Visual Identity Depth
High Fashion Brand Identity
Volume Eyelash Extensions was a studio and supply brand that sought a visual identity to reflect the owner’s specific vision. They wanted a look where high fashion met minimalist elegance.
Our goal was to create a clean and elevated identity that felt modern, luxurious, and aligned with the premium aesthetic of the beauty industry. We worked to transform a local Lake Oswego concept into a scalable brand system ready for the national market.
Strategy
Volume Eyelash Extensions
High Fashion Brand Identity
Volume Eyelash Extensions was a studio and supply brand that sought a visual identity to reflect the owner’s specific vision. They wanted a look where high fashion met minimalist elegance.
Our goal was to create a clean and elevated identity that felt modern, luxurious, and aligned with the premium aesthetic of the beauty industry. We worked to transform a local Lake Oswego concept into a scalable brand system ready for the national market.
Strategy
- Visual Identity
- Brand Collateral
- Website Design
The Brand Vision
Education and Supply
The founder, Melanie, approached Graphicsbyte with a dream to bring quality, affordability, and accessibility to the eyelash extensions industry. Working in her Lake Oswego, Oregon salon, her passion for application evolved into a love for education.
She created Volume to focus on two pillars. First was serving as a supply company for professionals. Second was providing education and training for licensed lash artists. She needed a brand voice that communicated authority without feeling clinical. Her vision was high fashion, clean, and gold.
The Brand Vision
Education and Supply
The founder, Melanie, approached Graphicsbyte with a dream to bring quality, affordability, and accessibility to the eyelash extensions industry. Working in her Lake Oswego, Oregon salon, her passion for application evolved into a love for education.
She created Volume to focus on two pillars. First was serving as a supply company for professionals. Second was providing education and training for licensed lash artists. She needed a brand voice that communicated authority without feeling clinical. Her vision was high fashion, clean, and gold.
Visual Identity Strategy
Logo for Eyelashes
We needed a logo for eyelashes that avoided the cliché imagery often found in the beauty space. Instead of using a literal eye icon, we focused on typography and geometry.
We developed a golden geometric uppercase “V” monogram. To ensure precision, we sculpted the vector lines using Adobe Illustrator. This mark was designed specifically with high-end print production in mind. The sharp lines and balanced weight made it perfect for embossing or foil stamping. It served as a stamp of quality that could stand alone on products or social media.
Visual Identity Strategy
Logo for Eyelashes
We needed a logo for eyelashes that avoided the cliché imagery often found in the beauty space. Instead of using a literal eye icon, we focused on typography and geometry.
We developed a golden geometric uppercase “V” monogram. To ensure precision, we sculpted the vector lines using Adobe Illustrator. This mark was designed specifically with high-end print production in mind. The sharp lines and balanced weight made it perfect for embossing or foil stamping. It served as a stamp of quality that could stand alone on products or social media.
Packaging Design
The Premium Lash Box
In the beauty industry, packaging is everything. The lash box is the first physical touchpoint a customer has with the brand.
We designed the Volume packaging to utilize gold foil printing on matte black and white textures. This created an elegant and stylish contrast that looked expensive on a shelf. To complete the brand experience, we created square business cards with rounded corners. These unique cards stood out in a wallet and reinforced the modern aesthetic of the company.
Packaging Design
The Premium Lash Box
In the beauty industry, packaging is everything. The lash box is the first physical touchpoint a customer has with the brand.
We designed the Volume packaging to utilize gold foil printing on matte black and white textures. This created an elegant and stylish contrast that looked expensive on a shelf. To complete the brand experience, we created square business cards with rounded corners. These unique cards stood out in a wallet and reinforced the modern aesthetic of the company.
Digital Concept
Product and Education
Volume Eyelash Extensions required a dual-purpose digital platform. The client envisioned a website that would reflect both sides of the business by seamlessly merging product sales with educational course signups.
We designed the user interface (UI) to allow customers to easily browse lash products by shape, length, and style. We mapped out a user flow that also allowed licensed professionals to register for in-person training classes.
While the full online store was not ultimately launched due to funding shifts, the design phase established a strong visual foundation for a scalable and modern beauty brand.
Digital Concept
Product and Education
Volume Eyelash Extensions required a dual-purpose digital platform. The client envisioned a website that would reflect both sides of the business by seamlessly merging product sales with educational course signups.
We designed the user interface (UI) to allow customers to easily browse lash products by shape, length, and style. We mapped out a user flow that also allowed licensed professionals to register for in-person training classes.
While the full online store was not ultimately launched due to funding shifts, the design phase established a strong visual foundation for a scalable and modern beauty brand.
FAQ
What services did Graphicsbyte provide for Volume Eyelash Extensions?
Graphicsbyte provided logo design, visual identity, packaging design, brand collateral, and a digital UI concept for Volume Eyelash Extensions. The project was completed in just over six weeks in the fall of 2017 and delivered a complete high fashion brand system built for both professional supply and licensed artist education.
What was the concept behind the Volume Eyelash Extensions logo?
Rather than using the literal eye imagery common in beauty branding, Graphicsbyte focused on typography and geometry. The result was a golden geometric uppercase V monogram sculpted with precise vector lines in Adobe Illustrator. The mark was designed specifically for high-end print production with sharp lines and balanced weight suited to embossing and foil stamping, giving the brand a stamp of quality that works across products and social media.
How was the Volume Eyelash Extensions packaging designed?
The lash box packaging was designed using gold foil printing on matte black and white textures to create an elegant and expensive shelf presence. Square business cards with rounded corners were created to stand out and reinforce the modern aesthetic of the brand. Every physical touchpoint was built around the high fashion and minimalist vision the founder brought to the project.