Conrad Lumber Co.
Custom Lumberyard Web Design
Conrad Lumber Co is a family-owned retail lumberyard based in Sherwood, Oregon. They specialize in providing quality wood products for local contractors and homeowners. We partnered with them to execute a complete lumberyard web design overhaul.
The goal was to create a modern and user-friendly experience. We wanted to highlight their extensive inventory while honoring their longstanding reputation in the Pacific Northwest community.
Services
Conrad Lumber Co.
Custom Lumberyard Web Design
Conrad Lumber Co is a family-owned retail lumberyard based in Sherwood, Oregon. They specialize in providing quality wood products for local contractors and homeowners. We partnered with them to execute a complete lumberyard web design overhaul.
The goal was to create a modern and user-friendly experience. We wanted to highlight their extensive inventory while honoring their longstanding reputation in the Pacific Northwest community.
Services
The Design Challenge
Building a Stronger Online Foundation
Conrad Lumber Co occupies a unique niche. They specialize in decking and fencing materials and serve as the only factory-direct supplier of treated wood products in the Portland area. As the Northwest sales hub for their parent company, Conrad Forest Products, they needed a digital presence that reflected their specific local focus.
They approached us to help develop a distinct identity separate from the parent corporate entity. Together we crafted a strategic plan for a robust information-driven website. The new site was designed to showcase their specialized inventory and resonate with both DIY homeowners and professional contractors.
Visit Site
Information Architecture
Showcasing the Inventory
A lumberyard web design project requires organizing a massive amount of data. Conrad Lumber covers a wide range of categories including top fence materials, railing systems, windows, composite decking, outdoor buildings, and wood siding.
We structured the site to act as a comprehensive digital catalog. We created clear navigation paths that allow users to find specific wood treatments or accessories quickly. By prioritizing product education, we ensured that customers arrive at the yard informed and ready to buy.
Community Features
The Conrad Pros Program
One of the standout features of the business is their deep connection to the local trade industry. To highlight this, we developed the “Conrad Pros” section of the website.
This dedicated directory highlights trusted contractors that Conrad Lumber works with and recommends for different home remodel jobs. It serves as a lead generation tool for their partners and a resource for homeowners who need help installing their new deck or fence. This feature reinforces the brand’s position as a community hub rather than just a retail store.
Community Features
The Conrad Pros Program
One of the standout features of the business is their deep connection to the local trade industry. To highlight this, we developed the “Conrad Pros” section of the website.
This dedicated directory highlights trusted contractors that Conrad Lumber works with and recommends for different home remodel jobs. It serves as a lead generation tool for their partners and a resource for homeowners who need help installing their new deck or fence. This feature reinforces the brand’s position as a community hub rather than just a retail store.
Long-Term Partnership
Monthly Maintenance
This is an older website that has stood the test of time. We have been working with Conrad Lumber Co since 2015 to keep their digital presence sharp.
Because they frequently launch monthly specials and update vendor lists, the site requires a flexible foundation. We built the site on WordPress to allow for easy content updates. We continue to perform monthly maintenance and security checks to ensure the site remains fast and secure for every visitor.
FAQ
What services did Graphicsbyte provide for Conrad Lumber Co.?
Graphicsbyte, originally under Velare Media, has provided brand strategy, website design, web development, information architecture, and ongoing support and maintenance for Conrad Lumber Co. since June 2015. The partnership remains active with continued work to keep the site current and performing at its best.
How was the Conrad Lumber Co. website structured?
The site was built on WordPress as a comprehensive digital catalog covering a wide range of product categories including fence materials, railing systems, windows, composite decking, outdoor buildings, and wood siding. Clear navigation paths were designed to help contractors and homeowners find specific products and wood treatments quickly, ensuring customers arrive at the yard informed and ready to buy.
What is the Conrad Pros program?
The Conrad Pros section is a dedicated contractor directory built into the Conrad Lumber Co. website. It highlights trusted local contractors that Conrad Lumber works with and recommends for home remodel projects. The feature serves as a lead generation tool for trade partners and a resource for homeowners who need help installing a new deck or fence, reinforcing the brand’s role as a community hub rather than just a retail store.
