Traditional & Contemporary Classical Guitar

Oregon Guitar Studio is located in the Pacific Northwest. The owner is very humble and wanted a simple brand full of balance and harmony.

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Classical Branding

David Tutmark is the owner and lead instructor of Oregon Guitar Studio. He not only teaches lessons but offers professional audio recording services. He is also a registered dealer of fine classical guitars. David wanted a simple logo created that incorporated the body of the guitar into the brand.

The brand went through several revisions exploring different line weights and shapes. Early in the sketching process, it became clear that the brand would interpret well as a line logo. Frutiger became the chosen typeface and we went with a light earth tone color palette. We also designed matching business cards with two different backs.

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