Imperial Martial Arts Academy needed a brand that would reflect their mixed style of Kenpo using Chinese and Japanese techniques.
Imperial Martial Arts Academy is a family owned martial arts school. They teach Kenpo using a Chinese, Japanese and American blend. Their top students were in a group called Order of the Phoenix and they wanted to use a phoenix as their school mascot. Our task was to create a modern eye catchy crest that could tie together three different cultures and still be used as a uniform patch and logo.
We wanted to make sure the phoenix was the primary focus of the crest so we added rays from the rising sun in the background. In order to give the design an American twist, we went with a red, white and blue color scheme. The typeface Versailles was chosen because the strong serif angles complemented the sharp points of the bird’s feathers.
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