Siempre La Guitarra
Siempre La Guitarra is a new classical guitar concert series featuring performers from around the world.
Event Poster Design
Siempre La Guitarra is a classical guitar concert series presented by David Tutmark and Oregon Guitar Studio. Each season will feature three concerts showcasing some of the finest guitarists of today.
Upon starting the project, the client wanted a bright vivid poster created for the event that represented Oregon. He was open to any style as long as a guitar was present. After brainstorming several ideas, we decided it would be fun to showcase a Lumberjack playing in the forest. This mountain man would be modeled after David.
The artwork for the concert poster is designed around negative space and round edges. To complement the design, we created a custom condensed sans-serif typeface. Currently, there are two weights being used in the campaign, regular and bold. The typeface was inspired by futuristic fonts from the 1920’s.
We created a few different designs that fans could purchase at each concert. The first design was a patch that could be printed on t-shirts and hats. Stickers and an alternative poster design was also created for the event to give fans variety.