A complete rebrand for CUP of TEA in Clackamas, including new packaging, illustrations, custom icons, and a refreshed website to reflect their nature vibe.
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Versoft Consulting
Versoft Consulting
Versoft Consulting is a SaaS company supporting the investment management industry by helping clients get the most out of their portfolio management and CRM software. Their mission is to go beyond out-of-the-box installations, offering expert consultation, software updates, and streamlined workflows that improve efficiency, reporting, and client service.
Built on deep industry knowledge and a commitment to long-term relationships, Versoft empowers firms with the tools and insight they need to grow and thrive.
They came to us as a start-up in need of a complete brand launch, from identity design and print collateral to a modern, professional website. Over the years, we’ve partnered with them to evolve that brand across multiple redesigns, including three websites and logo updates that reflect their growth and expertise.
Services
- Logo Design
- Web Development
- Print Collateral
Visit Site
Engineering Identity
Versoft came to us inspired by the dimensionality of the wireframe Advent Software logo and challenged us to create something equally distinctive. We began with a series of wireframe concepts that explored dimension, form and motion. After days of sketching and refining, the final concept was brought to life in CAD software. At its core is a heavily stylized, uppercase “V,” inspired by the clean geometry of Helvetica but transformed to wrap within a spiral cylinder, representing innovation, momentum, and structure.
We chose a deep ocean blue as the brand’s primary color to evoke trust, intelligence, and clarity, qualities that define the Versoft team and their client relationships.
The logo wasn’t just made to look good on screen. It was engineered to exist in the real world. The 3D form has since been printed as a physical object, with a symmetrical structure that allows the “V” to be seen from either side.
In 2019, we refined the mark further for clarity, subtly opening the top of the spiral to enhance legibility and reinforce the “V” form, without losing its sculptural strength. The result is a brand symbol that’s both technical and timeless.
A Modern Web Presence
The Versoft Consulting website has gone through several iterations over the years, each refining the brand’s digital presence to better reflect its professionalism and industry focus. An earlier version of the site featured a dark theme with dramatic landscape photography, a bold visual direction at the time, but one that didn’t age well. As the brand matured, so did its design language.
The current website embraces a much cleaner, more timeless aesthetic. It features a streamlined color palette of blue, purple, gray, and black. The blue and purple serve as complementary accent colors, balancing trust, intelligence, and creativity, while the grayscale foundation keeps the visual hierarchy focused and professional.
Because Versoft is a SaaS company working with proprietary client software, showcasing real application screenshots was not an option. To solve this, we leaned into custom isometric illustrations. These stylized visuals introduce a playful, approachable tone without sacrificing credibility. They add depth to the site while subtly highlighting the technical nature of the company’s work, with tiny figures interacting with abstracted tech environments.
Clear communication was another major goal. The site architecture and content layout follow modern UX best practices, ensuring even complex concepts are easily understood. Thoughtfully placed CTAs throughout the site guide users toward deeper content or conversion opportunities, whether that’s expanding on service offerings or completing an intake form. Ultimately, every page is designed with one purpose in mind: to turn a curious visitor into a confident lead.
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Projects
Siempre La Guitarra Concert Series
Siempre La Guitarra
We partnered with David Tutmark and Oregon Guitar Studio to develop a brand for ‘Siempre La Guitarra’ (Spanish for ‘Always the Guitar’), their new classical guitar concert series showcasing the finest guitarists worldwide.
David wanted a brand that would attract a younger demographic to classical music. The traditional aesthetic often associated with the genre can be a barrier for some. To overcome this challenge, we introduced an illustration theme featuring a lumberjack from the Pacific Northwest with a passion for classical guitar.
Siempre La Guitarra
We partnered with David Tutmark and Oregon Guitar Studio to develop a brand for ‘Siempre La Guitarra’ (Spanish for ‘Always the Guitar’), their new classical guitar concert series showcasing the finest guitarists worldwide.
David wanted a brand that would attract a younger demographic to classical music. The traditional aesthetic often associated with the genre can be a barrier for some. To overcome this challenge, we introduced an illustration theme featuring a lumberjack from the Pacific Northwest with a passion for classical guitar.
Client Objectives
- Logo Design
- Tour Posters
- Merch
- Website
Client Objectives
- Logo Design
- Tour Posters
- Merch
- Website
Custom Typeface
For Siempre La Guitarra, we pushed the boundaries of visual harmony. The concert poster’s artwork, defined by negative space and sweeping curves, demanded a typeface to mirror its elegance. Enter our custom-designed condensed sans-serif font, a love letter to the visionary spirit of 1920s futurism. This exclusive typeface, currently offered in regular and bold weights, elevates the campaign with a touch of the avant-garde.
Custom Typeface
For Siempre La Guitarra, we pushed the boundaries of visual harmony. The concert poster’s artwork, defined by negative space and sweeping curves, demanded a typeface to mirror its elegance. Enter our custom-designed condensed sans-serif font, a love letter to the visionary spirit of 1920s futurism. This exclusive typeface, currently offered in regular and bold weights, elevates the campaign with a touch of the avant-garde.
Event Posters
In late 2018, we embarked on designing a memorable poster series to sell at the Siempre La Guitarra merchandise table. Drawing inspiration from the geometric, round-cornered illustrations popular in the Graphicsbyte studio at the time, we crafted a fictional landscape featuring Mt. Hood as the centerpiece.
A lone lumberjack serenades the scene, nestled amidst the natural beauty. In addition we also created photo based posters using images from each artist, further amplifying event awareness.
Event Posters
In late 2018, we embarked on designing a memorable poster series to sell at the Siempre La Guitarra merchandise table. Drawing inspiration from the geometric, round-cornered illustrations popular in the Graphicsbyte studio at the time, we crafted a fictional landscape featuring Mt. Hood as the centerpiece.
A lone lumberjack serenades the scene, nestled amidst the natural beauty. In addition we also created photo based posters using images from each artist, further amplifying event awareness.
2018 – 2023
Tour Posters
16″ x 24″ tour posters were created using a traditional workflow – sketched by hand, scanned into Adobe Illustrator for vectorization, and then textured in Adobe Photoshop. For each subsequent show, the core design remained, but the dates and artist information were easily swapped out. An alternative design was also created focusing more on the lumberjack. This was a popular choice among fans and was also used on t-shirts and stickers.
2020 Poster
Fresh Take, Familiar Theme
A new, bearded character joined the Siempre La Guitarra universe for 2020. This mountain-themed poster, crafted entirely in Illustrator, featured him cleverly positioned within the shape of an eighth note. We even hid a musical Easter egg – the bird’s song is a David original!
Learning from past years, we included the entire lineup with a space-saving icon system and location key. Though the 2020 event was canceled due to the pandemic, the poster did see action at one show. In a testament to the design’s versatility, we were even able to repurpose it for another event in late 2023.
The Merch
Beyond the poster design, Graphicsbyte actively participated in the Siempre La Guitarra events, managing the merchandise table.
We also had the opportunity to showcase and sell our own prints alongside the event items.
The Merch
Beyond the poster design, Graphicsbyte actively participated in the Siempre La Guitarra events, managing the merchandise table.
We also had the opportunity to showcase and sell our own prints alongside the event items.
Collect the Memories
Limited-edition prints: Both the white alternative and tour posters were available at each show. Postcards were available in 2022.
Guitar picks and stickers: Initially offered separately, these popular items were later combined into convenient guitar pick packs featuring a backstory about the iconic lumberjack.
Exclusive online merch: T-shirts and trucker hats were available exclusively through the Siempre La Guitarra website, encouraging online exploration.
Unique collectibles: In 2020, a limited run of branded glass nail files with wooden handles was created, primarily gifted to performers with a few extras available for purchase.
Extending the Experience
For the Siempre La Guitarra event series, a user-friendly website was built on WordPress to seamlessly extend the brand identity established through the event posters. The website’s design incorporates the same eye-catching color palette and captivating illustrations, creating a cohesive online experience that resonates with fans. This focus on consistency ensures a smooth transition from the visual appeal of the posters to the website’s functionality.
Extending the Experience
For the Siempre La Guitarra event series, a user-friendly website was built on WordPress to seamlessly extend the brand identity established through the event posters. The website’s design incorporates the same eye-catching color palette and captivating illustrations, creating a cohesive online experience that resonates with fans. This focus on consistency ensures a smooth transition from the visual appeal of the posters to the website’s functionality.
See Website in Action
Beyond aesthetics, the Siempre La Guitarra website prioritizes user experience. Fans can effortlessly navigate the site to purchase tickets for upcoming shows, explore detailed biographies about the performing artists, and browse a curated selection of event merchandise. Additionally, a dedicated section caters to potential sponsors, fostering new partnerships that support the event’s continued success.
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Projects
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Projects
Demla Transportation
Demla Transportation
Demla Transportation is a family-owned, Oregon-based company dedicated to delivering compassionate, reliable, and dignified transportation solutions across the Pacific Northwest. Specializing in non-emergency medical transport (NEMT) and personal rides, with a strong emphasis on wheelchair accessibility, Demla prides itself on upholding values of integrity, respect, and personalized care.
When Demla approached us, they needed a website that not only represented their commitment to service but also streamlined the ride-booking process for a diverse range of passengers. We developed a custom WordPress site centered around an intelligent intake system that calculates mileage from point A to point B and integrates with a payment gateway for upfront ride purchases.
Services
Visit Site
Smarter Ride Booking with a Custom Intake Form
A key feature of the new Demla Transportation website is its fully customized intake form, an intelligent tool that transforms how customers book rides. At its core is a real-time mileage calculator powered by Google Maps, allowing users to see accurate distance-based pricing between pickup and drop-off locations as they plan their trip.
What sets this form apart is its dynamic pricing engine. Every selection a user makes, starting with one-way vs. round-trip, automatically adjusts the cost in real time. Additional options such as wait times, special accommodations, and equipment needs each trigger price changes based on Demla’s service rates. This level of interactivity ensures customers receive a transparent, personalized quote tailored to their exact needs.
Integrated with a secure payment gateway, the form allows users to pay in full or choose a co-pay option if the final destination is still unknown. This flexibility keeps trips moving forward without delays, aligning perfectly with Demla’s mission to offer compassionate, accessible service without unnecessary barriers.
Ride FAQ
To support first-time riders and reduce uncertainty, we built a dedicated FAQ page designed to answer the most common questions about Demla’s NEMT (Non-Emergency Medical Transportation) and private pay services.
From payment details and cancellation policies to accessibility guidelines and ride logistics, the page helps customers understand exactly what to expect before booking.
Beyond the Website
Strengthening Infrastructure
In addition to the website, we supported Demla Transportation in setting up Google Workspace to streamline their internal communications and operations.
This foundational step helped ensure that the digital experience we created for customers was matched by reliable tools behind the scenes, making it easier for staff to manage bookings, respond to inquiries, and coordinate NEMT transportation with speed and clarity.
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Projects
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Projects
Decimal Engineered Systems
Decimal Engineered Systems
Decimal Engineered Systems is an industrial cannabis equipment manufacturer based in Canby, Oregon. They specialize in ethanol, hydrocarbon, and CO₂ extraction systems used by professional labs and industrial cannabis processing facilities.
I was brought in mid-2022 through a referral to assist with editorial materials. That quickly evolved into a larger creative leadership role, supporting Decimal’s tradeshow marketing efforts and eventually guiding the rollout of their new brand identity.
Services
- Creative Direction
- Positioning
- Brand Strategy
- Visual Identity
- Illustration
- Brand Collateral
- Website Design
- Website Messaging
Visit Site
Decimal Engineered Systems
Decimal Engineered Systems is an industrial cannabis equipment manufacturer based in Canby, Oregon. They specialize in ethanol, hydrocarbon, and CO₂ extraction systems used by professional labs and industrial cannabis processing facilities.
I was brought in mid-2022 through a referral to assist with editorial materials. That quickly evolved into a larger creative leadership role, supporting Decimal’s tradeshow marketing efforts and eventually guiding the rollout of their new brand identity.
Services
- Creative Direction
- Positioning
- Brand Strategy
- Visual Identity
- Illustration
- Brand Collateral
- Website Design
- Website Messaging
Team & Brand Activation
At the time I joined, Decimal had recently transitioned from their former identity, MRX Technologies. While the new logo, color palette, and typography had been developed, the system hadn’t yet been applied across any real-world assets.
Initially, the company had hired a third-party team for creative direction, but their execution fell short. To meet tight deadlines for MJBizCon, I partnered with Marketing Director Hunter, my long-time collaborator from True Terpenes, and Marketing Manager Michael, who helped guide messaging and approvals. Together, the three of us became Decimal’s in-house marketing team.
My role expanded into Creative Director, where I helped implement and evolve the brand system, updating the visual identity, producing custom iconography, and building marketing materials across digital and print. I also developed interactive displays for trade shows and laid the creative foundation for Decimal’s new website and UI systems.
Team & Brand Activation
At the time I joined, Decimal had recently transitioned from their former identity, MRX Technologies. While the new logo, color palette, and typography had been developed, the system hadn’t yet been applied across any real-world assets.
Initially, the company had hired a third-party team for creative direction, but their execution fell short. To meet tight deadlines for MJBizCon, I partnered with Marketing Director Hunter, my long-time collaborator from True Terpenes, and Marketing Manager Michael, who helped guide messaging and approvals. Together, the three of us became Decimal’s in-house marketing team.
My role expanded into Creative Director, where I helped implement and evolve the brand system, updating the visual identity, producing custom iconography, and building marketing materials across digital and print. I also developed interactive displays for trade shows and laid the creative foundation for Decimal’s new website and UI systems.
Early Projects
Equipment Cut Sheets & Sales Templates
When I first joined Decimal, there was an immediate need to develop editorial sales materials. The team had a starting template for equipment cut sheets, which I expanded into a complete series covering every piece of equipment. These double-sided handouts included technical specs, selling points, and QR codes to connect customers directly to the website for more information.
During this same period, I designed standardized price sheets and letterhead assets to unify all outgoing sales materials. These updates ensured Decimal’s sales and marketing collateral felt cohesive, professional, and on brand at every touchpoint.
Early Projects
Equipment Cut Sheets & Sales Templates
When I first joined Decimal, there was an immediate need to develop editorial sales materials. The team had a starting template for equipment cut sheets, which I expanded into a complete series covering every piece of equipment. These double-sided handouts included technical specs, selling points, and QR codes to connect customers directly to the website for more information.
During this same period, I designed standardized price sheets and letterhead assets to unify all outgoing sales materials. These updates ensured Decimal’s sales and marketing collateral felt cohesive, professional, and on brand at every touchpoint.
Color System
Operation Manuals
Decimal’s core brand colors, orange and dark gray, provided a strong foundation, but we needed to expand the palette to support a growing catalog of products. Each product line was assigned a unique color and icon to establish a clear visual hierarchy across all materials.
This system made it easier to navigate internal documents, sales tools, and client-facing materials. Everything from operation manuals to quote proposals featured these color-coded covers, bringing consistency, clarity, and professionalism to the brand.
Color System
Operation Manuals
Decimal’s core brand colors, orange and dark gray, provided a strong foundation, but we needed to expand the palette to support a growing catalog of products. Each product line was assigned a unique color and icon to establish a clear visual hierarchy across all materials.
This system made it easier to navigate internal documents, sales tools, and client-facing materials. Everything from operation manuals to quote proposals featured these color-coded covers, bringing consistency, clarity, and professionalism to the brand.
MjBizCon 2022
Trade Show Support
MJBizCon is the largest cannabis industry expo in the United States, held annually in Las Vegas. As part of Decimal’s marketing team, I was responsible for developing custom creative assets to support their presence at the show. This included booth graphics, promotional materials, and interactive elements to help attract and engage visitors on the show floor.
Business Cards
Decimal had an existing business card template, but the team wasn’t satisfied with its execution. They invited me to reimagine it while preserving meaningful elements from the original. The prior design included dotted patterns inspired by the dimples found on Decimal’s extraction equipment, a clever nod I chose to retain. From there, I reworked the layout for a stronger hierarchy and impact, running the company name along the card’s edge to make creative use of negative space.
For the production finish, I specified raised spot gloss on key areas to add a subtle tactile effect, resulting in a professional, memorable card that connected back to the brand’s industrial roots.
Business Cards
Decimal had an existing business card template, but the team wasn’t satisfied with its execution. They invited me to reimagine it while preserving meaningful elements from the original. The prior design included dotted patterns inspired by the dimples found on Decimal’s extraction equipment, a clever nod I chose to retain. From there, I reworked the layout for a stronger hierarchy and impact, running the company name along the card’s edge to make creative use of negative space.
For the production finish, I specified raised spot gloss on key areas to add a subtle tactile effect, resulting in a professional, memorable card that connected back to the brand’s industrial roots.
MJBizCon 2022 Assets
Die-Cut Product Cards
In addition to the business cards and equipment cut sheets, I wanted to give Decimal something extra to truly stand out. The idea was to create double-sided, custom die-cut cards shaped like their flagship machines. I designed two of these, featuring the new 5.HX Hydrocarbon Extractor and the 40.EX Ethanol Centrifuge.
The front showcased a realistic render of each machine, while the back included product details and a QR code for further exploration. Since the equipment was still in production, I worked with the team to source CAD renders, a challenge that required leveraging a high-end gaming graphics card to handle the heavy render loads and achieve crisp, high-resolution output.
MJBizCon 2022 Assets
Double-Sided Stickers
As another memorable leave-behind, I designed double-sided stickers to hand out during the trade show. The peel-off backing carried the company name and booth location, while the front showcased the Decimal brand icon.
Beyond being a fun giveaway, these stickers were integrated into social media content and interactive moments with attendees, helping to drive engagement and reinforce the brand during the event.
MJBizCon 2022 Assets
Double-Sided Stickers
As another memorable leave-behind, I designed double-sided stickers to hand out during the trade show. The peel-off backing carried the company name and booth location, while the front showcased the Decimal brand icon.
Beyond being a fun giveaway, these stickers were integrated into social media content and interactive moments with attendees, helping to drive engagement and reinforce the brand during the event.
MJBizCon & Beyond Assets
Branded Apparel
As the event approached, I was invited to attend MJBizCon for the first time. While the team traditionally wore branded polos on the show floor, I saw an opportunity to highlight some of the new line-art illustrations I had been developing. I designed a set of custom T-shirts and hoodies featuring the Decimal logo on the front, with detailed equipment artwork printed on the back.
These double-sided designs promoted Decimal’s products while adding a creative, memorable edge. The team and customers responded enthusiastically, and this line-art style eventually became a signature element of Decimal’s brand illustration system.
Event Banner
Email Signature
Leveraging my background in IT, I developed custom code for Decimal’s email signatures to ensure consistent branding across Outlook’s global signature system. I also made the signatures responsive for mobile devices, providing a seamless experience across platforms.
Once the code was in place, I designed banner images that could be easily swapped out to promote upcoming trade shows and events, keeping both the team and customers informed and engaged.
Email Signature
Leveraging my background in IT, I developed custom code for Decimal’s email signatures to ensure consistent branding across Outlook’s global signature system. I also made the signatures responsive for mobile devices, providing a seamless experience across platforms.
Once the code was in place, I designed banner images that could be easily swapped out to promote upcoming trade shows and events, keeping both the team and customers informed and engaged.
Compact Trade Show Booth Design
For international shows like ICBC, where booth space is often limited, Decimal needed a more compact and portable display solution. We designed a 10×10 collapsible backdrop wall that could easily travel overseas and quickly set up on-site. This smaller footprint allowed the team to showcase compact machines while maintaining a bold, branded presence that aligned with their larger exhibits.
Branded Givaways
Stickers & Pins
Stickers became a creative way to expand the Decimal brand and connect with audiences on a more playful, collectible level. Many of the designs were created around major holidays and cannabis industry dates like 4/20 and 7/10, using the company emblem as a foundation for bold visual riffs. These limited-edition designs gave the brand room to show personality while maintaining consistency across channels.
Other stickers were designed specifically for tradeshows like MJBizCon and ICBC, offering memorable takeaways for booth visitors. One standout was a pin featuring our illustrated 5.HX Hydrocarbon Extractor, a fan favorite that doubled as a conversation starter and branded keepsake.
Tradeshow Display
Interactive Touchscreens & Iconography
Beyond print and traditional collateral, I also supported Decimal in designing an interactive touchscreen experience to serve as a digital product catalog. I collaborated closely with the Electrical/R&D Manager, who typically develops the interactive displays for the company’s equipment. I led the visual design while my teammate handled the programming, working through challenges like font compatibility, for instance, the standard Decimal typeface (Transducer) did not render properly in the software. I sourced a new typeface, Bai Jamjuree, that complemented the brand while working reliably across all interactive systems, ultimately becoming the official display font for Decimal’s touchscreens.
For MJBizCon, the interactive display used three core layouts. The first was a cover screen featuring a series of custom icons, each acting as a button. When a visitor selected one, the screen transitioned to a bright orange loading view with the Decimal logo before fading into the equipment page. On these pages, visitors could explore clickable dots with animated pulses overlaid on product images. These hotspots opened pop-ups with details about specific parts of the equipment, a practical solution for showcasing additional products that couldn’t physically fit in the booth.
Beneath each equipment view, supplementary product details were displayed, along with a persistent footer menu featuring certification and spec information. Hidden navigation buttons were also included to allow the sales team to quickly access educational content and jump between sections on demand, making the experience both a customer showcase and a versatile sales tool.
Tradeshow Display
Interactive Touchscreens & Iconography
Beyond print and traditional collateral, I also supported Decimal in designing an interactive touchscreen experience to serve as a digital product catalog. I collaborated closely with the Electrical/R&D Manager, who typically develops the interactive displays for the company’s equipment. I led the visual design while my teammate handled the programming, working through challenges like font compatibility, for instance, the standard Decimal typeface (Transducer) did not render properly in the software. I sourced a new typeface, Bai Jamjuree, that complemented the brand while working reliably across all interactive systems, ultimately becoming the official display font for Decimal’s touchscreens.
For MJBizCon, the interactive display used three core layouts. The first was a cover screen featuring a series of custom icons, each acting as a button. When a visitor selected one, the screen transitioned to a bright orange loading view with the Decimal logo before fading into the equipment page. On these pages, visitors could explore clickable dots with animated pulses overlaid on product images. These hotspots opened pop-ups with details about specific parts of the equipment, a practical solution for showcasing additional products that couldn’t physically fit in the booth.
Beneath each equipment view, supplementary product details were displayed, along with a persistent footer menu featuring certification and spec information. Hidden navigation buttons were also included to allow the sales team to quickly access educational content and jump between sections on demand, making the experience both a customer showcase and a versatile sales tool.
Decimal Transition Screen
Branding in Motion
This dynamic animation serves as a signature element in all Decimal Engineered Systems video content. It showcases the custom Transducer typeface, a stencil font characterized by its uniform horizontal gap, brought to life through motion.
An orange line elegantly traces the contours of each letter, emphasizing precision, before settling smoothly into the decimal point. The result is a playful yet refined motion signature that reinforces Decimal’s identity and adds instant recognizability to every piece of content.
Decimal Transition Screen
Branding in Motion
This dynamic animation serves as a signature element in all Decimal Engineered Systems video content. It showcases the custom Transducer typeface, a stencil font characterized by its uniform horizontal gap, brought to life through motion.
An orange line elegantly traces the contours of each letter, emphasizing precision, before settling smoothly into the decimal point. The result is a playful yet refined motion signature that reinforces Decimal’s identity and adds instant recognizability to every piece of content.
2022 – 2024
Social Media
At the start, Decimal’s photography library was limited, so a series of graphic-forward posts was developed using available product renders and existing photos. The goal was to strike a balance between playful and educational, building early audience engagement.
Following the success of MJBizCon, our team prioritized creating more original content across all platforms. Social media evolved into a more dynamic space for the brand, with engaging reels, equipment highlights, and design-driven storytelling. I focused on the graphic side, developing custom posts for holidays, industry events, and key cannabis moments like 4/20 or 7/10. These visuals helped reinforce the brand identity while giving the company a consistent and professional voice online
Branded Givaways
Stickers & Pins
Stickers became a creative way to expand the Decimal brand and connect with audiences on a more playful, collectible level. Many of the designs were created around major holidays and cannabis industry dates like 4/20 and 7/10, using the company emblem as a foundation for bold visual riffs. These limited-edition designs gave the brand room to show personality while maintaining consistency across channels.
Other stickers were designed specifically for tradeshows like MJBizCon and ICBC, offering memorable takeaways for booth visitors. One standout was a pin featuring our illustrated 5.HX Hydrocarbon Extractor, a fan favorite that doubled as a conversation starter and branded keepsake.
Branded Givaways
Stickers & Pins
Stickers became a creative way to expand the Decimal brand and connect with audiences on a more playful, collectible level. Many of the designs were created around major holidays and cannabis industry dates like 4/20 and 7/10, using the company emblem as a foundation for bold visual riffs. These limited-edition designs gave the brand room to show personality while maintaining consistency across channels.
Other stickers were designed specifically for tradeshows like MJBizCon and ICBC, offering memorable takeaways for booth visitors. One standout was a pin featuring our illustrated 5.HX Hydrocarbon Extractor, a fan favorite that doubled as a conversation starter and branded keepsake.
Biomechanical Sticker
Cyber Decimal
As part of our effort to build brand energy beyond traditional formats, I designed a specialty sticker called Cyber Decimal, a biomechanical illustration that blends my signature art style with Decimal’s identity. Built around the D emblem, the artwork tells a layered visual story of a beautiful yet functional machine, just like the equipment Decimal manufactures.
Inside the emblem, a premium hemp field grows beneath a transparent panel. At its core, a cockpit houses a figure in a welding mask, overseeing the internal systems. The surrounding structure features tubes, conduits, and paneling, evoking a futuristic yet grounded sense of engineering. It’s a story within a story, a surreal homage to the complexity and precision behind every Decimal product.
Biomechanical Sticker
Cyber Decimal
As part of our effort to build brand energy beyond traditional formats, I designed a specialty sticker called Cyber Decimal, a biomechanical illustration that blends my signature art style with Decimal’s identity. Built around the D emblem, the artwork tells a layered visual story of a beautiful yet functional machine, just like the equipment Decimal manufactures.
Inside the emblem, a premium hemp field grows beneath a transparent panel. At its core, a cockpit houses a figure in a welding mask, overseeing the internal systems. The surrounding structure features tubes, conduits, and paneling, evoking a futuristic yet grounded sense of engineering. It’s a story within a story, a surreal homage to the complexity and precision behind every Decimal product.
Website Redesign
Decimal’s original one-page scrolling site provided basic access to product information, but it didn’t offer a full view of the catalog. It relied on a carousel of downloadable cut sheets, which made it harder for customers to quickly explore and compare equipment.
In mid-2023, we launched a fully custom WordPress website that expanded the digital experience and showcased the complete product line. The new site features interactive navigation, modular anchor-linked sections, and high-impact visuals. From bold brand graphics to custom photography, every element was designed to bring Decimal’s identity to life.
The site architecture plays off the brand’s signature rounded square motif, creating a cohesive and recognizable visual language. Each main product page includes dynamic video reels that draw users into the experience, making even complex machinery feel approachable and engaging.
Website Redesign
Decimal’s original one-page scrolling site provided basic access to product information, but it didn’t offer a full view of the catalog. It relied on a carousel of downloadable cut sheets, which made it harder for customers to quickly explore and compare equipment.
In mid-2023, we launched a fully custom WordPress website that expanded the digital experience and showcased the complete product line. The new site features interactive navigation, modular anchor-linked sections, and high-impact visuals. From bold brand graphics to custom photography, every element was designed to bring Decimal’s identity to life.
The site architecture plays off the brand’s signature rounded square motif, creating a cohesive and recognizable visual language. Each main product page includes dynamic video reels that draw users into the experience, making even complex machinery feel approachable and engaging.
Website Design
Category Pages for Better Browsing
To cover the wide selection of products, Category pages were put in place to act as hubs for the different product lines. These pages gave customers a brief description of what the genre was about and they could easily find all the machines starting from the smallest to the largest to fit their facility.
Website Design
Category Pages for Better Browsing
To cover the wide selection of products, Category pages were put in place to act as hubs for the different product lines. These pages gave customers a brief description of what the genre was about and they could easily find all the machines starting from the smallest to the largest to fit their facility.
Interactive Product Pages
Turning Spec Sheets into Sales Tools
Each product page was designed as an interactive spec sheet, built to educate and convert. The header features a cinematic reel that gives users a dynamic walkaround of the machine. As visitors scroll, they encounter an interactive hotspot section, mirroring the experience of our touchscreen tradeshow display, which highlights key machine features by name.
The page continues with an overview of the product, followed by supporting imagery, feature highlights, and a detailed specifications table. A dedicated highlights section further breaks down what sets each machine apart.
To generate leads, downloadable equipment cut sheets were gated behind intake forms, ensuring the site collects valuable customer data. Tailored CTAs at the bottom of each page guide users to relevant content elsewhere on the site, with messaging customized to each product.
Interactive Product Pages
Turning Spec Sheets into Sales Tools
Each product page was designed as an interactive spec sheet, built to educate and convert. The header features a cinematic reel that gives users a dynamic walkaround of the machine. As visitors scroll, they encounter an interactive hotspot section, mirroring the experience of our touchscreen tradeshow display, which highlights key machine features by name.
The page continues with an overview of the product, followed by supporting imagery, feature highlights, and a detailed specifications table. A dedicated highlights section further breaks down what sets each machine apart.
To generate leads, downloadable equipment cut sheets were gated behind intake forms, ensuring the site collects valuable customer data. Tailored CTAs at the bottom of each page guide users to relevant content elsewhere on the site, with messaging customized to each product.
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Projects
Cabinet Cures
Cabinet Cures
Restyle • Redesign • Reface
Cabinet Cures is from Portland, Oregon. Their specialty is to transform old or worn-out cabinets into modern masterpieces. We got the chance to help shape their entire brand.
Strategy
- Research
- Brand Strategy
- Positioning
- Visual Identity
- Brand Collateral
- Website Design
Cabinet Cures
Restyle • Redesign • Reface
Cabinet Cures is from Portland, Oregon. Their specialty is to transform old or worn-out cabinets into modern masterpieces. We got the chance to help shape their entire brand.
Strategy
- Research
- Brand Strategy
- Positioning
- Visual Identity
- Brand Collateral
- Website Design
Backstory
Cabinet Cures is a cabinet refacing and refinishing company. They have four locations around the United States. They are known for their custom stains and tinted liquors, with over 35 different options to choose from. Each stain is hand applied so it will never hide the natural beauty of the wood grain.
During 2014–2020 we worked with Velare Media and helped develop all the company websites, graphics, photography and various print projects. Everything below is displayed in chronological order from when it was created.
Backstory
Cabinet Cures is a cabinet refacing and refinishing company. They have four locations around the United States. They are known for their custom stains and tinted liquors, with over 35 different options to choose from. Each stain is hand applied so it will never hide the natural beauty of the wood grain.
During 2014–2020 we worked with Velare Media and helped develop all the company websites, graphics, photography and various print projects. Everything below is displayed in chronological order from when it was created.
Updating the Brand
In 2019 the owners of Cabinet Cures wanted to overhaul their brand. The old brand used a red tone with an arch over the cc initials. The client wanted to keep the same typography but update the cabinet door to something they actually sell.
We photographed raw cabinet door samples and scanned their wood grain patterns. The chosen door style is called Sussex. It’s a cherry cabinet door with a Harvest stain. The logo update became optional. Currently only two franchises and the new catalog use the updated brand.
Updating the Brand
In 2019 the owners of Cabinet Cures wanted to overhaul their brand. The old brand used a red tone with an arch over the cc initials. The client wanted to keep the same typography but update the cabinet door to something they actually sell.
We photographed raw cabinet door samples and scanned their wood grain patterns. The chosen door style is called Sussex. It’s a cherry cabinet door with a Harvest stain. The logo update became optional. Currently only two franchises and the new catalog use the updated brand.
WordPress Web Design
The first Cabinet Cures website was developed in WordPress. The site was then ported into Hubspot. In 2017 the company put in a request to be moved back to WordPress. All the franchises received a website overhaul. New photos, text and graphics were applied. This made each site more personable to their local audience. All the websites are still using this model.
WordPress Web Design
The first Cabinet Cures website was developed in WordPress. The site was then ported into Hubspot. In 2017 the company put in a request to be moved back to WordPress. All the franchises received a website overhaul. New photos, text and graphics were applied. This made each site more personable to their local audience. All the websites are still using this model.
Cabinet Photography
The best way to sell a kitchen online is though high quality photography. We took several trips to the Cabinet Cures showroom and captured the wood from different angles. These photos were then applied to the Portland and Inc websites. They were also used in different social media posts. We also took photos of all the cabinet doors to show the wood grains before stains and lacquers are added.
Cabinet Photography
The best way to sell a kitchen online is though high quality photography. We took several trips to the Cabinet Cures showroom and captured the wood from different angles. These photos were then applied to the Portland and Inc websites. They were also used in different social media posts. We also took photos of all the cabinet doors to show the wood grains before stains and lacquers are added.
The Catalog
Shortly after updating the brand we received another request to overhaul the company catalog. Our goal was to build a design that complemented the websites. The last catalog was used for almost a decade before receiving an update. Our design needed to be timeless!
The catalog talks about all the products Cabinet Cures has to offer. It also has client testimonials and additional info about the company. The book has 20 pages designed around negative space.
The Catalog
Shortly after updating the brand we received another request to overhaul the company catalog. Our goal was to build a design that complemented the websites. The last catalog was used for almost a decade before receiving an update. Our design needed to be timeless!
The catalog talks about all the products Cabinet Cures has to offer. It also has client testimonials and additional info about the company. The book has 20 pages designed around negative space.
Learn more about the Cabinet Cures Website Evolution.
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Acue-Tex Inc
Acue-Tex Inc
Precision Injection Molding
AcueTex is a family-owned injection molding company. We spiced up their brand and built them a website.
Strategy
- Visual Identity
- Brand Collateral
- Website Design
Acue-Tex Inc
Precision Injection Molding
AcueTex is a family-owned injection molding company. We spiced up their brand and built them a website.
Strategy
- Visual Identity
- Brand Collateral
- Website Design
About the Company
Acue-Tex Inc is located in Hubbard Oregon. They have thirteen machines on the floor specializing in injection molding, insert molding, and tool & die manufacturing. The company is known for building parts for the medical, dental, and veterinary industries.
Working with Nathan was great. He knew exactly want he wanted and all our meetings were straight to the point. Our mission was to build an eye catchy logo, business cards, and a company website.
About the Company
Acue-Tex Inc is located in Hubbard Oregon. They have thirteen machines on the floor specializing in injection molding, insert molding, and tool & die manufacturing. The company is known for building parts for the medical, dental, and veterinary industries.
Working with Nathan was great. He knew exactly want he wanted and all our meetings were straight to the point. Our mission was to build an eye catchy logo, business cards, and a company website.
Creating the Brand
Acue-Tex has been established for many years but their brand was almost non-existent. They tried out many fonts and had a drawing of a plastic injection molding machine. They just needed professional help building the vision. We almost knocked it out of the park after presenting the first draft of ideas. One concept was a line logo based on a plastic injection molding machine. This design was more realistic and was in line with the current company sketch. Since Acue-Tex builds a lot of medical equipment we thought it would be a nice touch to make one of the parts in the machine resemble a medical cross icon.
Our other direction was more abstract and it focused on the viewing window inside the plastic molding machine. The icon uses a neutral color palette and the gold shape represents plastic that is about to be molded. An innovative logo needs a timeless typography so we went with Futura. It was a hard decision but this design was chosen to represent Acue-Tex. The next step was to build matching business cards.
Creating the Brand
Acue-Tex has been established for many years but their brand was almost non-existent. They tried out many fonts and had a drawing of a plastic injection molding machine. They just needed professional help building the vision. We almost knocked it out of the park after presenting the first draft of ideas. One concept was a line logo based on a plastic injection molding machine. This design was more realistic and was in line with the current company sketch. Since Acue-Tex builds a lot of medical equipment we thought it would be a nice touch to make one of the parts in the machine resemble a medical cross icon.
Our other direction was more abstract and it focused on the viewing window inside the plastic molding machine. The icon uses a neutral color palette and the gold shape represents plastic that is about to be molded. An innovative logo needs a timeless typography so we went with Futura. It was a hard decision but this design was chosen to represent Acue-Tex. The next step was to build matching business cards.
Responsive One-Page Website
When searching for Acue-Tex Inc. back in 2019, it was difficult to find a clear, informative online presence. While several industrial directory listings existed, none provided a strong sense of who the company was or the industries they served. That’s because Acue-Tex didn’t yet have a dedicated website.
We designed and developed a custom WordPress one-page scroll site to introduce Acue-Tex to the digital world. The site clearly communicates the company’s identity, services, and the industries it supports. It’s fully mobile responsive, adapting seamlessly to phones and tablets for a clean, user-friendly experience across devices.
Due to limited access to original photography, we focused on building the site around Acue-Tex’s updated brand identity, leveraging a refreshed color palette, clean typography, and custom icons to convey professionalism and consistency throughout the design.
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Truax Designs
Truax Designs
The Metal Sculpture Expirence
Have you ever wanted to visit an alien world full of metal? Truax Designs is an experience where people not only interact with sculpture but take a piece home.
Strategy
- Visual Identity
- Brand Collateral
- Illustration
- Website Design
Truax Designs
The Metal Sculpture Expirence
Have you ever wanted to visit an alien world full of metal? Truax Designs is an experience where people not only interact with sculpture but take a piece home.
Strategy
- Visual Identity
- Brand Collateral
- Illustration
- Website Design
Two friends that built an alien world.
Several years before Graphicsbyte was formed Mark Boehly took a sculpture class at Clackamas Community College. In the class, he met a student named Christopher Truax. The two became good friends but eventually lost contact. In 2013 the two randomly reconnected at an art gallery in Portland. The show featured Christopher’s metal sculpture. He had articulated robots, tall animals inspired by Salvador Dali, a robotic DJ, and even a flying toaster. As a solo act, it was nice to see an old friend living the dream as a master sculptor.
The gallery event took place a few weeks after Mark graduated from Portland State University. This was a good time to look for new opportunities. He agreed to build Christopher a website and a logo. The payment was a trade for a custom piece of sculpture. Before the website and brand were finished Christopher shared a prototype where objects were infused in metal. The sculpture looked like it came straight out of a science fiction movie. Instantly Mark knew this was something worth exploring. Mark decided to join the team and learn how to build his own sculptures. He then agreed to market the new product know known as “Karbon Kast.” (The sign in the photo on the left uses this process.) Together Christopher and Mark formed a creative friendship and still continue to produce new works of art to this day.
Two friends that built an alien world.
Several years before Graphicsbyte was formed Mark Boehly took a sculpture class at Clackamas Community College. In the class, he met a student named Christopher Truax. The two became good friends but eventually lost contact. In 2013 the two randomly reconnected at an art gallery in Portland. The show featured Christopher’s metal sculpture. He had articulated robots, tall animals inspired by Salvador Dali, a robotic DJ, and even a flying toaster. As a solo act, it was nice to see an old friend living the dream as a master sculptor.
The gallery event took place a few weeks after Mark graduated from Portland State University. This was a good time to look for new opportunities. He agreed to build Christopher a website and a logo. The payment was a trade for a custom piece of sculpture. Before the website and brand were finished Christopher shared a prototype where objects were infused in metal. The sculpture looked like it came straight out of a science fiction movie. Instantly Mark knew this was something worth exploring. Mark decided to join the team and learn how to build his own sculptures. He then agreed to market the new product know known as “Karbon Kast.” (The sign in the photo on the left uses this process.) Together Christopher and Mark formed a creative friendship and still continue to produce new works of art to this day.
Logo Design
In Early 2014 Truax Designs reveled a new product called Karbon Kast at the AFRU Gallery in Portland. It was an instant hit. Over 60 items sold on the opening night and a dozen more throughout the week. When the event was over Mark and Chris started to produce hundreds of sculptures. They were preparing for their next show at the Portland Expo called America’s Largest Christmas Bazaar.
This event was also a huge success. Karbon Kast attracted dozens of new fans and this was when we presented the company logo for the first time.
The brand was designed after a robotic angel named Lily. She is fully articulated and was built for stop-motion animation. Mark designed an enclosure logo that showcases the robots most iconic features. Red became the brands primary color because it matches Lily’s brother Apollo who is also an articulated robot in the series. The physical color of the two robots together are both light and dark. This formed a Yin & Yang in the color palette.
A condensed san serif typeface was created to fit in the enclosures negative space. Today that type has become the brand’s main focal point. Wings are a common element found in the brands metal sculptures. So it only made since to add graphic wings to print media such as business cards and flyers.
Logo Design
In Early 2014 Truax Designs reveled a new product called Karbon Kast at the AFRU Gallery in Portland. It was an instant hit. Over 60 items sold on the opening night and a dozen more throughout the week. When the event was over Mark and Chris started to produce hundreds of sculptures. They were preparing for their next show at the Portland Expo called America’s Largest Christmas Bazaar.
This event was also a huge success. Karbon Kast attracted dozens of new fans and this was when we presented the company logo for the first time.
The brand was designed after a robotic angel named Lily. She is fully articulated and was built for stop-motion animation. Mark designed an enclosure logo that showcases the robots most iconic features. Red became the brands primary color because it matches Lily’s brother Apollo who is also an articulated robot in the series. The physical color of the two robots together are both light and dark. This formed a Yin & Yang in the color palette.
A condensed san serif typeface was created to fit in the enclosures negative space. Today that type has become the brand’s main focal point. Wings are a common element found in the brands metal sculptures. So it only made since to add graphic wings to print media such as business cards and flyers.
Website Evolution
Truax Designs has gone through several website iterations as the studio has grown. The earliest versions served as a portfolio for co-founder Christopher Truax, focusing on his individual metal sculpture work. As the team expanded and the brand matured, the website evolved to reflect a broader, more collaborative identity.
The most recent version of the website is centered around e-commerce and engagement. While Etsy remains the primary sales platform, the site now includes a shop for direct purchases—especially for higher-end sculptures. Visitors can also submit intake forms to request custom pieces, making the site a tool for both sales and commissions.
A major feature of the new site is the Karbon Kast case study, which showcases the success of our cast resin product line. This section highlights the growing impact of the brand, including celebrity collectors and media recognition, positioning Karbon Kast as a standout offering within the Truax Designs portfolio.
The homepage also includes a section to browse upcoming shows and events, allowing visitors to connect with the team in person and experience the work firsthand.
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Karbon Kast & Illustrated Hybrids
Creating the art is one of the best perks of working with Truax Designs. In 2017 we started to create 3D printed prototypes. These prints were infused in the metal and turned into success stories at events like Comic Con. We also created some mixed-media hybrids using Graphicsbyte art as the focal point. The Karbon Kast was then used as a secondary texture.
Karbon Kast & Illustrated Hybrids
Creating the art is one of the best perks of working with Truax Designs. In 2017 we started to create 3D printed prototypes. These prints were infused in the metal and turned into success stories at events like Comic Con. We also created some mixed-media hybrids using Graphicsbyte art as the focal point. The Karbon Kast was then used as a secondary texture.
The Pop-Up Gallery
Towards the end of 2017 Truax Designs created a pop up gallery in Oregon City called Truax Gallery. Mark and Chris spent a year here selling metal sculptures to the general public. About three months into the project we needed another line of art. Graphicsbyte received an opportunity to sell prints and sticker packs. This added a splash of color to the gallery and attracted a different audience.
The Pop-Up Gallery
Towards the end of 2017 Truax Designs created a pop up gallery in Oregon City called Truax Gallery. Mark and Chris spent a year here selling metal sculptures to the general public. About three months into the project we needed another line of art. Graphicsbyte received an opportunity to sell prints and sticker packs. This added a splash of color to the gallery and attracted a different audience.
Chapter 2
Truax Studio Gallery
Even though the Oregon City gallery was short lived the experience was everything the artists hoped for. The following year the crew packed up and moved to West Linn. The new location had a storefront connected to the same building the Truax Designs workshop is in. This move was going to speed up production… Soon as we were getting ready to officially launch the second chapter of the gallery Coivid-19 came to Oregon. We were forced to cancel the project. Truax Designs still has a workshop in the West Linn building but it’s not open to the public.
Chapter 2
Truax Studio Gallery
Even though the Oregon City gallery was short lived the experience was everything the artists hoped for. The following year the crew packed up and moved to West Linn. The new location had a storefront connected to the same building the Truax Designs workshop is in. This move was going to speed up production… Soon as we were getting ready to officially launch the second chapter of the gallery Coivid-19 came to Oregon. We were forced to cancel the project. Truax Designs still has a workshop in the West Linn building but it’s not open to the public.
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Everdrone
Everdrone
Drone Inspections
Everdrone is a drone services company specializing in aerial footage and equipment inspection. From capturing stunning visuals to identifying wear and tear on hard-to-reach infrastructure.
We were brought on to create a full brand identity, including a logo, custom icon set, and a modern website.
Strategy
- Research
- Visual Identity
- Brand Collateral
- Website Design
Everdrone
Drone Inspections
Everdrone is a drone services company specializing in aerial footage and equipment inspection. From capturing stunning visuals to identifying wear and tear on hard-to-reach infrastructure.
We were brought on to create a full brand identity, including a logo, custom icon set, and a modern website.
Strategy
- Research
- Visual Identity
- Brand Collateral
- Website Design
About the Brand
The future of inspections is through drone flight using infrared and HD cameras. Everdrone creates and executes streamlined workflows for image and data gathering for in-depth analysis of heavy equipment. Integrated with cloud-based software, they produce 3D maps, compare current data with projected data, and acquire educated insights.
While working with Velare Media the client approached us in need of a full brand identity and website to market their startup inspection business. We worked closely with their team to craft a voice to the ideas behind Everdrone and create a comprehensive website showcasing their workflows and analysis abilities. They needed a company logo, website, and marketing materials that can be handed out in trade shows.
About the Brand
The future of inspections is through drone flight using infrared and HD cameras. Everdrone creates and executes streamlined workflows for image and data gathering for in-depth analysis of heavy equipment. Integrated with cloud-based software, they produce 3D maps, compare current data with projected data, and acquire educated insights.
While working with Velare Media the client approached us in need of a full brand identity and website to market their startup inspection business. We worked closely with their team to craft a voice to the ideas behind Everdrone and create a comprehensive website showcasing their workflows and analysis abilities. They needed a company logo, website, and marketing materials that can be handed out in trade shows.
Branding with "Military" in Mind
Everdrone is a cutting-edge aerial company that uses drones to inspect heavy machinery. When the company first approached us they wanted their brand to look timeless and “military.” But overall they were very open-minded. We used the DJI website to find high-quality images of the Zenmuse X series cameras. These are the same cameras onboard the client’s aircraft.
We designed a hexagon line logo that is loosely based on the Zenmuse X45 camera. It was important to give this logo some personality so the we made the focal point of the lense resemble an eye that looks directly at the camera. The diagonal wings were then added to be a reference towards the Airforce brand.
Branding with "Military" in Mind
Everdrone is a cutting-edge aerial company that uses drones to inspect heavy machinery. When the company first approached us they wanted their brand to look timeless and “military.” But overall they were very open-minded. We used the DJI website to find high-quality images of the Zenmuse X series cameras. These are the same cameras onboard the client’s aircraft.
We designed a hexagon line logo that is loosely based on the Zenmuse X45 camera. It was important to give this logo some personality so the we made the focal point of the lense resemble an eye that looks directly at the camera. The diagonal wings were then added to be a reference towards the Airforce brand.
Iconography
After building the brands visual identity we pushed the hierarchy father with a series of custom icons. Each icon represents a service that Everdrone specializes in. The icons are used on the company website, business cards and promotional materials.
Iconography
After building the brands visual identity we pushed the hierarchy father with a series of custom icons. Each icon represents a service that Everdrone specializes in. The icons are used on the company website, business cards and promotional materials.
Website Design
4K image capture and video are key components of drone inspections. The website showcases these areas in great detail. We worked with Velare Media and helped capture some of the videos and images for the site.
Website Design
4K image capture and video are key components of drone inspections. The website showcases these areas in great detail. We worked with Velare Media and helped capture some of the videos and images for the site.
Brand Collateral
To help spread the word Everdrone participates in trade shows and drone conferences around the country. They wanted promotional materials that could be given away. Stickers were the first thing we created and these are currently being used on the company UAV’s, hard hats and other equipment. We also created several t-shirt designs, and 3D printed keychains.
Brand Collateral
To help spread the word Everdrone participates in trade shows and drone conferences around the country. They wanted promotional materials that could be given away. Stickers were the first thing we created and these are currently being used on the company UAV’s, hard hats and other equipment. We also created several t-shirt designs, and 3D printed keychains.
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Outside The Box – DIY Cabinet Doors
Outside The Box
DIY Cabinet Doors
Outside The Box (OTB) is an eCommerce brand built for contractors and DIY enthusiasts specializing in cabinetry. The goal was to make custom cabinet doors more accessible through an online shopping experience.
We developed a website that allows customers to browse, customize, and order raw doors, stains, lacquers, and specialty finishes all in one place.
Strategy
- Research
- Website Design
- eCommerce
Outside The Box
DIY Cabinet Doors
Outside The Box (OTB) is an eCommerce brand built for contractors and DIY enthusiasts specializing in cabinetry. The goal was to make custom cabinet doors more accessible through an online shopping experience.
We developed a website that allows customers to browse, customize, and order raw doors, stains, lacquers, and specialty finishes all in one place.
Strategy
- Research
- Website Design
- eCommerce
DIY Refacing Experience
The DIY scene is in full force. Jamie came to us with her brainchild, Outside the Box. She saw this as an opportunity to provide a hassle free experience for users to pursue DIY cabinet refacing. Already knowledgeable in cabinet refacing herself, she wanted to create a start to finish, all in one shop and learning center.
We worked with Velare Media and developed a web experience to accomplish Jamie’s goals. It teaches all the skills needed for cabinet refacing with a video series and the store stocks their quality custom doors and refacing supplies. Users can order unfinished cabinet doors and supplies but they pride themselves on their custom stains and tinted lacquers.
DIY Refacing Experience
The DIY scene is in full force. Jamie came to us with her brainchild, Outside the Box. She saw this as an opportunity to provide a hassle free experience for users to pursue DIY cabinet refacing. Already knowledgeable in cabinet refacing herself, she wanted to create a start to finish, all in one shop and learning center.
We worked with Velare Media and developed a web experience to accomplish Jamie’s goals. It teaches all the skills needed for cabinet refacing with a video series and the store stocks their quality custom doors and refacing supplies. Users can order unfinished cabinet doors and supplies but they pride themselves on their custom stains and tinted lacquers.
Website Product Photography
Outside the Box wanted the website to focus on the quality of the product they produce, from solid wood doors to their hand-applied stains and glazes.
We scheduled multiple photoshoots with our photographers and their team to take photos during each stage of the manufacturing process. We highlight these photos in the product information sections of the site.
How to Videos
Outside the Box previously created a video series to teach inexperienced Do It Yourselfers and the Maker community to reface their cabinets themselves. We transcribed each video and added additional information and photos to the pages, creating complete Step by Step tutorials accessible straight from the website.
How to Videos
Outside the Box previously created a video series to teach inexperienced Do It Yourselfers and the Maker community to reface their cabinets themselves. We transcribed each video and added additional information and photos to the pages, creating complete Step by Step tutorials accessible straight from the website.
eCommerce
While working with Velare Media we sat down with the Outside the Box team to construct a product tree with complex dropdown options for the needs of DIY cabinet refacing. The user is able to choose exactly what they need for their DIY project: wood species, door style, door size, stain or tinted lacquer, and any hinge prep. Different wood species allow for different stains and tinted lacquers.
eCommerce
While working with Velare Media we sat down with the Outside the Box team to construct a product tree with complex dropdown options for the needs of DIY cabinet refacing. The user is able to choose exactly what they need for their DIY project: wood species, door style, door size, stain or tinted lacquer, and any hinge prep. Different wood species allow for different stains and tinted lacquers.
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Steampunk Maniacs
Steampunk Maniacs
Steampunk Maniacs needed a logo that captured their unique identity, blending Victorian elegance with industrial grit.
We developed a memorable mark that reflected the brand’s steampunk aesthetic and helped them stand out in a niche market. To support their growing presence, we also designed a matching website that functioned as both a portfolio and an eCommerce shop.
Strategy
- Visual Identity
- Brand Collateral
- Website Design
Steampunk Maniacs
Steampunk Maniacs needed a logo that captured their unique identity, blending Victorian elegance with industrial grit.
We developed a memorable mark that reflected the brand’s steampunk aesthetic and helped them stand out in a niche market. To support their growing presence, we also designed a matching website that functioned as both a portfolio and an eCommerce shop.
Strategy
- Visual Identity
- Brand Collateral
- Website Design
Steam Power Branding
Our client creates one-of-a-kind costumes and accessories that look like they’ve stepped out of a science fiction world, rich with gears, brass, and ornate detailing. Steampunk, inspired by 19th-century industrial steam-powered machinery, is equal parts function and fantasy.
To reflect the genre’s Neo-Victorian charm, we crafted a logo that blends filigree, clockwork, and old-world elegance. Two contrasting ornate typefaces were combined, intentionally clashing, to evoke a bold, vintage-meets-retro aesthetic that feels both handmade and theatrical.
Steam Power Branding
Our client creates one-of-a-kind costumes and accessories that look like they’ve stepped out of a science fiction world, rich with gears, brass, and ornate detailing. Steampunk, inspired by 19th-century industrial steam-powered machinery, is equal parts function and fantasy.
To reflect the genre’s Neo-Victorian charm, we crafted a logo that blends filigree, clockwork, and old-world elegance. Two contrasting ornate typefaces were combined, intentionally clashing, to evoke a bold, vintage-meets-retro aesthetic that feels both handmade and theatrical.
A Site Built for Show and Sell
The client came to us with an existing website, but it lacked the flexibility and function they needed. We redesigned the entire layout with a fully responsive structure and improved user experience. Custom icons were created to represent each shop category, reinforcing the brand’s distinct visual style.
To simplify shop management, we integrated the site with their Etsy store, making product updates seamless. We also added dedicated galleries to showcase past leatherwork, props, and custom costumes, transforming the site into both a storefront and portfolio.
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Parrett Mountain Cellars
Parrett Mountain Cellars
Nestled in the trees of Parrett Mountain, this scenic wine-tasting lodge offers visitors a serene escape into Oregon wine country. After several on-site photography sessions capturing the natural beauty and rustic charm of the space, we helped develop a website that reflects the warmth and elegance of the brand, inviting guests to explore wines, events, and more.
Strategy
- Website Design
- Photography
Parrett Mountain Cellars
Nestled in the trees of Parrett Mountain, this scenic wine-tasting lodge offers visitors a serene escape into Oregon wine country. After several on-site photography sessions capturing the natural beauty and rustic charm of the space, we helped develop a website that reflects the warmth and elegance of the brand, inviting guests to explore wines, events, and more.
Strategy
- Website Design
- Photography
Bold Oregon Wine
Parrett Mountain Cellars is a small-batch winery and tasting room run by a husband-and-wife duo in Oregon wine country. Specializing in bold reds and Pinot Noir, their wines are produced in limited annual runs. When we first connected, their new lodge-style tasting room was still in its early stages of construction, and they were preparing to grow their brand presence.
Winemaking is their labor of love, and they needed a website that reflected the care and craftsmanship behind every bottle. In collaboration with Velare Media, we transformed their DIY GoDaddy site into a fully custom WordPress experience, built to showcase their wines, promote events, and grow with their future.
Bold Oregon Wine
Parrett Mountain Cellars is a small-batch winery and tasting room run by a husband-and-wife duo in Oregon wine country. Specializing in bold reds and Pinot Noir, their wines are produced in limited annual runs. When we first connected, their new lodge-style tasting room was still in its early stages of construction, and they were preparing to grow their brand presence.
Winemaking is their labor of love, and they needed a website that reflected the care and craftsmanship behind every bottle. In collaboration with Velare Media, we transformed their DIY GoDaddy site into a fully custom WordPress experience, built to showcase their wines, promote events, and grow with their future.
Photography
When we began the project, Parrett Mountain Cellars had very few photos—most were low-resolution and not usable for a professional website. To elevate their visual presence, we scheduled an on-site shoot at their original tasting room and winery. We captured updated imagery of their wines, small vineyard, and the tasting room environment.
At the time, the new lodge was still under construction, so these photos served as a crucial foundation for their updated brand and online presence.
Photography
When we began the project, Parrett Mountain Cellars had very few photos—most were low-resolution and not usable for a professional website. To elevate their visual presence, we scheduled an on-site shoot at their original tasting room and winery. We captured updated imagery of their wines, small vineyard, and the tasting room environment.
At the time, the new lodge was still under construction, so these photos served as a crucial foundation for their updated brand and online presence.
Website – Wine Club & eCommerce
Parrett Mountain Cellars sells a significant portion of their wine directly through their website, so we built a fully integrated eCommerce experience using WooCommerce. The storefront allows visitors to browse and purchase bottles with ease while maintaining the rustic charm of the brand.
We also developed a built-in wine club with Silver and Gold membership tiers, offering exclusive benefits and seasonal shipments. The entire system is designed to be easy for the client to manage and seamless for customers to join, shop, and stay connected.
Website – Wine Club & eCommerce
Parrett Mountain Cellars sells a significant portion of their wine directly through their website, so we built a fully integrated eCommerce experience using WooCommerce. The storefront allows visitors to browse and purchase bottles with ease while maintaining the rustic charm of the brand.
We also developed a built-in wine club with Silver and Gold membership tiers, offering exclusive benefits and seasonal shipments. The entire system is designed to be easy for the client to manage and seamless for customers to join, shop, and stay connected.
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Conrad Lumber
Conrad Lumber Co.
Conrad Lumber Co. is a family-owned retail lumberyard based in Sherwood, Oregon, specializing in quality wood products for contractors and homeowners. We partnered with them to redesign their website, creating a more modern, user-friendly experience that highlights their extensive inventory and longstanding reputation in the community.
Strategy
- Website Design
Conrad Lumber Co.
Conrad Lumber Co. is a family-owned retail lumberyard based in Sherwood, Oregon, specializing in quality wood products for contractors and homeowners. We partnered with them to redesign their website, creating a more modern, user-friendly experience that highlights their extensive inventory and longstanding reputation in the community.
Strategy
- Website Design
Building a Stronger Online Foundation
Conrad Lumber Company specializes in decking and fencing materials and is the only factory-direct supplier of treated wood products in the Portland area. As the Northwest sales hub for their parent company, Conrad Forest Products—who operate sawmills and treatment plants across the country—Conrad Lumber wanted a digital presence that reflected their local focus and unique offerings.
They approached us to help develop a distinct identity, separate from their parent company. Together, we crafted a strategic plan for a robust, information-driven website that showcased their specialized inventory and services. The new site was designed with their own branding and built to resonate with both homeowners and contractors across the Pacific Northwest.
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Western Industrial Ceramics Inc
Western Industrial Ceramics Inc.
Western Industrial Ceramics, Inc. specializes in advanced thermal management solutions for high-temperature environments. They serve industries that demand precision and performance, such as aerospace, foundries, and power generation.
We were brought in to redesign their outdated website and capture custom photography that better reflects their capabilities, materials, and scale of operation.
Strategy
- Website Design
- Photography
Western Industrial Ceramics Inc.
Western Industrial Ceramics, Inc. specializes in advanced thermal management solutions for high-temperature environments. They serve industries that demand precision and performance, such as aerospace, foundries, and power generation.
We were brought in to redesign their outdated website and capture custom photography that better reflects their capabilities, materials, and scale of operation.
Strategy
- Website Design
- Photography
About WIC
Western Industrial Ceramics is an industry leader in thermal management and refractory solutions for high-temperature applications. Since 1971, they have expanded to serve clients across ten Western states in the U.S. With locations in Portland, OR, and Los Angeles, CA, they offer comprehensive refractory contracting, manufacturing, and stocking services.
About WIC
Western Industrial Ceramics is an industry leader in thermal management and refractory solutions for high-temperature applications. Since 1971, they have expanded to serve clients across ten Western states in the U.S. With locations in Portland, OR, and Los Angeles, CA, they offer comprehensive refractory contracting, manufacturing, and stocking services.
Website & Color Palette
The original Western Industrial Ceramics website relied on a stark black, red, and white color scheme, paired with low-resolution imagery that didn’t fully convey the company’s scale or capabilities. When rebuilding the site, we saw an opportunity to create a more immersive and organized experience.
We introduced a muted mustard yellow as the foundation of a new, more intentional color system. Supporting tones of orange, blue, green, and red were used to represent specific service categories across the site:
Orange for refractory installation services
Blue for solid refractory products and supplies
Yellow for soft refractory products like textiles
These colors were layered over hero imagery and assigned to key content sections, providing both visual structure and clarity—transforming the site into a vibrant, cohesive brand experience.
Photography
To bring authenticity and scale to the new website, we conducted a custom photography session at Western Industrial Ceramics’ Sherwood, Oregon facility. Granted full access to the warehouse and production areas, we focused on capturing the texture, scale, and precision of their operations.
The resulting photography not only elevated the site’s overall design but also highlighted the company’s advanced capabilities in thermal management and refractory solutions, helping communicate the story of a business built on expertise, scale, and quality.
Photography
To bring authenticity and scale to the new website, we conducted a custom photography session at Western Industrial Ceramics’ Sherwood, Oregon facility. Granted full access to the warehouse and production areas, we focused on capturing the texture, scale, and precision of their operations.
The resulting photography not only elevated the site’s overall design but also highlighted the company’s advanced capabilities in thermal management and refractory solutions, helping communicate the story of a business built on expertise, scale, and quality.
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Projects
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Projects
Ricks Printing
Rick's Printing
Rick’s Printing is a cutting-edge trade printer known for quality, expertise, and fast turnarounds. Their team delivers high-volume print solutions with precision and pride. To match their reputation, we developed a website that not only reflects their capabilities but also captures the energy of their shop.
Through custom photography and thoughtful design, we built a visual experience that showcases their craft, speed, and commitment to excellence.
Strategy
- Website Design
- Photography
Rick's Printing
Rick’s Printing is a cutting-edge trade printer known for quality, expertise, and fast turnarounds. Their team delivers high-volume print solutions with precision and pride. To match their reputation, we developed a website that not only reflects their capabilities but also captures the energy of their shop.
Through custom photography and thoughtful design, we built a visual experience that showcases their craft, speed, and commitment to excellence.
Strategy
- Website Design
- Photography
Press to Pixel
Founded in 2001, Rick’s Printing is a trusted trade printer in Portland known for high-quality print work, quick turnaround times, and long-standing relationships built largely through word of mouth. As the industry evolved and new competitors emerged, the one area they needed to catch up was their online presence.
We partnered with their team to design and develop a sharp, modern website that reflects the precision and professionalism of their print work. The new site highlights their capabilities, streamlines the user experience, and reinforces the brand’s commitment to quality at every level.
Press to Pixel
Founded in 2001, Rick’s Printing is a trusted trade printer in Portland known for high-quality print work, quick turnaround times, and long-standing relationships built largely through word of mouth. As the industry evolved and new competitors emerged, the one area they needed to catch up was their online presence.
We partnered with their team to design and develop a sharp, modern website that reflects the precision and professionalism of their print work. The new site highlights their capabilities, streamlines the user experience, and reinforces the brand’s commitment to quality at every level.
One-Page Scroll Website
Rick’s Printing came to us with a barebones website and a clear request: keep it simple. They didn’t want to stray far from what was already familiar, just a smarter, sharper version of it. We proposed a streamlined, single-page scrolling website that delivers everything at a glance.
The new layout puts their industrial printers front and center, featuring bold images, key machine stats, and a looping intro video that shows their equipment in action. It’s clean, direct, and built for speed, just like their print work.
Photography
To bring the story of Rick’s Printing to life, we conducted an on-site photoshoot at their Portland printshop. The goal was to capture the energy of the crew, the scale of the equipment, and the precision behind every print job.
We photographed their team in action, highlighted the details of their printing presses, and documented the day-to-day hustle that defines their operation.
Photography
To bring the story of Rick’s Printing to life, we conducted an on-site photoshoot at their Portland printshop. The goal was to capture the energy of the crew, the scale of the equipment, and the precision behind every print job.
We photographed their team in action, highlighted the details of their printing presses, and documented the day-to-day hustle that defines their operation.
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Projects
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Projects
Dear America What Would You Change
Dear America What Would You Change?
Have you ever wanted to ask everyday people what they would change about America? Dear America: What Would You Change? is a public art project rooted in conversation.
We interviewed people from all walks of life, gathering their thoughts on the country’s future, one voice at a time. Each response was then transformed into hand-drawn, stacked typography, giving every opinion a unique visual identity.
Dear America What Would You Change?
Have you ever wanted to ask everyday people what they would change about America? Dear America: What Would You Change? is a public art project rooted in conversation.
We interviewed people from all walks of life, gathering their thoughts on the country’s future, one voice at a time. Each response was then transformed into hand-drawn, stacked typography, giving every opinion a unique visual identity.
Strategy
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- Illustration
- Photography
Typography as Protest
In 2013, while studying Graphic Design at Portland State University, I (Mark Boehly) focused my senior thesis on the power of graffiti and public art. I was particularly inspired by artist Steve Powers and his series A Love Letter for You, where he painted fifty murals across West Philadelphia. Each mural formed part of a fictional love story told through rooftop messages—an artistic dialogue with the city and its people.
For my own thesis, I created a public art campaign rooted in real voices and current events. Drawing from my daily commute on Portland’s Green Line MAX, I began asking fellow passengers a simple but provocative question: “If you could change one thing in America, what would it be?” Over fifty people responded. As I read through their answers, a pattern of shared concerns and hopes began to emerge.
I selected the most resonant responses and translated them into a series of typographic posters—each hand-drawn in a stacked style to preserve the raw, expressive quality of street art. I developed a visual identity for the campaign, including a DA monogram and the project’s central question as a tagline. The logo was subtly embedded in each poster, allowing them to stand alone or work as a collective.
Each design was printed at a large, four-foot scale in black and white. To maintain the spirit of street art, I created homemade wheatpaste and mounted the posters onto tarps—making the project both portable and true to its urban influence.
Typography as Protest
In 2013, while studying Graphic Design at Portland State University, I (Mark Boehly) focused my senior thesis on the power of graffiti and public art. I was particularly inspired by artist Steve Powers and his series A Love Letter for You, where he painted fifty murals across West Philadelphia. Each mural formed part of a fictional love story told through rooftop messages—an artistic dialogue with the city and its people.
For my own thesis, I created a public art campaign rooted in real voices and current events. Drawing from my daily commute on Portland’s Green Line MAX, I began asking fellow passengers a simple but provocative question: “If you could change one thing in America, what would it be?” Over fifty people responded. As I read through their answers, a pattern of shared concerns and hopes began to emerge.
I selected the most resonant responses and translated them into a series of typographic posters—each hand-drawn in a stacked style to preserve the raw, expressive quality of street art. I developed a visual identity for the campaign, including a DA monogram and the project’s central question as a tagline. The logo was subtly embedded in each poster, allowing them to stand alone or work as a collective.
Each design was printed at a large, four-foot scale in black and white. To maintain the spirit of street art, I created homemade wheatpaste and mounted the posters onto tarps—making the project both portable and true to its urban influence.
A Wall for the People
Originally, I planned to display each opinion separately in various neighborhoods across Portland. But due to legal limitations around public posting, I shifted to a single large-format installation. I stitched the posters together into a single tarp banner, allowing all the voices to appear side by side, unified, yet distinct.
The final location was near the Lloyd Center in Portland, Oregon, chosen intentionally as the main MAX stop where the original surveys were conducted. A nearby fence provided ideal visibility, facing both daily commuters on the train and foot traffic in the area. The installation transformed a common transit hub into a public canvas for shared expression.
A Wall for the People
Originally, I planned to display each opinion separately in various neighborhoods across Portland. But due to legal limitations around public posting, I shifted to a single large-format installation. I stitched the posters together into a single tarp banner, allowing all the voices to appear side by side, unified, yet distinct.
The final location was near the Lloyd Center in Portland, Oregon, chosen intentionally as the main MAX stop where the original surveys were conducted. A nearby fence provided ideal visibility, facing both daily commuters on the train and foot traffic in the area. The installation transformed a common transit hub into a public canvas for shared expression.
