Mother Nature Massage Therapy
Mother Nature is a traveling massage therapy company based in the Pacific Northwest, offering restorative services rooted in natural healing.
We developed an organic brand identity inspired by the region’s earthy tones and holistic values, along with custom business cards that reflect the calming, grounded energy of the practice.
Strategy
- Visual Identity
- Brand Collateral
Mother Nature Massage Therapy
Mother Nature is a traveling massage therapy company based in the Pacific Northwest, offering restorative services rooted in natural healing.
We developed an organic brand identity inspired by the region’s earthy tones and holistic values, along with custom business cards that reflect the calming, grounded energy of the practice.
Strategy
- Visual Identity
- Brand Collateral
Logo Development Journey
Mother Nature specializes in Swedish, Prenatal, Fertility, and Infant massage, offering gentle, holistic services rooted in growth and care. In our initial meeting, the client expressed interest in a logo that incorporated either a lotus flower or a woman transforming into a tree.
Over the following weeks, we explored these ideas and presented five distinct concepts. Three featured variations of the lotus, one focused on the woman/tree transformation, and the final introduced a monogram. The letter M was the tree branch and the leaves represented a lowercase N.
Logo Development Journey
Mother Nature specializes in Swedish, Prenatal, Fertility, and Infant massage, offering gentle, holistic services rooted in growth and care. In our initial meeting, the client expressed interest in a logo that incorporated either a lotus flower or a woman transforming into a tree.
Over the following weeks, we explored these ideas and presented five distinct concepts. Three featured variations of the lotus, one focused on the woman/tree transformation, and the final introduced a monogram. The letter M was the tree branch and the leaves represented a lowercase N.
From Concept to Monogram
The client was especially drawn to the last two designs and requested a refined combination of the two. The final logo shows a MN monogram built out of tree branches. Typeface ITC Benguiat Gothic Std was chosen to complement the organic structure of the branches.
The leaf pattern was then used on the back of the business cards in the shape of a negative space leaf. The brand was completed with a soft, nature-driven color palette composed of two base shades and three complementary tints.
From Concept to Monogram
The client was especially drawn to the last two designs and requested a refined combination of the two. The final logo shows a MN monogram built out of tree branches. Typeface ITC Benguiat Gothic Std was chosen to complement the organic structure of the branches.
The leaf pattern was then used on the back of the business cards in the shape of a negative space leaf. The brand was completed with a soft, nature-driven color palette composed of two base shades and three complementary tints.
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