Quality Unmatched, Flavor Unforgettable
Buttery bliss in logo form, A feast for the eyes, a storm For the senses, a delight That lingers long after the bite.
Quality Unmatched, Flavor Unforgettable
Buttery bliss in logo form, A feast for the eyes, a storm For the senses, a delight That lingers long after the bite.
Artisan Popcorn
In 2022, 240° Pop Shop emerged out of the vibrant depths of the Portland Saturday Market. This is a captivating brand dedicated to crafting irresistibly gooey popcorn balls covered with a delightful array of toppings.
Through a collaborative process of exploration and refinement, an artisan popcorn brand was born that is as bold and vibrant as the popcorn balls themselves.
Artisan Popcorn
In 2022, 240° Pop Shop emerged out of the vibrant depths of the Portland Saturday Market. This is a captivating brand dedicated to crafting irresistibly gooey popcorn balls covered with a delightful array of toppings.
Through a collaborative process of exploration and refinement, an artisan popcorn brand was born that is as bold and vibrant as the popcorn balls themselves.
A Symphony of Vintage Charm and
Modern Appeal
Driven by a dream to establish a popcorn shop exuding classic vintage charm, the founders of 240° Pop Shop sought to create a popcorn logo that would resonate with their target audience. Inspired by the melting point of sugar, the number 240 was chosen as the brand name, seamlessly incorporating a unique element that could be visually represented by the degree symbol (°).
In pursuit of the perfect typeface, Graphicsbyte delved into the history of popcorn, recognizing its emergence as a popular snack during the Great Depression. Vintage popcorn packaging showcased a wide range of typefaces, from script to serif/sans-serif. While Bodoni, a favorite sans-serif typeface known for its balance between thick and thin strokes, was initially considered, it lacked the desired blend of modern and vintage aesthetics. After careful consideration, Majestic Banner by Joe Prince was chosen, striking the perfect balance between the two styles.
For the kernel icon, meticulous attention was paid to detail in ensuring the correct type of popcorn was depicted. Butterfly kernels, which explode outward and are commonly used in movie theaters, were contrasted with mushroom kernels, which explode inward and have a more puffy appearance. Since the kernel was being used to represent the degree symbol, the mushroom kernel was deemed the more appropriate choice. Several illustrations were created, with only two receiving digital treatment. Classic illustrations often utilize cross-hatching as a shading technique, and this was incorporated into the design to enhance its vintage appeal.
A Symphony of Vintage Charm and
Modern Appeal
Driven by a dream to establish a popcorn shop exuding classic vintage charm, the founders of 240° Pop Shop sought to create a popcorn logo that would resonate with their target audience. Inspired by the melting point of sugar, the number 240 was chosen as the brand name, seamlessly incorporating a unique element that could be visually represented by the degree symbol (°).
In pursuit of the perfect typeface, Graphicsbyte delved into the history of popcorn, recognizing its emergence as a popular snack during the Great Depression. Vintage popcorn packaging showcased a wide range of typefaces, from script to serif/sans-serif. While Bodoni, a favorite sans-serif typeface known for its balance between thick and thin strokes, was initially considered, it lacked the desired blend of modern and vintage aesthetics. After careful consideration, Majestic Banner by Joe Prince was chosen, striking the perfect balance between the two styles.
For the kernel icon, meticulous attention was paid to detail in ensuring the correct type of popcorn was depicted. Butterfly kernels, which explode outward and are commonly used in movie theaters, were contrasted with mushroom kernels, which explode inward and have a more puffy appearance. Since the kernel was being used to represent the degree symbol, the mushroom kernel was deemed the more appropriate choice. Several illustrations were created, with only two receiving digital treatment. Classic illustrations often utilize cross-hatching as a shading technique, and this was incorporated into the design to enhance its vintage appeal.
Gourmet Popcorn in Every Hue
In terms of color, the client desired a buttery palette that would avoid any potential confusion with other vendors at the Portland Saturday Market. Caramel tones were therefore excluded from the color scheme.
A secondary logo was also developed, utilizing the kernel as the focal point. This logo was designed with versatility in mind, allowing for use on stickers and other branding materials. The vision for the future is to incorporate this secondary logo into future packaging designs.
Gourmet Popcorn in Every Hue
In terms of color, the client desired a buttery palette that would avoid any potential confusion with other vendors at the Portland Saturday Market. Caramel tones were therefore excluded from the color scheme.
A secondary logo was also developed, utilizing the kernel as the focal point. This logo was designed with versatility in mind, allowing for use on stickers and other branding materials. The vision for the future is to incorporate this secondary logo into future packaging designs.
From Blueprint to Brilliance: The Evolution of a Popcorn Menu
The original idea for the menu was to keep everything text-based. This was a strategic move to get the ball rolling and allow the client to take photos of the product without having to worry about finalizing the design. Once the photos were taken, an updated menu could be created with more visual elements.
The border of the menu is made from single-stroke lines. The corners have white highlight shapes that play off the rounded cuts from old movie tickets. White lines are also added to the top and bottom of the border and used as abstract columns for the three main menu topics. Various-sized popcorn kernels were then added to the border to create more depth.
From Blueprint to Brilliance: The Evolution of a Popcorn Menu
The original idea for the menu was to keep everything text-based. This was a strategic move to get the ball rolling and allow the client to take photos of the product without having to worry about finalizing the design. Once the photos were taken, an updated menu could be created with more visual elements.
The border of the menu is made from single-stroke lines. The corners have white highlight shapes that play off the rounded cuts from old movie tickets. White lines are also added to the top and bottom of the border and used as abstract columns for the three main menu topics. Various-sized popcorn kernels were then added to the border to create more depth.
