Western Industrial Ceramics Inc.
Western Industrial Ceramics, Inc. specializes in advanced thermal management solutions for high-temperature environments. They serve industries that demand precision and performance, such as aerospace, foundries, and power generation.
We were brought in to redesign their outdated website and capture custom photography that better reflects their capabilities, materials, and scale of operation.
Strategy
- Website Design
- Photography
Western Industrial Ceramics Inc.
Western Industrial Ceramics, Inc. specializes in advanced thermal management solutions for high-temperature environments. They serve industries that demand precision and performance, such as aerospace, foundries, and power generation.
We were brought in to redesign their outdated website and capture custom photography that better reflects their capabilities, materials, and scale of operation.
Strategy
- Website Design
- Photography
About WIC
Western Industrial Ceramics is an industry leader in thermal management and refractory solutions for high-temperature applications. Since 1971, they have expanded to serve clients across ten Western states in the U.S. With locations in Portland, OR, and Los Angeles, CA, they offer comprehensive refractory contracting, manufacturing, and stocking services.
About WIC
Western Industrial Ceramics is an industry leader in thermal management and refractory solutions for high-temperature applications. Since 1971, they have expanded to serve clients across ten Western states in the U.S. With locations in Portland, OR, and Los Angeles, CA, they offer comprehensive refractory contracting, manufacturing, and stocking services.
Website & Color Palette
The original Western Industrial Ceramics website relied on a stark black, red, and white color scheme, paired with low-resolution imagery that didn’t fully convey the company’s scale or capabilities. When rebuilding the site, we saw an opportunity to create a more immersive and organized experience.
We introduced a muted mustard yellow as the foundation of a new, more intentional color system. Supporting tones of orange, blue, green, and red were used to represent specific service categories across the site:
Orange for refractory installation services
Blue for solid refractory products and supplies
Yellow for soft refractory products like textiles
These colors were layered over hero imagery and assigned to key content sections, providing both visual structure and clarity—transforming the site into a vibrant, cohesive brand experience.
Photography
To bring authenticity and scale to the new website, we conducted a custom photography session at Western Industrial Ceramics’ Sherwood, Oregon facility. Granted full access to the warehouse and production areas, we focused on capturing the texture, scale, and precision of their operations.
The resulting photography not only elevated the site’s overall design but also highlighted the company’s advanced capabilities in thermal management and refractory solutions, helping communicate the story of a business built on expertise, scale, and quality.
Photography
To bring authenticity and scale to the new website, we conducted a custom photography session at Western Industrial Ceramics’ Sherwood, Oregon facility. Granted full access to the warehouse and production areas, we focused on capturing the texture, scale, and precision of their operations.
The resulting photography not only elevated the site’s overall design but also highlighted the company’s advanced capabilities in thermal management and refractory solutions, helping communicate the story of a business built on expertise, scale, and quality.
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