Revitalize Surf NW
“Surfing is about friendship, sharing in beauty, good time, quietness, and respect for the ocean and the planet.”
– Anne Taravet
Strategy
- Visual Identity
Revitalize Surf NW
“Surfing is about friendship, sharing in beauty, good time, quietness, and respect for the ocean and the planet.”
– Anne Taravet
Strategy
- Visual Identity
Logo with Soul
Capturing the Spirit of the Surfer Girl
In 2020, we were approached by the organizer of an all-women’s surf and bodyboarding group called Revitalize Surf NW. She was looking for a feminist logo that would spark adventure and friendship. During our first meeting, she gave us a few sketches and a list of concepts to explore.
While the sketches were well done, we felt that they didn’t fully capture the essence of the group. We wanted to create a logo that was empowering and inviting, encouraging women to feel confident and supported in the water.
After brainstorming a number of ideas, we came up with the concept of a wave that is both strong and graceful. The wave is also inclusive, representing the diversity of women who participate in the group.
Logo with Soul
Capturing the Spirit of the Surfer Girl
In 2020, we were approached by the organizer of an all-women’s surf and bodyboarding group called Revitalize Surf NW. She was looking for a feminist logo that would spark adventure and friendship. During our first meeting, she gave us a few sketches and a list of concepts to explore.
While the sketches were well done, we felt that they didn’t fully capture the essence of the group. We wanted to create a logo that was empowering and inviting, encouraging women to feel confident and supported in the water.
After brainstorming a number of ideas, we came up with the concept of a wave that is both strong and graceful. The wave is also inclusive, representing the diversity of women who participate in the group.
Morphing Masterpiece
A Logo that Adapts, Evolves, and Endures
The chosen concept is a negative space logo that welcomes diversity. The logo is designed to change its appearance when placed on different colored backgrounds, allowing for a wide range of creative possibilities.
Gradient blue was chosen as the brand’s main color, as it conveys a sense of calmness, trust, and reliability. In addition to the logo, we also provided the client with an outline that can be used to create their own patterns for t-shirts, stickers, and other merchandise. This allows for even greater customization and flexibility.
We believe that this logo is a strong and versatile representation of the brand. It is both visually appealing and meaningful, and it is sure to make a lasting impression.
Morphing Masterpiece
A Logo that Adapts, Evolves, and Endures
The chosen concept is a negative space logo that welcomes diversity. The logo is designed to change its appearance when placed on different colored backgrounds, allowing for a wide range of creative possibilities.
Gradient blue was chosen as the brand’s main color, as it conveys a sense of calmness, trust, and reliability. In addition to the logo, we also provided the client with an outline that can be used to create their own patterns for t-shirts, stickers, and other merchandise. This allows for even greater customization and flexibility.
We believe that this logo is a strong and versatile representation of the brand. It is both visually appealing and meaningful, and it is sure to make a lasting impression.
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