“Surfing is about friendship, sharing in beauty, good time, quietness, and respect for the ocean and the planet.”
– Anne Taravet
“Surfing is about friendship, sharing in beauty, good time, quietness, and respect for the ocean and the planet.”
– Anne Taravet
From Sketches to Symbology: Crafting a Feminist Logo that Embodies Empowerment and Inclusivity
In 2020, we were approached by the organizer of an all-women’s surf and bodyboarding group called Revitalize Surf NW. She was looking for a feminist logo that would spark adventure and friendship. During our first meeting, she gave us a few sketches and a list of concepts to explore.
While the sketches were well done, we felt that they didn’t fully capture the essence of the group. We wanted to create a logo that was empowering and inviting, encouraging women to feel confident and supported in the water.
After brainstorming a number of ideas, we came up with the concept of a wave that is both strong and graceful. The wave is also inclusive, representing the diversity of women who participate in the group.
From Sketches to Symbology: Crafting a Feminist Logo that Embodies Empowerment and Inclusivity
In 2020, we were approached by the organizer of an all-women’s surf and bodyboarding group called Revitalize Surf NW. She was looking for a feminist logo that would spark adventure and friendship. During our first meeting, she gave us a few sketches and a list of concepts to explore.
While the sketches were well done, we felt that they didn’t fully capture the essence of the group. We wanted to create a logo that was empowering and inviting, encouraging women to feel confident and supported in the water.
After brainstorming a number of ideas, we came up with the concept of a wave that is both strong and graceful. The wave is also inclusive, representing the diversity of women who participate in the group.
Morphing Masterpiece: A Logo that Adapts, Evolves, and Endures
The chosen concept is a negative space logo that welcomes diversity. The logo is designed to change its appearance when placed on different colored backgrounds, allowing for a wide range of creative possibilities.
Gradient blue was chosen as the brand’s main color, as it conveys a sense of calmness, trust, and reliability. In addition to the logo, we also provided the client with an outline that can be used to create their own patterns for t-shirts, stickers, and other merchandise. This allows for even greater customization and flexibility.
We believe that this logo is a strong and versatile representation of the brand. It is both visually appealing and meaningful, and it is sure to make a lasting impression.
Morphing Masterpiece: A Logo that Adapts, Evolves, and Endures
The chosen concept is a negative space logo that welcomes diversity. The logo is designed to change its appearance when placed on different colored backgrounds, allowing for a wide range of creative possibilities.
Gradient blue was chosen as the brand’s main color, as it conveys a sense of calmness, trust, and reliability. In addition to the logo, we also provided the client with an outline that can be used to create their own patterns for t-shirts, stickers, and other merchandise. This allows for even greater customization and flexibility.
We believe that this logo is a strong and versatile representation of the brand. It is both visually appealing and meaningful, and it is sure to make a lasting impression.
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