Granny's Attic - Backstory
Originally created in 2016, Granny’s Attic began as a playful experiment in cannabis branding during a pivotal time, just as Oregon legalized recreational use. The concept was first developed for a cannabis budgeting app, but when that project was ultimately shelved, the logo and visual identity took on a life of their own.
The name “Granny’s Attic” emerged as an inside joke, eventually inspiring a full brand narrative. The idea: when you step into an attic, you uncover pieces of a past life. In this case, Granny was a free-spirited hippie, and the brand is a peek into her stash of psychedelic memories and forgotten treasures.
Strategy
- Brand Strategy
- Naming
- Logo Design
- Packaging Design
Granny's Attic - Backstory
Originally created in 2016, Granny’s Attic began as a playful experiment in cannabis branding during a pivotal time, just as Oregon legalized recreational use. The concept was first developed for a cannabis budgeting app, but when that project was ultimately shelved, the logo and visual identity took on a life of their own.
The name “Granny’s Attic” emerged as an inside joke, eventually inspiring a full brand narrative. The idea: when you step into an attic, you uncover pieces of a past life. In this case, Granny was a free-spirited hippie, and the brand is a peek into her stash of psychedelic memories and forgotten treasures.
Strategy
- Brand Strategy
- Naming
- Logo Design
- Packaging Design
Cannabis Logo Design
The logo was designed around a modern lotus form. Layered ovals intersect to create a stylized cannabis leaf, an abstract, timeless mark that plays with transparency and depth. The overlapping shapes hint at hidden leaves within, reinforcing the theme of discovery.
Four color variations were developed to represent different strains, each giving the brand flexibility to expand into packaging or product lines. This color system laid the foundation for merchandise, including a line of t-shirts and sticker packs sold in various dispensaries. These sticker sets, dubbed Dime Bags in a nod to classic $10 weed sacks, further extended the brand’s nostalgic and irreverent personality.
Granny’s Attic captures a sense of retro charm with a contemporary twist. It’s a visual identity rooted in storytelling, built for fun, flexible cannabis branding that stands out on shelves and sticks in your memory.
Cannabis Logo Design
The logo was designed around a modern lotus form. Layered ovals intersect to create a stylized cannabis leaf, an abstract, timeless mark that plays with transparency and depth. The overlapping shapes hint at hidden leaves within, reinforcing the theme of discovery.
Four color variations were developed to represent different strains, each giving the brand flexibility to expand into packaging or product lines. This color system laid the foundation for merchandise, including a line of t-shirts and sticker packs sold in various dispensaries. These sticker sets, dubbed Dime Bags in a nod to classic $10 weed sacks, further extended the brand’s nostalgic and irreverent personality.
Granny’s Attic captures a sense of retro charm with a contemporary twist. It’s a visual identity rooted in storytelling, built for fun, flexible cannabis branding that stands out on shelves and sticks in your memory.
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