Quality product with Delicious taste
Buttery Gourmet Popcorn balls covered in all your favorite toppings.
Quality product with Delicious taste
Buttery Gourmet Popcorn balls covered in all your favorite toppings.
about 240° Pop Shop
240 Pop Shop was established in 2022 at the Portland Saturday Market. They specialized in gooey popcorn balls covered with all your favorite toppings. When the client approached us they needed a fresh brand created from scratch.
The Brand
It was the client’s dream to own a popcorn shop with a classic vintage look. The client choose the name 240 because that’s the melting point of sugar. The degree symbol became the perfect location for a custom popcorn kernel.
Finding the Typeface: The next step was finding the perfect typeface. In the 1930s popcorn became the snack of the Great Depression. It was first introduced in movie theaters and from there gained its popularity. Vintage popcorn packaging is quite broad using everything from script to serif/sans-serif typefaces. The main element in this brand is numbers. Bodoni is one of our favorite sans-serif typefaces. There is a lot of balance from the thick to thin strokes specifically with the numbers. Even though Bodoni is a strong option it wasn’t the correct blend of modern and vintage. After lots of trial and error Majestic Banner by Joe Prince was chosen.
Kernel Icon: When we developed the kernel we wanted to make sure we were using the correct type of popcorn. Butterfly kernels explode outward and are commonly used at movie theaters. Mushroom popcorn explodes inward and has more of a puffy look. These are often used to make delicious snacks like caramel corn and kettle corn.
Since the kernel was used to represent the degree icon we went with the mushroom look. There were several illustrations made but only two received digital treatment. Classic illustrations use a lot of cross-hatching as a shading technique. It was important to incorporate that into the design.
Color: Our direction for color was to keep everything buttery. The client didn’t want the popcorn to have caramel tones because the product could get mixed up with another Saturday Market vendor.
Secondary Logo: We developed a secondary logo that could be used with Stickers and other branding. This logo uses the kernel as the focal point. Our vision was to also incorporate this in future packaging.
The Brand
It was the client’s dream to own a popcorn shop with a classic vintage look. The client choose the name 240 because that’s the melting point of sugar. The degree symbol became the perfect location for a custom popcorn kernel.
Finding the Typeface: The next step was finding the perfect typeface. In the 1930s popcorn became the snack of the Great Depression. It was first introduced in movie theaters and from there gained its popularity. Vintage popcorn packaging is quite broad using everything from script to serif/sans-serif typefaces. The main element in this brand is numbers. Bodoni is one of our favorite sans-serif typefaces. There is a lot of balance from the thick to thin strokes specifically with the numbers. Even though Bodoni is a strong option it wasn’t the correct blend of modern and vintage. After lots of trial and error Majestic Banner by Joe Prince was chosen.
Kernel Icon: When we developed the kernel we wanted to make sure we were using the correct type of popcorn. Butterfly kernels explode outward and are commonly used at movie theaters. Mushroom popcorn explodes inward and has more of a puffy look. These are often used to make delicious snacks like caramel corn and kettle corn.
Since the kernel was used to represent the degree icon we went with the mushroom look. There were several illustrations made but only two received digital treatment. Classic illustrations use a lot of cross-hatching as a shading technique. It was important to incorporate that into the design.
Color: Our direction for color was to keep everything buttery. The client didn’t want the popcorn to have caramel tones because the product could get mixed up with another Saturday Market vendor.
Secondary Logo: We developed a secondary logo that could be used with Stickers and other branding. This logo uses the kernel as the focal point. Our vision was to also incorporate this in future packaging.
The Menu
The original idea for the menu was to keep everything text based. This was just to get the ball rolling and allow the client to take photos of the product. Then an updated menu would be made.
The boarder of the menu is made from single stroke lines. The corners have white highlight shapes that play off the rounded cuts from old movie tickets. White lines are also added to the top and bottom of the boarder and used as abstract columns for the three main menu topics. Various sized kernels were then added to the boarder to create more depth.
The Menu
The original idea for the menu was to keep everything text based. This was just to get the ball rolling and allow the client to take photos of the product. Then an updated menu would be made.
The boarder of the menu is made from single stroke lines. The corners have white highlight shapes that play off the rounded cuts from old movie tickets. White lines are also added to the top and bottom of the boarder and used as abstract columns for the three main menu topics. Various sized kernels were then added to the boarder to create more depth.
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