Imperial Martial Arts Academy
Imperial Martial Arts Academy needed a brand that would reflect their mixed style of Kenpo using Chinese and Japanese techniques.
Patriotic Logo Design
Imperial Martial Arts Academy is a family owned martial arts school. They teach Kenpo using a Chinese, Japanese and American blend. Their top students were in a group called Order of the Phoenix and they wanted to use a phoenix as their school mascot. Our task was to create a modern eye catchy crest that could tie together three different cultures and still be used as a uniform patch and logo.
We wanted to make sure the phoenix was the primary focus of the crest so we added rays from the rising sun in the background. In order to give the design an American twist, we went with a red, white and blue color scheme. The typeface Versailles was chosen because the strong serif angles complemented the sharp points of the bird’s feathers.
The dojo is located in Willamette West Linn. Each building on the street has an old western theme. We designed a sign that used a real wood grain texture to help match the theme’s era. The Phoenix made a small appearance on the sign and was also applied to the front door of the school.
The patch was the main element to this entire project. The owner loved the design so much he allowed us to expand the brand with different print materials. Our black tickets were used in a West Linn school auction. They gave students five free private lessons at the dojo. They were printed on a cardstock with a toothy texture. IMAA branded t-shirts were sold at the front desk. They were next to seasonal postcards. Each card was double sided and had an illustrative touch playing off the martial arts theme.