True Terpenes

True Terpenes - Pattern designed by Mark Boehly - Graphicsbyte

True Terpenes

What is True Terpenes?

True Terpenes is a B2B flavor company dedicated to the science of terpenes and terpenoids. Terpenes are compounds found in plants responsible for fragrance.

What is True Terpenes?

True Terpenes is a B2B flavor company dedicated to the science of terpenes and terpenoids. Terpenes are compounds found in plants responsible for fragrance.

About the Gig

In August 2021, Mark Boehly joined True Terpenes as a full-time freelance graphic designer. The role was supposed to last for a few weeks but ended up with several extensions that went on for 11 months. 

The position was in a collaborative environment assisting the Marketing team. Duties included: the creation of on-time deliverables such as advertisements, product label creation, packaging, editorial documents, marketing material, branding, sales collateral, tradeshow signage, and much more.

MJBizCon 2021 - True Terpenes Booth
MJBizCon 2021 - True Terpenes Booth

MJBizCON 2021

During the fall of 2021 Mark helped design the signage and print materials for the True Terpenes booth at MJBizCon. This event was held at the Las Vegas Convention Center. The show features vendors from around the world, giving the latest insights about cannabis culture, products, trends, etc.

This year the company had a backlit tower, four desks, and four podium stands. Almost every surface was covered in designed imagery. The podiums also had diffusers on them, so anyone walking by would be pulled in by a unique terpene aroma.

MJBizCON 2021

During the fall of 2021 Mark helped design the signage and print materials for the True Terpenes booth at MJBizCon. This event was held at the Las Vegas Convention Center. The show features vendors from around the world, giving the latest insights about cannabis culture, products, trends, etc.

This year the company had a backlit tower, four desks, and four podium stands. Almost every surface was covered in designed imagery. The podiums also had diffusers on them, so anyone walking by would be pulled in by a unique terpene aroma.

MjBizcon 2021 Tower Sides - True Terpenes

Display Development

It took several months of design in order to prepare all the moving pieces for this event. Posters, business cards, table tents, and social imagery were developed. The main focal point of the booth was the tower. It featured the companies latest product lines, Live Resin and Live Alchemy.

The tower was also accompanied by a seamless pattern of illustrated assets. These call-outs are part of the brand and represent ingredients found within the two product lines. Written facts about the brand were also displayed on all four sides.

Maui Wowie Info Card & Terp Wheels - True Terpenes

Info Cards & Terp Wheels

Info cards and Terp wheels were created to accompany every product on the website. The purpose was to educate the customer about the main terpenes throughout the various product lines. The card on the left shows the flavor, strain, effects and primary terpene information. Then the card on the right shows a top percentage breakdown of the main terpene ingredients. Additional information cards were also developed and applied to all the product pages.

Info Cards & Terp Wheels

Info cards and Terp wheels were created to accompany every product on the website. The purpose was to educate the customer about the main terpenes throughout the various product lines. The card on the left shows the flavor, strain, effects and primary Terpene information. Then the card on the right shows a top percentage breakdown of the main terpene ingredients. Additional information cards were also developed and applied to all the product pages.

Google Ads - True Terpenes

Monthly campaigns

Each month Mark worked on campaigns that promoted the release of new terpene products. One of the first themed campaigns Mark was a part of was Cyber Monday. This was a vintage IBM computer with terpene bottles on the screen. Teaser images such as a loading bar were displayed on social media. This gave customers something to look forward to days before the event. 

Other holidays like Thanksgiving, Christmas, and the New Year also had custom social posts and themed campaigns.

Monthly campaigns

Each month Mark worked on campaigns that promoted the release of new terpene products. One of the first themed campaigns Mark was a part of was Cyber Monday. This was a vintage IBM computer with terpene bottles on the screen. Teaser images such as a loading bar were displayed on social media. This gave customers something to look forward to days before the event.

Other holidays like Thanksgiving, Christmas, and the New Year also had custom social posts and themed campaigns.

420 1970's Logo - True Terpenes - Illustrated by Mark Boehly - Graphicsbyte

April 420

April is a big month not just because of April Fools, but in the cannabis industry, 420 is practically a holiday. During April 2022 the company released a blog post about the origins of 420. The backstory took place in the 70s. So to fit the vibe, Mark illustrated a 1970’s themed 420 logo.

A background image was also illustrated so it could be used on the website and to asset the rest of the campaign imagery. April was also a big month for product releases. A social media giveaway went into effect. The 420 imagery took on many shapes to help promote the event.

April 420

April is a big month not just because of April Fools, but in the cannabis industry, 420 is practically a holiday. During April 2022 the company released a blog post about the origins of 420. The backstory took place in the 70s. So to fit the vibe, Mark illustrated a 1970’s themed 420 logo.

A background image was also illustrated so it could be used on the website and to asset the rest of the campaign imagery. April was also a big month for product releases. A social media giveaway went into effect. The 420 imagery took on many shapes to help promote the event.

May Flowers & Fall Seasonal Products - True Terpenes

Spring to Summer

The final campaign Mark was involved in was called Summer of Flavor. Instead of using illustrations, Mark told a visual story of summer through his color palette and subtle use of icons.

Spring to Summer

The final campaign Mark was involved in was called Summer of Flavor. Instead of using illustrations, Mark told a visual story of summer through his color palette and subtle use of icons.  
Summer of Flavor Web Layout - True Terpenes
Label Design - Live Alchemy Marionberry Kush - 404 Error - Honeydew Cucumber - Live Resin Wedding Cake - True Terpenes

Bottle Packaging

When new products were released this provided a creative opportunity for the labels. Each product line has a different theme but there is always a unique visual that changes. 

Mark created dozens of labels in different sizes. The 16oz bottle was commonly used on the website. Additional images showing illustrations of the ingredients were also developed. This helped describe the product’s aroma.

Bottle Packaging

When new products were released this provided a creative opportunity for the labels. Each product line has a different theme but there is always a unique visual that changes. 

Mark created dozens of labels in different sizes. The 16oz bottle was commonly used on the website. Additional images showing illustrations of the ingredients were also developed. This helped describe the product’s aroma.

True Terpenes Live Resin and Create with Confidence Signage

CWCBExpo - New York 2022

At the end of May, Mark created content for a new tradeshow called CWCBExpo which was held in New York. The booth was a 10×10 inline display using a branded table, two-floor roll-out signs, and a backdrop. 

The signs used a contemporary style to promote the Live Resin product line. Vertical postcards were also created as handout material.

CWCBExpo - New York 2022

At the end of May, Mark created content for a new tradeshow called CWCBExpo which was held in New York. The booth was a 10×10 inline display using a branded table, two-floor roll-out signs, and a backdrop. 

The signs used a contemporary style to promote the Live Resin product line. Vertical postcards were also created as handout material.

Creature Collection

Creature Collection - Cyborg Bug Illustrated by Mark Sheldon Boehly - Graphicsbyte Creative

Creature Collection

The Creature Collection is an illustrated study of biomechanical insects and animals.

Illustrator - Mark Boehly

The Creature Collection is an illustrated study of biomechanical insects and animals.

Illustrator - Mark Boehly

Vector Pattern Work

In 2016 we developed an illustrative series known as the “Creature Collection.” The purpose of the series is to explore biomechanical patterns influenced by science fiction and zentangles. Each design is hand-drawn, digitally colored, and uses eye-catchy color palettes. New creatures are still being added to the series on a monthly basis.

Terms:

  • Biomechanical: cross between organic tissue and machine.
  • Zentangles: Random structured patterns.

Black & White Sketches

Digitally Colored

Creature Collection Graphicsbyte Brand - Mark Sheldon Boehly logo designer

Repurposing The Brand

Reptiles have played a major role in the Graphicsbyte brand. From 2013–17 a viper was used as the studio icon. Many different skins were available on stickers, clothing and business cards. Towards the end of 2017 the viper was retired and the brand was repurposed for the Creature Collection sticker packs. 

Repurposing The Brand

Reptiles have played a major role in the Graphicsbyte brand. From 2013–17 a viper was used as the studio icon. Many different skins were available on stickers, clothing and business cards. Towards the end of 2017 the viper was retired and the brand was repurposed for the Creature Collection sticker packs. 

Creative Merchandising

The first product we developed were insect sticker packs. These were inspired by real bug specimens. Each pack features five insects and the viper brand logo. The pack also has a promo code for a downloadable poster. Currently the series is a limited run and we have two volumes available.

Creative Merchandising

The first product we developed were insect sticker packs. These were inspired by real bug specimens. Each pack features five insects and the viper brand logo. The pack also has a promo code for a downloadable poster. Currently the series is a limited run and we have two volumes available.

Selected Prints

Selling limited edition prints is another great way to get the work into the wild. Everything is signed and numbered by Mark Boehly. On occasion the most popular designs make their way onto clothing and accessories.

 

Selected Prints

Selling limited edition prints is another great way to get the work into the wild. Everything is signed and numbered by Mark Boehly. On occasion the most popular designs make their way onto clothing and accessories.

See something you like? We have Creature Collection prints available in our shop!

See something you like? We have Creature Collection prints available in our shop!

Green Room Naturals

Green Room Naturals CBD Oil Package designed by Mark Boehly - Graphicsbyte Creative

Green Room Naturals

Get pitted!

Green Room Naturals creates all natural plant based health products using CBD

Get pitted!

Green Room Naturals creates all natural plant based health products using CBD

Green Room Naturals Logo designed by Graphicsbyte Creative - Mark Sheldon Boehly
Green Room Naturals Logo designed by Graphicsbyte Creative - Mark Sheldon Boehly

About the brand

In 2018 the Hemp Farming Bill went into effect removing CBD from the list of controlled substances. Various companies were sprouting up all around Oregon. This created the perfect wave for Green Room Naturals. Trevor is the owner and founder of the brand. Prior to Green Room he spent most of his life as a musician touring the Northwest. He is a one man band playing guitar, harmonica, didgeridoo, and is a singer/ songwriter. 

When Trevor approached us he wanted his new brand to have a deep connection with nature and spiritual energy. We achieved that by building the brand’s color palette around the seven chakras. The logo represents growth and healing in the form of a  lotus flower/ cannabis leaf. To give the brand more personality we tied in an abstract Native American feather to be the focal point. This is a tribute to the owner’s musical background.

About the brand

In 2018 the Hemp Farming Bill went into effect removing CBD from the list of controlled substances. Various companies were sprouting up all around Oregon. This created the perfect wave for Green Room Naturals. Trevor is the owner and founder of the brand. Prior to Green Room he spent most of his life as a musician touring the Northwest. He is a one man band playing guitar, harmonica, didgeridoo, and is a singer/ songwriter. 

When Trevor approached us he wanted his new brand to have a deep connection with nature and spiritual energy. We achieved that by building the brand’s color palette around the seven chakras. The logo represents growth and healing in the form of a  lotus flower/ cannabis leaf. To give the brand more personality we tied in an abstract Native American feather to be the focal point. This is a tribute to the owner’s musical background.

“Love and unity we call together we stand, divided we fall with many colors of one race a family born of the new age.”
Green Room Naturals Chakra Icon designed by Graphicsbyte Creative - Mark Sheldon Boehly
Trevor Green
Owner
Spearmint-Jasmine Deodorant by Green Room Naturals designed by Mark Boehly-Graphicsbyte Creative
Vetiver-Patchouli Deodorant by Green Room Naturals designed by Mark Boehly-Graphicsbyte Creative

CBD Deodorant

Green Room Naturals CBD deodorant Designed by Mark Boehly - Graphicsbyte Creative

Deodorant Packaging

Get Pitted! is the official slogan for the Green Room Naturals deodorant line. All the deodorants are hand crafted and made from plant based extracts. Each stick represents a chakra color found in the company logo. An additional color was added to the lineup as an unscented option. 

Our vision was to build a minimalist design around the plant icon. We also needed a strong typeface that made consumers want to pick up the product. Futura became the perfect typeface for the job. Its condensed weights are both legible and stylish.

Deodorant Packaging

Get Pitted! is the official slogan for the Green Room Naturals deodorant line. All the deodorants are hand crafted and made from plant based extracts. Each stick represents a chakra color found in the company logo. An additional color was added to the lineup as an unscented option. 

Our vision was to build a minimalist design around the plant icon. We also needed a strong typeface that made consumers want to pick up the product. Futura became the perfect typeface for the job. Its condensed weights are both legible and stylish.

Lavender Lemon CBD Deodorant by Green Room Naturals
Yang Lang Tangerine CBD Deodorant by Green Room Naturals
Green Room Naturals Deodorant

Regular Deodorant

Green Room Naturals Regular Deodorant label design by Graphicsbyte Creative - Mark Sheldon Boehly
CBD Recovery Cream by
CBD Roll-On by Green Room Naturals

Cream. Drops. Roll-on. Lip Balm.

Shortly after launching the deodorant line, we developed labels for another set of CBD infused products. These additional products have similar packaging but we introduced an off-centered watermark and a script typeface to help with hierarchy. Currently, our favorite product is the roll-on. The Arnica takes this product to a whole new level when it comes to pain relief.

Cream. Drops. Roll-on. Lip Balm.

Shortly after launching the deodorant line, we developed labels for another set of CBD infused products. These additional products have similar packaging but we introduced an off-centered watermark and a script typeface to help with hierarchy. Currently, our favorite product is the roll-on. The Arnica takes this product to a whole new level when it comes to pain relief.

CBD Oil by Green Room Naturals
CBD Lip Balm by Green Room Naturals

Centered Water

CBD Cantaloupe Flavor by Centered Water - label design by Mark Sheldon Boehly - Graphicsbyte Creative

Centered Water

CBD Infused Water

It Sounds as good as it tastes!

CBD Infused Water

It sounds as good as it tastes!

How The Brand Formed

Centered Water is a start-up CBD brand out of the Pacific Northwest. Their lineup features +99% CBD isolate, doggy treats, and massage oil. But their most popular item is CBD water. In 2018 the client reached out and was looking for a label redesign. They gave us full creative control and they were open to many new ideas. 

After pitching the idea of creating an illustrated label one of the co-owners said he has Hawaiian heritage and thought it would be funny if the brand had a Hawaiian mascot. We decided to run with this idea and Joe the cartoon was born.

How The Brand Formed

Centered Water is a start-up CBD brand out of the Pacific Northwest. Their lineup features +99% CBD isolate, doggy treats, and massage oil. But their most popular item is CBD water. In 2018 the client reached out and was looking for a label redesign. They gave us full creative control and they were open to many new ideas. 

After pitching the idea of creating an illustrated label one of the co-owners said he has Hawaiian heritage and thought it would be funny if the brand had a Hawaiian mascot. We decided to run with this idea and Joe the cartoon was born.

 

Centered Water Logo Edited by Graphicsbyte - Mark Sheldon Boehly
Centered Water Logo Edited by Graphicsbyte - Mark Sheldon Boehly

The Logo

One of the owners from Centered Water drew a raindrop icon. This was used on the old labels. The logo didn’t have a designated font and the brand needed some touch-ups. After some cleanup work and a critique, the font Chalet London Nineteen Seventy was chosen to represent the brand. The icon was recreated and for the first time the client now owns a vector copy of their brand.

The Logo

One of the owners from Centered Water drew a raindrop icon. This was used on the old labels. The logo didn’t have a designated font and the brand needed some touch-ups. After some cleanup work and a critique, the font Chalet London Nineteen Seventy was chosen to represent the brand. The icon was recreated and for the first time the client now owns a vector copy of their brand.

Centered Water CBD Labels designed by Graphicsbyte - Mark Sheldon Boehly
Centered Water CBD Labels designed by Graphicsbyte - Mark Sheldon Boehly

A Look At The Labels

The starting lineup features three flavors. Each flavor has a different illustrated scene. We thought this would be a fun opportunity to tell the story of Joe living in the PNW. The first label we designed was the Cantaloupe flavor. We added a series of trees to fill the landscape and created a custom texture for the background. This paved a path for all future designs. The next thing we did was illustrate the character. After several different attempts we found something everyone was happy with. The client mentioned they wanted to see Joe in a hammock. We felt the cantaloupe flavor would be the perfect opportunity for this.

A Look At The Labels

The starting lineup features three flavors. Each flavor has a different illustrated scene. We thought this would be a fun opportunity to tell the story of Joe living in the PNW. The first label we designed was the Cantaloupe flavor. We added a series of trees to fill the landscape and created a custom texture for the background. This paved a path for all future designs. The next thing we did was illustrate the character. After several different attempts we found something everyone was happy with. The client mentioned they wanted to see Joe in a hammock. We felt the cantaloupe flavor would be the perfect opportunity for this.

CBD Cantaloupe Flavor by Centered Water - label design by Mark Sheldon Boehly - Graphicsbyte Creative
CBD Cantaloupe Flavor by Centered Water - label design by Mark Sheldon Boehly - Graphicsbyte Creative
CBD Pear Flavor by Centered Water - label design by Mark Sheldon Boehly - Graphicsbyte Creative

The next label we designed was Pear. We continued the tree landscape and created a different background texture to resemble clouds. This was another opportunity to add humor to the product. This scene shows a fruit stand where Joe is sharing his pears with the community of forest animals.

The next label we designed was Pear. We continued the tree landscape and created a different background texture to resemble clouds. This was another opportunity to add humor to the product. This scene shows a fruit stand where Joe is sharing his pears with the community of forest animals.

CBD Pear Flavor by Centered Water - label design by Mark Sheldon Boehly - Graphicsbyte Creative
CBD Original Flavor by Centered Water - label design by Mark Sheldon Boehly - Graphicsbyte Creative

The old CBD water labels featured a mountain so we wanted to bring some of that language into the third label. We created a background texture that resembles part of a mountain. Then we added an A-frame at the base. The flavor is called Original and the scene is where Joe lives. We felt that the label need a little more variety so this scene takes place at night.

The old CBD water labels featured a mountain so we wanted to bring some of that language into the third label. We created a background texture that resembles part of a mountain. Then we added an A-frame at the base. The flavor is called Original and the scene is where Joe lives. We felt that the label need a little more variety so this scene takes place at night.

 

 

CBD Original Flavor by Centered Water - label design by Mark Sheldon Boehly - Graphicsbyte Creative

Volume Eyelash Extensions

Volume Eyelash Extensions Packaging Design by Graphicsbyte Creative - Mark Boehly

VOLUME EYELASH EXTENSIONS

bringing the vision to life

Volume was looking for a new brand and website that matches the owners vision of high fashion and clean.

bringing the vision to life

Volume was looking for a new brand and website that matches the owners vision of high fashion and clean.

Volume Eyelash Extensions Logo by Graphicsbyte Creative - Mark Boehly

Logo Design

Melanie approached Graphicsbyte with a dream: quality, affordability, and accessibility in the eyelash industry. This is something she couldn’t find herself. Working in her Lake Oswego, OR salon, her passion and talent for eyelash extensions evolved into a love for education and training in the industry. She created a new company to focus on these endeavors. Volume is an eyelash extension supply company with a focus on education for licensed professionals, providing great products at reasonable prices.

What Volume needed was a voice. Melanie’s vision was high fashion and clean. With her ideas in mind we developed a golden geometric uppercase V monogram which could be used for embossing or printing in foil.

Logo Design

Melanie approached Graphicsbyte with a dream: quality, affordability, and accessibility in the eyelash industry. This is something she couldn’t find herself. Working in her Lake Oswego, OR salon, her passion and talent for eyelash extensions evolved into a love for education and training in the industry. She created a new company to focus on these endeavors. Volume is an eyelash extension supply company with a focus on education for licensed professionals, providing great products at reasonable prices.

What Volume needed was a voice. Melanie’s vision was high fashion and clean. With her ideas in mind we developed a golden geometric uppercase V monogram which could be used for embossing or printing in foil.

Packaging

The Volume packaging is often printed with gold foil. This creates an elegant and stylish look. Square business cards with rounded corners and various flyers were also created to help shape the brand.

Packaging

The Volume packaging is often printed with gold foil. This creates an elegant and stylish look. Square business cards with rounded corners and various flyers were also created to help shape the brand.

E-Commeerce

Volume is both an eyelash extension supplier and education platform. The website was designed to highlight both sides of the business. We worked with Velare Media and helped develop an e-Commerce site where lashes are easily sorted into shape, length and style. When training is available, licensed professionals sign up for classes straight from the site.

E-Commeerce

Volume is both an eyelash extension supplier and education platform. The website was designed to highlight both sides of the business. We worked with Velare Media and helped develop an e-Commerce site where lashes are easily sorted into shape, length and style. When training is available, licensed professionals sign up for classes straight from the site.

Grannys Attic

Granny's Attic Brand Design by Graphicsbyte Creative - Mark Boehly

Granny's Attic

Green & Clean

In 2016 we designed a timeless cannabis logo to celebrate Oregon’s new medical and recreational law.

Green & Clean

In 2016 we designed a timeless cannabis logo to celebrate Oregon’s new medical and recreational law.

Granny's Attic Brand Design by Graphicsbyte Creative - Mark Boehly

Logo Design

In 2016 cannabis was a very popular topic in Oregon. It just became legal for recreational use. One of our friends needed a logo designed for a side project. For a short period of time the icon was used in a cannabis budgeting App. Sadly the project lost funding and we were left with a cool logo without a function.

Over the last four years the brand made it’s rounds on social media. We had several bites on people who wanted to buyout the rights. But for some reason we wanted to keep this brand in-house. It went through several naming revisions before landing on Granny’s Attic.

Currently, there are four color variations. Each color represents a different cannabis strain. We are planning to add more strains and push merchandise in dispensaries nationwide. Sticker packs are our first tangible product. Clothing and other accessories are in the works.