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True Terpenes
What is True Terpenes?
True Terpenes is a B2B flavor company dedicated to the science of terpenes and terpenoids. Terpenes are compounds found in all plants responsible for fragrance. While other brands may offer a wider range of products, this brand excels in the field of cannabis terpenes.
What is True Terpenes?
True Terpenes is a B2B flavor company dedicated to the science of terpenes and terpenoids. Terpenes are compounds found in all plants responsible for fragrance. While other brands may offer a wider range of products, this brand excels in the field of cannabis terpenes.
About the Gig
In August 2021, Mark Boehly joined True Terpenes as a full-time freelance graphic designer. The role was supposed to last for a few weeks but ended up with several extensions that went on for 11 months.
The position was in a collaborative environment assisting the Marketing team. Duties included: the creation of on-time deliverables such as advertisements, custom label design, packaging, editorial documents, marketing material, branding, sales collateral, tradeshow signage, and much more.
MJBizCON 2021
During the fall of 2021 Mark helped design the signage and print materials for the True Terpenes booth at MJBizCon. This event was held at the Las Vegas Convention Center. The show features vendors from around the world, giving the latest insights about cannabis culture, products, trends, etc.
This year the company had a backlit tower, four desks, and four podium stands. Almost every surface was covered in designed imagery. The podiums also had diffusers on them, so anyone walking by would be pulled in by a unique terpene aroma.
MJBizCON 2021
During the fall of 2021 Mark helped design the signage and print materials for the True Terpenes booth at MJBizCon. This event was held at the Las Vegas Convention Center. The show features vendors from around the world, giving the latest insights about cannabis culture, products, trends, etc.
This year the company had a backlit tower, four desks, and four podium stands. Almost every surface was covered in designed imagery. The podiums also had diffusers on them, so anyone walking by would be pulled in by a unique terpene aroma.
Display Development
It took several months of design in order to prepare all the moving pieces for this event. Posters, business cards, table tents, and social imagery were developed. The main focal point of the booth was the tower. It featured the companies latest product lines, Live Resin and Live Alchemy.
The tower was also accompanied by a seamless pattern of illustrated assets. These call-outs are part of the brand and represent ingredients found within the two product lines. Written facts about the brand were also displayed on all four sides.
Info Cards & Terp Wheels
Info cards and Terp wheels were created to accompany every product on the website. The purpose was to educate the customer about the main terpenes throughout the various product lines. The card on the left shows the flavor, strain, effects and primary terpene information. Then the card on the right shows a top percentage breakdown of the main terpene ingredients. Additional information cards were also developed and applied to all the product pages.
Info Cards & Terp Wheels
Info cards and Terp wheels were created to accompany every product on the website. The purpose was to educate the customer about the main terpenes throughout the various product lines. The card on the left shows the flavor, strain, effects and primary Terpene information. Then the card on the right shows a top percentage breakdown of the main terpene ingredients. Additional information cards were also developed and applied to all the product pages.
Monthly campaigns
Each month Mark worked on campaigns that promoted the release of new terpene products. One of the first themed campaigns Mark was a part of was Cyber Monday. This was a vintage IBM computer with terpene bottles on the screen. Teaser images such as a loading bar were displayed on social media. This gave customers something to look forward to days before the event.
Other holidays like Thanksgiving, Christmas, and the New Year also had custom social posts and themed campaigns.
Monthly campaigns
Each month Mark worked on campaigns that promoted the release of new terpene products. One of the first themed campaigns Mark was a part of was Cyber Monday. This was a vintage IBM computer with terpene bottles on the screen. Teaser images such as a loading bar were displayed on social media. This gave customers something to look forward to days before the event.
Other holidays like Thanksgiving, Christmas, and the New Year also had custom social posts and themed campaigns.
April 420
April is a big month not just because of April Fools, but in the cannabis industry, 420 is practically a holiday. During April 2022 the company released a blog post about the origins of 420. The backstory took place in the 70s. So to fit the vibe, Mark illustrated a 1970’s themed 420 logo.
A background image was also illustrated so it could be used on the website and to asset the rest of the campaign imagery. April was also a big month for product releases. A social media giveaway went into effect. The 420 imagery took on many shapes to help promote the event.
April 420
April is a big month not just because of April Fools, but in the cannabis industry, 420 is practically a holiday. During April 2022 the company released a blog post about the origins of 420. The backstory took place in the 70s. So to fit the vibe, Mark illustrated a 1970’s themed 420 logo.
A background image was also illustrated so it could be used on the website and to asset the rest of the campaign imagery. April was also a big month for product releases. A social media giveaway went into effect. The 420 imagery took on many shapes to help promote the event.
Spring to Summer
The final campaign Mark was involved in was called Summer of Flavor. Instead of using illustrations, Mark told a visual story of summer through his color palette and subtle use of icons.
Spring to Summer
The final campaign Mark was involved in was called Summer of Flavor. Instead of using illustrations, Mark told a visual story of summer through his color palette and subtle use of icons.
Bottle Packaging
When new products were released this provided a creative opportunity for the labels. Each product line has a different theme but there is always a unique visual that changes.
Mark created dozens of labels in different sizes. The 16oz bottle was commonly used on the website. Additional images showing illustrations of the ingredients were also developed. This helped describe the product’s aroma.
Bottle Packaging
When new products were released this provided a creative opportunity for the labels. Each product line has a different theme but there is always a unique visual that changes.
Mark created dozens of labels in different sizes. The 16oz bottle was commonly used on the website. Additional images showing illustrations of the ingredients were also developed. This helped describe the product’s aroma.
CWCBExpo - New York 2022
At the end of May, Mark created content for a new tradeshow called CWCBExpo which was held in New York. The booth was a 10×10 inline display using a branded table, two-floor roll-out signs, and a backdrop.
The signs used a contemporary style to promote the Live Resin product line. Vertical postcards were also created as handout material.
CWCBExpo - New York 2022
At the end of May, Mark created content for a new tradeshow called CWCBExpo which was held in New York. The booth was a 10×10 inline display using a branded table, two-floor roll-out signs, and a backdrop.
The signs used a contemporary style to promote the Live Resin product line. Vertical postcards were also created as handout material.
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240 Pop Shop
Quality Unmatched, Flavor Unforgettable
Buttery bliss in logo form, A feast for the eyes, a storm For the senses, a delight That lingers long after the bite.
Quality Unmatched, Flavor Unforgettable
Buttery bliss in logo form, A feast for the eyes, a storm For the senses, a delight That lingers long after the bite.
Artisan Popcorn
In 2022, 240° Pop Shop emerged out of the vibrant depths of the Portland Saturday Market. This is a captivating brand dedicated to crafting irresistibly gooey popcorn balls covered with a delightful array of toppings.
Through a collaborative process of exploration and refinement, an artisan popcorn brand was born that is as bold and vibrant as the popcorn balls themselves.
Artisan Popcorn
In 2022, 240° Pop Shop emerged out of the vibrant depths of the Portland Saturday Market. This is a captivating brand dedicated to crafting irresistibly gooey popcorn balls covered with a delightful array of toppings.
Through a collaborative process of exploration and refinement, an artisan popcorn brand was born that is as bold and vibrant as the popcorn balls themselves.
A Symphony of Vintage Charm and
Modern Appeal
Driven by a dream to establish a popcorn shop exuding classic vintage charm, the founders of 240° Pop Shop sought to create a popcorn logo that would resonate with their target audience. Inspired by the melting point of sugar, the number 240 was chosen as the brand name, seamlessly incorporating a unique element that could be visually represented by the degree symbol (°).
In pursuit of the perfect typeface, Graphicsbyte delved into the history of popcorn, recognizing its emergence as a popular snack during the Great Depression. Vintage popcorn packaging showcased a wide range of typefaces, from script to serif/sans-serif. While Bodoni, a favorite sans-serif typeface known for its balance between thick and thin strokes, was initially considered, it lacked the desired blend of modern and vintage aesthetics. After careful consideration, Majestic Banner by Joe Prince was chosen, striking the perfect balance between the two styles.
For the kernel icon, meticulous attention was paid to detail in ensuring the correct type of popcorn was depicted. Butterfly kernels, which explode outward and are commonly used in movie theaters, were contrasted with mushroom kernels, which explode inward and have a more puffy appearance. Since the kernel was being used to represent the degree symbol, the mushroom kernel was deemed the more appropriate choice. Several illustrations were created, with only two receiving digital treatment. Classic illustrations often utilize cross-hatching as a shading technique, and this was incorporated into the design to enhance its vintage appeal.
A Symphony of Vintage Charm and
Modern Appeal
Driven by a dream to establish a popcorn shop exuding classic vintage charm, the founders of 240° Pop Shop sought to create a popcorn logo that would resonate with their target audience. Inspired by the melting point of sugar, the number 240 was chosen as the brand name, seamlessly incorporating a unique element that could be visually represented by the degree symbol (°).
In pursuit of the perfect typeface, Graphicsbyte delved into the history of popcorn, recognizing its emergence as a popular snack during the Great Depression. Vintage popcorn packaging showcased a wide range of typefaces, from script to serif/sans-serif. While Bodoni, a favorite sans-serif typeface known for its balance between thick and thin strokes, was initially considered, it lacked the desired blend of modern and vintage aesthetics. After careful consideration, Majestic Banner by Joe Prince was chosen, striking the perfect balance between the two styles.
For the kernel icon, meticulous attention was paid to detail in ensuring the correct type of popcorn was depicted. Butterfly kernels, which explode outward and are commonly used in movie theaters, were contrasted with mushroom kernels, which explode inward and have a more puffy appearance. Since the kernel was being used to represent the degree symbol, the mushroom kernel was deemed the more appropriate choice. Several illustrations were created, with only two receiving digital treatment. Classic illustrations often utilize cross-hatching as a shading technique, and this was incorporated into the design to enhance its vintage appeal.
Gourmet Popcorn in Every Hue
In terms of color, the client desired a buttery palette that would avoid any potential confusion with other vendors at the Portland Saturday Market. Caramel tones were therefore excluded from the color scheme.
A secondary logo was also developed, utilizing the kernel as the focal point. This logo was designed with versatility in mind, allowing for use on stickers and other branding materials. The vision for the future is to incorporate this secondary logo into future packaging designs.
Gourmet Popcorn in Every Hue
In terms of color, the client desired a buttery palette that would avoid any potential confusion with other vendors at the Portland Saturday Market. Caramel tones were therefore excluded from the color scheme.
A secondary logo was also developed, utilizing the kernel as the focal point. This logo was designed with versatility in mind, allowing for use on stickers and other branding materials. The vision for the future is to incorporate this secondary logo into future packaging designs.
From Blueprint to Brilliance: The Evolution of a Popcorn Menu
The original idea for the menu was to keep everything text-based. This was a strategic move to get the ball rolling and allow the client to take photos of the product without having to worry about finalizing the design. Once the photos were taken, an updated menu could be created with more visual elements.
The border of the menu is made from single-stroke lines. The corners have white highlight shapes that play off the rounded cuts from old movie tickets. White lines are also added to the top and bottom of the border and used as abstract columns for the three main menu topics. Various-sized popcorn kernels were then added to the border to create more depth.
From Blueprint to Brilliance: The Evolution of a Popcorn Menu
The original idea for the menu was to keep everything text-based. This was a strategic move to get the ball rolling and allow the client to take photos of the product without having to worry about finalizing the design. Once the photos were taken, an updated menu could be created with more visual elements.
The border of the menu is made from single-stroke lines. The corners have white highlight shapes that play off the rounded cuts from old movie tickets. White lines are also added to the top and bottom of the border and used as abstract columns for the three main menu topics. Various-sized popcorn kernels were then added to the border to create more depth.
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Epson Stylus Photo 1400 Inkjet Printer
Do you need help troubleshooting your Epson Stylus 1400 Inkjet Printer? Maybe we can help!
Continue readingLogoLounge-13
View our award winning designs that made it into LogoLounge 13. Two of these designs are currently for sale!
Continue readingGraphic Illustration
What is commercial illustration?
Commercial illustration is a blend between graphic design and illustration. The term is also known as “graphic illustration.” These designers can use any technique to create a visual style that is artistic but follows company guidelines. This form of design is often used when trying to create a deeper bond with consumers, products, and ideas. Like other areas in design commercial artists often meet with clients directly. They use both traditional and digital tools to develop concepts for advertisements and product packaging. Commercial artists keep open communication with their clients when developing various concepts. Usually, the client receives several options to choose from before a final decision is made.
Both graphic design and illustration have a unique set of techniques, artistic goals, and mediums. Illustration is the wild child in the art world. Illustrators often tell stories through visual scenes or creative typography. They want to convey emotion while adding a personal aesthetic to the design.
What is commercial illustration?
Commercial illustration is a blend between graphic design and illustration. The term is also known as “graphic illustration.” These designers can use any technique to create a visual style that is artistic but follows company guidelines. This form of design is often used when trying to create a deeper bond with consumers, products, and ideas. Like other areas in design commercial artists often meet with clients directly. They use both traditional and digital tools to develop concepts for advertisements and product packaging. Commercial artists keep open communication with their clients when developing various concepts. Usually, the client receives several options to choose from before a final decision is made.
Both graphic design and illustration have a unique set of techniques, artistic goals, and mediums. Illustration is the wild child in the art world. Illustrators often tell stories through visual scenes or creative typography. They want to convey emotion while adding a personal aesthetic to the design.
What is Illustration?
One of the most popular styles of illustration is the use of black, white and color. Pencil drawings can create in depth textures, sharp edges and soft areas. Other popular mediums include the use of ink which brings out contrast. Charcoal drawings are used for hard shadows, and sketching abstract forms. Illustrators often use different paints such as watercolor, gouache and acrylic to tell their stories. Watercolor creates soft tones while gouache paint is rich and has a fast drying process. Acrylic is versatile and can be used on many surfaces. In recent years lithography and print making are becoming popular choices again. Both techniques can produce a detailed look with fast turn around times.
Other styles of illustration include collage, etchings and woodcut art. In a collage artists use found objects and arrange them in a creative way to tell a story. Etchings is a timely process where artists scratch illustrations into metal. One of the oldest techniques is woodcut art. Artists use this method to carve into an actual piece of wood.
Illustrations can be created for fun, found in published media like books, magazines, posters, flyers and educational materials. With the help of tablets and computers a lot of illustration is now being produced digitally.
What is Illustration?
One of the most popular styles of illustration is the use of black, white and color. Pencil drawings can create in depth textures, sharp edges and soft areas. Other popular mediums include the use of ink which brings out contrast. Charcoal drawings are used for hard shadows, and sketching abstract forms. Illustrators often use different paints such as watercolor, gouache and acrylic to tell their stories. Watercolor creates soft tones while gouache paint is rich and has a fast drying process. Acrylic is versatile and can be used on many surfaces. In recent years lithography and print making are becoming popular choices again. Both techniques can produce a detailed look with fast turn around times.
Other styles of illustration include collage, etchings and woodcut art. In a collage artists use found objects and arrange them in a creative way to tell a story. Etchings is a timely process where artists scratch illustrations into metal. One of the oldest techniques is woodcut art. Artists use this method to carve into an actual piece of wood.
Illustrations can be created for fun, found in published media like books, magazines, posters, flyers and educational materials. With the help of tablets and computers a lot of illustration is now being produced digitally.
What is Graphic Design?
Graphic design is the profession of using visual content and compositions to solve problems with their target audience. Messages are communicated through color, form, line, shape, size, space, texture, typography and imagery. Graphic designers usually receive direction from branding strategies and marketing teams.
Graphic design exists in both print and digital worlds. Work can be found in packaging, business cards, logos, posters, fliers, email marketing, websites, etc. The visual identity (logo) is usually the starting point of a graphic design job. From there emotion, story, color palettes, images and other design guidelines are used to build a consistent brand.
The next step is to market the idea/ product. Traditionally this was done with printed materials such as newspapers, magazines, and flyers. Nowadays designers also use social media, email campaigns, Internet browsers and other online websites. The internet has provided many ways to create ads and get feedback from the users. UI/UX designers also market to their clients by creating games, apps, motion graphics, film, trailers, GIF’s and various web banners.
There are many areas of interest for graphic designers to specialize in. Publication designers create layouts for books, newspapers, catalogs and magazines. They use different forms of typography and imagery to help pull the audience into their story. Packaging designers create physical products for consumers. Then there is environmental design. Architecture is combined with landscapes to create ecological and aesthetic harmony using murals, exhibition displays and signage.
What is Graphic Design?
Graphic design is the profession of using visual content and compositions to solve problems with their target audience. Messages are communicated through color, form, line, shape, size, space, texture, typography and imagery. Graphic designers usually receive direction from branding strategies and marketing teams.
Graphic design exists in both print and digital worlds. Work can be found in packaging, business cards, logos, posters, fliers, email marketing, websites, etc. The visual identity (logo) is usually the starting point of a graphic design job. From there emotion, story, color palettes, images and other design guidelines are used to build a consistent brand.
The next step is to market the idea/ product. Traditionally this was done with printed materials such as newspapers, magazines, and flyers. Nowadays designers also use social media, email campaigns, Internet browsers and other online websites. The internet has provided many ways to create ads and get feedback from the users. UI/UX designers also market to their clients by creating games, apps, motion graphics, film, trailers, GIF’s and various web banners.
There are many areas of interest for graphic designers to specialize in. Publication designers create layouts for books, newspapers, catalogs and magazines. They use different forms of typography and imagery to help pull the audience into their story. Packaging designers create physical products for consumers. Then there is environmental design. Architecture is combined with landscapes to create ecological and aesthetic harmony using murals, exhibition displays and signage.
LET'S TALK ABOUT YOUR PROJECT!
LET'S TALK ABOUT YOUR PROJECT!
LET'S TALK ABOUT YOUR PROJECT
Children’s Books
Planning a Children's Book
There is an art to creating a good children’s book. The first thing is to Google your idea and see if it already exists. It’s important to have a story that hasn’t already been published. Don’t get caught up with the main title of the book. Wait until the end to do that step because something exciting may come up. Once you know the plot of the book it’s time for character development. Characters should stand out with a quirky sense of humor, look strange, talk differently, or have an unusual habit.
Planning a Children's Book
There is an art to creating a good children’s book. The first thing is to Google your idea and see if it already exists. It’s important to have a story that hasn’t already been published. Don’t get caught up with the main title of the book. Wait until the end to do that step because something exciting may come up. Once you know the plot of the book its time for character development. Characters should stand out with a quirky sense of humor, look strange, talk different or have an unusual habit.
Finding an Age Group
The next step is to figure out who your audience is. Proper age range will tell you how long the word count needs to be per page. The most common age is 3–7 which is about 750 words. Strong stories are straight to the point and use a hook to grab the audience’s attention. It’s good to start the plot/conflict early. Readers should know where the story is going by the fourth page.
Finding an Age Group
The next step is to figure out who your audience is. Proper age range will tell you how long the word count needs to be per page. The most common age is 3–7 which is about 750 words. Strong stories are straight to the point and use a hook to grab the audience’s attention. It’s good to start the plot/conflict early. Readers should know where the story is going by the fourth page.
Build A Problem
The purpose of the book should be built around a problem the main character has to solve. This could be a confidence crisis, another person or a mystery of some kind. This achievement shouldn’t come at ease and the character will need to work for it. Otherwise the story could be confusing for a young reader to understand.
Build A Problem
The purpose of the book should be built around a problem the main character has to solve. This could be a confidence crisis, another person or a mystery of some kind. This achievement shouldn’t come at ease and the character will need to work for it. Otherwise the story could be confusing for a young reader to understand.
Use Repetition
Using Repetition in words/ phrases or elements in the story is a great way for parents and children to remember the book. Rhyming words is a starting point but the book should be set up for illustrators. Repeating elements in the scene can be visually stimulating. When it comes to imagery be creative. Publishers are always on the lookout for something “new.” If the scene is in a “school” think of a hut on the back of a dinosaur instead. Once the main problem has been solved the next step is to end the story quickly. Referencing something from the first five pages is a great way to do this.
Use Repetition
Using Repetition in words/ phrases or elements in the story is a great way for parents and children to remember the book. Rhyming words is a starting point but the book should be set up for illustrators. Repeating elements in the scene can be visually stimulating. When it comes to imagery be creative. Publishers are always on the lookout for something “new.” If the scene is in a “school” think of a hut on the back of a dinosaur instead. Once the main problem has been solved the next step is to end the story quickly. Referencing something from the first five pages is a great way to do this.
READ OUR BLOG AND LEARN ABOUT DESIGN AND UPCOMING EVENTS.
READ OUR BLOG AND LEARN ABOUT DESIGN AND UPCOMING EVENTS.
READ OUR BLOG AND LEARN ABOUT DESIGN AND UPCOMING EVENTS.
Far Out Series
Blending Classic Rock with Science Fiction creates a new style of line work.
Illustrator - Mark Boehly
Blending Classic Rock with Science Fiction creates a new style of line work.
Illustrator - Mark Boehly
Psychedelic Line Work
When Mark was a boy he grew up listing to his dad’s vinyl collection. But what really sparked a young imagination was the album artwork. It had everything you could want ranging from giant robots to strangely contorted cartoons. Films were another outlet to find inspiration. The late 80s and early 90s had many space-inspired themes to choose from. Eventually, Mark started to draw. He was self-taught and picked an art style that blends psychedelic surrealism with science fiction.
Selected Sketches
The style often features sharp edges, detailed line-work, patterns and dark shapes representing transparent domes. It’s both organized and total chaos. It wasn’t until college where the style started to really push boundaries of what’s possible. This style inspired the Creature Collection.
The style often features sharp edges, detailed line-work, patterns and dark shapes representing transparent domes. It’s both organized and total chaos. It wasn’t until college where the style started to really push boundaries of what’s possible. This style inspired the Creature Collection.
Drawing in action
Colored Designs
Halloween Series
Test your skills and join Drawlloween or Inktober for an Instagram illustration challenge.
Illustrator - Mark Boehly
Test your skills and join Drawlloween or Inktober for an Instagram illustration challenge.
Illustrator - Mark Boehly
Seasonal Sketching
Each year there is a new drawing jam on Instagram. The most popular one is called Inktober it was founded by Illustrator Jake Parker. He was looking for a way to share and practice inking. The event is held in October. Participants are assigned a list of words and get 31 days to post online. The images are found through event hashtags. Another fun jam is called Drawlloween. It has the same rules but usually, the prompt words are Halloween-themed.
Sketches
Last year in 2020 Mark used traditional materials such as pen and paper to get the idea across. He also introduced digital art using the program Procreate. Some designs were good enough to become t-shirts so they went directly to Adobe Illustrator.
Last year in 2020 Mark used traditional materials such as pen and paper to get the idea across. He also introduced digital art using the program Procreate. Some designs were good enough to become t-shirts so they went directly to Adobe Illustrator.
Digitally Colored
Graphicsbyte Illustration
Where Imagination Takes Flight
Custom illustrations are a compelling alternative to photography, capable of capturing attention and conveying emotions in ways that photographs cannot. They can be used to depict ideas in humorous, serious, or thought-provoking ways, and can even be used to create scenes that raise awareness about important causes. In some cases, text can be incorporated into the illustration to further enhance the message.
Where Imagination Takes Flight
Custom illustrations are a compelling alternative to photography, capable of capturing attention and conveying emotions in ways that photographs cannot. They can be used to depict ideas in humorous, serious, or thought-provoking ways, and can even be used to create scenes that raise awareness about important causes. In some cases, text can be incorporated into the illustration to further enhance the message.
Unleashing the Power
of Illustration
Examples of how custom illustrations can be used:
- To create a unique and engaging visual identity for a brand
- To illustrate complex concepts or ideas in a clear and concise way
- To add humor or emotion to a marketing campaign
- To raise awareness about a social or environmental issue
- To create a sense of community or belonging
Benefits of using custom illustrations:
- They are more likely to stand out from the crowd than stock photos
- They can be tailored to your specific needs and message
- They can be used to create a more emotional connection with your audience
- They can be used to target a specific audience
- They can be used to create a more consistent brand image
Unleashing the Power of Illustration
Examples of how custom illustrations can be used:
- To create a unique and engaging visual identity for a brand
- To illustrate complex concepts or ideas in a clear and concise way
- To add humor or emotion to a marketing campaign
- To raise awareness about a social or environmental issue
- To create a sense of community or belonging
Benefits of using custom illustrations:
- They are more likely to stand out from the crowd than stock photos
- They can be tailored to your specific needs and message
- They can be used to create a more emotional connection with your audience
- They can be used to target a specific audience
- They can be used to create a more consistent brand image
A Cost-Effective, Engaging Alternative to Photo-Based Ads
Illustration can be a cost-effective alternative to photo-based ads. Instead of dealing with the hassle and expense of models, lighting, location, props, extensive post-shooting modifications, and worrying about copyrighted images, illustration can be a quick, easy, and affordable way to create engaging and informative visuals. Additionally, illustration can be a more entertaining way to educate consumers, as it allows for more creativity and freedom of expression than traditional photography.
A Cost-Effective, Engaging Alternative to Photo-Based Ads
Illustration can be a cost-effective alternative to photo-based ads. Instead of dealing with the hassle and expense of models, lighting, location, props, extensive post-shooting modifications, and worrying about copyrighted images, illustration can be a quick, easy, and affordable way to create engaging and informative visuals. Additionally, illustration can be a more entertaining way to educate consumers, as it allows for more creativity and freedom of expression than traditional photography.
