Oregon Guitar Studio
We created a refined logo for Oregon Guitar Studio, a classical guitar school and recording studio owned by musician and instructor David Tutmark. The project focused on capturing the elegance of the classical guitar through a modern, minimalist design that reflects the professionalism and artistry of the brand.
Strategy
- Visual Identity
- Brand Collateral
Oregon Guitar Studio
We created a refined logo for Oregon Guitar Studio, a classical guitar school and recording studio owned by musician and instructor David Tutmark. The project focused on capturing the elegance of the classical guitar through a modern, minimalist design that reflects the professionalism and artistry of the brand.
Strategy
- Visual Identity
- Brand Collateral
Classical Guitar Brand
Oregon Guitar Studio is a classical guitar school and recording space founded by David Tutmark, a performer, instructor, and registered dealer of fine classical guitars in the Pacific Northwest. David approached us looking for a modern identity centered around the elegant form of the classical guitar, something clean, refined, and visually striking.
After several rounds of refinement exploring different line weights and shapes, we landed on a minimalist line logo that captures the instrument’s iconic silhouette. We paired the mark with the Frutiger typeface for its clarity and modern feel, and selected a muted pastel-inspired color palette, soft tones with a slightly deeper richness that adds warmth without overpowering the design.
To complete the brand system, we designed custom business cards featuring two unique back designs, each highlighting a different facet of David’s dual role as both performer and instructor.
Classical Guitar Brand
Oregon Guitar Studio is a classical guitar school and recording space founded by David Tutmark, a performer, instructor, and registered dealer of fine classical guitars in the Pacific Northwest. David approached us looking for a modern identity centered around the elegant form of the classical guitar, something clean, refined, and visually striking.
After several rounds of refinement exploring different line weights and shapes, we landed on a minimalist line logo that captures the instrument’s iconic silhouette. We paired the mark with the Frutiger typeface for its clarity and modern feel, and selected a muted pastel-inspired color palette, soft tones with a slightly deeper richness that adds warmth without overpowering the design.
To complete the brand system, we designed custom business cards featuring two unique back designs, each highlighting a different facet of David’s dual role as both performer and instructor.
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