They gave us full creative control and they were open to many new ideas. 

After pitching the idea of creating an illustrated label one of the co-owners said he has Hawaiian heritage and thought it would be funny if the brand had a Hawaiian mascot. We decided to run with this idea and Joe the cartoon was born.

How The Brand Formed

Centered Water is a start-up CBD brand out of the Pacific Northwest. Their lineup features +99% CBD isolate, doggy treats, and massage oil. But their most popular item is CBD water. In 2018 the client reached out and was looking for a label redesign. They gave us full creative control and they were open to many new ideas. 

After pitching the idea of creating an illustrated label one of the co-owners said he has Hawaiian heritage and thought it would be funny if the brand had a Hawaiian mascot. We decided to run with this idea and Joe the cartoon was born.

 

Centered Water Logo Edited by Graphicsbyte - Mark Sheldon Boehly
Centered Water Logo Edited by Graphicsbyte - Mark Sheldon Boehly

The Logo

One of the owners from Centered Water drew a raindrop icon. This was used on the old labels. The logo didn’t have a designated font and the brand needed some touch-ups. After some cleanup work and a critique, the font Chalet London Nineteen Seventy was chosen to represent the brand. The icon was recreated and for the first time the client now owns a vector copy of their brand.

The Logo

One of the owners from Centered Water drew a raindrop icon. This was used on the old labels. The logo didn’t have a designated font and the brand needed some touch-ups. After some cleanup work and a critique, the font Chalet London Nineteen Seventy was chosen to represent the brand. The icon was recreated and for the first time the client now owns a vector copy of their brand.

Centered Water CBD Labels designed by Graphicsbyte - Mark Sheldon Boehly
Centered Water CBD Labels designed by Graphicsbyte - Mark Sheldon Boehly

A Look At The Labels

The starting lineup features three flavors. Each flavor has a different illustrated scene. We thought this would be a fun opportunity to tell the story of Joe living in the PNW. The first label we designed was the Cantaloupe flavor. We added a series of trees to fill the landscape and created a custom texture for the background. This paved a path for all future designs. The next thing we did was illustrate the character. After several different attempts we found something everyone was happy with. The client mentioned they wanted to see Joe in a hammock. We felt the cantaloupe flavor would be the perfect opportunity for this.

A Look At The Labels

The starting lineup features three flavors. Each flavor has a different illustrated scene. We thought this would be a fun opportunity to tell the story of Joe living in the PNW. The first label we designed was the Cantaloupe flavor. We added a series of trees to fill the landscape and created a custom texture for the background. This paved a path for all future designs. The next thing we did was illustrate the character. After several different attempts we found something everyone was happy with. The client mentioned they wanted to see Joe in a hammock. We felt the cantaloupe flavor would be the perfect opportunity for this.

CBD Cantaloupe Flavor by Centered Water - label design by Mark Sheldon Boehly - Graphicsbyte Creative
CBD Cantaloupe Flavor by Centered Water - label design by Mark Sheldon Boehly - Graphicsbyte Creative
CBD Pear Flavor by Centered Water - label design by Mark Sheldon Boehly - Graphicsbyte Creative

The next label we designed was Pear. We continued the tree landscape and created a different background texture to resemble clouds. This was another opportunity to add humor to the product. This scene shows a fruit stand where Joe is sharing his pears with the community of forest animals.

The next label we designed was Pear. We continued the tree landscape and created a different background texture to resemble clouds. This was another opportunity to add humor to the product. This scene shows a fruit stand where Joe is sharing his pears with the community of forest animals.

CBD Pear Flavor by Centered Water - label design by Mark Sheldon Boehly - Graphicsbyte Creative
CBD Original Flavor by Centered Water - label design by Mark Sheldon Boehly - Graphicsbyte Creative

The old CBD water labels featured a mountain so we wanted to bring some of that language into the third label. We created a background texture that resembles part of a mountain. Then we added an A-frame at the base. The flavor is called Original and the scene is where Joe lives. We felt that the label need a little more variety so this scene takes place at night.

The old CBD water labels featured a mountain so we wanted to bring some of that language into the third label. We created a background texture that resembles part of a mountain. Then we added an A-frame at the base. The flavor is called Original and the scene is where Joe lives. We felt that the label need a little more variety so this scene takes place at night.

 

 

CBD Original Flavor by Centered Water - label design by Mark Sheldon Boehly - Graphicsbyte Creative

Luna Food And Smoothies

Luna Food & Smoothies - Portland Saturday Market - Brand Designed by Graphicsbyte Creative - Mark Boehly

luna food & smoothies

named after the roman goddess of the moon

Luna is a food and smoothie booth located at the Portland Saturday Market.

named after the roman goddess of the moon

Luna is a food and smoothie booth located at the Portland Saturday Market.

Astrological Branding

Luna is a food and smoothie booth at the Portland Saturday Market. The products on the menu are gluten-free and vegan. When we met the client they were looking for a menu design that resembled a chalkboard. They also wanted hand-drawn stars and moon icons as border decorations. 

Even though the client wasn’t in the market for a logo we decided to pitch one anyway. They quickly fell in love with our monoline design using custom hand-drawn typography. This pushed the brand to new heights and gave their customers something to remember.

We illustrated a custom border using unique astronomy icons on the edges of each sign and menu. We also designed custom business cards so people can re-visit the location next time there in Portland, Oregon.  

Astrological Branding

Luna is a food and smoothie booth at the Portland Saturday Market. The products on the menu are gluten-free and vegan. When we met the client they were looking for a menu design that resembled a chalkboard. They also wanted hand-drawn stars and moon icons as border decorations. 

Even though the client wasn’t in the market for a logo we decided to pitch one anyway. They quickly fell in love with our monoline design using custom hand-drawn typography. This pushed the brand to new heights and gave their customers something to remember.

We illustrated a custom border using unique astronomy icons on the edges of each sign and menu. We also designed custom business cards so people can re-visit the location next time there in Portland, Oregon.  

Luna Food & Smoothies - Portland Saturday Market - Brand designed by Graphicsbyte Creative - Mark Boehly
Luna Food & Smoothies - Portland Saturday Market - Brand designed by Graphicsbyte Creative - Mark Boehly
Luna Food & Smoothies - Portland Saturday Market - Business Cards designed by Graphicsbyte Creative - Mark Boehly

Imperial Martial Arts Academy

Imperial Martial Arts Academy Patch design by Graphicsbyte Creative - Mark Boehly

Imperial Martial Arts Academy

Mixed Martial Arts

Imperial Martial Arts Academy needed a brand that would reflect their mixed style of Kenpo using Chinese and Japanese techniques.

Mixed Martial Arts

Imperial Martial Arts Academy needed a brand that would reflect their mixed style of Kenpo using Chinese and Japanese techniques.

Imperial Martial Arts Academy brand design by Graphicsbyte Creative - Mark Boehly

Patriotic Logo Design

Imperial Martial Arts Academy is a family owned martial arts school. They teach Kenpo using a Chinese, Japanese and American blend. Their top students were in a group called Order of the Phoenix and they wanted to use a phoenix as their school mascot. Our task was to create a modern eye catchy crest that could tie together three different cultures and still be used as a uniform patch and logo.

We wanted to make sure the phoenix was the primary focus of the crest so we added rays from the rising sun in the background. In order to give the design an American twist, we went with a red, white and blue color scheme. The typeface Versailles was chosen because the strong serif angles complemented the sharp points of the bird’s feathers.

Patriotic Logo Design

Imperial Martial Arts Academy is a family owned martial arts school. They teach Kenpo using a Chinese, Japanese and American blend. Their top students were in a group called Order of the Phoenix and they wanted to use a phoenix as their school mascot. Our task was to create a modern eye catchy crest that could tie together three different cultures and still be used as a uniform patch and logo.

We wanted to make sure the phoenix was the primary focus of the crest so we added rays from the rising sun in the background. In order to give the design an American twist, we went with a red, white and blue color scheme. The typeface Versailles was chosen because the strong serif angles complemented the sharp points of the bird’s feathers.

Storefront Signage

The dojo is located in Willamette West Linn. Each building on the street has an old western theme. We designed a sign that used a real wood grain texture to help match the theme’s era. The Phoenix made a small appearance on the sign and was also applied to the front door of the school.

Storefront Signage

The dojo is located in Willamette West Linn. Each building on the street has an old western theme. We designed a sign that used a real wood grain texture to help match the theme’s era. The Phoenix made a small appearance on the sign and was also applied to the front door of the school.

Print Materials

The patch was the main element to this entire project. The owner loved the design so much he allowed us to expand the brand with different print materials. Our black tickets were used in a West Linn school auction. They gave students five free private lessons at the dojo. They were printed on a cardstock with a toothy texture. IMAA branded t-shirts were sold at the front desk. They were next to seasonal postcards. Each card was double sided and had an illustrative touch playing off the martial arts theme.

Print Materials

The patch was the main element to this entire project. The owner loved the design so much he allowed us to expand the brand with different print materials. Our black tickets were used in a West Linn school auction. They gave students five free private lessons at the dojo. They were printed on a cardstock with a toothy texture. IMAA branded t-shirts were sold at the front desk. They were next to seasonal postcards. Each card was double sided and had an illustrative touch playing off the martial arts theme.

Student of Imperial Martial Arts Academy
Tucker & Gabby Goode Students of Imperial Martial Arts Academy
Jake Goode & Student Window Cleaning Owner of Imperial Martial Arts Academy
Brad Goode & Student Window Cleaning Owner of Imperial Martial Arts Academy

Dear America What Would You Change

Dear America What Would You Change? Project by Mark Sheldon Boehly - Graphicsbyte Creative

Dear America What Would You Change?

Public Opinions Matter

Have you ever wanted to interview the public and get their opinion about changes they would make in America?

Public Opinions Matter

Have you ever wanted to interview the public and get their opinion about changes they would make in America?

The Purpose

In 2013 I, Mark Boehly studied graffiti in my senior thesis class at Portland State University. I was inspired by an artist named Steve Powers. He painted fifty murals on the rooftops of West Philadelphia. Each mural was a part of a fictional love story where a man was trying to get the attention of a woman who rides the nearby train. The series was called “A love letter for you.”

In my thesis class, I had to brainstorm and execute a fictional project of my own as if it were a real event. I decided to use a similar model as Powers only my story would relate to current events. I wanted to know more about the people that surround us every day and give them a voice that could be expressed through art. Part of my commute to school was to ride the Green Line Max. I surveyed over fifty passengers’ and asked them “if you could change one thing in America what would it be?”

After the survey was completed I realized a lot of people had the same views. I choose the best opinions and designed a series of posters out of their answers. I wanted the design to be as raw as possible so I went with a hand-drawn look using stacked typography. I branded the event and created a DA monogram using the projects question as the tagline. This logo was strategically placed inside each of the posters so they could stand alone if needed.

The designs were printed on large four foot black and white posters. To keep the project authentic, I made homemade glue known as wheatpaste and sealed the posters to a tarp for mobility.

The Purpose

In 2013 I, Mark Boehly studied graffiti in my senior thesis class at Portland State University. I was inspired by an artist named Steve Powers. He painted fifty murals on the rooftops of West Philadelphia. Each mural was a part of a fictional love story where a man was trying to get the attention of a woman who rides the nearby train. The series was called “A love letter for you.”

In my thesis class, I had to brainstorm and execute a fictional project of my own as if it were a real event. I decided to use a similar model as Powers only my story would relate to current events. I wanted to know more about the people that surround us every day and give them a voice that could be expressed through art. Part of my commute to school was to ride the Green Line Max. I surveyed over fifty passengers’ and asked them “if you could change one thing in America what would it be?”

After the survey was completed I realized a lot of people had the same views. I choose the best opinions and designed a series of posters out of their answers. I wanted the design to be as raw as possible so I went with a hand-drawn look using stacked typography. I branded the event and created a DA monogram using the projects question as the tagline. This logo was strategically placed inside each of the posters so they could stand alone if needed.

The designs were printed on large four foot black and white posters. To keep the project authentic, I made homemade glue known as wheatpaste and sealed the posters to a tarp for mobility.

The Final Steps

I originally wanted to break the opinions up and display them in different areas around Portland. But due to legal issues, I decided it would be easier to stitch the tarp together so all the answers could be displayed side by side. The final location of the project was near the Lloyd Center in Portland, Oregon. This area was chosen because it was the main Max stop where the survey first took place. The location also had an easy access fence where the banner was strung up. It was directly facing the commuters on the train and easily seen by pedestrians in the area.

The Final Steps

I originally wanted to break the opinions up and display them in different areas around Portland. But due to legal issues, I decided it would be easier to stitch the tarp together so all the answers could be displayed side by side. The final location of the project was near the Lloyd Center in Portland, Oregon. This area was chosen because it was the main Max stop where the survey first took place. The location also had an easy access fence where the banner was strung up. It was directly facing the commuters on the train and easily seen by pedestrians in the area.

Dear America What Would You Change? Poster Design by Graphicsbyte Creative - Mark Boehly
Dear America What Would You Change? Logo Design by Graphicsbyte Creative - Mark Boehly
Dear America What Would You Change? Reactions Photography by Graphicsbyte Creative - Mark Boehly
Catherine Goode Posing for Dear America What Would You Change? Designed by Graphicsbyte Creative - Mark Boehly
Dear America What Would You Change? Logo Design by Graphicsbyte Creative - Mark Boehly
Dear America What Would You Change? Poster Design by Graphicsbyte Creative - Mark Boehly
Dear America What Would You Change? Reactions Photography by Graphicsbyte Creative - Mark Boehly
Dear America What Would You Change? Reactions Photography by Graphicsbyte Creative - Mark Boehly
Dear America What Would You Change? Reactions Photography by Graphicsbyte Creative - Mark Boehly
Dear America What Would You Change? Wheatpaste by Graphicsbyte Creative - Mark Boehly
Dear America What Would You Change? Poster Design by Graphicsbyte Creative - Mark Boehly
Dear America What Would You Change? Poster Design by Graphicsbyte Creative - Mark Boehly
Dear America What Would You Change? Poster Design by Graphicsbyte Creative - Mark Boehly