A Career Milestone: The Story of My First Publication in LogoLounge Book 10
A Career Milestone: The Story of My First Publication in LogoLounge Book 10
From Aspiration to Achievement: My LogoLounge Story
Every designer has a “before and after” moment. For me, that moment was being published in LogoLounge. As a young designer in school, I studied the LogoLounge books religiously. They were the benchmark for excellence a curated collection of the world’s best brand identity work. To be featured in those pages was the ultimate goal.
In 2017, that goal became a reality. This post tells the story of my first two major recognitions by the design industry’s leading platform: being featured in the 2016 Trend Report and, shortly after, my first publication in the prestigious LogoLounge Book 10.
The “Reflections by FW” watermark logo, featured in the 2016 LogoLounge Trend Report.
First Recognition: A Feature in the 2016 LogoLounge Trend Report
Before the book, my first nod from the organization came in 2016. Each year, LogoLounge founder Bill Gardner releases an incredibly influential Trend Report, analyzing thousands of logos to identify emerging patterns in design. Being included in this report means your work is seen as an example of a key global trend.
My “Reflections by FW” watermark logo was selected for the “Line Craft” trend, recognized for its intricate, geometric line work, a popular style at the time. This was the first validation from the industry’s top tastemakers that my work was not just professional, but relevant.
The Main Event: Publication in LogoLounge Book 10
The following year, I achieved the milestone I had been working toward for years. My “Boehly Construction” logo was selected for publication in LogoLounge Book 10, chosen from a field of over 25,000 international submissions.
The Story Behind the Winning Design
This logo has a unique story of creative conviction. It was originally developed as a modern concept during our branding project for Dorsing Construction, a father-son company in the Pacific Northwest.
In our collaborative process, we explore multiple creative avenues to find the perfect fit. While the client ultimately chose a different design that aligned more closely with their traditional brand values (which you can see in the full case study here), I believed this modern concept was too strong to be left on the cutting room floor. I knew its innovative aesthetic was ahead of its time.
Trusting my instincts, I adapted the name and submitted the design to the LogoLounge jury. Its selection was a powerful confirmation: industry leaders saw the same potential in the design that I did. It was a career-defining moment, proving that bold creative vision has value.
A Foundation of Excellence
This first publication in LogoLounge wasn’t just an award; it was the foundation upon which Graphicsbyte was built. It solidified my commitment to pushing creative boundaries and developing designs that are not just effective today, but will remain relevant for years to come. This is the standard of excellence I bring to every project.
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