Truax Designs
The Metal Sculpture Expirence
Have you ever wanted to visit an alien world full of metal? Truax Designs is an experience where people not only interact with sculpture but take a piece home.
Strategy
- Visual Identity
- Brand Collateral
- Illustration
- Website Design
Truax Designs
The Metal Sculpture Expirence
Have you ever wanted to visit an alien world full of metal? Truax Designs is an experience where people not only interact with sculpture but take a piece home.
Strategy
- Visual Identity
- Brand Collateral
- Illustration
- Website Design
Two friends that built an alien world.
Several years before Graphicsbyte was formed Mark Boehly took a sculpture class at Clackamas Community College. In the class, he met a student named Christopher Truax. The two became good friends but eventually lost contact. In 2013 the two randomly reconnected at an art gallery in Portland. The show featured Christopher’s metal sculpture. He had articulated robots, tall animals inspired by Salvador Dali, a robotic DJ, and even a flying toaster. As a solo act, it was nice to see an old friend living the dream as a master sculptor.
The gallery event took place a few weeks after Mark graduated from Portland State University. This was a good time to look for new opportunities. He agreed to build Christopher a website and a logo. The payment was a trade for a custom piece of sculpture. Before the website and brand were finished Christopher shared a prototype where objects were infused in metal. The sculpture looked like it came straight out of a science fiction movie. Instantly Mark knew this was something worth exploring. Mark decided to join the team and learn how to build his own sculptures. He then agreed to market the new product know known as “Karbon Kast.” (The sign in the photo on the left uses this process.) Together Christopher and Mark formed a creative friendship and still continue to produce new works of art to this day.
Two friends that built an alien world.
Several years before Graphicsbyte was formed Mark Boehly took a sculpture class at Clackamas Community College. In the class, he met a student named Christopher Truax. The two became good friends but eventually lost contact. In 2013 the two randomly reconnected at an art gallery in Portland. The show featured Christopher’s metal sculpture. He had articulated robots, tall animals inspired by Salvador Dali, a robotic DJ, and even a flying toaster. As a solo act, it was nice to see an old friend living the dream as a master sculptor.
The gallery event took place a few weeks after Mark graduated from Portland State University. This was a good time to look for new opportunities. He agreed to build Christopher a website and a logo. The payment was a trade for a custom piece of sculpture. Before the website and brand were finished Christopher shared a prototype where objects were infused in metal. The sculpture looked like it came straight out of a science fiction movie. Instantly Mark knew this was something worth exploring. Mark decided to join the team and learn how to build his own sculptures. He then agreed to market the new product know known as “Karbon Kast.” (The sign in the photo on the left uses this process.) Together Christopher and Mark formed a creative friendship and still continue to produce new works of art to this day.
Logo Design
In Early 2014 Truax Designs reveled a new product called Karbon Kast at the AFRU Gallery in Portland. It was an instant hit. Over 60 items sold on the opening night and a dozen more throughout the week. When the event was over Mark and Chris started to produce hundreds of sculptures. They were preparing for their next show at the Portland Expo called America’s Largest Christmas Bazaar.
This event was also a huge success. Karbon Kast attracted dozens of new fans and this was when we presented the company logo for the first time.
The brand was designed after a robotic angel named Lily. She is fully articulated and was built for stop-motion animation. Mark designed an enclosure logo that showcases the robots most iconic features. Red became the brands primary color because it matches Lily’s brother Apollo who is also an articulated robot in the series. The physical color of the two robots together are both light and dark. This formed a Yin & Yang in the color palette.
A condensed san serif typeface was created to fit in the enclosures negative space. Today that type has become the brand’s main focal point. Wings are a common element found in the brands metal sculptures. So it only made since to add graphic wings to print media such as business cards and flyers.
Logo Design
In Early 2014 Truax Designs reveled a new product called Karbon Kast at the AFRU Gallery in Portland. It was an instant hit. Over 60 items sold on the opening night and a dozen more throughout the week. When the event was over Mark and Chris started to produce hundreds of sculptures. They were preparing for their next show at the Portland Expo called America’s Largest Christmas Bazaar.
This event was also a huge success. Karbon Kast attracted dozens of new fans and this was when we presented the company logo for the first time.
The brand was designed after a robotic angel named Lily. She is fully articulated and was built for stop-motion animation. Mark designed an enclosure logo that showcases the robots most iconic features. Red became the brands primary color because it matches Lily’s brother Apollo who is also an articulated robot in the series. The physical color of the two robots together are both light and dark. This formed a Yin & Yang in the color palette.
A condensed san serif typeface was created to fit in the enclosures negative space. Today that type has become the brand’s main focal point. Wings are a common element found in the brands metal sculptures. So it only made since to add graphic wings to print media such as business cards and flyers.
Website Evolution
Truax Designs has gone through several website iterations as the studio has grown. The earliest versions served as a portfolio for co-founder Christopher Truax, focusing on his individual metal sculpture work. As the team expanded and the brand matured, the website evolved to reflect a broader, more collaborative identity.
The most recent version of the website is centered around e-commerce and engagement. While Etsy remains the primary sales platform, the site now includes a shop for direct purchases—especially for higher-end sculptures. Visitors can also submit intake forms to request custom pieces, making the site a tool for both sales and commissions.
A major feature of the new site is the Karbon Kast case study, which showcases the success of our cast resin product line. This section highlights the growing impact of the brand, including celebrity collectors and media recognition, positioning Karbon Kast as a standout offering within the Truax Designs portfolio.
The homepage also includes a section to browse upcoming shows and events, allowing visitors to connect with the team in person and experience the work firsthand.
Visit Site
Karbon Kast & Illustrated Hybrids
Creating the art is one of the best perks of working with Truax Designs. In 2017 we started to create 3D printed prototypes. These prints were infused in the metal and turned into success stories at events like Comic Con. We also created some mixed-media hybrids using Graphicsbyte art as the focal point. The Karbon Kast was then used as a secondary texture.
Karbon Kast & Illustrated Hybrids
Creating the art is one of the best perks of working with Truax Designs. In 2017 we started to create 3D printed prototypes. These prints were infused in the metal and turned into success stories at events like Comic Con. We also created some mixed-media hybrids using Graphicsbyte art as the focal point. The Karbon Kast was then used as a secondary texture.
The Pop-Up Gallery
Towards the end of 2017 Truax Designs created a pop up gallery in Oregon City called Truax Gallery. Mark and Chris spent a year here selling metal sculptures to the general public. About three months into the project we needed another line of art. Graphicsbyte received an opportunity to sell prints and sticker packs. This added a splash of color to the gallery and attracted a different audience.
The Pop-Up Gallery
Towards the end of 2017 Truax Designs created a pop up gallery in Oregon City called Truax Gallery. Mark and Chris spent a year here selling metal sculptures to the general public. About three months into the project we needed another line of art. Graphicsbyte received an opportunity to sell prints and sticker packs. This added a splash of color to the gallery and attracted a different audience.
Chapter 2
Truax Studio Gallery
Even though the Oregon City gallery was short lived the experience was everything the artists hoped for. The following year the crew packed up and moved to West Linn. The new location had a storefront connected to the same building the Truax Designs workshop is in. This move was going to speed up production… Soon as we were getting ready to officially launch the second chapter of the gallery Coivid-19 came to Oregon. We were forced to cancel the project. Truax Designs still has a workshop in the West Linn building but it’s not open to the public.
Chapter 2
Truax Studio Gallery
Even though the Oregon City gallery was short lived the experience was everything the artists hoped for. The following year the crew packed up and moved to West Linn. The new location had a storefront connected to the same building the Truax Designs workshop is in. This move was going to speed up production… Soon as we were getting ready to officially launch the second chapter of the gallery Coivid-19 came to Oregon. We were forced to cancel the project. Truax Designs still has a workshop in the West Linn building but it’s not open to the public.
